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  • Will You Add? - A Lesson in Investing Learned (REV)

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    r. This is exactly what my bet on Revlon reminded me of because out of curiosity this morning I checked-in for the first time in months to see my contest portfolio. This time around I
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    So about 10 weeks ago or so I registered to Play along with CNBC's Million Dollar Portfolio Challenge just to see how things would go with a company that I had been watching rather closely--Revlon (NYSE: REV). Within 10 days I was way down as the stock fell in value. Feeling like not trying to win any longer, I stopped logging in to the CNBC website to check my portfolio holdings.

    That's my suggestion: Try your best to remain emotionally neutral. If you've made sound investments and done your research (that would be suggestion number 2: Don't buy something just because your broker or financial adviser says so--do the research yourself and form your own conclusion) you can stick with them and expect to come up a winner. This is exactly what my bet on Revlon reminded me of because out of curiosity this morning I checked-in for the first time in months to see my contest portfolio. This time around I

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    osely--Revlon (NYSE: REV). Within 10 days I was way down as the stock fell in value. Feeling like not trying to win any longer, I stopped logging in to the CNBC website to check my portfolio holdings.

    That's my suggestion: Try your best to remain emotionally neutral. If you've made sound investments and done your research (that would be suggestion number 2: Don't buy something just because your broker or financial adviser says so--do the research yourself and form your own conclusion) you can stick with them and expect to come up a winner. This is exactly what my bet on Revlon reminded me of because out of curiosity this morning I checked-in for the first time in months to see my contest portfolio. This time around I

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    rtfolio holdings.

    That's my suggestion: Try your best to remain emotionally neutral. If you've made sound investments and done your research (that would be suggestion number 2: Don't buy something just because your broker or financial adviser says so--do the research yourself and form your own conclusion) you can stick with them and expect to come up a winner. This is exactly what my bet on Revlon reminded me of because out of curiosity this morning I checked-in for the first time in months to see my contest portfolio. This time around I

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    Don't buy something just because your broker or financial adviser says so--do the research yourself and form your own conclusion) you can stick with them and expect to come up a winner. This is exactly what my bet on Revlon reminded me of because out of curiosity this morning I checked-in for the first time in months to see my contest portfolio. This time around I
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    r. This is exactly what my bet on Revlon reminded me of because out of curiosity this morning I checked-in for the first time in months to see my contest portfolio. This time around I noticed that I was in the top 19% of contestants and had made a nice 8.3% profit--All with Revlon.

    Revlon is a great well-known brand--perhaps under performing because of some unwise decisions by management and a reorganization which tends to dilute the share prices a bit etc. But I think in the end if you can put a small highly speculative investment down you might do quite well with Revlon.

    I see this happening: Either Ron Perelman's management team will turn this company around completely and make you money; or his management team will remain ineffective and make them a target for a take-over by someone who can integrate their product line and brand into their strategy.

    How I'd play Revlon (NYSE:REV):

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