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    What Your Yellow Page Ad is Missing (Part 5 of 5)
    Have you looked at your Yellow Page ad recently? You know, the one you’ve had for years. Has it changed much? Is it getting all the customers you want? Are you really tracking the results? Perhaps you are doing everything you can or don’t have the time to do anything at all. The day will come when the rep calls to renew the ad and you should take a few moments to make sure it’s working hard for you. Besides a headline that excludes your name, unless it’s a brand-name, and a picture that ties back to this headline, have you given much thought to the copy? This is the critical area that can make or break a sale. And it’s probably missing from your current ad. So what should it contain?Start with t
    ly call mobile on-site oil changes for fleet vehicles on-site auto repair which triggered a citation from the city code enforcement. Of course it was a fixed site competitor who turned them in. Now that fixed site competitor was listed in the paper for causing the controversy and his business is now half.

    We think this is very apropos and will also attack any good ole' boy insider who attempts this tactic against our team. We will literally take them out if nothing more than a simple example of why you do not play politics with us. This gentleman in El Paso used this same tactic and destroyed that company who turned

    The 9 Golden Rules to Successful Sales
    1. Put yourself in your client’s shoes Understanding as much about your clients perspective is vital in developing rapport. Growing a strong & positive relationship where you focus on your clients needs, problems, challenges & desires will ultimately lead to the successful matching of your products or services…and for the best possible motives...THE WELFARE OF YOUR CLIENT. Be sure to use ‘YOU’ language – this is where you talk about them and not yourself. As soon as you hear yourself saying ‘we’ or ‘I’ you need to switch. This will be much more engaging for your client and they’ll feel you are more interested in them than selling yourself.2. Ask open questions Asking closed questions
    We have been studying the labor rates of Oil, Lube and Filter Quick Lube Facilities and we are finding that the pay is lower than you might expect. We also believe this is part of the problem with recruiting and retaining key employees. The average employee at a Quick Lube is a little under $7.00, which is lower than you would expect and certainly lower than the customer is thinking you are paying. This maybe why the average employee only stays employed about 1.8 years and then leaves for greener employment.

    A recent survey shoed us that the pay was actually $7.75 and the average employee stayed on 2 years, this is not what we found in our survey talking to people in the business. Of course in our survey we did factor in Wal-Mart quick lubes which so many in the industry deny their existence even though they command over 11% market share and growing at 2% per year, we expect by 4% per year by 2005. The average Manager in the Industry is being paid $32,519.00 yearly from an ASO Magazine and NOLN-National Oil and Lube News. The average manager is staying about 4 years. But we think these numbers will change as competition continued to increase and we are predicting 980 new Oil and Lube buildings to be erected and start business by End of Year 2004.

    We have seen in the Pharmacy Business where companies compete for top managers and this will continue into this industry. Lube owners in the same survey showed that they took draws of $54,835.00, which is most likely going to be higher in 2004 judging by the upward trend. Although we saw 440 Lube Companies withdraw from the market in the past 6 months. Mostly due to being too close to Wal-Mart, Lawsuits and employee issues. Which is why this article is a wake-up call. The average in the mobile oil change and on-site fleet oil change business is about $10.00 per hour with incentives. Managers of crews when teams are involved are usually $15.50 per hour plus incentives and average then about $42,000 per year on an annual basis. Owners of mobile units appear to be taking home much less than their fixed site competitors. Although those with many units seem to be doing a higher profit margin over all.

    One gentleman in Oklahoma City area told us he did 1.2 million per year with five units and cleared 200K. We have not verified this information in a recent phone call. Another we talked to out of El Paso with five mobile units said he had beaten the city's new ordinance to prevent on-site maintenance and then conveniently call mobile on-site oil changes for fleet vehicles on-site auto repair which triggered a citation from the city code enforcement. Of course it was a fixed site competitor who turned them in. Now that fixed site competitor was listed in the paper for causing the controversy and his business is now half.

