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Will You Add? - The Worker Identity Theft Crisis (And How You Will Save The Day)
What to Look for in a Web Host Provider: Information on Obtaining a Good Web Host Provider all boiling in the cauldron of a litigious society, where loyalty to one’s employer is a bygone concept, and all too many employees look at their employer as a set of deep pockets to be picked whenever possible.Since the advent of the Internet, every entrepreneur seems too eager to put his or her business online. This is because they know that there will be more chances of earning more money once they have placed their business in the Internet.In fact, some surveys show that 60% of the Americans are willing to buy items in the Internet. For this reason, many businesses were enticed to start online transactions and marketing.Hence, most businesses start making their web sites. The problem is that once they have finished designing their sites, how in the world will they ever get it online?The solution? Web hosting! With all the remarkable designs that a business owner may have established will be useless if he or she could not get it working online. Therefore, web hosting is the solution.Basically, web hosting is one type of service in the Net that allots spaces for customers who wish to display or make their respective web sites achieve “web presence” in the World Wide Web. It is the responsibility of the web host provider to display webs sites to be connected to the Internet 24 hours a day, 7 days a week.What most people do not know is that whenever they are trying to get in touch with a web site, they are actually connecting to the web server and not the web site itself.In web hosting, a web host provider acts like a property owner in an apartment, where they provide spaces to be leased by the customer. Hence, web hosting is entirely dependent on the space available.For this reason, it is important to consider first the kind of services that you need before engaging into a particular web host provider. This is because not all web host provider are created equal. Thus, they may vary depending on the kinds of assistance and services that a particular web host can provide.Therefore, for those who want to know the things that they should consider when looking for a web host provider, here is a list of the important things that they should be looking for:1. Look for the type of web hosting that you preferIn web hosting, the features that you will be using depends on the kind of web hosting that you think would best work for you. For instance, if you are low in budget, you could try shared web hosting.From there, you can already see what you really need in a web host provider.2. ReliabilityYou would definitely want a web host to be reliable, right? Of course you do because if you will not put so much weight on reliability, chan And it’s all about “people data” – the simple two-word phrase right at the heart of the mission of Human Resources and IT. The enterprise has a problem – its people data is suddenly high value, under attack, and at escalating risk – and they’re looking at you, kid. The good news is that at least it’s a well-known problem. Indeed, although I hope I’ve done a good job of scaring you into recognizing that identity theft is not all hype – that it’s a genuine, long-term, big-deal problem – the reality has a hard time keeping up with the hype. Identity theft is big news, and lots of folks, from solution vendors to media infotainment hucksters of every stripe have been trumpeting the alarm for years now. Everyone from the boardroom on down is aware in a general way of all the big data thefts, and the problems with computer security, and the hazards of dumpster divers and so on. Even the Citibank ads have done their part to raise awareness. So you have permission to propose a reasonable way to address the problem – a serious, programmatic approach that will easily pay for itself in reduced corporate liability, as well as avoidance of bad publicity, employee dissatisfaction, and lost productivity. The Journey of a Thousand Miles In general, what I recommend is simply that you do, indeed, approach identity theft prevention and management as a program – a permanent initiative that is structured and managed just like any other serious corporate program. That means an iterative activity cycle, an accountable manager, and real executive visibility and sponsorship. That means going through cycles of baselining, identification of key pain points and priorities, visioning a next generation state and scope, planning and designing the modules of work, executing, measuring, assessing, tuning – and then repeating. Not rocket science. The most important step is to recognize and train a focus on the problem – put a name and a magnifying glass to it. Do as thorough a baseline review as you can, examine the company from the perspective of this substantial risk, engage your executive leadership, and manage an ongoing improvement program. After a couple of cycles, you’ll be surprised how much better a handle you have on it. Within the scope of your identity theft program, you will want to target the following primary obj Double Your Profits The Price of Admission to the Digital AgeEasily Double or Triple Your Profits in Any Business To some it may seem like common sense, but many folks running their own businesses don't do this one simple thing to keep their business and profits growing. Whether you're running an online, mail order, or traditional business, the key to increased profits is, of course, more customers and more sales. The best way to get more customers is advertising. You need to take a portion of your profits every month, up to 50 percent in the beginning, and invest it back into your business in quality advertising. That is not to say you should ignore word of mouth, and viral marketing, but real advertising delivers real results. Use it to keep bringing in new business. When advertising online be careful to get your ads placed in areas where your target audience is likely to gather. CPC - cost per click - ads are a good choice online, because you only pay if you get a good reaction. Text ads are also getting a much better response these days, as opposed to banners and other flashy methods. Banner ads only seem to be effective in building a brand, not in getting measureable, on the spot results. Pop-ups are nearly dead, given the availability of pop-up blockers, and the fact that the next generation browsers are coming out with pop-up blockers built in. Apparently people don't like pop-ups - I know I don't - so avoid them, unless you want to irritate your audience. Print advertising, on the other hand, is much easier to target, and even if you have an online business, I wouldn't recommend ignoring the potential of print. Run your ads in magazines and newspapers that deal with your subject. Whether on line or in print, you'll want to test out different wordings for your ads, and do small runs, until you find the words the pull readers in the way you would like, not just to get inquiries, but results. When writing your ad, don't say "We Have Blue Widgets!" - People don't really care about what you have, they care about what they want - so "Get Your Blue Widgets Today" is probably going to be more effective. Ask a question, or if you have something to offer for free - a free sample, info packet, or test drive - advertise that. Be sure to focus on what the customer gets, not what you have. When you find an ad that pulls well, stick with it. Don't change until it stops working, or until you change your offering. Re-Invest in your business, and you can double and triple your profits with ease. Identity theft is everywhere. It’s the crime of the millennium; it’s the scourge of the digital age. If it hasn’t happened to you, it’s happened to someone you