Position Yourself In the Market and Cut Down on Unnecessary Advertising
Everyday I meet small business owners who delegate their marketing responsibilities to a third party and tell me “oh, our marketing guy handles that.”“Handle what?” I ask, then they usually tell me “oh our advertising and other stuff”.Whether you like it or not, whether you perform actively or passively, your business is always marketing.That’s not to say that you should “advertise” everyday. But it means that everything you do in your business should integrate to educate your prospects about the advantages that your business brings to them and each message should reinforce what you stand for.You can develop your unique marketing approach by* Testing,* Executing,* Monitoring,and most importantly, by paying meticulous attention to every penny you spend and bringing the best ROI.It doesn’t really matter if you don’t know what works and what doesn’t work at first.What matters is that you take responsibility to control and watch where your money is spent and start cutting down on unnecessary advertising.You establish the ultimate positioning of your business in what your customers say about you and not what you say about your business. It doesn’t happen overnight, but it happens as you1. Perform marketing consistently,2. Target the right audience, and3. Create identity bytesting, executing and meticulously monitoring all of your activities.Watch where your money goes and cut down your waste by optimizing Are you a career changer? Or, are you satisfied with your stable career but interested in updating your resume? Are you a professional who has tried different things but are still searching for the kind of work that best suits you? Whatever your career situation, what your resume most needs is a stellar career summary.
What difference can a career summary make for you? Here are 4 reasons why you need one in your resume:
1.) A career summary communicates more about you and does so more powerfully than an objective statement.
2.) Employers love career summaries and use them to preview your resume. If they like your summary, they’re more likely to read your whole resume.
3.) A summary does a superlative job of masking weaknesses in your work history (too much experience, too little, too many different kinds of jobs, gaps in employment, ineffectual titles, and everything else you can think of)
4.) A career summary tells the employer what you most want them to know, up front. It therefore sells you well and sets you up to be asked the kinds of interview questions you really want to be asked.
All right, so a career summary is a good thing. What does it look like? A summary can be a short paragraph of 2-4 sentences or a brief phrase or sentence introducing a series of 4-8 bullets, depending on the communications style you prefer. It can be preceded by a job title or list of specialty areas that you wish to highlight. The summary always goes at the top of the resume immediately following your name and contact information.
Generally a good career summary will profile some mixture of the following kinds of critical details:
- A brief overview of the breadth and scope of your experience
- Academic credentials, if relevant
- 3-5 skillsets that set you apart from the competition
- 3-5 personality characteristics that describe the workplace you
- Hints about your most important work-related values.
Okay, so all that sounds good, but what does a career summary look like? Here are two different versions of a summary that you can play with and make your own:
Career and Workforce Development Administrator
Coaching … Training & Development … Program Design
Seasoned, articulate and visionary professional with over 19 years’ experience in all facets of career and workforce development in both corporate and social service settings. Possess outstanding verbal, written and interpersonal communications skills and an inherent ability to build effective and cohesive teams. Deeply value creativity and lifelong learning.
Seasoned, articulate and visionary professional with over 19 years’ proven experience in:
- Career Development
- Workforce Development
- Corporate Consulting
- Social Service Delivery
- Team Building
- Program Design
- Lifelong Learning
- Communications
The key is to begin by brainstorming solid content. Choose your descriptive language carefully. Make every word count. Create content first; write a draft second. Then share your draft with others you trust before finalizing it for your resume.
Cheryl Lynch Simpson is a Spiritual Director and Solutions Coach who helps women discover and create the life they've always wanted to live. Cheryl is the author of over 30 print/Internet articles and the founder of Coaching Solutions For Women, a coaching website that produces and showcases career, business, and life solutions that improve the life balance of today's busy women. For a complimentary copy of her latest e-book, Ten-Minute Stress Zappers for Women Service Business Owners, visit http://www.coachingsolutionsforwomen.com. | |
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- Career Planning: The Step Ahead
Career planning is an excellent way to prepare for what the world ahead has to offer you. While many people find that career planning is something that is done in college, it can be and should be done throughout life as a way of making sure that you are on the right track. There are many opportunities to get the planning that you need. In fact, it can start a long time before college as well. So, what can career planning do for you?To start, we need to understand when you can get career planning started. You can find a wide range of options right from the high school level. You’ll find that career planning can and does happen as an introduction to college as well as all through college. But, you can also take advantage of services long after you have graduated. Career planning can happen anytime.What happens in career planning? T here are a number of different things that can happen in career planning. You will be able to get an understanding of what the career you are considering has to offer. Or, if you are unsure of what you would like to learn and do, you can take a wide variety of testing solutions that will help you to determine what you are interested in as well as careers that you are talented for. You will also find that in some college level classes of career planning you will be able to learn about many different careers and test your hand at what they have to offer you. This is an excellent way to see what’s out there.Career planning is important because it allows you to be
Generally a good career summary will profile some mixture of the following kinds of critical details:
- A brief overview of the breadth and scope of your experience
- Academic credentials, if relevant
- 3-5 skillsets that set you apart from the competition
- 3-5 personality characteristics that describe the workplace you
- Hints about your most important work-related values.
