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  • Will You Add? - The Primacy Of Planning

    What Color is Your Marketing and What is It Saying?
    Do you have any idea what role color plays in your marketing efforts? And if so, do you know what message your marketing efforts are conveying with the colors you use? Let me tell you that the colors you use in your marketing efforts – your brochures, business cards, letterhead, signage, office interiors, and more – play a very important role in motivating people. The colors speak loudly and clearly, so I believe it is in our best interest to learn what the colors convey in our marketing.The importance of color because of its “hidden language” is well known. I witnessed this firsthand several years ago when I was asked to and agreed to participate in a study being conducted by the Harvard Business School. I was one of a selected number of executives to be interviewed and asked many questions about color and emotions about color. Major corporations that produced consumer produ
    oom where the carpets were all wet. I wondered if this was because they’d just cleaned them, and further exploration yielded the fact that the toilet had a habit of backing up. Now THAT was a nasty surprise. Did we stay in that room? What do YOU think?

    Lack of planning can yield similar surprises in business. Let’s look what goes into a business planning process, and how it can be done right.

    PERILS OF THE PLANNING PROCESS Let’s face it, it’s fun to get right down to the meat of our work, and planning ain’t letting us do that! Believe it or not, that’s the number one reason leaders don’t w

    Start Selling for Profits on Ebay Today!
    Everyone is trying their luck on Ebay these days, with varying levels of success. Some spend countless hours of their time putting up auction after auction, running round trying to find profitable items to sell, and making some, but not much, profit. Others, meanwhile, seem to spend very little time working, yet seem to make a killing on Ebay. So what’s going on?!A very good reason for this is the rising popularity of Dropshipping. Dropshipping is absolutely perfect for a home based Ebay business. Why? Well, there’s no need to stock any products, no upfront charges to pay for merchandise and no postage and packaging to worry about. Perfect!So how does dropshipping work? Basically, what happens is you find out which products are selling well at any particular time, check your dropshippers website to make sure they have the required item in stock, and start your 7-10 da
    “@#$%& it! Will you quit bugging me with your planning meetings – I’ve got work to do!”

    That was a statement made to me by a manager when I asked him - for the third time - to work with a group of us assigned a critical project. The project, if carried off well, would have profound effects on the long term health of the business. But it ended up fizzling after two months. Why? Because this manager, in a crucial department, didn’t see the need for planning, and wouldn’t ‘play’.

    Planning can be looked on as a pain in the neck. Often, at the very best, we do it because we know we ought to. But it’s done grudgingly, and because of that incompletely. And then when the plan doesn’t work we reinforce the thought that planning is a waste of time. But really, is it? What are the pitfalls of not planning?

    PITFALLS OF NOT PLANNING Well, first there’s the effect on the plan itself. What happens when we don’t plan at all? That’s more easily seen if we look at a good vacation. Most of us wouldn’t think of going on an extended vacation without doing significant planning. Why? Because it’s precious time to us! We want results from it – results like relaxation, fun with others, rejuvenation. We judge ‘effectiveness’ in a vacation by the lack of hassle, by things coming off right, the absence of nasty surprises, the pleasantness of the surroundings, everything working like it should. And what is the final result? A good vacation brings us back refreshed and re-created (recreation?), and makes us much better able to take up our work again. In fact, a good vacation will change our entire outlook on our work, and make it a pleasure again – especially if it had stopped being a pleasure before. So we plan our vacations. We look at where we will go, what things we will do; we look at the accommodations we’ll book, and the surroundings of those accommodations. We look at resources – the money we’ll need to get there and the money we’ll have on hand for spending. Is such planning worth it? Most of us would answer “Absolutely!”.

    So what about NOT planning a vacation? Well, you can look forward to one sure thing in that case – surprises. Now, I like surprises. But I don’t enjoy spending hours in a destination trying to find a room. I don’t like discovering that things in my hotel don’t work, or that the place isn’t clean. One surprise we encountered on a poorly researched vacation landed us in a room where the carpets were all wet. I wondered if this was because they’d just cleaned them, and further exploration yielded the fact that the toilet had a habit of backing up. Now THAT was a nasty surprise. Did we stay in that room? What do YOU think?

    Lack of planning can yield similar surprises in business. Let’s look what goes into a business planning process, and how it can be done right.