know. Using Federal Trade Commission (FTC) data, Javelin Research estimates that about 9 million identity thefts occurred last year, which means that about 1 in 22 American adults was victimized in just one year. So far – knock wood – I’ve personally been spared, but in the course of running an enterprise identity theft solutions company, I’ve run across some amazing stories, including from close friends that I had not previously known were victims. One friend had her credit card repeatedly used to pay for tens of laptops, thousands of dollars of groceries, and rent on several apartments – in New York City, just prior to the 9/11 attacks. The FBI finally got involved, and discovered an insider at the credit card firm, and links to organizations suspected of supporting terrorists. So what is this big scary threat, is it for real, and is there anything one can do other than install anti-virus software, check credit card statements, put your social security card in a safe deposit box, and cross one’s fingers? And perhaps even more important for the corporate audience – what’s the threat to corporations (oh, yes, there’s a major threat) and what can be done to keep the company and its employees safe? First, the basics. Identity theft is – as the name implies – any use of another person’s identity to commit fraud. The obvious example is using a stolen credit card to purchase items, but it also includes such activities as hacking corporate networks to steal enterprise information, being employed using a fraudulent SSN, paying for medical care using another person’s insurance coverage, taking out loans and lines of equity on assets owned by someone else, using someone else’s ID when getting arrested (so that explains my impressive rap sheet!) and much more. In the late 90s and early 2000s, identity theft numbers skyrocketed, but they have plateaued in the last 3 years at around 9-10 million victims per year – still an enormous problem: the most common consumer crime in America. And the cost to businesses continues to increase, as thieves become increasingly sophisticated – business losses from identity fraud in 2005 alone were a staggering $60 billion dollars. Individual victims lost over $1500 each, on average, in out of pocket costs, and required tens or even hundreds of hours per victim to recover. In about 16% of cases, losses were over $6000 and in many cases, the victims are unable to ever fully recover, with ruined credit, large sums owed, and recurring problems with even the simplest of daily activities. The underlying cause of the identity theft crime wave is the very nature of our digital economy, making it an extremely difficult problem to solve. Observe yourself as you go through the day, and see how many times your identity is required to facilitate some everyday activity. Turn on the TV – the cable channels you receive are billed monthly to your account, which is stored in the cable company’s database. Check your home page – your Google or Yahoo or AOL account has a password that you probably use for other accounts as well, maybe your financial accounts or your secure corporate login. Check your stocks – and realize that anyone with that account info could siphon off your money in seconds. Get into the car – you’ve got your drivers license, car registration, and insurance, all linked to a drivers license number which is a surrogate national ID, and could be used to impersonate you for almost any transaction. Stop for coffee, or to pick up some groceries, and use one of your many credit cards, or a debit card linked to one of your several bank accounts – if any of those are compromised, you could be cleaned out in a hurry. And in the office – a veritable playground of databases with your most sensitive data! The HR database, the applicant tracking system, the Payroll system, the Benefits enrollment system, and various corporate data warehouses – each one stores your SSN and many other sensitive pieces of identifying data. Also the facilities system, the security system, the bonus and commission and merit increase and performance management systems, your network login and email accounts, and all of your job-specific system accounts. Not to mention all of the various one-time and periodic reports and database extracts that are done all day long, every day, by Compensation, by Finance, by audit firms, by IT and many others. And what about all the backups and replicated databases, and all the outsourced systems, all the various Pension and 401(k) and other retirement account systems? The little easily forgotten systems that track mentor assignments and birthdays and vacation accruals. The online paycheck image systems? The corporate travel provider’s systems? And let’s not forget how every outsourced system multiplies the risk – each one has backups and copies and extracts and audits; each one is accessible by numerous internal users as well as their own service providers. How many databases and laptops and paper reports throughout this web of providers and systems have your data, and how many thousands of people have access to it at any moment? The list rapidly goes from surprising to daunting to frightening, the longer one follows the trail of data. It’s a brave new digital world, where every step requires instant authentication of your identity – not based on your pretty face and a lifelong personal relationship, but on a few digits stored somewhere. Much more efficient, right? So your various digital IDs – your drivers license number, your SSN, your userids and passwords, your card numbers – have to be stored everywhere, and as such, are accessible by all kinds of people. This explains the huge and growing phenomenon of corporate data breaches. Amazingly, over 90 million identities have been lost or stolen in these breaches in just the last 18 months, and the pace is actually accelerating. It’s simple arithmetic combined with a financial incentive – a growing volume of identity data, accessible by many people, that has significant value. And once any of these digital IDs are compromised, they can be used to impersonate you in any or all of these same thousands of systems, and to steal your other digital IDs as well, to commit further fraud. This is the scale of the problem. Much worse than a cutesy stolen Citibank credit card – identity theft can easily disrupt everything you do, and require a massive effort to identify and plug every potential hole. Once your identity is stolen, your life can become an eternal whack-a-mole – fix one exposure, and another pops up, across the enormous breadth of all the accounts and systems that use your identity for any purpose at all. And make no mistake – once compromised, your identity can be sold again and again, across a vast shadowy international ID data marketplace, outside the reach of US law enforcement, and extremely agile in adapting to any attempts to shut it down. A Disaster Waiting to Happen? Over the last two years, three major legal changes have occurred that substantially increased the cost of corporate data theft. First, new provisions of the Fair and Accurate Credit Transactions Act (FACTA) went into effect that imposed significant penalties on any employer whose failure to protect employee information – either by action or inaction – resulted in the loss of employee identity data. Employers may be civilly liable up to $1000 per employee, and additional federal fines may be imposed up to the same level. Various states have enacted laws imposing even higher penalties. Second, several widely publicized court cases held that employers and other organizations that maintain databases containing employee information have a special duty to provide safeguards over data that could be used to commit identity fraud. And the courts have awarded punitive damages for stolen data, over and above the actual damages and statutory