    We think this is very apropos and will also attack any good ole' boy insider who attempts this tactic against our team. We will literally take them out if nothing more than a simple example of why you do not play politics with us. This gentleman in El Paso used this same tactic and destroyed that company who turned

    Employee Benefits
    Meant to increase the economic security of employees, employee benefits are non-wage compensations in addition to normal wages or salaries. Employee benefits could be in the form of health and dental plans; retirement benefit plans; group-term life and long-term-care insurance plans, legal assistance plans, adoption assistance, relocation assistance, child care benefits and miscellaneous employee discounts. The miscellaneous discounts may cover movies and theme park tickets, hotels and resorts, etc.Some of these benefits, such as accident and health plans and group-term life insurance, may be excluded from the employee's gross income and therefore exempt from federal income tax. Benefits provide
    not what we found in our survey talking to people in the business. Of course in our survey we did factor in Wal-Mart quick lubes which so many in the industry deny their existence even though they command over 11% market share and growing at 2% per year, we expect by 4% per year by 2005. The average Manager in the Industry is being paid $32,519.00 yearly from an ASO Magazine and NOLN-National Oil and Lube News. The average manager is staying about 4 years. But we think these numbers will change as competition continued to increase and we are predicting 980 new Oil and Lube buildings to be erected and start business by End of Year 2004.

    We have seen in the Pharmacy Business where companies compete for top managers and this will continue into this industry. Lube owners in the same survey showed that they took draws of $54,835.00, which is most likely going to be higher in 2004 judging by the upward trend. Although we saw 440 Lube Companies withdraw from the market in the past 6 months. Mostly due to being too close to Wal-Mart, Lawsuits and employee issues. Which is why this article is a wake-up call. The average in the mobile oil change and on-site fleet oil change business is about $10.00 per hour with incentives. Managers of crews when teams are involved are usually $15.50 per hour plus incentives and average then about $42,000 per year on an annual basis. Owners of mobile units appear to be taking home much less than their fixed site competitors. Although those with many units seem to be doing a higher profit margin over all.

    One gentleman in Oklahoma City area told us he did 1.2 million per year with five units and cleared 200K. We have not verified this information in a recent phone call. Another we talked to out of El Paso with five mobile units said he had beaten the city's new ordinance to prevent on-site maintenance and then conveniently call mobile on-site oil changes for fleet vehicles on-site auto repair which triggered a citation from the city code enforcement. Of course it was a fixed site competitor who turned them in. Now that fixed site competitor was listed in the paper for causing the controversy and his business is now half.

    We think this is very apropos and will also attack any good ole' boy insider who attempts this tactic against our team. We will literally take them out if nothing more than a simple example of why you do not play politics with us. This gentleman in El Paso used this same tactic and destroyed that company who turned

    5 Laws Of Lean Six Sigma
    Thinking about how Six Sigma and Lean Manufacturing work well together despite being distinct, independent and complete tools? The combined principles gel so well that they compliment each other and progress parallels to each other on a well-defined path. The paths are defined by the 5 Laws of Lean Six Sigma as we know today.5 Laws of Lean Six SigmaThe 5 laws have been formulated in order that efforts on improving quality and business process aimed at improving customer satisfaction and ROI as primary concerns. The 5 laws have evolved over time and are a collection of key ideas derived both from Lean Manufacturing and Six Sigma.1. The Zeroth Law: The first law is called so because
    of Year 2004.

    We have seen in the Pharmacy Business where companies compete for top managers and this will continue into this industry. Lube owners in the same survey showed that they took draws of $54,835.00, which is most likely going to be higher in 2004 judging by the upward trend. Although we saw 440 Lube Companies withdraw from the market in the past 6 months. Mostly due to being too close to Wal-Mart, Lawsuits and employee issues. Which is why this article is a wake-up call. The average in the mobile oil change and on-site fleet oil change business is about $10.00 per hour with incentives. Managers of crews when teams are involved are usually $15.50 per hour plus incentives and average then about $42,000 per year on an annual basis. Owners of mobile units appear to be taking home much less than their fixed site competitors. Although those with many units seem to be doing a higher profit margin over all.

    One gentleman in Oklahoma City area told us he did 1.2 million per year with five units and cleared 200K. We have not verified this information in a recent phone call. Another we talked to out of El Paso with five mobile units said he had beaten the city's new ordinance to prevent on-site maintenance and then conveniently call mobile on-site oil changes for fleet vehicles on-site auto repair which triggered a citation from the city code enforcement. Of course it was a fixed site competitor who turned them in. Now that fixed site competitor was listed in the paper for causing the controversy and his business is now half.

