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    n hand with the need to be appreciated. Appreciation is understanding how another person relates to you, themselves and their surr
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    I read a new book recently called Secrets to Social Success about how people interact socially and this quote was at the beginning and it sort of stunned me because it is the basis of how I sell annuities.

    “The deepest principle in human nature is the craving to be appreciated.” -- William James

    I have long believed that selling annuities is about knowing and understanding how people feel. Once you know how they feel it is possible to probe deeply into their personal life and their finances. This goes hand in hand with the need to be appreciated. Appreciation is understanding how another person relates to you, themselves and their surro

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    and it sort of stunned me because it is the basis of how I sell annuities.

    “The deepest principle in human nature is the craving to be appreciated.” -- William James

    I have long believed that selling annuities is about knowing and understanding how people feel. Once you know how they feel it is possible to probe deeply into their personal life and their finances. This goes hand in hand with the need to be appreciated. Appreciation is understanding how another person relates to you, themselves and their surr

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    ng to be appreciated.” -- William James

    I have long believed that selling annuities is about knowing and understanding how people feel. Once you know how they feel it is possible to probe deeply into their personal life and their finances. This goes hand in hand with the need to be appreciated. Appreciation is understanding how another person relates to you, themselves and their surr

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    ople feel. Once you know how they feel it is possible to probe deeply into their personal life and their finances. This goes hand in hand with the need to be appreciated. Appreciation is understanding how another person relates to you, themselves and their surr
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    n hand with the need to be appreciated. Appreciation is understanding how another person relates to you, themselves and their surroundings.

    Another famous saying is from Dale Carnegie:

    “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

    Selling annuities is just that simple, being interested in another person enough to fully understand how they feel. The problem of course is how to bridge the gap from a new acquaintance to understanding how another person feels. That is the “Art of the Deal.”

    Selling annuities is learning

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