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    Successful Brands Don't Just Happen, They're Built
    Let’s take a look!What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop to think that the company was once a small business operated by someone looking to make a difference, like you?Pharmacist John Pemberton created Coca-Cola in 1886 in a three legged brass kettle in his backyard. His bookkeeper created the name and script type that you see on all Coca-Cola products. Presently, more than one billion Coke products are consumed each day.A college dropout who was looking to increase the capabilities of small businesses and home offices created the world’s leading provider in com
    p>Analysing jobs

    Each job that you apply for is different, so you have to analyse its requirements to ensure a match between you and the role. This entails assessing the job description, the person specification and the environment within which the role operates. Draw up a checklist of the skills required for that job. If you have at least a 60% match, apply!

    Constructing compelling cover letters

    Your cover letter (typed!) should contain three paragraphs:

    · Why you are applying for the job

    · How your skills match the requirements of the position

    · What outcome you want to achieve (an interview!)

    Step 4: Coaching for Interview Success

    Your interviewer wants to know two things - can you do the job and will you fit in. Your RESUME prompts the interviewer's questions in relation to 'can you do

    Complete Career with Lifestyle
    Successful businesses and organizations know how to balance their employee’s careers with an enhanced lifestyle to create positive attitudes throughout the workforce. AXACT Inc is the poster child for companies that know how to offer their employees lifestyle benefits that serve to enhance both their personal and professional lives. For example, employees can partake in a huge database of music they’re free to listen to as they work, creating playlists that are only accessible to them. They can even create their own music CD’s from the songs they listen to the most, or download them to their iPOD, cell phone or other portable music device. A company that prides itself on offering lifesty
    Looking for a new job, whether it is with a new company or a promotion within your own organisation, requires time and effort. To make your job search more effective you need to take five fundamental steps on the road to success:

    · Analysing your skills

    · Writing a winning Resume

    · Managing your job search

    · Coaching for interview success

    · Negotiating your job offer

    Step 1: Analysing your Skills

    The most crucial step in the job search process is to assess what skills you have to offer to your future boss. At an interview you will have to tell your story. An interviewer will not remember your precise details, but they will remember your story, once it is filled with practical examples. This means that you have to be able to explain the four 'what's' of your job:

    · What do you do?

    · What skills do you require to successfully carry out your role?

    · What have you achieved?

    · What benefit did your company get from employing you?

    The answers to these questions can be used to draft a one-minute sound bite of the skills that you have to offer to your future boss. This sales pitch should incorporate details about your role, your achievements and your personal qualities and should be tailored to the position you are applying for.

    For example, 'experienced Software Engineer who has worked in a multinational telecommunications environment; part of a team that developed an innovative process for a groundbreaking platform; proficient in all aspects of the development life cycle; used a variety of languages particularly C++ and Java; excellent organisational skills combined with a practical and resourceful approach to problem solving'.

    Step 2: Writing a Winning Resume

    This summary of your skills becomes the cornerstone of your resume. Your resume must be tailored to the needs of your future boss so customise it accordingly.

    Here are some guidelines to assist you to write a winning resume: Aim for a two-page resume - page one should be devoted to how your skills match the position with a emphasis on your recent career details. Page two to your less recent career history, education, training and relevant personal details. Decide on your key selling points. Provide evidence of this experience. Include quantification - reduction in costs, increase in efficiency, improvement in processes, saving in time, etc.

    Use simple, jargon free words - if techno speak is required, explain it! Decide on the style after the structure and content have been finalised.

    Step 3: Managing your Job Search

    The third step to securing your job search success is to manage the process. There are three elements to effectively managing your job search process:

    · Controlling channels

    · Analysing jobs

    · Constructing compelling cover letters

    Controlling channels

    There are four distinct job search channels. Draw on all four to maximise your success:

    1. Contacts - use (in a positive sense!) all of the people that you know, both professionally and personally.

    2. Media - this includes newspapers (both national and local) and professional/trade magazines.

    3. Agencies - access both online sources and the more traditional recruitment agencies.

    4. Direct approach - get in touch with companies that require your skills set.

    Analysing jobs

    Each job that you apply for is different, so you have to analyse its requirements to ensure a match between you and the role. This entails assessing the job description, the person specification and the environment within which the role operates. Draw up a checklist of the skills required for that job. If you have at least a 60% match, apply!

    Constructing compelling cover letters

    Your cover letter (typed!) should contain three paragraphs:

    · Why you are applying for the job

    · How your skills match the requirements of the position

    · What outcome you want to achieve (an interview!)

