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    What's the Measure of One Word?
    It's absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this all the time, but it's that important.What if you interviewed a handful of clients and asked them this question: "What's the ONE word you would use that best describes what we do well?" Is it fast, attentive, welcoming, creative, cheap, cool, techie, smart, caring? One word is tough, but you need to get there. One simple word that sums up how you are different. If you can do that, and it's a word that means a lot to a lot, your marketing job will be significantly easier.Can't think of a word? If your business was a car, what type would it be? Why? What are the qualities you admire in people? What color is your business? What kin
    s
    Natural Dyes
    It is believed that our color selections are mostly unconscious, yet they influence every moment of our life. Many of us have our favorite colors and often prefer wearing clothes of that particular color. Though the colors that we are fascinated with over a long period of time are in one way or another connected to our personality type, our strengths and weaknesses, as well as our potential in life. But wearing your selective styles of garments in synthetic dyes and natural color dyes is a different experience altogether.Dyeing is a very ancient art. It was practiced during the Bronze Age in Europe, Asia and many other regions and countries. Primitive dyeing methods involved sticking plants to fabric or rubbing crushed pigments to the cloth. The procedures
    Is your job se
    19 Tips for Hiring an Entertainer for Your Next Business Function
    Entertainment has long history in the world of corporate business. Many companies have realised the benefits of having a social function for their employees which provides them with a necessary mental break and the opportunity to develop as a team.Often a company will hire a band or D.J. to provide a show, but what is proving increasingly popular is hiring a comedian. Having the right comedian at a charity golf day or Christmas party can make the difference between a good event and a great one!Companies are sometimes concerned about using a comedian in one of their functions. They see comedians as being offensive. Whilst this is often the case when watching a comedian in a club or on DVD, it is possible to hire one with a clean act which won’t resul
    your job s
    Corporate Golf Gifts
    Golf gifts and golf gift ideas are now widely available. The golf item industry has grown impressively through the years, and it is now possible to get whatever golf gift idea you have in mind. Whether you want a set of specially designed golf balls, a set of amazing wacky golf clubs, or even a golf cart replica and miniatures, you will surely find it. You will be amazed at how resourceful the golf industry can be!Some of the most common corporate golf gift ideas in golf gifts and novelty stores are desk accessories with golf themes. These may include personal business card cases with gold patterns, card holders, desk clocks, a golfer statue, pen set, key chain and money clip set, letter opener, picture frame, miniature trophy, memo holder, pen stand, etc
    ur job s
    Why Women Earn Less, and How to Avoid the Gender Trap
    Despite Legislation for Equality, the Big Picture Hasn’t Changed for Women in Professions or BusinessIn civilised countries around the world, equal pay has been enshrined in law for over 40 years. Yet even today women in professions are being paid roughly 75 cents for every dollar men receive, for the same work!Over a lifetime of work, a woman can expect to lose about $455,000 due to unequal pay. That’s why women have less to set aside for their future, and why they struggle to build up solid asset bases. That’s also why women receive smaller superannuation payouts. Astoundingly, by the time a woman retires, her superannuation pension will be only about 50% of the average man’s!Why it’s Not Just a Women’s IssueThis in
    job s
    12 Ways to Reduce Postage
    Postage is an expense that can erase your profits. Follow these guidelines to reduce your postage expense.1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have a greater chance of receiving an order.2. When you advertise, state the price of your product and add Plus Postage e.g. "A DOZEN AND ONE WAYS TO REDUCE POSTAGE" $1 plus stamp or SASE (self addressed stamped envelope). When inviting inquiries always say "For information send SASE".3. Advertise that you will do paid mailing. Set a competitive price and recover some if not all of the costs involved in mailing your own offers.4. Write a good pla
    search saggin

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