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You are here: Home > Real Estate > FSBO > Sell Your Own Home - Revealed: FSBO Information that Realtors Don't Want You To Know! pt. 2 |
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Will You Add? - Sell Your Own Home - Revealed: FSBO Information that Realtors Don't Want You To Know! pt. 2
Auto Insurance Pricing t thing you can do to sell your house quickly is to put a professional looking FSBO sign in your front yard. This will tell everyone who drives by that your home is on the market, and will also make it much easier for potential buyers, who may be looking for your house, to find it.It is important to understand the structure of auto insurance pricing when you are looking to get auto insurance. Many factors, including zip code, age, gender, marital status and driving record are taken into consideration, when deciding the premium for auto insurance coverage. Driving records may include tickets and accidents history of both the owner and the family members. Other considerations include year, model and type of insurance.The total coverage of the policy of a car owner has to be more than the minimum liability coverage limit that is required by a particular state. This is called liability coverage limits. Instead of presenting in terms of thousands of dollars, limits are presented in a series of numbers. For example, it may be given as 20/40/10, short for $ 20,000/40,000/10,000.For people with a history of bad driving, there is a special provision called SR-22 form. SR-22 is a form that proves that one carries auto insurance. SR-22 status is given to people falling in category of high risk. Gener Flyers: You will want to have flyers printed up that describe your house. Be sure to include such highlights as the number of bed and bathrooms, square footage, and any unique features that may not be obvious at first glance. Put a photo on the flyer (black and white is fine). An excellent idea is to put some financing options on the back of the flyer. Your lender can give you this information. Classified Ads: You will probably want to put an ad in the classified section of the local paper. Keep it short and sweet (it's cheaper that way). If you are holding an open house, you will definitely want to place an ad in the real estate section the day be It's About Experiences, Not Logos In the first segment, we looked at the good and the bad aspects of going For Sale By Owner or FSBO. This time we will talk about setting up your team, pricing your home properly, and attracting potential buyers.A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.Marketing folk often are guilty of trying to make branding look more complex than it is. We come up with all sorts of branding terms: 3D branding, branding triad, brand harmonisation. Go here to see some definitions.Branding is not complex but it is hard. It requires you to listen to customers and understand what they want from you. Discover what customers think of your brand. If they like your brand, keep delivering the experience consistently. If they don’t like i Setting up your Team Just because you have decided to sell your house on your own, doesn't mean that you should do everything yourself. It is important that you set up a team of experts to help you with the details. Here are a few people you should have on your team: Title Company/Real Estate Attorney: You will want help preparing the sales contract and any disclosure documents pertaining to the sale of your home. You really want to get this part right to avoid any legal difficulties later. If you have a trusted friend who is an attorney, they can help. Also, most title companies prepare these documents several times each day, and may provide these services free or for a reduced fee, with the expectation that your will use their services for title and escrow, a good deal for both of you! You may also find a real estate agent who will perform these services for you for a nominal fee. If you are staying in the local area, your buyer's agent may help you with the sale of your home, and with a little negotiating on your part may even do it for nothing, since they are going to be compensated on the purchase of your new home (which you won't be buying unless your current home sells). Mortgage Lender: OK, I'll admit that I may be a little bit biased here, but a good lender can be one of the most valuable people on your expert team. A good loan officer can pre-approve any interested buyers for you, so you can weed out those who are just incapable of buying your home. A lender should also be willing to prepare a financing breakdown on your home, allowing buyers to compare different financing options. You can also get pre-approved for the purchase of your new home! This can save you money and puts you in a stronger bargaining position compared to others who may be interested in your NEW home. I have seen this one item make and break a home purchase agreement. Home Inspector: You may want to think about having your home inspected prior to putting it on the market. This will help you with your disclosure statements, and makes a very favorable impression on buyers! Pricing your home to sell How much should you sell your home for? It's simple... Just as much as you can get, and still sell in a reasonable time frame, right? Absolutely! The problem is that most homeowners don't really have an accurate idea of the value of their home. How can we solve this dilemma? The best way to value your home is to have an appraisal done. An appraiser will look at your house and compare it to other, similar houses (comps) and arrive at a fair market value. You would then take this value and make any adjustments you feel are necessary. Do you need to sell quickly? You might want to lower the price a little. Have time and want top dollar? Then maybe you want to leave the price right at market, or even a little higher. Don't want to pay for an appraisal? After all, they will cost several hundred dollars. You can get an idea, though