Okay, so all that sounds good, but what does a career summary look like? Here are two different versions of a summary that you can play with and make your own:
Career and Workforce Development Administrator
Coaching … Training & Development … Program Design
Seasoned, articulate and visionary professional with over 19 years’ experience in all facets of career and workforce development in both corporate and social service settings. Possess outstanding verbal, written and interpersonal communications skills and an inherent ability to build effective and cohesive teams. Deeply value creativity and lifelong learning.
Seasoned, articulate and visionary professional with over 19 years’ proven experience in:
- Career Development
- Workforce Development
- Corporate Consulting
- Social Service Delivery
- Team Building
- Program Design
- Lifelong Learning
- Communications
The key is to begin by brainstorming solid content. Choose your descriptive language carefully. Make every word count. Create content first; write a draft second. Then share your draft with others you trust before finalizing it for your resume.
Cheryl Lynch Simpson is a Spiritual Director and Solutions Coach who helps women discover and create the life they've always wanted to live. Cheryl is the author of over 30 print/Internet articles and the founder of Coaching Solutions For Women, a coaching website that produces and showcases career, business, and life solutions that improve the life balance of today's busy women. For a complimentary copy of her latest e-book, Ten-Minute Stress Zappers for Women Service Business Owners, visit http://www.coachingsolutionsforwomen.com. | |
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- The Worlds Greatest Perfume Sniffer
- New Start Careers
Are you tired of the corporate rat race, the office politics, and kissing up to superiors that don’t have half your talent? You don’t have to live like this. You are entitled to make a new start where you can dictate the terms and conditions under which you work. You are entitled to be in charge of your own destiny. You are entitled to be in control of your own work environment. You are entitled to be the boss.How many times have you been passed over for a raise and or a promotion that you knew you were entitled to? How many times have your superiors failed to give you the recognition you deserve? When was the last time your Christmas bonus lived up to your expectations? How long are you going to wait to be properly compensated for your efforts before you decide to start your own business?You don’t have to be frustrated any more. You can start your own business right from the comfort of your home. You can develop your own potential. The opportunity is yours for the taking.Let’s put together a list of what your talents and prospects are by answering the following questions:1. What do I like to do?2. What am I good at?3. What has my business background taught me?4. What can I do better than the Company I work for?5. Do I want to stay in the same field?6. Do I want to do something different?7. Am I willing to work hard for myself?8. Am I prepared to make the effort?9. Can I wait six months to start making a good living?10. Do I h
Seasoned, articulate and visionary professional with over 19 years’ proven experience in:
- Career Development
- Workforce Development
- Corporate Consulting
- Social Service Delivery
- Team Building
- Program Design
- Lifelong Learning
- Communications
The key is to begin by brainstorming solid content. Choose your descriptive language carefully. Make every word count. Create content first; write a draft second. Then share your draft with others you trust before finalizing it for your resume.
Cheryl Lynch Simpson is a Spiritual Director and Solutions Coach who helps women discover and create the life they've always wanted to live. Cheryl is the author of over 30 print/Internet articles and the founder of Coaching Solutions For Women, a coaching website that produces and showcases career, business, and life solutions that improve the life balance of today's busy women. For a complimentary copy of her latest e-book, Ten-Minute Stress Zappers for Women Service Business Owners, visit http://www.coachingsolutionsforwomen.com. | |
Other Recent EzineArticles from the Business:Careers-Employment Category:
- How to Get Rid of Your Crappy Boss
- Unadvertised Pharmaceutical Sales Jobs
- Make Money Walking Round Shops All Day
- Are You Brave Enough to Find Your Ideal Career?
- 8 Reasons Working From Home Should Be Fun
- The Worlds Greatest Perfume Sniffer
- (Home-Based) Business Success Tips: Busting Five Myths
Every day I come across people who are unhappy because they are struggling to make ends meet, working like slaves, living paycheck to paycheck, in debt up to their eyeballs. I recognize them because I used to be in that situation. No longer though; I’m now part of the home-based business revolution.Why aren’t they? Because as I find out when I talk with them, they subscribe to many of the myths that surround business in general, and in particular the home business industry. To help them—and you if you’ve been thinking about it—I’d like to take a look at five of those myths and BUST them!MYTH # 1: You need A LOT OF MONEY to start a business…This is true IF you want to buy an existing business or start a traditional business (in most cases), specially a brick & mortar business. While doing some research the other day, I saw a motel for sale for $600K and a drycleaner for $250K.I’ve owned a brick & mortar business once: an art gallery and framing shop in Whitehorse, with 12 employees. I bought it in 1986—inventory & goodwill for $200,000 (they wanted 250K). I had to borrow $20,000 from my parents for the down payment, then pay the ex-owners $30,000 a year for 8 years. That was hard on the cash flow. More recently, I invested in six online “stores”. With the support and the tutoring, that was a $20,000 investment.Another example, I was talking to someone last month who was thinking about buying a fast food franchise for $300K. He told me he would be paying himself a living wage for 4 yea