fines. Third, several states, beginning with California and spreading rapidly from there, have passed laws requiring companies to notify affected consumers if they lose data that could be used for identity theft, no matter whether the data was lost or stolen, or whether the company bears any legal liability. This has resulted in vastly increased awareness of breaches of corporate data, including some massive incidents such as the infamous ChoicePoint breach in early 2005, and the even larger loss of a laptop containing over 26 million veteran’s IDs a couple of months ago. At the same time, the problem of employee data security is getting exponentially harder. The ongoing proliferation of outsourced workforce services – from background checks, recruiting, testing, payroll, and various benefit programs, up to full HR Outsourcing – makes it ever harder to track, let alone manage all of the potential exposures. Same thing for IT Outsourcing – how do you control systems and data that you don’t manage? How do you know where your data is, who has access, but shouldn’t, and what criminal and legal system governs any exposures occurring outside the country? The ongoing trend toward more remote offices and virtual networks also makes it much harder to control the flow of data, or to standardize system configurations – how do you stop someone who logs in from home from burning a CD full of data extracted from the HR system or data warehouse, or copying it to a USB drive, or transferring it over an infrared port to another local computer? And recent legislative minefields, from HIPAA to Sarbanes Oxley, not to mention European and Canadian data privacy regulations, and the patchwork of fast-evolving US federal and state data privacy legislation, have ratcheted up the complexity of control, perhaps past the point of reasonability. Who among us can say that they understand all of it, let alone fully comply? The result: a perfect storm – more identity data losses and thefts, much greater difficulty at managing and plugging the holes, much greater visibility to missteps, and much greater liability, all boiling in the cauldron of a litigious society, where loyalty to one’s employer is a bygone concept, and all too many employees look at their employer as a set of deep pockets to be picked whenever possible. And it’s all about “people data” – the simple two-word phrase right at the heart of the mission of Human Resources and IT. The enterprise has a problem – its people data is suddenly high value, under attack, and at escalating risk – and they’re looking at you, kid. The good news is that at least it’s a well-known problem. Indeed, although I hope I’ve done a good job of scaring you into recognizing that identity theft is not all hype – that it’s a genuine, long-term, big-deal problem – the reality has a hard time keeping up with the hype. Identity theft is big news, and lots of folks, from solution vendors to media infotainment hucksters of every stripe have been trumpeting the alarm for years now. Everyone from the boardroom on down is aware in a general way of all the big data thefts, and the problems with computer security, and the hazards of dumpster divers and so on. Even the Citibank ads have done their part to raise awareness. So you have permission to propose a reasonable way to address the problem – a serious, programmatic approach that will easily pay for itself in reduced corporate liability, as well as avoidance of bad publicity, employee dissatisfaction, and lost productivity. The Journey of a Thousand Miles In general, what I recommend is simply that you do, indeed, approach identity theft prevention and management as a program – a permanent initiative that is structured and managed just like any other serious corporate program. That means an iterative activity cycle, an accountable manager, and real executive visibility and sponsorship. That means going through cycles of baselining, identification of key pain points and priorities, visioning a next generation state and scope, planning and designing the modules of work, executing, measuring, assessing, tuning – and then repeating. Not rocket science. The most important step is to recognize and train a focus on the problem – put a name and a magnifying glass to it. Do as thorough a baseline review as you can, examine the company from the perspective of this substantial risk, engage your executive leadership, and manage an ongoing improvement program. After a couple of cycles, you’ll be surprised how much better a handle you have on it. Within the scope of your identity theft program, you will want to target the following primary obje Calculating Trade Show ROI es, losses were over $6000 and in many cases, the victims are unable to ever fully recover, with ruined credit, large sums owed, and recurring problems with even the simplest of daily activities."If you're not keeping score, it's just practice" – Vince LombardiCalculating your trade show ROI (return on investment) can be difficult for most businesses. Unless you take orders at a trade show, you must rely on accurate tracking throughout the year in order to figure out how valuable the show was for you. And because clients tend to need several different "touch points" before buying (seeing a magazine ad, hearing a colleague speak of your product or service, receiving a sales call, etc.), it's tough to tell where the sale actually came from. You can, however, estimate your trade show ROI – here's how:Meet with your sales team to determine a few things first–1. The average number of qualified leads it takes to get an appointment2. The average percentage of appointments that turn into sales (your close ratio)3. The average dollar amount of each saleNow, here's the calculation–Multiply the total number of qualified leads by the percentage of leads it takes to get an appointment. (Example: 200 x 25% = 50)Multiply that number by the average percentage that turn into sales. (Example: 50 x 30% = 15)Multiply that number by the average dollar amount of each sale. (Example: 15 x $2,500 = $37,500)Divide the gross sales by total cost of show to get your ROI ratio. (Example: $37,500 divided by $17,000 = 2.2 Your ROI ratio: 1:2.2 – for every $1 you spent, you got $2.20 back)Warning! This calculation is black & white, and will only show you the dollar value of your show investment. When reporting your overall trade show ROI to management, you must also assign value to more non-tangible things like brand awareness, relationship building, total lifetime value of a client, or whatever other items of value your clients bring you. For instance, if your business does 50% of its sales through referrals, each new client you obtain may be equal to 2 new clients over the course of year. The underlying cause of the identity theft crime wave is the very nature of our digital economy, making it an extremely difficult problem to solve. Observe yourself as you go through the day, and see how many times your identity is required to facilitate some everyday activity. Turn on the TV – the cable channels you receive are billed monthly to your account, which is stored in the cable company’s database. Check your home page – your Google or Yahoo or AOL account has a password that you probably use for other accounts as well, maybe your financial accounts or your secure corporate login. Check your stocks – and realize that anyone with that account info could siphon off your money in seconds. Get into the car – you’ve got your drivers license, car registration, and insurance, all linked to a drivers license number which is a surrogate national ID, and could be used to impersonate you for almost any transaction. Stop for coffee, or to pick up some groceries, and use one of your many credit cards, or a debit card linked to one of your several bank accounts – if any of those are compromised, you could be cleaned out