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Will You Add? - Careers: Becoming a Real Estate Agent
The economy is at full employment levels and it’s a real challenge if you’re trying to grow your company, to find and attract the best sales and marketing talent in this environment. No longer is it easy to place a Monster ad or put out the word to a couple of friends and expect to find qualified candidates coming to your door.Today it’s a much more challenging proposition. You need to be able to identify, promote and attract A-level talent to your company. This is not an easy task, because all of the top sales and marketing people are already working.That’s why now more than ever, it makes lots of sense to retain the services of a sales and marketing recruiting company...particularly one that specializes only in sales and marketing. By retaining an executive search firm to find your people, you’ll have a much better chance of locating the kind of proven performers who can produce top sales results for your company and help you grow.Many of our clients find that placing ads on Monster, CareerBuilder or other websites is simply not y
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents
Staying in touch and up-to-date with customers is a very challenging problem for all retailers. For example, when a store advertises an upcoming sale of a product, it must develop a campaign strategy, visually design advertisements, submit advertisements, and wait for a publication to reach newsstands, all before results can be measured. This method is quickly becoming obsolete, as old methods yield to new ones. The inherent delays that come with the use of print media are unavoidable, so retailers are using a more immediate means to reach their customers- their cell phones.BlooZone devices for example, allow retailers to change their marketing approaches immediately, and hit their target audience without having to go through the stages of drafting, printing and distributing their campaigns. Having this ability ensures that Bluetooth-based methods are up to the minute, at all times.Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior throughout an entire marketing campaign. The implications of this techn
Let’s begin with your motivation and qualifications for becoming an agent. If you want to make money, it’s there to be made. If you’re looking for a way to dig yourself out of a financial hole in a hurry, this isn’t it. The big payday will be a long way off and you shouldn’t expect any earnings whatsoever for three to six months. Oh, yea, and you have to be a terrific Salesperson! If you are not a natural born Seller, decent conversationalist and self-starter who makes Donald Trump look lazy; you will not earn big money as a Realtor. You have to be smart, tough, good with math and have a knack for understanding complicated paperwork. You also have to have startup money and plenty of patience .
An entire closet industry has grown up around preparing people to become Real Estate Agents. Those who take college courses for the certificate needed to get a shot at the Agent Test are shocked to find that what they have learned is not enough. Almost all of these courses are geared to what happens after you become an agent and do not provide the basics needed to pass the test. Instead, you’re forced to spend another two to four hundred dollars for a brain slam session designed to help you pass the Agent Test. There may also be some additional seminars that you will need to attend and pay for in order to qualify for your license.
Once you manage to take and pass the Agent Test, there is a completely new challenge. You have to find an honest Real Estate Broker willing to take on a newbie. Here is where it gets tricky. Unless you have a large cache of moderately wealthy friends with great credit who are ready to buy or sell their homes, you are going to have to spend a lot of money to get started in a meaningful way. And I’m not just talking about business cards, car signs, a website and cell phone minutes.
Brokers do not make money by passing good leads to inexperienced agents. If you sign up with a ‘bargain Broker’ and cannot easily generate your own leads, expect to starve. They are there to be served, no to serve. The alternative is spending several thousand dollars to sign up with a big name franchise. These operations are backed by nationwide advertising and a great brand name. However, this still doesn’t guarantee you good leads. It just means you have an organization backing you that offers a better chance to earn then Jerry’s Happy Home Real Estate Office down on the corner of Main and Used Car Lots Avenue.
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents
It’s the same old story. You don’t spend as much time together as you used to. You’re trying to get that “loving feeling” back, but, as usual, you’ve got too much on your plate. There are leads to follow, faxes to send and business trips to plan. It doesn’t leave room for much else.Fortunately, it doesn’t have to be that way. You can fall in love all over again – with your business. And doing that means that you’ll be able to spend more time at what you’re really good at – which means you’ll also be making more money! And isn’t that the whole point? But in order to do that, you’re going to need to free up some time.Here are a few tricks:· Put systems in place to save you time. Even looking for passwords or addresses can eat up valuable hours. A system can be as simple as getting into the habit of always sending new customers a thank you note. To be certain the system will work, make sure you get in the habit of inputting new customers in your marketing database so your customer relationship (CRM) software program can remind you when to
An entire closet industry has grown up around preparing people to become Real Estate Agents. Those who take college courses for the certificate needed to get a shot at the Agent Test are shocked to find that what they have learned is not enough. Almost all of these courses are geared to what happens after you become an agent and do not provide the basics needed to pass the test. Instead, you’re forced to spend another two to four hundred dollars for a brain slam session designed to help you pass the Agent Test. There may also be some additional seminars that you will need to attend and pay for in order to qualify for your license.
Once you manage to take and pass the Agent Test, there is a completely new challenge. You have to find an honest Real Estate Broker willing to take on a newbie. Here is where it gets tricky. Unless you have a large cache of moderately wealthy friends with great credit who are ready to buy or sell their homes, you are going to have to spend a lot of money to get started in a meaningful way. And I’m not just talking about business cards, car signs, a website and cell phone minutes.
Brokers do not make money by passing good leads to inexperienced agents. If you sign up with a ‘bargain Broker’ and cannot easily generate your own leads, expect to starve. They are there to be served, no to serve. The alternative is spending several thousand dollars to sign up with a big name franchise. These operations are backed by nationwide advertising and a great brand name. However, this still doesn’t guarantee you good leads. It just means you have an organization backing you that offers a better chance to earn then Jerry’s Happy Home Real Estate Office down on the corner of Main and Used Car Lots Avenue.