not as accurate as an appraisal, by asking your title company (you did remember to set up your team already, didn't you?) or a real estate agent to "pull comps" for you. Just take what you see with a grain of salt, and remember to figure in whatever direction the market is moving. Remember, comps deal with past sales prices, not what they would sell for today. Attracting potential buyers There are numerous ways to lure prospective buyers to your home. Some of the most common are: Signs: Probably the most important thing you can do to sell your house quickly is to put a professional looking FSBO sign in your front yard. This will tell everyone who drives by that your home is on the market, and will also make it much easier for potential buyers, who may be looking for your house, to find it. Flyers: You will want to have flyers printed up that describe your house. Be sure to include such highlights as the number of bed and bathrooms, square footage, and any unique features that may not be obvious at first glance. Put a photo on the flyer (black and white is fine). An excellent idea is to put some financing options on the back of the flyer. Your lender can give you this information. Classified Ads: You will probably want to put an ad in the classified section of the local paper. Keep it short and sweet (it's cheaper that way). If you are holding an open house, you will definitely want to place an ad in the real estate section the day be How to Introduce Your Company Effectively that your will use their services for title and escrow, a good deal for both of you!It may take you days to write a proposal, or organize your thoughts for a presentation. But the busy person you are writing for -the new client or customer, corporate executive or investment banker- more than likely has only ten minutes to spare.Whether launching a new product, fishing for an investor, or introducing your company to a purchasing manager at a trade fair, you must be able to make your information leap to the top of the stack of faxes and overnight letter-packages, media kits and leave-behinds that are competing for attention. One can no longer rely on a clever design or fancy folder to do the job. In an era of standardization and key-word searches, what matters most is what you say.First you will be targeted. You will select the purpose of your profile. Are you seeking capital, contract, partner, or a client/customer? This is the anchor of your profile, and if you organize your information around the purpose you are seeking –if you target it to your audience (whether that be one person or thousands You may also find a real estate agent who will perform these services for you for a nominal fee. If you are staying in the local area, your buyer's agent may help you with the sale of your home, and with a little negotiating on your part may even do it for nothing, since they are going to be compensated on the purchase of your new home (which you won't be buying unless your current home sells). Mortgage Lender: OK, I'll admit that I may be a little bit biased here, but a good lender can be one of the most valuable people on your expert team. A good loan officer can pre-approve any interested buyers for you, so you can weed out those who are just incapable of buying your home. A lender should also be willing to prepare a financing breakdown on your home, allowing buyers to compare different financing options. You can also get pre-approved for the purchase of your new home! This can save you money and puts you in a stronger bargaining position compared to others who may be interested in your NEW home. I have seen this one item make and break a home purchase agreement. Home Inspector: You may want to think about having your home inspected prior to putting it on the market. This will help you with your disclosure statements, and makes a very favorable impression on buyers! Pricing your home to sell How much should you sell your home for? It's simple... Just as much as you can get, and still sell in a reasonable time frame, right? Absolutely! The problem is that most homeowners don't really have an accurate idea of the value of their home. How can we solve this dilemma? The best way to value your home is to have an appraisal done. An appraiser will look at your house and compare it to other, similar houses (comps) and arrive at a fair market value. You would then take this value and make any adjustments you feel are necessary. Do you need to sell quickly? You might want to lower the price a little. Have time and want top dollar? Then maybe you want to leave the price right at market, or even a little higher. Don't want to pay for an appraisal? After all, they will cost several hundred dollars. You can get an idea, though not as accurate as an appraisal, by asking your title company (you did remember to set up your team already, didn't you?) or a real estate agent to "pull comps" for you. Just take what you see with a grain of salt, and remember to figure in whatever direction the market is moving. Remember, comps deal with past sales prices, not what they would sell for today. Attracting potential buyers There are numerous ways to lure prospective buyers to your home. Some of the most common are: Signs: Probably the most important thing you can do to sell your house quickly is to put a professional looking FSBO sign in your front yard. This will tell everyone who drives by that your home is on the market, and will also make it much easier for potential buyers, who may be looking for your house, to find it. Flyers: You will want to have flyers printed up that describe your house. Be sure to include such highlights as the number of bed and bathrooms, square footage, and any unique features that may not be obvious at first glance. Put a photo on the flyer (black and white is fine). An excellent idea is to put some financing options on the back of the flyer. Your lender can give you this information. Classified Ads: You will probably want to put an ad in the classified section of the local paper. Keep