in a hurry. And in the office – a veritable playground of databases with your most sensitive data! The HR database, the applicant tracking system, the Payroll system, the Benefits enrollment system, and various corporate data warehouses – each one stores your SSN and many other sensitive pieces of identifying data. Also the facilities system, the security system, the bonus and commission and merit increase and performance management systems, your network login and email accounts, and all of your job-specific system accounts. Not to mention all of the various one-time and periodic reports and database extracts that are done all day long, every day, by Compensation, by Finance, by audit firms, by IT and many others. And what about all the backups and replicated databases, and all the outsourced systems, all the various Pension and 401(k) and other retirement account systems? The little easily forgotten systems that track mentor assignments and birthdays and vacation accruals. The online paycheck image systems? The corporate travel provider’s systems? And let’s not forget how every outsourced system multiplies the risk – each one has backups and copies and extracts and audits; each one is accessible by numerous internal users as well as their own service providers. How many databases and laptops and paper reports throughout this web of providers and systems have your data, and how many thousands of people have access to it at any moment? The list rapidly goes from surprising to daunting to frightening, the longer one follows the trail of data. It’s a brave new digital world, where every step requires instant authentication of your identity – not based on your pretty face and a lifelong personal relationship, but on a few digits stored somewhere. Much more efficient, right? So your various digital IDs – your drivers license number, your SSN, your userids and passwords, your card numbers – have to be stored everywhere, and as such, are accessible by all kinds of people. This explains the huge and growing phenomenon of corporate data breaches. Amazingly, over 90 million identities have been lost or stolen in these breaches in just the last 18 months, and the pace is actually accelerating. It’s simple arithmetic combined with a financial incentive – a growing volume of identity data, accessible by many people, that has significant value. And once any of these digital IDs are compromised, they can be used to impersonate you in any or all of these same thousands of systems, and to steal your other digital IDs as well, to commit further fraud. This is the scale of the problem. Much worse than a cutesy stolen Citibank credit card – identity theft can easily disrupt everything you do, and require a massive effort to identify and plug every potential hole. Once your identity is stolen, your life can become an eternal whack-a-mole – fix one exposure, and another pops up, across the enormous breadth of all the accounts and systems that use your identity for any purpose at all. And make no mistake – once compromised, your identity can be sold again and again, across a vast shadowy international ID data marketplace, outside the reach of US law enforcement, and extremely agile in adapting to any attempts to shut it down. A Disaster Waiting to Happen? Over the last two years, three major legal changes have occurred that substantially increased the cost of corporate data theft. First, new provisions of the Fair and Accurate Credit Transactions Act (FACTA) went into effect that imposed significant penalties on any employer whose failure to protect employee information – either by action or inaction – resulted in the loss of employee identity data. Employers may be civilly liable up to $1000 per employee, and additional federal fines may be imposed up to the same level. Various states have enacted laws imposing even higher penalties. Second, several widely publicized court cases held that employers and other organizations that maintain databases containing employee information have a special duty to provide safeguards over data that could be used to commit identity fraud. And the courts have awarded punitive damages for stolen data, over and above the actual damages and statutory fines. Third, several states, beginning with California and spreading rapidly from there, have passed laws requiring companies to notify affected consumers if they lose data that could be used for identity theft, no matter whether the data was lost or stolen, or whether the company bears any legal liability. This has resulted in vastly increased awareness of breaches of corporate data, including some massive incidents such as the infamous ChoicePoint breach in early 2005, and the even larger loss of a laptop containing over 26 million veteran’s IDs a couple of months ago. At the same time, the problem of employee data security is getting exponentially harder. The ongoing proliferation of outsourced workforce services – from background checks, recruiting, testing, payroll, and various benefit programs, up to full HR Outsourcing – makes it ever harder to track, let alone manage all of the potential exposures. Same thing for IT Outsourcing – how do you control systems and data that you don’t manage? How do you know where your data is, who has access, but shouldn’t, and what criminal and legal system governs any exposures occurring outside the country? The ongoing trend toward more remote offices and virtual networks also makes it much harder to control the flow of data, or to standardize system configurations – how do you stop someone who logs in from home from burning a CD full of data extracted from the HR system or data warehouse, or copying it to a USB drive, or transferring it over an infrared port to another local computer? And recent legislative minefields, from HIPAA to Sarbanes Oxley, not to mention European and Canadian data privacy regulations, and the patchwork of fast-evolving US federal and state data privacy legislation, have ratcheted up the complexity of control, perhaps past the point of reasonability. Who among us can say that they understand all of it, let alone fully comply? The result: a perfect storm – more identity data losses and thefts, much greater difficulty at managing and plugging the holes, much greater visibility to missteps, and much greater liability, all boiling in the cauldron of a litigious society, where loyalty to one’s employer is a bygone concept, and all too many employees look at their employer as a set of deep pockets to be picked whenever possible. And it’s all about “people data” – the simple two-word phrase right at the heart of the mission of Human Resources and IT. The enterprise has a problem – its people data is suddenly high value, under attack, and at escalating risk – and they’re looking at you, kid. The good news is that at least it’s a well-known problem. Indeed, although I hope I’ve done a good job of scaring you into recognizing that identity theft is not all hype – that it’s a genuine, long-term, big-deal problem – the reality has a hard time keeping up with the hype. Identity theft is big news, and lots of folks, from solution vendors to media infotainment hucksters of every stripe have been trumpeting the alarm for years now. Everyone from the boardroom on down is aware in a general way of all the big data thefts, and the problems with computer security, and the hazards of dumpster divers and so on. Even the Citibank ads have done their part to raise awareness. So you have permission to propose a reasonable way to address the problem – a serious, programmatic approach that will easily pay for itself in reduced corporate liability, as well as avoidance of bad publicity, employee dissatisfaction, and lost productivity. The Journey of a Thousand Miles In general, what I recommend is simply that you do, indeed, approach identity theft prevention and management as a