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Will You Add? - Top 10 Label Artwork Mistakes
Ok, Here's the question. Is being self-employed all that it's cracked up to be? Ask anyone what they think about people who are self employed and I will guarantee you that the first response will be that they are all "rich". Yup, it's true, every self employed person is rich or suppose to be, baloney! Now, ask that same question of a dozen self-employed entrepreneurs and I bet you that you will hear twelve different responses.Before working for the "man", I was self-employed on the East Coast having owned 4 small businesses; not all at the same time, thank the Lord. Being self-employed has it's pros and cons, ups and downs, good days and bad days etc. I was responsible for making sure that my employees m
9. Color Expectations
Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof
Every business should learn about the Chinese market. With a massive population of about 1.3 billion, it is the world's most populated nation and, as such, holds great potential for effecting the world's economies. The Chinese economy itself is said to be larger than the US and European markets combined. From manufacturing goods in China at a fraction of the price it might cost in Western countries to entering the Chinese market with your business, there are a wide range of possibilities where the Chinese market can extend or enhance your business dealings.Entering The Chinese MarketWhile large companies find it somewhat easier to enter the Chinese market, smaller companies tend to have a much harder t
1. Missing Fonts
This has been a common problem with artwork since we moved to digital file preparation over a decade ago. You might have this wonderful fancy font in your artwork, but if your printer doesn't have it, when they open your file they will get an error message. The best way around this is to always outline your fonts before sending in your file.
2. Missing Bleed
If you want your color to print all the way to the edge of your label you need to include a bleed. For example, if you want to print a 3" x 5" label, the size of the artwork you would create would be 3.125" x 5.125". Also, you need to leave some space around the very edge of your label that is free of text. The reason this is needed is because during die-cutting the label material can drift ever so slightly (up to 1/32"), so you need to make allowances for this in your artwork.
3. RGB vs CMYK
Most digital color printers today (including your little desktop inkjet) print in CMYK, also known as four color process. However, all computer monitors display color as RGB (Red-Green-Blue). Now if you create your file for the RGB color space, the color is going to look different when printed on a CMYK printer, so it is always a good idea to create your artwork as CMYK. You should request a press proof if color is very important to you.
4. Improper File Resolution
Many times people send a file of a picture or graphic that was on their web site and expect their printer to create a nice looking label from it. Unfortunately, in most cases the file on the web site is very low resolution, often as low as 72 dpi. If a file is printed at that resolution it is going to look terrible, a resolution of 300 dpi is recommended for best results.
5. Tight Borders
If you want a thin border on your labels that prints right near the edge, or bleeds off the edge you are just asking for trouble. While label printing technology has advanced a great deal, there is still some very slight movement when printing and die-cutting your labels. While this movement is only a very small fraction of an inch, if your border is near the edge of the label it will be noticeable. Our advice, if you really want a border, is to make it a thick one (more than 4 point). That way the slight movement will be much less noticeable.
6. Spelling and Typing Mistakes
This one should really go without saying, but because it is so common it has been included here. While your printer will sometimes catch mistakes, it is up to you to check your label artwork carefully. You can never proofread enough - even when you are sure it is correct, check it one more time. Sometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.
7. Missing Graphics/Links
If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.
8. Unsupported Software Format
There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.
9. Color Expectations
Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof
Water jet machining technology involves the use of high-pressure water jets for cutting parts out of different types of material such as soft rubber, foam, extremely thin stuff such as foil, carpet, paper, cardboard, soft gasket material, candy bars, diapers, and soft wood. Its use is limited, as it cannot cut harder materials such as metals, glass, and hard wood.The water used in water jet machining systems is pressurized between twenty and sixty thousand pounds per square inch (PSI) depending on the type of material being cut. The highly pressurized water is released through a tiny hole called "jewel" which is typically 0.007" to 0.015" in diameter, creating a very high velocity beam of water capable of cut
3. RGB vs CMYK
Most digital color printers today (including your little desktop inkjet) print in CMYK, also known as four color process. However, all computer monitors display color as RGB (Red-Green-Blue). Now if you create your file for the RGB color space, the color is going to look different when printed on a CMYK printer, so it is always a good idea to create your artwork as CMYK. You should request a press proof if color is very important to you.
4. Improper File Resolution
Many times people send a file of a picture or graphic that was on their web site and expect their printer to create a nice looking label from it. Unfortunately, in most cases the file on the web site is very low resolution, often as low as 72 dpi. If a file is printed at that resolution it is going to look terrible, a resolution of 300 dpi is recommended for best results.
