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    nd often use them to refer to an entire group of items.

    For example, do you refer to plastic bags as Ziplocks? Do you think of a zippo when con

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    It is important that you purchase stock that will provide long-term benefits to your portfolio. One way to do this is to invest in businesses that possess significant franchise value. With over 14,000 publicly traded companies in the US, it is important that you spend the time finding the right companies to invest in.

    Companies with franchise value are actually easily identified. Franchise value is the popularity of a brand or product with consumers. Think of Clorox, Kleenex, Coke and Campbells. These are the types of companies with high franchise value. Everyone knows what they are and often use them to refer to an entire group of items.

    For example, do you refer to plastic bags as Ziplocks? Do you think of a zippo when cons

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    Companies with franchise value are actually easily identified. Franchise value is the popularity of a brand or product with consumers. Think of Clorox, Kleenex, Coke and Campbells. These are the types of companies with high franchise value. Everyone knows what they are and often use them to refer to an entire group of items.

    For example, do you refer to plastic bags as Ziplocks? Do you think of a zippo when con

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    Companies with franchise value are actually easily identified. Franchise value is the popularity of a brand or product with consumers. Think of Clorox, Kleenex, Coke and Campbells. These are the types of companies with high franchise value. Everyone knows what they are and often use them to refer to an entire group of items.

    For example, do you refer to plastic bags as Ziplocks? Do you think of a zippo when con

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    h consumers. Think of Clorox, Kleenex, Coke and Campbells. These are the types of companies with high franchise value. Everyone knows what they are and often use them to refer to an entire group of items.

    For example, do you refer to plastic bags as Ziplocks? Do you think of a zippo when con

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    nd often use them to refer to an entire group of items.

    For example, do you refer to plastic bags as Ziplocks? Do you think of a zippo when considering a nice lighter for a gift? What are the brands that immediately come to your mind when you are looking to purchase an item? These are items that have become high in franchise value.

    If you looking at a business to invest in, consider its franchise value.

    Is this a brand that you would purchase over a cheaper, generic brand?

    If the brand wasn't carried in a certain store, would you leave and shop elsewhere for the item?

    If you were to go into direct competition with this product, would you be successful?

    If a product has a high consumer demand, the compa

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