program – a permanent initiative that is structured and managed just like any other serious corporate program. That means an iterative activity cycle, an accountable manager, and real executive visibility and sponsorship. That means going through cycles of baselining, identification of key pain points and priorities, visioning a next generation state and scope, planning and designing the modules of work, executing, measuring, assessing, tuning – and then repeating. Not rocket science. The most important step is to recognize and train a focus on the problem – put a name and a magnifying glass to it. Do as thorough a baseline review as you can, examine the company from the perspective of this substantial risk, engage your executive leadership, and manage an ongoing improvement program. After a couple of cycles, you’ll be surprised how much better a handle you have on it. Within the scope of your identity theft program, you will want to target the following primary obj Free Web Hosting - Is It Worth It? l users as well as their own service providers. How many databases and laptops and paper reports throughout this web of providers and systems have your data, and how many thousands of people have access to it at any moment? The list rapidly goes from surprising to daunting to frightening, the longer one follows the trail of data.Please excuse me if you are an experienced internet marketer, but I remember how little I knew when I first began my career in internet marketing, so I am going to assume that my reader is totally ignorant on what is about to follow.THINGS YOU NEED TO KNOW BEFORE SELECTING ANY WEB HOSTAs in any business, you need to do some research and have some sort of business plan before you start committing yourself to contracts and debts, even if only debts of time and emotion. While there is no guarantee that any new business will succeed, according to the small business administration you have a better chance of success if you have done research and have a business plan BEFORE you become involved in your new endeavor.In terms of the web site itself, you will need to have some idea of how big you expect your website to be. will you be selling product from the website, or merely hosting links to affiliate programs? Are you going to have a lot of graphics, or mainly text? How much help will you need from the web host in setting up your web site? Will you need an email account? These are just a few questions you might ask yourself.Questions you might want to get answered about the web hosting service might include information about how reliable their service is, their reputation in the internet community, or if your site will be able to grow as your business grows. Naturally, if you ask the web host themselves about these sorts of things you will probably just get positive answers, so find some forum where internet marketers hang out, read their discussions and ask some questions of them. Most are more than willing to help, although some may have a web hosting service that they are trying to promote, so keep your eye open for that.HOW CAN WEB HOSTING BE FREE?Ever heard the old term - TANSTAAFL? The letters stand for "There ain't no such thing as a free lunch." Even an internet marketing acquaintance who lets you in on a really valuable deal or gives you a "free" gift such as an information packed internet marketing ebook probably has a profit or promotion link to it in some way. Nothing personal, it's in the blood.That's why you can get "free" web hosting. The hosting service normally will put ads on your free website. They either are affiliated with the company advertised, they are being paid for the advertising, they are the company advertised, or they expect to gain in some other way as you go about building and promoting YOUR new free website. Every time someone links to your website or a search engine indexes and adds y It’s a brave new digital world, where every step requires instant authentication of your identity – not based on your pretty face and a lifelong personal relationship, but on a few digits stored somewhere. Much more efficient, right? So your various digital IDs – your drivers license number, your SSN, your userids and passwords, your card numbers – have to be stored everywhere, and as such, are accessible by all kinds of people. This explains the huge and growing phenomenon of corporate data breaches. Amazingly, over 90 million identities have been lost or stolen in these breaches in just the last 18 months, and the pace is actually accelerating. It’s simple arithmetic combined with a financial incentive – a growing volume of identity data, accessible by many people, that has significant value. And once any of these digital IDs are compromised, they can be used to impersonate you in any or all of these same thousands of systems, and to steal your other digital IDs as well, to commit further fraud. This is the scale of the problem. Much worse than a cutesy stolen Citibank credit card – identity theft can easily disrupt everything you do, and require a massive effort to identify and plug every potential hole. Once your identity is stolen, your life can become an eternal whack-a-mole – fix one exposure, and another pops up, across the enormous breadth of all the accounts and systems that use your identity for any purpose at all. And make no mistake – once compromised, your identity can be sold again and again, across a vast shadowy international ID data marketplace, outside the reach of US law enforcement, and extremely agile in adapting to any attempts to shut it down. A Disaster Waiting to Happen? Over the last two years, three major legal changes have occurred that substantially increased the cost of corporate data theft. First, new provisions of the Fair and Accurate Credit Transactions Act (FACTA) went into effect that imposed significant penalties on any employer whose failure to protect employee information – either by action or inaction – resulted in the loss of employee identity data. Employers may be civilly liable up to $1000 per employee, and additional federal fines may be imposed up to the same level. Various states have enacted laws imposing even higher penalties. Second, several widely publicized court cases held that employers and other organizations that maintain databases containing employee information have a special duty to provide safeguards over data that could be used to commit identity fraud. And the courts have awarded punitive damages for stolen data, over and above the actual damages and statutory fines. Third, several states, beginning with California and spreading rapidly from there, have passed laws requiring companies to notify affected consumers if they lose data that could be used for identity theft, no matter whether the data was lost or stolen, or whether the company bears any legal liability. This has resulted in vastly increased awareness of breaches of corporate data, including some massive incidents such as the infamous ChoicePoint breach in early 2005, and the even larger loss of a laptop containing over 26 million veteran’s IDs a couple of months ago. At the same time, the problem of employee data security is getting exponentially harder. The ongoing proliferation of outsourced workforce services – from background checks, recruiting, testing, payroll, and various benefit programs, up to full HR Outsourcing – makes it ever harder to track, let alone manage all of the potential exposures. Same thing for IT Outsourcing – how do you control systems and data that you don’t manage? How do you know where your data is, who has access, but shouldn’t, and what criminal and legal system governs any exposures occurring outside the country? The ongoing trend toward more remote offices and virtual networks also makes it much harder to control the flow of data, or to standardize system configurations – how do you stop