    Step 4: Coaching for Interview Success

    Your interviewer wants to know two things - can you do the job and will you fit in. Your RESUME prompts the interviewer's questions in relation to 'can you do

    Private Equity Deals Offer Alternate Exits to IPOs
    WSJ article "IPO Obstacles Hinder Startups" offers a good coverage of how IPOs are becoming tougher for small venture-backed companies.This raises the question, what should CEOs and early-stage VCs do, once a company has reached $100 M+ in annual sales? (Below this threshhold, it is absolutely undesirable to go public; investor courting, ongoing investor management, Sarbanes-Oaxley compliance related paperwork and massive expenses - being some key distractors ...)In general, by year 5 or year 6 in a company’s history, the Series A investors, the Founders, and the early executive team that is still around - get itchy to extract some liquidity. Today, given the sophistication, the availab
    What skills do you require to successfully carry out your role?

    · What have you achieved?

    · What benefit did your company get from employing you?

    The answers to these questions can be used to draft a one-minute sound bite of the skills that you have to offer to your future boss. This sales pitch should incorporate details about your role, your achievements and your personal qualities and should be tailored to the position you are applying for.

    For example, 'experienced Software Engineer who has worked in a multinational telecommunications environment; part of a team that developed an innovative process for a groundbreaking platform; proficient in all aspects of the development life cycle; used a variety of languages particularly C++ and Java; excellent organisational skills combined with a practical and resourceful approach to problem solving'.

    Step 2: Writing a Winning Resume

    This summary of your skills becomes the cornerstone of your resume. Your resume must be tailored to the needs of your future boss so customise it accordingly.

    Here are some guidelines to assist you to write a winning resume: Aim for a two-page resume - page one should be devoted to how your skills match the position with a emphasis on your recent career details. Page two to your less recent career history, education, training and relevant personal details. Decide on your key selling points. Provide evidence of this experience. Include quantification - reduction in costs, increase in efficiency, improvement in processes, saving in time, etc.

    Use simple, jargon free words - if techno speak is required, explain it! Decide on the style after the structure and content have been finalised.

    Step 3: Managing your Job Search

    The third step to securing your job search success is to manage the process. There are three elements to effectively managing your job search process:

    · Controlling channels

    · Analysing jobs

    · Constructing compelling cover letters

    Controlling channels

    There are four distinct job search channels. Draw on all four to maximise your success:

    1. Contacts - use (in a positive sense!) all of the people that you know, both professionally and personally.

    2. Media - this includes newspapers (both national and local) and professional/trade magazines.

    3. Agencies - access both online sources and the more traditional recruitment agencies.

    4. Direct approach - get in touch with companies that require your skills set.

    Analysing jobs

    Each job that you apply for is different, so you have to analyse its requirements to ensure a match between you and the role. This entails assessing the job description, the person specification and the environment within which the role operates. Draw up a checklist of the skills required for that job. If you have at least a 60% match, apply!

    Constructing compelling cover letters

    Your cover letter (typed!) should contain three paragraphs:

    · Why you are applying for the job

    · How your skills match the requirements of the position

    · What outcome you want to achieve (an interview!)

    Step 4: Coaching for Interview Success

    Your interviewer wants to know two things - can you do the job and will you fit in. Your RESUME prompts the interviewer's questions in relation to 'can you do

    The Big Uneasy: Clearing the Clouds of Guess
    People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and dreams are unfulfilled. Life is heavy, there's a lack of flow... the Big Uneasy has taken over.Knowledge is needed to alleviate the discomfort-- to grow your business, to make the right decisions. In our information-rich world of today there is a multitude of help available.Multi-day, multi-speaker and multi-vendor events have become the norm. More help is coming to the rescue e
    roach to problem solving'.

    Step 2: Writing a Winning Resume

    This summary of your skills becomes the cornerstone of your resume. Your resume must be tailored to the needs of your future boss so customise it accordingly.

    Here are some guidelines to assist you to write a winning resume: Aim for a two-page resume - page one should be devoted to how your skills match the position with a emphasis on your recent career details. Page two to your less recent career history, education, training and relevant personal details. Decide on your key selling points. Provide evidence of this experience. Include quantification - reduction in costs, increase in efficiency, improvement in processes, saving in time, etc.

    Use simple, jargon free words - if techno speak is required, explain it! Decide on the style after the structure and content have been finalised.

