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    Banks Slogans are Not Bank Brands
    Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.In preparation for my role on a branding panel at the recent Washington Bankers Association marketing conference, I hired a clip service to capture Western Washington bank print advertisements for two months. The panelists also collected their personal financial direct mail for the same period. The result was thousands of ads from scores of banks and credit unions. The junk mail must have weighed 30 pounds.Consumers are
    ed around $14,500, a loss of $500 in just a few hours. In the end it worked out and I sold that particular stock a
    With Your Next Job, Have a Love Affair!
    What do you do when you're looking for a potential mate? Go to the gym, go out on dates, go places you like. Ask around to see who's still single or newly single. Think about the time and energy you devote to dating, which if successful, will comprise maybe 20% of your waking hours. Now think about your career. You probably spend about 50% of your waking hours at your desk, commuting, or traveling for work.When we're dating, we're very specific and choosy about whom we'll spend 20% of our time with. Yet often times, we settle for the first job that comes along that meets very little
    A few years ago on a Monday morning, I checked my brokerage account and to my surprise it showed that I had purchased 1,000 shares of AMD for a total cost of $15,000. The payment for this purchase was taken out of my brokerage money market account.

    Why surprised you may ask. I had not put an order for this purchase nor did I really intend to buy AMD. I get to this in a little bit.

    Had I wanted to sell the stock on that day, I would have received around $14,500, a loss of $500 in just a few hours. In the end it worked out and I sold that particular stock a

    When Advertising Wears Out
    One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing (“on” for some months and “off” for others). The decision is important because the wrong one will considerably affect customer response. When advertisements are run at a low frequency (very few times), they run a risk of going unnoticed. The first time customers view an advertisement, a majority of the t
    sed 1,000 shares of AMD for a total cost of $15,000. The payment for this purchase was taken out of my brokerage money market account.

    Why surprised you may ask. I had not put an order for this purchase nor did I really intend to buy AMD. I get to this in a little bit.

    Had I wanted to sell the stock on that day, I would have received around $14,500, a loss of $500 in just a few hours. In the end it worked out and I sold that particular stock a

    Technology Available to Develop and Market Your Own Products
    Never before have Internet Marketers found it so easy to author their own personal products and resell them for a huge PROFIT!I was rooting through storage boxes the other day (on another one of my wild goose chases for "something" buried "somewhere") And a I ran across this beautiful charcoal painting of trees in a forest reflecting in a stream. Boy was it beautiful and it had my signature on it?How could this be? I can't draw a straight line, let alone produce a work of art! But it was mine and it brings up a significant point about the capabilities we all have within us.W
    ney market account.

    Why surprised you may ask. I had not put an order for this purchase nor did I really intend to buy AMD. I get to this in a little bit.

    Had I wanted to sell the stock on that day, I would have received around $14,500, a loss of $500 in just a few hours. In the end it worked out and I sold that particular stock a

    Producing Your Own Internet Video
    In my last article, I wrote about why many entrepreneurs and business owners do not know about Internet streaming video and why many of them have no idea about the video distribution channels available to business owners. The big question is, why the confusion about this important subject? Especially since Internet video is such a powerful media?The answer was quite revealing to me as I lectured to a group of business owners and entrepreneurs. The crowd I was speaking to were baby boomers. The group caught in between 2 worlds. The world of the past and of the future! I lectured to a
    nd to buy AMD. I get to this in a little bit.

    Had I wanted to sell the stock on that day, I would have received around $14,500, a loss of $500 in just a few hours. In the end it worked out and I sold that particular stock a

    Real Estate Marketing - Beef Up Your Follow-Up
    If you're a real estate agent, client follow-up should be a major part of your real estate marketing program. Whether it's a postcard mailing program through a direct mail vendor, or just a series of well-timed thank you cards after the transaction, you need some form of follow-up.Why so important? You probably already know, but for those just joining the real estate ranks:* Proper follow-up generates repeat business by keeping you in touch with past clients.* Proper follow-up generates referrals by showing you still care after the transaction.Follow-up brings other b
    ed around $14,500, a loss of $500 in just a few hours. In the end it worked out and I sold that particular stock a few months later for a handsome profit.

    But on that day I had a paper loss of $500 and if I didn’t have enough money to pay for the purchase, the $500 loss would have been the least of my worries.

    So, how did I end up with a stock that I did not necessarily want or order?

    Automatic exercise threshold for equity options is the reason.

    Today, I just received the following message from two of my brokerage firms that reminded me of tha

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