someone who logs in from home from burning a CD full of data extracted from the HR system or data warehouse, or copying it to a USB drive, or transferring it over an infrared port to another local computer? And recent legislative minefields, from HIPAA to Sarbanes Oxley, not to mention European and Canadian data privacy regulations, and the patchwork of fast-evolving US federal and state data privacy legislation, have ratcheted up the complexity of control, perhaps past the point of reasonability. Who among us can say that they understand all of it, let alone fully comply? The result: a perfect storm – more identity data losses and thefts, much greater difficulty at managing and plugging the holes, much greater visibility to missteps, and much greater liability, all boiling in the cauldron of a litigious society, where loyalty to one’s employer is a bygone concept, and all too many employees look at their employer as a set of deep pockets to be picked whenever possible. And it’s all about “people data” – the simple two-word phrase right at the heart of the mission of Human Resources and IT. The enterprise has a problem – its people data is suddenly high value, under attack, and at escalating risk – and they’re looking at you, kid. The good news is that at least it’s a well-known problem. Indeed, although I hope I’ve done a good job of scaring you into recognizing that identity theft is not all hype – that it’s a genuine, long-term, big-deal problem – the reality has a hard time keeping up with the hype. Identity theft is big news, and lots of folks, from solution vendors to media infotainment hucksters of every stripe have been trumpeting the alarm for years now. Everyone from the boardroom on down is aware in a general way of all the big data thefts, and the problems with computer security, and the hazards of dumpster divers and so on. Even the Citibank ads have done their part to raise awareness. So you have permission to propose a reasonable way to address the problem – a serious, programmatic approach that will easily pay for itself in reduced corporate liability, as well as avoidance of bad publicity, employee dissatisfaction, and lost productivity. The Journey of a Thousand Miles In general, what I recommend is simply that you do, indeed, approach identity theft prevention and management as a program – a permanent initiative that is structured and managed just like any other serious corporate program. That means an iterative activity cycle, an accountable manager, and real executive visibility and sponsorship. That means going through cycles of baselining, identification of key pain points and priorities, visioning a next generation state and scope, planning and designing the modules of work, executing, measuring, assessing, tuning – and then repeating. Not rocket science. The most important step is to recognize and train a focus on the problem – put a name and a magnifying glass to it. Do as thorough a baseline review as you can, examine the company from the perspective of this substantial risk, engage your executive leadership, and manage an ongoing improvement program. After a couple of cycles, you’ll be surprised how much better a handle you have on it. Within the scope of your identity theft program, you will want to target the following primary obj How to Make Reading Your Auto Insurance Quote Easier imposed up to the same level. Various states have enacted laws imposing even higher penalties. Second, several widely publicized court cases held that employers and other organizations that maintain databases containing employee information have a special duty to provide safeguards over data that could be used to commit identity fraud. And the courts have awarded punitive damages for stolen data, over and above the actual damages and statutory fines. Third, several states, beginning with California and spreading rapidly from there, have passed laws requiring companies to notify affected consumers if they lose data that could be used for identity theft, no matter whether the data was lost or stolen, or whether the company bears any legal liability. This has resulted in vastly increased awareness of breaches of corporate data, including some massive incidents such as the infamous ChoicePoint breach in early 2005, and the even larger loss of a laptop containing over 26 million veteran’s IDs a couple of months ago.Let’s face it, there are few people in the world who actually enjoy trawling through a car insurance policy. All the legalese and multitude of terms make it heavy going. But it is important to know exactly what you are signing on for so that you can work out if it is what you want. Once you understand the different aspects of a car insurance policy you may choose to forego some of the options in return for a discount on your car insurance premium.However, it is unwise to do this if you don’t first know what it is you are giving up. There are a few basic terms that you need to understand like Collision Coverage, Comprehensive Coverage, Bodily Injury Liability and Property Damage Coverage.Here is a snapshot of what each of the terms mean:Bodily Injury Coverage – the funds that an insurance company would pay for damages caused to another individual involved in a motor vehicle accident.Collision Coverage – this covers the cost of repair or replacement of the insured’s car no matter who caused the accident.Comprehensive Coverage – this is for the cost of repair or replacement of the insured’s car for reasons other than an accident.Property Injury Liability or Property Damage Coverage – this covers any costs associated with damage to property as a result of a motor vehicle accident. In many cases this is mandatory.With Collision Coverage you can choose the level that you pay in the event you need repairs or replacements if your vehicle collides with another vehicle or property. This amount is called the deductible and basically the higher the deductible you elect, the lower your premiums will be. How does it work? Just like medical insurance, you pay the deductible amount, sometimes called an excess, first and then the insurance company pays the remaining repair costs.Comprehensive Coverage encompasses things like damage caused from falling objects, fire, certain natural disasters, theft and vandalism. Deductibles work the same way as with Collision; the more out of pocket costs to you, the lower your car insurance premium will be.Liability coverage – either bodily or property damage – kicks in if in the course of an accident there is damage to either another person or property. For example, if you drive into the back of another driver or your foot slips off the brake onto the gas pedal and you plow down a mailbox. Your liability coverage will kick in and pay for the damages that you caused with your insured vehicle.Every car insurance policy is different and that’s why it pays to read through several At the same time, the problem of employee data security is getting exponentially harder. The ongoing proliferation of outsourced workforce services – from background checks, recruiting, testing, payroll, and various benefit programs, up to full HR Outsourcing – makes it ever harder to track, let alone manage all of the potential exposures. Same thing for IT Outsourcing – how do you control systems and data that you don’t manage? How do you know where your data is, who has access, but shouldn’t, and what criminal and legal system governs any exposures occurring outside the country? The ongoing trend toward more remote offices and virtual networks also makes it much harder to control the flow of data, or to standardize system configurations – how do you stop someone who logs in from home from burning a CD full of data extracted from the HR system or data warehouse, or copying it to a USB drive, or transferring it over an infrared port to another local computer? And recent