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  • Will You Add? - Top 5 Ways to Create Job Security

    Be Rebellious
    In order to get consumers (whether they are retail or service customers or business- to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these tactics works in the long run.If your competition is talking loudly and you decide to yell louder, what do you think they will do? Yep. They’ll start to scream. Nobody wins a shouting match when it comes to advertising. And usually you’ll find you even lose a few customers in the process because they can’t stand the noise.It’s the same with one-upmanship. If you have to compete on more and better coupons or more and better discounts, giveaways or incentives unrelated to your core product, your revenue per sale decreases as well as your number of sales.Customers see these types of games as gimmicky, fake and
    ur performance, not your promises. Valuable employees manage to escape much of the corporate shake ups, even when the shake ups hit their home turf. Create a reputation for being someone who delivers value and you’ll add a lot of staying power to your career.

    NURTURE YOUR NETWORK
    Do you maintain relationships with a diverse group of people—from close friends to casual business acquaintances? Or is

    Balance Business with Your Home Life
    Every Mother's ChallengeThree mothers in Pennsylvania have successfully built their own businesses and found that they were able to balance their home life with their employment so much more easily when they started their own businesses.One of the mothers, a cake decorator, runs her own business and loves the flexibility it gives her."Cathy Reppert carefully placed butter cream roses on a fresh-baked cake, the finishing touches on the last Truly Scrumptious order of the week.""Reppert's sugary masterpeice was for a Friday night event, but by the time the party guests would indulge in the custom-made cake,the Kingston woman would be enjoying the sights and sounds of Cleveland."My daughter is in a jazz band that's performing at the Rock'n'Roll Hall of Fame and we're leaving at 5.am Friday" Reppert said. "Because of t
    A 5 POINT STRATEGY FOR ENSURING YOUR JOB SECURITY

    Think Job Security is a thing of the past? Think again. While it may be true that no one is exempt from a downsizing, layoff, or unexpected re-organization in today’s economic climate, that doesn’t have to mean you have no job security. Today’s workers simply need to redefine what job security really is given the competitive environment we live in, and where security comes from. You can (and should) have a sense of job security, but it won’t come from your employer. You must give it to yourself. Your number one priority, if you wish to have career longevity and fulfillment, is to remain highly employable. Here’s a proven 5 point strategy to ensure you have security in an uncertain job economy.

    1. Under-promise, over-deliver
    2. Nurture Your Network
    3. Invest in Your Competence
    4. Have a Plan B and Plan C Ready to Execute
    5. Build Your Reserves

    UNDER PROMISE and OVER DELIVER
    The first strategy is simply to outperform your peers. Under promising may sound like a lethal career strategy, but in reality it’s the opposite, as long as you consistently over deliver. Bosses and peers become most frustrated with those who make empty promises, right? These are the people who OVER promise and then consistently UNDER perform. By getting really skilled at setting reasonable expectations, building in time for the unexpected (which you can almost always expect!), and then meeting or beating every agreed upon target, how much does that increase your value to the organization? Lots. People want to know what to expect and be wowed. Wow! them with your performance, not your promises. Valuable employees manage to escape much of the corporate shake ups, even when the shake ups hit their home turf. Create a reputation for being someone who delivers value and you’ll add a lot of staying power to your career.

    NURTURE YOUR NETWORK
    Do you maintain relationships with a diverse group of people—from close friends to casual business acquaintances? Or is

    Accounting - A Practical Definition
    What is accounting?A simple definition is the recording of financial or money transactions. Not all transactions need to be recorded. Mostly, only business transactions are recorded, personal transactions are rarely recorded by individuals.For example, you purchase a book for $10. You give the book seller $10; you receive the book & a receipt for $10. More often than not you throw the receipt away; you only want to read the book. The book seller however is operating a business so the transaction will be recorded.The book seller will record the $10 as a cash sale and at the end of the day will total all of the book cash sales. That is easy, count the money in the till less the float amount at the start of the day and you have the total sales for the day. The book seller now has a problem, how many books were sold, what boo
    ere security comes from. You can (and should) have a sense of job security, but it won’t come from your employer. You must give it to yourself. Your number one priority, if you wish to have career longevity and fulfillment, is to remain highly employable. Here’s a proven 5 point strategy to ensure you have security in an uncertain job economy.

    1. Under-promise, over-deliver
    2. Nurture Your Network
    3. Invest in Your Competence
    4. Have a Plan B and Plan C Ready to Execute
    5. Build Your Reserves

    UNDER PROMISE and OVER DELIVER
    The first strategy is simply to outperform your peers. Under promising may sound like a lethal career strategy, but in reality it’s the opposite, as long as you consistently over deliver. Bosses and peers become most frustrated with those who make empty promises, right? These are the people who OVER promise and then consistently UNDER perform. By getting really skilled at setting reasonable expectations, building in time for the unexpected (which you can almost always expect!), and then meeting or beating every agreed upon target, how much does that increase your value to the organization? Lots. People want to know what to expect and be wowed. Wow! them with your performance, not your promises. Valuable employees manage to escape much of the corporate shake ups, even when the shake ups hit their home turf. Create a reputation for being someone who delivers value and you’ll add a lot of staying power to your career.