it short and sweet (it's cheaper that way). If you are holding an open house, you will definitely want to place an ad in the real estate section the day be Income Tax Deductions For Estates urchase of your new home! This can save you money and puts you in a stronger bargaining position compared to others who may be interested in your NEW home. I have seen this one item make and break a home purchase agreement.They say death and taxes are the only two things you can count on. Unfortunately, dying is taxable. Who would have thunk it?When a loved one passes away, responsibilities are passed on to others. These individuals are considered the fiduciary and hold many responsibilities for the deceased. Tax preparation is no exception to these responsibilities. For legal purposes, the fiduciary is the executor and the person in possession of the deceased person’s estate. Income tax returns for estates and trusts are outlined on Form1041. The form 1041 will be reported under the fiduciary’s taxpayer identification number, not the deceased’s TIN. The fiduciary will complete Form 1041 and report to the IRS. The form outlines the descendant’s estate, trust or bankruptcy estates. This executor of the estate is also in charge of ensuring that any taxes owed are paid in full.The form must be reported and includes many important details. Tax details such as information about income and estate liability are included on the f Home Inspector: You may want to think about having your home inspected prior to putting it on the market. This will help you with your disclosure statements, and makes a very favorable impression on buyers! Pricing your home to sell How much should you sell your home for? It's simple... Just as much as you can get, and still sell in a reasonable time frame, right? Absolutely! The problem is that most homeowners don't really have an accurate idea of the value of their home. How can we solve this dilemma? The best way to value your home is to have an appraisal done. An appraiser will look at your house and compare it to other, similar houses (comps) and arrive at a fair market value. You would then take this value and make any adjustments you feel are necessary. Do you need to sell quickly? You might want to lower the price a little. Have time and want top dollar? Then maybe you want to leave the price right at market, or even a little higher. Don't want to pay for an appraisal? After all, they will cost several hundred dollars. You can get an idea, though not as accurate as an appraisal, by asking your title company (you did remember to set up your team already, didn't you?) or a real estate agent to "pull comps" for you. Just take what you see with a grain of salt, and remember to figure in whatever direction the market is moving. Remember, comps deal with past sales prices, not what they would sell for today. Attracting potential buyers There are numerous ways to lure prospective buyers to your home. Some of the most common are: Signs: Probably the most important thing you can do to sell your house quickly is to put a professional looking FSBO sign in your front yard. This will tell everyone who drives by that your home is on the market, and will also make it much easier for potential buyers, who may be looking for your house, to find it. Flyers: You will want to have flyers printed up that describe your house. Be sure to include such highlights as the number of bed and bathrooms, square footage, and any unique features that may not be obvious at first glance. Put a photo on the flyer (black and white is fine). An excellent idea is to put some financing options on the back of the flyer. Your lender can give you this information. Classified Ads: You will probably want to put an ad in the classified section of the local paper. Keep it short and sweet (it's cheaper that way). If you are holding an open house, you will definitely want to place an ad in the real estate section the day be A Letter to Santa From An Internet Marketer e.Yo, Santa! How’s it going in the great white north? Seeing as it tis’ the season, here is my letter about what I want for Christmas.Been GoodSanta, I know you do that whole good versus bad thing. I promise I’ve been a good internet marketer this year. I haven’t spammed the search engines with mirror sites, link farm purchases or little tricks to tweak your friends at Google. Now, while I’ve been good, I would like a few bad things for Christmas. No ponies here, I want the good stuff.Dear Santa, I want:1. A lump of coal to be given to the bad person or persons at Yahoo who’ve been deleting my pages from their search engine results.2. A lump of coal to the same people at Yahoo who came up with the Site Match nonsense. Feel free to let the reindeer relieve themselves while on the roofs of these peoples’ homes.3. To meet a person from Google who handles the ranking updates in a bar late at night after they’ve been drinking for four or five hours. I only need 15 minutes. Pleeeeasssee! I’ve You would then take this value and make any adjustments you feel are necessary. Do you need to sell quickly? You might want to lower the price a little. Have time and want top dollar? Then maybe you want to leave the price right at market, or even a little higher. Don't want to pay for an appraisal? After all, they will cost several hundred dollars. You can get an idea, though not as accurate as an appraisal, by asking your title company (you did remember to set up your team already, didn't you?) or a real estate agent to "pull comps" for you. Just take what you see with a grain of salt, and remember to figure in whatever direction the market is moving. Remember, comps deal with past sales prices, not what they would sell for today. Attracting potential buyers There are numerous ways to lure prospective buyers to your home. Some of the most common are: Signs: Probably the most important thing you can do to sell your house quickly is to put a professional looking FSBO sign in your front yard. This will tell everyone who drives by that your home