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Will You Add? - If This 'Hot Head' Can Do It - What Can You Do?
Toner Spills, Clean Up and Prevention Nothing is more aggravating then pulling the tab off of a toner cartridge and having it spill everywhere! In this article, you will learn what to do after a toner spill and what not to do. Also, we talk about prevention. This is really the object of the lesso
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% r
Should you be looking for a nursery job and have found nothing suitable so far, it would be a brilliant idea to use the Internet as an employment means. Of course, you cannot always get hired just by browsing the Internet! Nevertheless, you can find numerous job opportunities just waiting for you to analyze the
If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales copy.
Today, it happened.
In Calgary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually doing something that gets results - and a minuscule number of people who actually understand the direct response business (sad for a city of a million people! - but also a good opportunity for helping them learn).
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% of the bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% re
Business Mail Forwarding, have you heard of it before? If not and you are a small to medium sized business owner, you are urged to take the time to familiarize yourself with business mail forwarding. It might just be the extra push that your business needs to begin seeing profits.Business mail forwardin
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% of the bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% r
Determining the value of a business you are considering purchasing is a tricky subject. Most owners think their businesses are worth far more than they are. And in the end the true value of anything is determined by what a willing seller is willing to sell it for and a willing buyer is willing to buy it for.<
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% of the bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% r
Even though there is still cold weather in some parts of the country, winter is officially over and the spring season is here! For many, spring is the time to do a thorough cleaning to get rid of all the dust, soil and build-up that has collected over the winter months. Spring is a time you can promote the sp
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% of the bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% r
THE GOLDEN RULE, do you believe in applying it to your cattle deals? And if not do you sleep well at night?I believe it may be the origin of or relates to the true meaning of what our forefathers had reference to when they came up with the idea of what is referred to as a HAND SHAKE CATTLE DEAL. Have you
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% response of the first mailing.
Then they do it again - and again - until it no longer makes them a profit.
Based on their initial response - I would expect them to get 25 furnace installs (or more) - at $1k each = $25,000 from a mailing that costs them $4,000 in the end.
How many times would you invest $4,000 to see a return of $25,000?
As many as possible I would hope.
So if this works for a furnace company - it WILL work for you. No excuses will be accepted.
And if it *will* work for your company - what's holding you back?
Get writing those sales letters.
To your sales writing success!
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