    We think this is very apropos and will also attack any good ole' boy insider who attempts this tactic against our team. We will literally take them out if nothing more than a simple example of why you do not play politics with us. This gentleman in El Paso used this same tactic and destroyed that company who turned

    The Future of Senior Level Careers
    In our work with senior executives, it is not uncommon to hear the following:• I cannot afford to retire at age 65. My Business School roommate was able to retire at 45. I must be a failure.• I can’t find a full-time job. I can only make money doing interim work or consulting work. I must be a failure.Welcome to the world of short job tenure and long middle age.WELCOME TO THE WORLD OF SHORT JOB TENURE AND LONG MIDDLE AGE.These individual complaints are but symptoms of two larger social trends impacting all developed countries. The first trend is a shortening of traditional job tenure in line with the collapsing time frame for product life cycles, and corporate l
    when teams are involved are usually $15.50 per hour plus incentives and average then about $42,000 per year on an annual basis. Owners of mobile units appear to be taking home much less than their fixed site competitors. Although those with many units seem to be doing a higher profit margin over all.

    One gentleman in Oklahoma City area told us he did 1.2 million per year with five units and cleared 200K. We have not verified this information in a recent phone call. Another we talked to out of El Paso with five mobile units said he had beaten the city's new ordinance to prevent on-site maintenance and then conveniently call mobile on-site oil changes for fleet vehicles on-site auto repair which triggered a citation from the city code enforcement. Of course it was a fixed site competitor who turned them in. Now that fixed site competitor was listed in the paper for causing the controversy and his business is now half.

    We think this is very apropos and will also attack any good ole' boy insider who attempts this tactic against our team. We will literally take them out if nothing more than a simple example of why you do not play politics with us. This gentleman in El Paso used this same tactic and destroyed that company who turned

    Returnable Packaging Alert – 5 Surefire Ways To Save Money On Custom Dunnage
    Custom dunnage for returnable packaging typically includes partitions, thermoformed trays, divider sheets, hanging fabric pouches, and layered pads. Whichever you choose depends entirely upon the function you need it to perform. Because custom dunnage is made specifically for you, it can help you cut costs by conforming to your exact specifications. Here are some other ways to save money when placing a custom dunnage order:1. Know what you want the custom dunnage to do. You may need to keep parts separated so that they do not touch each other, or you may need to support quite a bit of weight. You may even need multiple layers of dunnage in one container. Knowing this information will help determ
    ly call mobile on-site oil changes for fleet vehicles on-site auto repair which triggered a citation from the city code enforcement. Of course it was a fixed site competitor who turned them in. Now that fixed site competitor was listed in the paper for causing the controversy and his business is now half.

    We think this is very apropos and will also attack any good ole' boy insider who attempts this tactic against our team. We will literally take them out if nothing more than a simple example of why you do not play politics with us. This gentleman in El Paso used this same tactic and destroyed that company who turned him in. Too bad? But in the end if we look at this from a realistic stand point the mobile service was more efficient in the market place and used this efficiency to pay higher wages and give better service "We come to you" approach is much preferred by consumers nearly 4 to one. Eventhough there is no waiting in line, some customers about 23% preferred fixed locations because they never had to make an appointment or because they would be shopping (I.E. Wal-Mart). The customers are saying that in the fixed sites they question the labor there many times.

    Women say that the guys make comments which are somewhat questionable and semi-inappropriate, nothing that you could put your finger on, but they said at first the flirting was okay, but it gets old after a while and many said they were not interested in going back again? One said that an employee she knew from around town was known to have been running with a bad crowd. We found these comments interesting because in a survey in

    http://www.NOLN.com

    it was found that 95% of Oil Lube Sites did in fact do some background checks and in 33% of the case they also did drug testing. In places like Las Vegas, NV and Billings, MT and Miami, FL and Detroit, MI most of New England States and WA and OR they nearly all did research into the persons drug habits. Although some admitted to us in Las Vegas "If we never hired anyone with a drug problem, we couldn't get any technicians?" We did not comment because there are plenty of Filipinos and Mormon Families, which were very unlikely to have been involved in the drug scenes. It seems that we can understand the problems, maybe the issue is with the pay. Find good people and once they prove themselves ask them for names of friends and start hiking up their pay to something that will yield you a better retention rate than 1.8 to 2 years.

    We were shocked to find also that the average company spends over 25 hours per year in formal training. If you are going to spend that kind of money and you really need to, then you need to get a return on that money. Also realize that if you do not put in the training time, God help you when the OSHA guy comes by and asks one of your employees if he knows where the safety information is? Employee Retention will continue to be an issue and labor expenses will continue to go up because there is a shortage of experienced technicians and with an expanding up cycle hits the automotive sector there are sure to be issues with finding good

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