legislative minefields, from HIPAA to Sarbanes Oxley, not to mention European and Canadian data privacy regulations, and the patchwork of fast-evolving US federal and state data privacy legislation, have ratcheted up the complexity of control, perhaps past the point of reasonability. Who among us can say that they understand all of it, let alone fully comply? The result: a perfect storm – more identity data losses and thefts, much greater difficulty at managing and plugging the holes, much greater visibility to missteps, and much greater liability, all boiling in the cauldron of a litigious society, where loyalty to one’s employer is a bygone concept, and all too many employees look at their employer as a set of deep pockets to be picked whenever possible. And it’s all about “people data” – the simple two-word phrase right at the heart of the mission of Human Resources and IT. The enterprise has a problem – its people data is suddenly high value, under attack, and at escalating risk – and they’re looking at you, kid. The good news is that at least it’s a well-known problem. Indeed, although I hope I’ve done a good job of scaring you into recognizing that identity theft is not all hype – that it’s a genuine, long-term, big-deal problem – the reality has a hard time keeping up with the hype. Identity theft is big news, and lots of folks, from solution vendors to media infotainment hucksters of every stripe have been trumpeting the alarm for years now. Everyone from the boardroom on down is aware in a general way of all the big data thefts, and the problems with computer security, and the hazards of dumpster divers and so on. Even the Citibank ads have done their part to raise awareness. So you have permission to propose a reasonable way to address the problem – a serious, programmatic approach that will easily pay for itself in reduced corporate liability, as well as avoidance of bad publicity, employee dissatisfaction, and lost productivity. The Journey of a Thousand Miles In general, what I recommend is simply that you do, indeed, approach identity theft prevention and management as a program – a permanent initiative that is structured and managed just like any other serious corporate program. That means an iterative activity cycle, an accountable manager, and real executive visibility and sponsorship. That means going through cycles of baselining, identification of key pain points and priorities, visioning a next generation state and scope, planning and designing the modules of work, executing, measuring, assessing, tuning – and then repeating. Not rocket science. The most important step is to recognize and train a focus on the problem – put a name and a magnifying glass to it. Do as thorough a baseline review as you can, examine the company from the perspective of this substantial risk, engage your executive leadership, and manage an ongoing improvement program. After a couple of cycles, you’ll be surprised how much better a handle you have on it. Within the scope of your identity theft program, you will want to target the following primary obj Tips for Job Hunting in Today's Market all boiling in the cauldron of a litigious society, where loyalty to one’s employer is a bygone concept, and all too many employees look at their employer as a set of deep pockets to be picked whenever possible.In order to be competitive in today's job market, you must stand apart from the competition. Just how competitive is the market? To illustrate this, Nissan North America recently moved their headquarters to Nashville, TN. 158 jobs were originally posted, and more than 13,000 candidates applied! Use our tips for job hunting in today's market to set yourself above the competition.Even with statistics like this, however, you shouldn't get discouraged. Understand that there is a lot of competition, but by planning and executing your job search you'll be in a much better position to get the job you want.So what can you do?Before you even begin your job search, think about the following:What do I value in a position or a company? What's important to you? If making a difference in the community means a lot to you, consider working for a company that gives back to the community. If you want an opportunity for advancement, look for companies that will provide you those opportunities. Writing down and prioritizing your values will help you better focus and target your job search.Decide what type of job you want. Many people don't have a clue about what position they want or what type of company they would like to work for. They create generic resumes and blast them out to hundreds of companies, hoping for the best. This only wastes your time and can add to discouragement. Focusing your job search will help you target only the positions and companies that are best suited to you.What have I accomplished? Think about your current and past positions. How have you helped the companies you worked for be successful? What value did you bring these companies, and what value can you bring a potential employer?Once you've decided what type of job you want, the values you seek in a company, and how you've helped current and past employers, you're ready to start hunting for a job.Some of the best tips for job hunting in today's market include: Networking. Believe it or not, networking is still the number one way people obtain new positions. Talk to former colleagues, managers, neighbors, friends and relatives to find out if they know of any available positions. By getting a referral from someone who either works for, or knows, someone looking for help, you're one step ahead of the competition. Personal referrals can help you tremendously in obtaining a new position.Researching Companies You're Interested In. When creating your cover letter, you should state why And it’s all about “people data” – the simple two-word phrase right at the heart of the mission of Human Resources and IT. The enterprise has a problem – its people data is suddenly high value, under attack, and at escalating risk – and they’re looking at you, kid. The good news is that at least it’s a well-known problem. Indeed, although I hope I’ve done a good job of scaring you into recognizing that identity theft is not all hype – that it’s a genuine, long-term, big-deal problem – the reality has a hard time keeping up with the hype. Identity theft is big news, and lots of folks, from solution vendors to media infotainment hucksters of every stripe have been trumpeting the alarm for years now. Everyone from the boardroom on down is aware in a general way of all the big data thefts, and the problems with computer security, and the hazards of dumpster divers and so on. Even the Citibank ads have done their part to raise awareness. So you have permission to propose a reasonable way to address the problem – a serious, programmatic approach that will easily pay for itself in reduced corporate liability, as well as avoidance of bad publicity, employee dissatisfaction, and lost productivity. The Journey of a Thousand Miles In general, what I recommend is simply that you do, indeed, approach identity theft prevention and management as a program – a permanent initiative that is structured and managed just like any other serious corporate program. That means an iterative activity cycle, an accountable manager, and real executive visibility and sponsorship. That means going through cycles of baselining, identification of key pain points and priorities, visioning a next generation state and scope, planning and designing the modules of work, executing, measuring, assessing, tuning – and then repeating. Not rocket science. The most important step is to recognize and train a focus on the problem – put a name and a magnifying glass to it. Do as thorough a baseline review as you can, examine the company from the perspective of this substantial risk, engage your executive leadership, and manage an ongoing improvement program. After a couple of cycles, you’ll be surprised how much better a handle you have on it. Within the scope of your identity theft program, you will want to target the following primary objectives. We’ll examine each one briefly, and outline the critical areas to address and some key success factors. 