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents
An Internet presence can help you land a job. By having visible content in your control ranking on the first page of Google when someone does a search on your name, you can absolutely put yourself ahead of anyone else you might be competing with for a job opportunity.A June 12, 2006 ExecuNet Press Release ("Growing Number Of Job Searches Disrupted By Digital Dirt") stated:"According to a recent survey of 100 executive recruiters conducted by ExecuNet, the leading executive job search and recruiting network, 77% use search engines to learn more about candidates. Of those who use sites such as Google (GOOG) and Yahoo! (YHOO) to check the background of job seekers, 35% have eliminated a candidate from consideration based on the information uncovered online – up significantly from 26% just one year ago."And that's just recruiters. Do you think an executive hiring authority does this during a recruiting process with respect to the candidates they are looking at investing time into interviewing?The problem that many executive
Once you manage to take and pass the Agent Test, there is a completely new challenge. You have to find an honest Real Estate Broker willing to take on a newbie. Here is where it gets tricky. Unless you have a large cache of moderately wealthy friends with great credit who are ready to buy or sell their homes, you are going to have to spend a lot of money to get started in a meaningful way. And I’m not just talking about business cards, car signs, a website and cell phone minutes.
Brokers do not make money by passing good leads to inexperienced agents. If you sign up with a ‘bargain Broker’ and cannot easily generate your own leads, expect to starve. They are there to be served, no to serve. The alternative is spending several thousand dollars to sign up with a big name franchise. These operations are backed by nationwide advertising and a great brand name. However, this still doesn’t guarantee you good leads. It just means you have an organization backing you that offers a better chance to earn then Jerry’s Happy Home Real Estate Office down on the corner of Main and Used Car Lots Avenue.
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents
If you choose a career option such as buying your own franchise rather than taking a job in Corporate America you must realize that you will have to disclose certain financial information in order to qualify prior to the sales process or acceptance of application. Some believe this is not fair and worry about identity theft. So, should the government regulators allow franchisors to ask for this information?Some franchise buyers say no and yet how can the franchisor know if you have the money to purchase the franchise in the first place? Now then your financial information is necessary because 80% of all franchise applicants lie about their financial ability to buy a franchise and this costs franchisors money in wasted effort from sales staff. Meaning 80% of their time would be burned up if in fact they coddled all the liars out there. This means 80% of the cost is added to the ratio of franchise fees to sales. Generally if my memory holds true the average franchisor uses up some 50% in the sales process. If you add 80% more then you would have to ra
Brokers do not make money by passing good leads to inexperienced agents. If you sign up with a ‘bargain Broker’ and cannot easily generate your own leads, expect to starve. They are there to be served, no to serve. The alternative is spending several thousand dollars to sign up with a big name franchise. These operations are backed by nationwide advertising and a great brand name. However, this still doesn’t guarantee you good leads. It just means you have an organization backing you that offers a better chance to earn then Jerry’s Happy Home Real Estate Office down on the corner of Main and Used Car Lots Avenue.
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents
Imagine for a moment that you get a call from a good friend…They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”They reply with, “Oh, nothing, it’s not a big deal”They continue, “I just need you to call this phone number or stop in at this addres
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents as they can. The more experienced and successful people know better or go on to be Brokers. You have to learn quickly and focus on the money, not being the most popular person in the office.
The worst mistake new Agents make is getting involved with Apartment Rental or Time Share Brokers. Newbies often do this because the realty offices that handle these types of properties paint a pretty picture of easy commissions and big paydays, without all the startup money. Many provide new Agents with a nice desk; some discount business cards the equal opportunity to earn and the promise of big bucks. The only problem is actually being paid.
Rentals are a haphazard way of making money as an Agent. You have to rent a large number of apartments, houses and condominiums to make a decent buck. Even after you do start to see leases signed, the properties that pay your Broker tend to hold back the commission for extended periods of time just in case the tenants bug out of their lease. Most Brokers add two to six weeks on to that hold before they release your money. Whether any of this is legal or not doesn’t seem to matter. It’s just the way things are done. When rental agents finally do get paid, it always seems to be less then expected. That’s because your beloved Broker probably forgot to explain the extra fees charged for office space, phone use, website and email sharing, lead generation and advertising.
The upside of being a Real Estate Agent who deals with rentals is securing a position with a large management company or reputable relocation service. While these positions are few and far between, they do pay well and on time. There are a number of large management companies that handle apartment rentals for large properties. Most offer some sort of salary and benefits, plus a small commission. Legitimate relocation services contract with large companies to find rentals for employees involved in short or long term projects. They also tend to offer a salary verses commission compensation package.
Time-shares are for hard-boiled people with great smiles. Most States allow several days for people who purchase Time Shares to change their minds, and many do. Beyond that kind of frustration, there are hassles with being paid. Like the rental biz, pay hassles, expenses deductions and commission disputes are common. Let’s face it. If you want to make the really big money in Real Estate, you are going to have to sell traditional properties.
Even if you happen to be fortunate enough to land in the middle of a hot market, there are going to be setbacks for Agents. Brokers take a chunk of your commission. Lawsuits by unhappy homebuyers who feel you were not completely honest about problems with their new propert
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