    PERILS OF THE PLANNING PROCESS Let’s face it, it’s fun to get right down to the meat of our work, and planning ain’t letting us do that! Believe it or not, that’s the number one reason leaders don’t wa

    How To Choose The Right Product To Begin Internet Home Business
    Every company needs a product to sell. It is also the same with internet home business. You need a product to start up a home based business and start to work from home. I categorized three different type of product.1. Digital Product. It is very easy to build and very popular among the Internet. We don’t have to keep product stock. We only have to create or pay someone else to create our product. Some product that we can describe in computer related product are e-book, software, picture, movie, song, audio, and web related product (web hosting, script, domain name, etc).2. Hard product. Hard product means that we can touch and see. In hard product we involve with a real product, and if we want to sell the product, we must prepare the product and send our product to our customer. This type of product needs an extra effort. You must start thinking about the warehouse, and the
    it’s done grudgingly, and because of that incompletely. And then when the plan doesn’t work we reinforce the thought that planning is a waste of time. But really, is it? What are the pitfalls of not planning?

    PITFALLS OF NOT PLANNING Well, first there’s the effect on the plan itself. What happens when we don’t plan at all? That’s more easily seen if we look at a good vacation. Most of us wouldn’t think of going on an extended vacation without doing significant planning. Why? Because it’s precious time to us! We want results from it – results like relaxation, fun with others, rejuvenation. We judge ‘effectiveness’ in a vacation by the lack of hassle, by things coming off right, the absence of nasty surprises, the pleasantness of the surroundings, everything working like it should. And what is the final result? A good vacation brings us back refreshed and re-created (recreation?), and makes us much better able to take up our work again. In fact, a good vacation will change our entire outlook on our work, and make it a pleasure again – especially if it had stopped being a pleasure before. So we plan our vacations. We look at where we will go, what things we will do; we look at the accommodations we’ll book, and the surroundings of those accommodations. We look at resources – the money we’ll need to get there and the money we’ll have on hand for spending. Is such planning worth it? Most of us would answer “Absolutely!”.

    So what about NOT planning a vacation? Well, you can look forward to one sure thing in that case – surprises. Now, I like surprises. But I don’t enjoy spending hours in a destination trying to find a room. I don’t like discovering that things in my hotel don’t work, or that the place isn’t clean. One surprise we encountered on a poorly researched vacation landed us in a room where the carpets were all wet. I wondered if this was because they’d just cleaned them, and further exploration yielded the fact that the toilet had a habit of backing up. Now THAT was a nasty surprise. Did we stay in that room? What do YOU think?

    Lack of planning can yield similar surprises in business. Let’s look what goes into a business planning process, and how it can be done right.

    PERILS OF THE PLANNING PROCESS Let’s face it, it’s fun to get right down to the meat of our work, and planning ain’t letting us do that! Believe it or not, that’s the number one reason leaders don’t w

    Five Things To Consider About Your Inventions
    Taking inventions from concept to reality can be difficult. In fact, it's quite confusing. I've been down that path several times myself, and without help simple matters become daunting. Twenty years ago I attempted to go it alone and spent tens of thousands with a prototyping house, an engineer and more. Outside of finances, I also faced challenges when deciding who to talk to, how to patent and the path I should take when pursuing my inventions.Thinking of these subjects, I compiled a list of five things to consider about your inventions.1. Know the problems your invention will solve Every invention or great idea aims to solve a problem. Everyday people recognize problems on a regular basis. Inventors choose to solve them.Before pursuing your idea, clearly understand the problem your invention will solve. Does your solution work? Does your invention need a li
    judge ‘effectiveness’ in a vacation by the lack of hassle, by things coming off right, the absence of nasty surprises, the pleasantness of the surroundings, everything working like it should. And what is the final result? A good vacation brings us back refreshed and re-created (recreation?), and makes us much better able to take up our work again. In fact, a good vacation will change our entire outlook on our work, and make it a pleasure again – especially if it had stopped being a pleasure before. So we plan our vacations. We look at where we will go, what things we will do; we look at the accommodations we’ll book, and the surroundings of those accommodations. We look at resources – the money we’ll need to get there and the money we’ll have on hand for spending. Is such planning worth it? Most of us would answer “Absolutely!”.

    So what about NOT planning a vacation? Well, you can look forward to one sure thing in that case – surprises. Now, I like surprises. But I don’t enjoy spending hours in a destination trying to find a room. I don’t like discovering that things in my hotel don’t work, or that the place isn’t clean. One surprise we encountered on a poorly researched vacation landed us in a room where the carpets were all wet. I wondered if this was because they’d just cleaned them, and further exploration yielded the fact that the toilet had a habit of backing up. Now THAT was a nasty surprise. Did we stay in that room? What do YOU think?

    Lack of planning can yield similar surprises in business. Let’s look what goes into a business planning process, and how it can be done right.

