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Will You Add? - Your Brand Promise
Really, throw it out the window.The workplace today is nothing like it was ten years ago and there is no going back. The world of our parents, a world where employers concerned themselves with the long term; or even the overall moral of their employees - that is gone. A world where one can expect to stay with a company for twenty plus years, retire with a modest pensi
What is a brand? Can you define it?A brand is a name of a product or business that seeks to differentiate itself from its competitors based upon its uniqueness. It often is associated with a logo, tagline, color and graphic elements, but it is much more than that.It is the customer experience associated with the brand, and it is the value gained by associating wi
When you hear the name Joe, you have an impression of the Joe-brand, good or not so good. When Erin is assigned to your team, you may figurativel
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a part of your image, too. Many entrepreneurs make the mistake of underpricing. They be
When you hear the name Joe, you have an impression of the Joe-brand, good or not so good. When Erin is assigned to your team, you may figurative
How would you like to sit in your comfortable home and make $25.00 every eight minutes whenever you are available, no hustle to office plus stay with your kids? Sound good? Well, getting paid to take surveys will do that for you.Paid Surveys are usually conducted via the Internet or over the phone. Market Research Companies need your opinion. They are paying tho
When you hear the name Joe, you have an impression of the Joe-brand, good or not so good. When Erin is assigned to your team, you may figurative
Hunting for a new employee involves using many of the skills that a journalist relies on everyday. Research, preparation and asking the right questions will lead you to the best candidate for your vacancy.Ask yourself – do you really need to fill a position? Spend time planning your recruitment strategy. Implementing an effective recruitment strategy will save time
When you hear the name Joe, you have an impression of the Joe-brand, good or not so good. When Erin is assigned to your team, you may figurative
Start strong on Monday if you want better sales results at the end of the week on Friday. Here are 11 practical sales tips:1. Set your alarm clock for 30 minutes earlier every Monday morning. It's a great way to start a week of selling.2. Back your car into your garage every Sunday night. You'll begin every Monday morning headed in the right direction.3
We expect brands to demonstrate their attributes, or brand promise, not once or twice, but every time we encounter them. Inconsistencies in performance can damage our brand relation
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