is on the market, and will also make it much easier for potential buyers, who may be looking for your house, to find it. Flyers: You will want to have flyers printed up that describe your house. Be sure to include such highlights as the number of bed and bathrooms, square footage, and any unique features that may not be obvious at first glance. Put a photo on the flyer (black and white is fine). An excellent idea is to put some financing options on the back of the flyer. Your lender can give you this information. Classified Ads: You will probably want to put an ad in the classified section of the local paper. Keep it short and sweet (it's cheaper that way). If you are holding an open house, you will definitely want to place an ad in the real estate section the day be Differences Between Products And Services t thing you can do to sell your house quickly is to put a professional looking FSBO sign in your front yard. This will tell everyone who drives by that your home is on the market, and will also make it much easier for potential buyers, who may be looking for your house, to find it.What are some of the main differences between products and services? And when are these relevant?Tangibility versus IntangibilityProducts are tangible. You can buy pork as a tangible product. You buy it, you ship it and sell it. In the same way as you buy stamps, cigarettes and cars. Financial service companies however, make it possible to exchange pork bellies Futures, on the Chicago Mercantile Exchange (CME). A future is (not the most simple example of) a service with which you can hedge your risk. In this last case, most of the people trading on the CME will never see or smell the pork bellies.The ownership between products and services is different. A stock could be called a financial product that you own. You can place a stock order which might result in a transaction later on. You bank services a depot fee for saving you a lot of work. You cannot own a service.Where the product is much more standardized, the service is tailor-made. Companies differentiate in offering products and services, bu Flyers: You will want to have flyers printed up that describe your house. Be sure to include such highlights as the number of bed and bathrooms, square footage, and any unique features that may not be obvious at first glance. Put a photo on the flyer (black and white is fine). An excellent idea is to put some financing options on the back of the flyer. Your lender can give you this information. Classified Ads: You will probably want to put an ad in the classified section of the local paper. Keep it short and sweet (it's cheaper that way). If you are holding an open house, you will definitely want to place an ad in the real estate section the day before. Neighbors: This is an often neglected source of buyers, by realtors and FSBOs alike. Tell all your neighbors, or send out a postcard, that you are selling, and ask them if they have any friends or relatives who would like to live in the neighborhood. Internet: Think about listing your home on the net. Many people start their home search online, but most are just browsing, and you may wind up with less serious shoppers. Be sure to weigh the costs vs. the advantages. Craigslist is a free site that is getting more and more real estate traffic, check it out before spending money on an expensive listing service. Showing your home Oh No! There are people coming to look at your house. What do you do now? Before hand, make sure you have your flyers printed. Now, go out and buy a few packages of ready-made chocolate chip cookie dough and some microwave kettle corn, you'll see why in a sec. OK. It's the day of the showing. First, take a quick run through of your entire house. Make sure everything is clean and picked up. Remember, no clutter is best! Next, give the carpets a quick vacuum. Even a soiled carpet looks better when it has been recently vacuumed. About a half hour before the home shoppers arrive, put a dozen of those chocolate chip cookies in the oven. They will make the house smell much more "homey," plus you can put the cookies on a plate to offer to your "guests." This is an old real estate agent's trick, that will work wonders... try it. What if you are going to be getting home from work just a few minutes before the showing? Pop the kettle corn in the microwave. The scent reminds many people of apple pie, and that has to be a good thing, doesn't it? RELAX!! The showing will go much better if you do. You are now better prepared than most of the people who have sold their houses. You'll do just fine. Accepting the offer When you receive an offer on your house, don't take it personally. Remember, many people will look at any FSBO home as an opportunity to make a "low-ball" offer. Take your time, and try to look at the offer objectively. Have a professional help you with the purchase agreement. Once again, your buyer's agent may be willing to help you look over the offers on your home. It never hurts to ask (preferably when you are interviewing various agents). You will probably want to make a counter-offer, and there will likely be a time limit on the offer you received, so again, it is best to have your experts lined up ahead of time. From my own experience, I can tell you that "Good contracts make for good friends!" Again, remember not to take the offer personally. After all, this is a business decision for you. If the numbers work, Great! If they don't, then don't feel like you have to take the offer, especially if it is the first one. Finally, before accepting the offer, make certain that the potential buyers have the ability to qualify for the loan. If they have not been pre-approved (not just pre-qualified, there is a difference) your lender can help you make sure they can actually buy your home before you waste a lot of time, and possibly turn away other, qualified buyers. I hope this helps you negotiate the pitfalls of selling your home For Sale By Owner. Good Luck!
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