1) Prevent actual identity thefts to the extent possible From an enterprise perspective, you can’t achieve identity theft prevention without addressing processes, systems, people, and policy, in that order. • First, follow the processes and their data flows. Where does personal identity data go, and why? Eliminate it wherever possible. (Why does SSN have to be in the birthday tracking system? Or even in the HR system? One can tightly limit what systems retain this kind of data, while still preserving required audit and regulatory reporting capability for those few who perform this specific function). And by the way, assigning or hiring someone to try to “social engineer” (trick) their way into your systems, and also asking for employees to help identify all the little “under the covers” quick-and-dirty exposure points in your processes and systems can be very effective ways to get a lot of scary information quickly. • For those systems that do retain this data, implement access controls and usage restrictions to the extent possible. Remember, you are not tightening down data that drives business functions; you are merely limiting the access to and ability to extract your employee’s personal, private information. The only ones who should have access to this are the employee themselves and those with specific regulatory job functions. Treat this data as you would treat your own personal and private assets – your family heirlooms. Strictly limit access. And remember – it’s not only those who are supposed to have access that are the problem, it’s also those who are hacking – who have stolen one employee’s ID in order to steal more. So part of your mission is to make sure that your network and system passwords and access controls are really robust. Multiple, redundant strategies are usually required – strong passwords, multi-factor authentication, access audits, employee training, and employee security agreements, for example. • Train your people – simply and bluntly – that this data is personal, and not to be copied or used anywhere except where necessary. It’s not the theft of laptops that’s the big issue; it’s that the laptops inappropriately contain employee’s personal data. Give your people – including any contractors and outsourced providers that serve you – the guidance not to place this data at risk, and where necessary, the tools to use it safely: standardized computer system monitoring, encryption, strong password management on systems that contain this data, etc. • Develop policies for handling employee’s private data safely and securely, and that hold your employees and your service providers accountable and liable if they do not. Clearly, simply, and forcefully communicate this policy and then reinforce it with messages and examples from senior executives. Make this especially clear to every one of your external service providers, and require them to have policies and procedures that duplicate your own safeguards, and to be liable for any failures. This may seem a daunting task, but you will find that you are not alone – these service providers are hearing this from many customers, and will work with you to establish a timetable to get there. If they don’t get it, maybe that’s a good signal to start looking for alternatives. Minimizing corporate liability is all about having “reasonable safeguards” in place. What does that mean in practice? – no one knows. But you’d better be able to pass the reasonability “smell test”. Just like obscentity, judges will know “reasonable safeguards” when they see them – or don’t. You can’t prevent everything and you’re not required to, but if you have no passwords on your systems and no physical access control over your employee files, you’re going to get nailed when there’s a theft. So you need to do precisely the kind of review and controls that I’ve outlined above, and you also need to do it in a well documented, measured, and publicized way. In short, you need to do the right thing, and you need to very publicly show that you’re doing it. It’s called CYA. That’s the way legal liability works, kids. And in this case, there’s very good reason for this rigor. It ensures the kind of comprehensive and thorough results that you want, and it will assist you greatly as you iterate the cycles of improvement. This is why you want to make the effort to establish a formal program, and benchmark what some other companies do, and define a comprehensive plan and metrics after you complete your baselining and scoping steps, and report results to your executives, and iterate for continuous improvement. Because you need to both know and show that you’re doing all that could reasonably be expected to secure employee’s personal data which is in your care. And yet, despite all your safeguards, the day will come when something goes wrong from an enterprise perspective. You absolutely can substantially reduce the probability, and the size of any exposure, but when over 90 million records were lost or stolen from thousands of organizations in just the last 18 months, sooner or later almost everyone’s data will be compromised. When that happens, you need to shift on a dime into recovery mode, and be ready to roll into action fast. But not just fast – your response must be comprehensive and effective, specifically including the following: • Clear, proactive communication – first to employees, then to the public. • The communication must say what happened, that a small, empowered task force has been marshaled, that temporary “lock down” procedures are in place to prevent further similar exposure, that investigation is under way, that affected employees will be given recovery assistance and reimbursement of recovery expenses, and monitoring services to prevent actual identity thefts using any compromised data. • Of course, all those statements need to be true, so: • A task force of HR, IT, Security, and Risk Management professionals and managers must be identified and trained, and procedures for a “call to action” defined – in advance. • They must be empowered to implement temporary lock down procedures on employee personal data. Procedures for likely scenarios (laptop loss, backup tape loss, network login breach, theft of physical HR files, etc.) should be predefined. • Template communications – to employees, partners, and press – should be drafted. • Qualified investigative services should be selected in advance • Expert identity theft recovery assistance resources and identity theft threat monitoring services should be evaluated and selected in advance. Nothing is more important to protect your company than a well-planned and effective response within the first 48 hours of an incident. If you’re not prepared and practiced well in advance, this will be impossible. If you are, it can actually be a positive public relations experience, and will drastically reduce legal, financial, and employee satisfaction impacts. Identity theft is not a flash in the pan – it’s built into the way the world now works, and this heightens not only the risk, but also the damage. Companies are at special risk, because by necessity, they expose their employee’s data to other employees and to their providers and partners, and they bear responsibility for the risk that this creates. Those in HRIS, whose specific function is the management of “people data”, must take ownership of this emerging liability, and ensure that their companies are as safe and as prepared as possible.
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