    Step 3: Managing your Job Search

    The third step to securing your job search success is to manage the process. There are three elements to effectively managing your job search process:

    · Controlling channels

    · Analysing jobs

    · Constructing compelling cover letters

    Controlling channels

    There are four distinct job search channels. Draw on all four to maximise your success:

    1. Contacts - use (in a positive sense!) all of the people that you know, both professionally and personally.

    2. Media - this includes newspapers (both national and local) and professional/trade magazines.

    3. Agencies - access both online sources and the more traditional recruitment agencies.

    4. Direct approach - get in touch with companies that require your skills set.

    Analysing jobs

    Each job that you apply for is different, so you have to analyse its requirements to ensure a match between you and the role. This entails assessing the job description, the person specification and the environment within which the role operates. Draw up a checklist of the skills required for that job. If you have at least a 60% match, apply!

    Constructing compelling cover letters

    Your cover letter (typed!) should contain three paragraphs:

    · Why you are applying for the job

    · How your skills match the requirements of the position

    · What outcome you want to achieve (an interview!)

    Step 4: Coaching for Interview Success

    Your interviewer wants to know two things - can you do the job and will you fit in. Your RESUME prompts the interviewer's questions in relation to 'can you do

    Why You Need a Business Plan for Your Cleaning Company
    A business plan is an important document that cleaning companies of all sizes should take the time to prepare before signing on that first account. By sitting down to write a business plan you take the time to look at your new business in an objective and critical manner. Once completed, a business plan will give you a path to follow.Your business plan will show how your cleaning business is organized, it will list the competitors in your service area, and how you will compete against them. It will also list the services your company will provide, your management methods, how you will market your company, how your company keeps its financial records, and your goals for the future.Taking
    nd content have been finalised.

    Step 3: Managing your Job Search

    The third step to securing your job search success is to manage the process. There are three elements to effectively managing your job search process:

    · Controlling channels

    · Analysing jobs

    · Constructing compelling cover letters

    Controlling channels

    There are four distinct job search channels. Draw on all four to maximise your success:

    1. Contacts - use (in a positive sense!) all of the people that you know, both professionally and personally.

    2. Media - this includes newspapers (both national and local) and professional/trade magazines.

    3. Agencies - access both online sources and the more traditional recruitment agencies.

    4. Direct approach - get in touch with companies that require your skills set.

    Analysing jobs

    Each job that you apply for is different, so you have to analyse its requirements to ensure a match between you and the role. This entails assessing the job description, the person specification and the environment within which the role operates. Draw up a checklist of the skills required for that job. If you have at least a 60% match, apply!

    Constructing compelling cover letters

    Your cover letter (typed!) should contain three paragraphs:

    · Why you are applying for the job

    · How your skills match the requirements of the position

    · What outcome you want to achieve (an interview!)

    Step 4: Coaching for Interview Success

    Your interviewer wants to know two things - can you do the job and will you fit in. Your RESUME prompts the interviewer's questions in relation to 'can you do

    Self-Marketing: The 'I' Focus
    Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem is…How’s the weather over there? Is there life after “I”? Can we change the topic? Is there someone else who wishes to speak now? Check please?If the only person you are qualified to discuss is yourself, your listeners will be heading for the exit rather quickly. Your self-marketing won’t get you very far if you can’t talk about anything or anyone else.Self-marketing works b
    p>Analysing jobs

    Each job that you apply for is different, so you have to analyse its requirements to ensure a match between you and the role. This entails assessing the job description, the person specification and the environment within which the role operates. Draw up a checklist of the skills required for that job. If you have at least a 60% match, apply!

    Constructing compelling cover letters

    Your cover letter (typed!) should contain three paragraphs:

    · Why you are applying for the job

    · How your skills match the requirements of the position

    · What outcome you want to achieve (an interview!)

    Step 4: Coaching for Interview Success

    Your interviewer wants to know two things - can you do the job and will you fit in. Your RESUME prompts the interviewer's questions in relation to 'can you do the job'. These questions revolve around the who, what, when, where, how and why of your current job (the technical details of your job).

    The issue of whether you will fit in is crucial to your interview success. You may be technically superb, but if your interviewer believes that you will 'upset the applecart', he/she will not hire you. This means that your interview preparation should also concentrate on the non-technical aspects of your role. For example, how you relate to your colleagues and boss, how you have contributed to your team, how you have resolved potential interpersonal difficulties, etc.

    Regardless of whether you are talking about the technical aspects of your job, or the non-technical elements, use real life examples to illustrate your point. Provide a picture in the interviewer's mind of the competent, capable person that you are.

    Step 5: Managing your Job Offer

    Following a successful interview, build on your success by negotiating an attractive job offer. This involves maximising your remuneration package and ensuring that your contract of employment exceeds the legal minimum. Know what you own requirements are but make sure that they are in line with the reality of today's labour market. You also need to ensure that all of your referees give you a glowing reference and that they emphasise the skills that you want highlighted.

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