    PERILS OF THE PLANNING PROCESS Let’s face it, it’s fun to get right down to the meat of our work, and planning ain’t letting us do that! Believe it or not, that’s the number one reason leaders don’t w

    Free Small Business Grant Is Within Your Reach!
    Free small business grant is a viable option, where financing of your business expansion presents a problem, especially when running a company or an organization that offers some important benefits to the society at large. What exactly do you have to loose if you lodge an application for a free small business grant? Nothing, but gain some free money. But in case you actually obtain one of the grants for starting a small business, you can consider yourself quite lucky. Basically, such a federal loan can help you fund the company to the stage you have always been dreaming about. In addition, you can expand your commercial activity internationally.In case you are already interested in obtaining a free small business grant, there are a few facts you must know of first. Let’s start with telling you that there are two different things you can obtain. First of all, there is the loan and th
    we’ll book, and the surroundings of those accommodations. We look at resources – the money we’ll need to get there and the money we’ll have on hand for spending. Is such planning worth it? Most of us would answer “Absolutely!”.

    So what about NOT planning a vacation? Well, you can look forward to one sure thing in that case – surprises. Now, I like surprises. But I don’t enjoy spending hours in a destination trying to find a room. I don’t like discovering that things in my hotel don’t work, or that the place isn’t clean. One surprise we encountered on a poorly researched vacation landed us in a room where the carpets were all wet. I wondered if this was because they’d just cleaned them, and further exploration yielded the fact that the toilet had a habit of backing up. Now THAT was a nasty surprise. Did we stay in that room? What do YOU think?

    Lack of planning can yield similar surprises in business. Let’s look what goes into a business planning process, and how it can be done right.

    PERILS OF THE PLANNING PROCESS Let’s face it, it’s fun to get right down to the meat of our work, and planning ain’t letting us do that! Believe it or not, that’s the number one reason leaders don’t w

    Can You Make Money Without Spending Money On The Internet?
    I gave a quick consultation with one of my subscribers, and he wanted to become the next internet millionaire in two years time. This guy was extremely excited and I can tell by the way he typed to me on the instant messenger that he really wanted to make big money as soon as possibleThere was just one MAJOR problem. He wanted to realize his dreams by not putting any money into getting his business exposed! He complained that we wanted to make a lot of money fast without investing a dime to get his business exposed.He wanted to make the initial payment to get started in the business, and thats all he wanted to do! After the initial payment, he wanted to sit on his Lazy-Boy recliner and watch the money just magically fall from the sky into his lap. And I would not be surprised if he wanted someone else to grab his money and deposit it in his bank account also!Do you
    oom where the carpets were all wet. I wondered if this was because they’d just cleaned them, and further exploration yielded the fact that the toilet had a habit of backing up. Now THAT was a nasty surprise. Did we stay in that room? What do YOU think?

    Lack of planning can yield similar surprises in business. Let’s look what goes into a business planning process, and how it can be done right.

    PERILS OF THE PLANNING PROCESS Let’s face it, it’s fun to get right down to the meat of our work, and planning ain’t letting us do that! Believe it or not, that’s the number one reason leaders don’t want to plan. We are busy, and there are pressures to get things done, and planning takes time. It just seems easier and more enjoyable to do the job. But consider the surprises we set ourselves up for when we do it that way. We can find ourselves wasting time looking for data that’s hard to find, or missing completely. We find ourselves doing things over, causing rework for other parts of the business, lowering morale among staff. Ultimately, we don’t get the results we want, and the business itself suffers.

    Often, leaders look at planning they HAVE done and aren’t satisfied with the results they obtained. Such results can be a powerful negative deterrent to doing any planning at all. And while our plan may have given us poor outcomes, it’s not the planning itself that’s the problem, but most often the way it was done. Good planning will take time, and it should be structured – done around certain principle areas. Let’s look at what those principal areas are.

    PRINCIPLES FOR PLANNING Good planning starts with looking at the results or outcomes that are needed. Those results might include increased use of our product or service. They might include increased customer satisfaction with us, or better patient outcomes. They may just be plain, old-fashioned making more money! Whatever they are, good planning begins with a clear understanding of the desired results.

    Time also need to be considered, and in two important areas. First, the actual time to plan must be enough for effectiveness. This can be hard because we aren’t ‘doing’ when we’re planning. But as we saw earlier, not taking the proper amount of time to plan can generate large amounts of wasted time later, and that wasted time affects productivity, staff morale, and ultimately business success. It’s best to take the time for planning well.

    Second, planning needs to include the time needed for doing the right work to get the right outcomes. Leaders need to know how much time will be needed for critical parts of the project or business. We have to consider time needed for marketing, for interacting with the customer, the actual cycle time for producing our services or products. We need to consider the time needed for maintenance – both of equipment and of us and our staff! We need to know how long it will take to get important information, and how long it takes to get it to others who need it. So planning time is a principl

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