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  • Will You Add? - Can Your Website Do This?

    Sarbanes-Oxley Compliance - Making Your Company More Accessible
    The U.S. federal Sarbanes-Oxley Act was created to protect investors by improving the accuracy and reliability of corporate disclosures. The act covers issues such as establishing a public company accounting oversight board, auditor independence, corporate responsibility and enhanced financial disclosure. The act came after a series of financial scandals, including those affecting Enron and WorldCom.Sarbanes-Oxley compliance may be difficult for your company to adhere to at first, but in the
    tantial resources.

    The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.

    Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.

    There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet.

    The Top 4 Things To Consider When Purchasing On Online Business Opportunity
    The top 4 things to consider when purchasing on online business opportunity.1.) When purchasing an online business opportunity, the first thing you need to look for is what type of products you will be selling. Most online opportunities are affiliate driven. This means, that there are several different products that you will be selling. By becoming an affiliate, you will be helping other people sell their products, and you earn a percentage of the sale. Normally, this percentage is pretty
    The question isn’t whether or not your business has a website, it’s a given it does. The real question is this: Does your website allow you to connect and interact with visitors? If it doesn’t, you are missing out on an enormous opportunity to grow your business.

    A website that is nothing more than an electronic brochure is not going to help you attract more clients and be more profitable.

    Did you know that the first time someone visits your website that it is most likely the last time they will visit?

    If most people never return after the initial visit, this means that you usually only have one chance to make a connection and provide visitors with information they want. So how do you make this connection?

    It’s been said there are only two reasons to have a website:

    1. To capture someone’s contact information (name and e-mail) so you can keep in touch with them, provide value, and build a relationship

    2. To sell something

    Of course it is best if your website does both: captures visitor’s information and sells something. But if you don’t have something to sell on your website, at the very minimum, your website needs be designed to capture visitor’s information.

    Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.

    So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.

    In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.

    What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:

    * A special report

    * A list of tips

    * An assessment or quiz

    * An e-course in several parts (e-mail course sent by auto-responder)

    * An audio e-course

    Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.

    Make it clear that people who subscribe will get your special offer plus additional information like a weekly or monthly ezine full of substantial resources.

    The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.

    Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.

    There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet.

    The Principle(s) of Negative Value - A Procurement Article
    Some years ago while researching and writing a book on the subject of industrial Buyer & Sales relationships, I also wrote a follow up chapter for future endeavors which has rolled around in the back of my mind ever since. The piece was entitled “The Value of Value”.Alright, I admit it was and could still be, construed as something of a Procurement diatribe but the purpose both then and now is to assist venders recognize and comprehend how Buyers perceive and respond, to the levels of servic
    s with information they want. So how do you make this connection?

    It’s been said there are only two reasons to have a website:

    1. To capture someone’s contact information (name and e-mail) so you can keep in touch with them, provide value, and build a relationship

    2. To sell something

    Of course it is best if your website does both: captures visitor’s information and sells something. But if you don’t have something to sell on your website, at the very minimum, your website needs be designed to capture visitor’s information.

    Think about it, what’s the point of having a website if it doesn’t do at least one of these two things? Are you hoping that someone will take the time and effort to call you or e-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.

    So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.

    In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.

    What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:

    * A special report

    * A list of tips

    * An assessment or quiz

    * An e-course in several parts (e-mail course sent by auto-responder)

    * An audio e-course

    Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.

    Make it clear that people who subscribe will get your special offer plus additional information like a weekly or monthly ezine full of substantial resources.

    The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.

    Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.

    There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet.

    Tips For Establishing Business Credit Fast
    Borrowing from the SBABorrowing money is one of the most common sources of funding for a small business, but obtaining a loan isn't always easy. Before you approach your banker for a loan, it is a good idea to understand as much as you can about the factors the bank will evaluate when they consider your loan. This discussion outlines some of the key factors a bank uses to analyze a potential borrower. Also included is a self-assessment checklist at the end of this section fo
    ou hoping that someone will take the time and effort to call you or e-mail you to find out more? They might, and chances are they won’t. Most people like to have some preliminary information before they are willing to make direct contact.

    So why should anyone give you their contact details? It used to be that you simply had to offer a newsletter and people would sign up. Times have changed, these days you must provide something of real value in exchange for a person’s contact information.

    In order to get, you need to give first. If you offer your visitors helpful information they can use, they are more likely to share their name and e-mail address with you.

    What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:

    * A special report

    * A list of tips

    * An assessment or quiz

    * An e-course in several parts (e-mail course sent by auto-responder)

    * An audio e-course

    Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.

    Make it clear that people who subscribe will get your special offer plus additional information like a weekly or monthly ezine full of substantial resources.

    The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.

    Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.

    There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet.

    Go Freelance But Don't Make This Mistake
    If you are considering freelance work, there is one mistake you should avoid as you go freelance. Don’t undercharge for your services.Many new freelance professionals fall into this trap. They are so anxious to start working as a freelance professional that they charge too little for what they do. Here is why that is a big mistake.First, you only have so many hours in a day, so if you don’t charge enough, then you simply won’t make the kind of money that you are hoping for. You hav
    s with you.

    What kind of valuable information can you offer to your prospective clients at no cost to them? Think about things like:

    * A special report

    * A list of tips

    * An assessment or quiz

    * An e-course in several parts (e-mail course sent by auto-responder)

    * An audio e-course

    Please don’t use text on your website that says something like: “Subscribe for Tips” - that won’t cut it. Be specific, what kind of tips do you provide and what are the benefits of the information.

    Make it clear that people who subscribe will get your special offer plus additional information like a weekly or monthly ezine full of substantial resources.

    The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.

    Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.

    There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet.

    7 Keys To Powerful Presentations That Attract More Clients
    Have you noticed that speakers at conferences and events are considered as the “go to” expert in their field just because they are positioned as a speaker?Speaking and presenting are great ways of extending your reach and promoting your expertise so that you attract more clients.Here are 7 tips to enhance your professional presentations.1. DO YOUR RESEARCH – If you have been approached to speak at an event, make sure that you check with the events organiser who has been the most
    tantial resources.

    The copy for the offer needs to grab attention and be visible on your website without having to scroll down to see it). The top left or right of your homepage is a great spot for this.

    Your system needs to be completely automated so that if someone requests what you offer - they receive it immediately by auto-responder. Automation allows you to connect with prospective clients at all times including when you are asleep or away on vacation.

    There are several good options available, two that are quite popular are www.aweber.com and www.1shoppingcart.com (what I use). You can find additional options by searching the internet. The great news is that once you set it up, you don’t have to be involved in the process at all.

    Ready to change your website and make it really work for your business? To get started, decide what your compelling offer will be. Once you create it, select a service that will allow you to capture visitor information. Ask your webmaster to set it up for you on your homepage (or do it yourself if you’re technically savvy).

    Once everything is in place, start promoting your fabulous offer like crazy. By doing this, your website will allow you to create an ongoing connection with your prospective clients and help you grow your business!

    © Stephanie Ward, 2007

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