5. Tight Borders
If you want a thin border on your labels that prints right near the edge, or bleeds off the edge you are just asking for trouble. While label printing technology has advanced a great deal, there is still some very slight movement when printing and die-cutting your labels. While this movement is only a very small fraction of an inch, if your border is near the edge of the label it will be noticeable. Our advice, if you really want a border, is to make it a thick one (more than 4 point). That way the slight movement will be much less noticeable.
6. Spelling and Typing Mistakes
This one should really go without saying, but because it is so common it has been included here. While your printer will sometimes catch mistakes, it is up to you to check your label artwork carefully. You can never proofread enough - even when you are sure it is correct, check it one more time. Sometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.
7. Missing Graphics/Links
If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.
8. Unsupported Software Format
There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.
9. Color Expectations
Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof
If your business is in the process of development, you'll realise that there many aspects to office expansion that you'll need to cover. For instance, you might be building an additional floor onto your building, or renovating any existing unused parts of your building to accommodate your burgeoning staff levels and equipment. But whether you require building services or facilities management, you can be sure that you and your business won't have to undertake these daunting tasks without support.Many companies offer full property management services that are tailor-made to meet the needs of any business - large or small. If you've just moved your business into a larger office, for example, or you've built a n
5. Tight Borders
If you want a thin border on your labels that prints right near the edge, or bleeds off the edge you are just asking for trouble. While label printing technology has advanced a great deal, there is still some very slight movement when printing and die-cutting your labels. While this movement is only a very small fraction of an inch, if your border is near the edge of the label it will be noticeable. Our advice, if you really want a border, is to make it a thick one (more than 4 point). That way the slight movement will be much less noticeable.
6. Spelling and Typing Mistakes
This one should really go without saying, but because it is so common it has been included here. While your printer will sometimes catch mistakes, it is up to you to check your label artwork carefully. You can never proofread enough - even when you are sure it is correct, check it one more time. Sometimes we print beautiful labels only to discover a spelling mistake after the fact. You can save yourself disappointment and expense by spending extra time making sure all your text is correct.
7. Missing Graphics/Links
If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.
8. Unsupported Software Format
There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.
9. Color Expectations
Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof
In the wake of globalization and increased business linkages, gift-giving has been moulded to suit the demands of a growth-oriented and competitive business atmosphere. MNCs, business houses with global links and export houses are the core contributors to the growth of this culture. Gifts can play a role in awarding of contracts, finalizing joint ventures and in wooing the right kind of VC. Goal-oriented gifting is a known phenomena in the Global Corporate World.But beware. It is first important to understand the global gift culture, which can have a big impact on the psyche of foreign partners. Most business representatives from overseas firms do not like to take gifts when dealing with Indian companies
7. Missing Graphics/Links
If you are using a newer version of Photoshop or Illustrator (CS or CS2) this is less of a problem, but for people using older versions it is still a major issue. All your graphic elements should be embedded into your document before sending them for production, otherwise when your file is opened there may be missing graphics or links.
8. Unsupported Software Format
There are dozens of different software programs you can use to design your labels. A trip to your local CompUSA will give you plenty of inexpensive choices, but these packages typically use proprietary formats that are designed to be used only on your desktop printer. Most of them cannot be used on a professional label printing press. Most printers have artwork specs on their web site, but you will always be better off if you use the graphic industry standard programs: Adobe Photoshop or Illustrator. These packages create high quality art that will produce the best quality custom label. If you don't have this software, then make sure you can export into a standard graphics format such as EPS, TIF or a hi-res JPEG.
9. Color Expectations
Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof
What is the 80/20 Rule?More formally the 80/20 rule is also known as the Pareto Principle. To Quote Wikipedia: "The Pareto principle… known as the 80-20 rule, the law of the vital few…Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population."We hear the 80/20 rule as it is applied to business and sales. Twenty percent of your employees produce 80% of a companies problems, 80% percent of your corporate sales are produced by 20% of your sales force and in network marketing, 80% of your profits may come from 20% of your distributors. We hear of it as it relates to wealt
9. Color Expectations
Many people create their label artwork and then print it out on their inkjet or laser printer, thinking this is how their labels will look. But anyone who owns more than one different printer knows that color can look vastly different between printers. If color is important to you we recommend you request a press proof - this way you will see exactly what your labels will look like when printed on our press. Some digital label printers, including our shop, will include a press proof free of charge.
10. Incorrectly Sized Artwork
Sometimes artwork is received where the size of the art does not match the size of the requested label. This may be intentional but if so, make sure you send complete instructions. Is extra white space needed? Is the label supposed to be centered, or should we be cropping the label to make it fit the desired size? If your artwork is a different size than the requested label please include detailed instructions with your order.
We see files every day that contain one or more of these mistakes. So if you can avoid these common pitfalls when creating your artwork, your custom label order will be processed more quickly and you will receive the high quality result that you are no doubt expecting.
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