    NURTURE YOUR NETWORK
    Do you maintain relationships with a diverse group of people—from close friends to casual business acquaintances? Or is

    Advertising Lessons from American Idol
    When products or brands are trying to build market presence they often look for innovative ways to get consumers to try them. Shows like American Idol which attract large numbers of viewers every week provide the perfect platform for this type of marketing.Services like SMS have been around for over a decade, and while popular Europe, Asia, and Japan, have never caught on in the United States. When AT&T (who was later taken over by Cingular) became a sponsor of the program they took the opportunity to promote SMS through text message voting. Each week between 20 and 30 million viewers were encouraged to send their votes using SMS. The plan worked for 2005 the number of SMS messages grew steadily and in 2005 over 41 million SMS votes were cast. As consumers became comfortable with the SMS AT&T hoped they would make it part of their everyday li
    r> 3. Invest in Your Competence
    4. Have a Plan B and Plan C Ready to Execute
    5. Build Your Reserves

    UNDER PROMISE and OVER DELIVER
    The first strategy is simply to outperform your peers. Under promising may sound like a lethal career strategy, but in reality it’s the opposite, as long as you consistently over deliver. Bosses and peers become most frustrated with those who make empty promises, right? These are the people who OVER promise and then consistently UNDER perform. By getting really skilled at setting reasonable expectations, building in time for the unexpected (which you can almost always expect!), and then meeting or beating every agreed upon target, how much does that increase your value to the organization? Lots. People want to know what to expect and be wowed. Wow! them with your performance, not your promises. Valuable employees manage to escape much of the corporate shake ups, even when the shake ups hit their home turf. Create a reputation for being someone who delivers value and you’ll add a lot of staying power to your career.

    NURTURE YOUR NETWORK
    Do you maintain relationships with a diverse group of people—from close friends to casual business acquaintances? Or is

    Tie Tacks - Keeping Suits Nifty One Necktie at a Time
    Italian pinstripe designer suits, a button-down collar, and French cuffs do not a complete outfit make. They need something more, and this something is called a tie tack. A necktie without a tie tack is like potato chips without potatoes. The tie tack improves not only the outfit's form, but also its function. Tale of the Tie Tack Simply put, a tie tack is a short pin with an embellished head. Chains or snaps connect the tack to shirts. Three types of tie tacks exist. The tie bar clips a necktie to a shirt's fold. On the other hand, the tie pin connects a necktie directly to a shirt or chain, which slides through a shirt's buttonhole. Lastly, the tie chain includes a strong bar and a chain. The bar is connected to the shirt and the necktie covers it. The chain keeps the tie secure by lying across the necktie. All tie tacks keep n
    ises, right? These are the people who OVER promise and then consistently UNDER perform. By getting really skilled at setting reasonable expectations, building in time for the unexpected (which you can almost always expect!), and then meeting or beating every agreed upon target, how much does that increase your value to the organization? Lots. People want to know what to expect and be wowed. Wow! them with your performance, not your promises. Valuable employees manage to escape much of the corporate shake ups, even when the shake ups hit their home turf. Create a reputation for being someone who delivers value and you’ll add a lot of staying power to your career.

    NURTURE YOUR NETWORK
    Do you maintain relationships with a diverse group of people—from close friends to casual business acquaintances? Or is

    Advertising in Literature
    Retailers actively engaged in- and depended on- advertising to boost sales. Copywriter Claude Hopkins gave Americans a breakfast product "shot from guns" as well as conferring a new status on the importance of copywriting in developing a successful advertising campaign. By the 1920s, American public- and private- consciousness was saturated with advertising. Newspapers, magazines, transit ads, billboards, posters, and window displays proclaimed America's commercial and social progress. The age of mass production, mass selling, and mass advertising had arrived. And most Americans appeared to thrive on it. Broadway, "The Great White Way," attracted thousands of tourists, as did Hudson River steamboat excursions to Albany, during which passengers gazed at lighted billboards lining the riverbanks.The most recent- and comprehensive- bibliographica
    ur performance, not your promises. Valuable employees manage to escape much of the corporate shake ups, even when the shake ups hit their home turf. Create a reputation for being someone who delivers value and you’ll add a lot of staying power to your career.

    NURTURE YOUR NETWORK
    Do you maintain relationships with a diverse group of people—from close friends to casual business acquaintances? Or is your social life basically built around the coffee pot and bagel box at work? When faced with changing jobs (by choice or not), it is important that you have strong, reliable network in place. You don’t want to be building up relationships at a time when you need them most…it drains your energy and looks and feels too desperate! You want to continually work toward having strong relationships with a variety of contacts because you enjoy them and they enjoy you. These relationships are in the spirit of helping whenever it’s needed. You may include professional contacts within and outside your employer, as well as a diverse group of acquaintances through community, school, and social circles. Stay plugged in with others. It can make the difference between a long and difficult job search, and a smooth job change.

    INVEST IN YOUR COMPETENCE
    Staying current in your field is critical to long term employability—a.k.a. ‘security’. If your employer provides some of this, great! Take them up on it. But if they don’t (as many are cutting back here), take it upon yourself. Create your own professional development plan. Find professional associations, training programs, published material (books, internet sites, magazines and journals, etc…) and/or mentors/peers that can help you stay abreast of trends and issues impact your field, industry and geographical area. In order to be employable (whether at your current employer or somewhere else), you have to be current and be able to talk about future trends. If your most recent ‘update’ to your knowledge, skills, or abilities was the day you walked down the aisle to pick up yo

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