n because they see themselves as the providers of money. However, when men do buy, it is usually for larger scale purchases such as electronics, houses, or cars. These are more lasting purchases and houses and cars are generally consiI always say shopping is cheaper than a psychiatrist- Tammy Faye Baker

Here is a mind blowing statistic: Women account for 85% of consumer purchases.* And in a country where spending is a driving force of the economy and the average consumer credit card debt is $8,000, there is an enormous amount of buying power in the hands of women. There are several reasons why women purchase more than men; for instance, women are often in charge of the household expenses and day to day shopping or they spend more because of societal pressures regarding appearance and lifestyle. Another reason is the need to expunge their emotions through the act of shopping.

Men, on the other hand, have a more straightforward approach to purchasing goods; they spend money on things they deem are needed or necessary and are much more focused on saving for the future. They are not as vulnerable to credit card debt as women because they see themselves as the providers of money. However, when men do buy, it is usually for larger scale purchases such as electronics, houses, or cars. These are more lasting purchases and houses and cars are generally consid

the economy and the average consumer credit card debt is $8,000, there is an enormous amount of buying power in the hands of women. There are several reasons why women purchase more than men; for instance, women are often in charge of the household expenses and day to day shopping or they spend more because of societal pressures regarding appearance and lifestyle. Another reason is the need to expunge their emotions through the act of shopping.

Men, on the other hand, have a more straightforward approach to purchasing goods; they spend money on things they deem are needed or necessary and are much more focused on saving for the future. They are not as vulnerable to credit card debt as women because they see themselves as the providers of money. However, when men do buy, it is usually for larger scale purchases such as electronics, houses, or cars. These are more lasting purchases and houses and cars are generally consi

the household expenses and day to day shopping or they spend more because of societal pressures regarding appearance and lifestyle. Another reason is the need to expunge their emotions through the act of shopping.

Men, on the other hand, have a more straightforward approach to purchasing goods; they spend money on things they deem are needed or necessary and are much more focused on saving for the future. They are not as vulnerable to credit card debt as women because they see themselves as the providers of money. However, when men do buy, it is usually for larger scale purchases such as electronics, houses, or cars. These are more lasting purchases and houses and cars are generally consi

her hand, have a more straightforward approach to purchasing goods; they spend money on things they deem are needed or necessary and are much more focused on saving for the future. They are not as vulnerable to credit card debt as women because they see themselves as the providers of money. However, when men do buy, it is usually for larger scale purchases such as electronics, houses, or cars. These are more lasting purchases and houses and cars are generally consin because they see themselves as the providers of money. However, when men do buy, it is usually for larger scale purchases such as electronics, houses, or cars. These are more lasting purchases and houses and cars are generally considered assets. On the other hand, women tend to spend the most money on clothing, shoes, and accessories.

Purportedly, the rate of bankruptcies, because of credit card debt, for women between the ages of 18 and 34 is the second highest for any group.* The influential factors of celebrity and the adoption of status symbols and name brands have helped contribute to the increase in spending among young women. The younger generations are more likely to purchase an expensive handbag, shoes, or electronics than to save their money. According to the RAMA web site: “Through television, movies and celebrity magazines, Gen Y consumers are more educated than ever about the hottest brands of jeans and the most popular styles,” said RAMA Executive Director Mike Gatti. “Many of today’s Gen Y shoppers see their favorite celebrity in