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    Lessons in Branding From the Blackjack Table
    Over the years, I've spent a lot of time traveling to Las Vegas for business, particularly in my corporate past.Large trade shows, and conferences that meant day long 'schmooze' fests with sales people, product managers and other executives all trying to out network one an
    all, practice makes perfect.

    Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

    Answer: I agree that they might be hurt at first. But tough words also have its place. In this instance, I'm actually not criticizing without just cause. I'm simply expressing my feelings so they'll know where I stand. Would you ra

    What Roles Should You Play in Your Business?
    Michael Gerber, in his book the e-Myth, talks about the importance of working ON your business, rather than IN your business. In one case you're doing the planning, creating the vision, leading your organization (regardless of the size). In the other, you're doing the actual work
    Last time the used car salesman pitched a lemon at you, he called the high price tag an "investment." Didn't sound so bad did it? He gift wrapped his words.

    When you were fired, they called it a strategic downsizing. Now that didn't make you any better off... but it sure sounded nicer than being "fired"

    Euphemisms are efficient linguistic tactics to counter objections. The key is to redefine certain words in an antagonist's statement such that his objection no longer seems so overwhelming.

    Through redefinition we create new "frame" meanings about a behaviour by re-labeling a key word that's part of the belief statement. The relabeling frames the entire belief statement with a new meaning.

    Redefinition asserts that "X doesn't mean Y, it means Z" Since X=Z and not Y, we now have a totally new belief statement. hopefully a more empowering one.

    Here are some questions you can test yourself with to increase your flexibility at reframing: What meanings have other people given to this objection/ belief?

    What other meanings could I attribute this behavior? What value could this belief have in other nations or cultures?

    The secret to reframing: Simply replace one of the key words in the argument such that it subtly changes the sentence's meaning.

    1. "It doesn't mean x, it means y"
    2. "It doesn't cause x," it causes y"
    3. "If you really want to see a case of x, consider."

    Let's do some reframes, after all, practice makes perfect.

    Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

    Answer: I agree that they might be hurt at first. But tough words also have its place. In this instance, I'm actually not criticizing without just cause. I'm simply expressing my feelings so they'll know where I stand. Would you rat

    Are These Fundraisers More Trouble Than They're Worth?
    In a time when public and private philanthropic funds are shrinking, non-profits are scrambling to come up with bigger and better fundraisers to get their share of a smaller pie. In this difficult development atmosphere, non-profits must get the most out of the time and money the
    r objections. The key is to redefine certain words in an antagonist's statement such that his objection no longer seems so overwhelming.

    Through redefinition we create new "frame" meanings about a behaviour by re-labeling a key word that's part of the belief statement. The relabeling frames the entire belief statement with a new meaning.

    Redefinition asserts that "X doesn't mean Y, it means Z" Since X=Z and not Y, we now have a totally new belief statement. hopefully a more empowering one.

    Here are some questions you can test yourself with to increase your flexibility at reframing: What meanings have other people given to this objection/ belief?

    What other meanings could I attribute this behavior? What value could this belief have in other nations or cultures?

    The secret to reframing: Simply replace one of the key words in the argument such that it subtly changes the sentence's meaning.

    1. "It doesn't mean x, it means y"
    2. "It doesn't cause x," it causes y"
    3. "If you really want to see a case of x, consider."

    Let's do some reframes, after all, practice makes perfect.

    Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

    Answer: I agree that they might be hurt at first. But tough words also have its place. In this instance, I'm actually not criticizing without just cause. I'm simply expressing my feelings so they'll know where I stand. Would you ra

    Accounting Verification by Trial Balance, Preparation of Trial Balance
    By now you should have observed that for every debit entry that is given to an account, or for every series of debits given to several accounts, there is a credit or a series of credits of an equal amount given to some other accounts and vice versa. It follows, therefore, that an
    ts that "X doesn't mean Y, it means Z" Since X=Z and not Y, we now have a totally new belief statement. hopefully a more empowering one.

    Here are some questions you can test yourself with to increase your flexibility at reframing: What meanings have other people given to this objection/ belief?

    What other meanings could I attribute this behavior? What value could this belief have in other nations or cultures?

    The secret to reframing: Simply replace one of the key words in the argument such that it subtly changes the sentence's meaning.

    1. "It doesn't mean x, it means y"
    2. "It doesn't cause x," it causes y"
    3. "If you really want to see a case of x, consider."

    Let's do some reframes, after all, practice makes perfect.

    Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

    Answer: I agree that they might be hurt at first. But tough words also have its place. In this instance, I'm actually not criticizing without just cause. I'm simply expressing my feelings so they'll know where I stand. Would you ra

    11 Reasons Why You Should Consider A Job In Search Engine Marketing
    Are you currently seeking employment? Looking for a new profession? Considering a career change? Then a job in the field of Search Engine Marketing should be at the top of your list. Here are 10 reasons why:1) The Search Industry is HOTThe first dot-com bubble may h
    ue could this belief have in other nations or cultures?

    The secret to reframing: Simply replace one of the key words in the argument such that it subtly changes the sentence's meaning.

    1. "It doesn't mean x, it means y"
    2. "It doesn't cause x," it causes y"
    3. "If you really want to see a case of x, consider."

    Let's do some reframes, after all, practice makes perfect.

    Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

    Answer: I agree that they might be hurt at first. But tough words also have its place. In this instance, I'm actually not criticizing without just cause. I'm simply expressing my feelings so they'll know where I stand. Would you ra

    5 Tips to Prepare for that First 'Real' Job Interview
    You have graduated high school or college and now you’re ready for your first ‘real’ job. You’ve mailed out r?sum?s and have been called in for your first interview. How can you do well at the interview so you wind up being offered the job?1. Dress professionally. No mi
    all, practice makes perfect.

    Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

    Answer: I agree that they might be hurt at first. But tough words also have its place. In this instance, I'm actually not criticizing without just cause. I'm simply expressing my feelings so they'll know where I stand. Would you rather I lied? You believe in assertive conversation, don't you?

    Objection: You're tardy for the umpteenth time. You don't care about me.

    Answer: My being late doesn't imply I don't care. It means I had a lot of things to do at work today; it also means I want to get everything out of my mind so when I get home I can fully relish being with you and show you how much I truly care!

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