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Will You Add? - FSBO: For Sale By Owners Chapter IV [part 1]
Top Presentation Tips her shift was over, Ruby had invited him to share her warm waterbed. Red wished he had more time tonight.Pace refers to how rapidly you speak. Obviously, you don't want to sound unnatural, but research has shown that people who speak faster, louder and more fluently are perceived as more persuasive than those who do not. Stories that are delivered at a more upbeat pace are more persuasive than those that are delivered more slowly because the lively storyteller comes across as more competent and knowledgeable. You can slow down your speech occasionally for effect, but don't speak slowly on the whole. Otherwise, your presentation will seem sluggish. It is much better to keep up the energy and enthusiasm than to let it drop.In most cultures, deeper voices, for both men and women, are generally interpreted as reflective of authority and strength. In addition, a deeper voice is stereotypically considered to be more believable and more indicative of an individual's sincerity and trustworthiness. For these reasons, listen to a recording of your own voice and determine whether or not it would benefit from being slightly lower in pitch. Even though it would require a vocal adjustment, a deeper pitch is something you have conscious control over. Other reasons for introducing new pitches into your speaking pattern are to prevent your voice from sounding monotone and to create interest. Remember, if you are not an engaging speaker, you will not be persuasive.A huge thing to consider when telling a story is your voice's volume. Obviously, you're not going to be very persuasive if no one can hear you. At one time or another, you've probably experienced the aggravation of straining and struggling to hear a speaker. Before your presentation, test the room to ensure that you can be heard from all locations. Also, test to see whether you're going to need amplification. If so, be sure this equipment is available and set up prior to beginning your presentation. The converse is also true: Be sure you are not yelling or shouting at your audience. A loud voice is just as, or even more, aggravating for an audience as struggling to be able to hear.When delivering a speech, clearly articulate every sentence, phrase and word. When your speech is clear and coherent, it conveys competence. When your diction gets sloppy, on the other hand, it suggests lack of education and laziness. Consider how lawyers, doctors, supervisors, lobbyists and the like must be articulate if they are to professionally survive. Good articulation conveys competence, experience and credibility. Another practical reason to have good diction is simply because it is so much easier to follow than poorly articulated speech. Peo Tires against the highway, wind, and the pulse of a healthy engine combine to create a unique music that a trucker could feel. Each song exclusive, tailored to the man who holds the big wheel. Red switched off the CB radio to hear it more clearly. His now hungry hand moved as expected, to locate the yellow pad. Inspired by the highway harmony, Red shifted into high gear and right brain. He would make good his pledge to a willing waitress. She’d not be disappointed next time he delivered to Boise. As the words came to him, he composed her promised song. Diner Doll She’s a lady of the light, She’s the lady of the late, She’s a lady all the time, She’s a lady every way, The exit to a Pendleton, Oregon truck stop ahead, Red downshifted to left brain and fourth gear. In 222 miles, 3 hours 54 minutes of hard labor, he had given birth to a new song. He had to spank the baby. 12-string in his hand, he leaped down from his leather throne. No one but Mercy was there to hear the review of ‘Diner Doll’ when Red put the cords to the beat he’d heard on the highway. His yellow pad bore evidence of the many word combinations, phrases that didn’t fit. By the seventh page, he had the final draft. He hardly glanced at the pad as his nimble fingers set up the correct strings to complement his moving voice. “Not too many cowboys lean against a truck to play guitars here at midnight,” the cash attendant commented. “Most cowboys are truckers, but not all truckers are cowboys,” Red replied. Mercy barked twice. By fifteen after midnight, fresh coffee in hand, Red was back on the road. He switched on the CB in hopes that a caravan would be coming up behind him. He was in luck. “Breaker, breaker. This is the Red Haring swimming west on 84—out of Pendleton—a little fish can get lonely out here. Over!” “Swim easy there, big Red. Lot of nets out, tonight. We’ve got a school of eleven, swimming your way. Over!” “Roger… I’ll just tread water until you show up. The Red Herring – over and out!” Caravanning has been the driver’s defense since before there was radar. With higher cab elevation, good eyesight, and constant use of the CB radios, no smoky bear patrolman could set up a speed trap undetected. 3 Steps to Immediately Improve Sales Like a monarch, Red Haring reigned in the deep leather seat of his KenWorth cab—with its king-size sleeper. The 400 horsepower Caterpillar diesel engine droned apathetically as Red downshifted for the parking lot to his favorite Boise, Idaho roadside diner. He’d picked up a large 26,000 pound household move in Olympia, Washington, which he’d delivered to Baker City, Oregon.Want to increase sales within your company? It’s not as hard to do as some might have you believe. Though we as a nation are in the midst of an economic downturn these past two years, your company does not have to be. What follows are three simple steps to increase sales, no matter the economic conditions.1. Simplify your advertisingConsumers today are inundated daily with advertising campaigns and solicitations. Frankly, most of these advertising campaigns are not worth the money spent on them. Why? Because they continue to use the same methods as their competitors (direct-mail, billboards, internet advertising, television advertising, and radio advertising) and in the same manner. What has resulted is a society immune to “pitches”, “angles”, and “tricks” that get them to become consumers of your products. Some tips to simplifying your advertising:-Avoid cliches. Most are overused anyway.-Be better, not best. Most products are pitched as “the best” of their kind. Consumers don’t always need the best, however. They just need products that are better than most.-Less is more. Don’t allow your message to become lost in the tidal wave of stimuli thrown at consumers. Shorter, succinct messages work well.2. Target the fewOnce you have begun to simply your advertising, focus your message on those few people who begin trends rather than follow them. Perhaps you have friends like this-they revel in finding new products to love. They enjoy having the “newest” product, the “coolest” ideas, the “different” gadgets. These types of consumers become walking billboards, and should be the focus of your advertising. They actually do most of the advertising work for you. Some tips:-Know what makes your product better. Make it the theme of your advertising message.-Know what makes your product different. Emphasize this.-Worry less about those who are apathetic towards your products. Worry more about those that are extremely enthusiastic. Cater to them.3. Build the relationship rather than the saleBecoming a better salesman is easy: improve your relationship skills. Most consumers are looking for peace of mind rather than products anyway. Seek to first build trust and understanding in your relationships with consumers. There are over a dozen hair salons within five miles of my house, yet I always drive twenty minutes longer to get my hair cut each month. Why? Because I enjoy my relationship with the individuals that cut my hair at this particular shop. We talk, we laugh. I enjoy the experience. Thus, I return, even though it is over ten miles from my house, and somewhat inconvenient. I don’ Red’s company had a contract with BIG Van Lines to move households. Red Haring Trucking, Inc., he used his tractor to pull their trailers. He wore their crisp blue uniform jacket, blue pinstriped shirt, a BIG tie—scenic pictures and moving vans—when moving people’s family cargo. Red’s traveling companion was a dog named Mercy. She had befriended him at a roadside rest area, four years previously. Apparently abandoned, Mercy seemed to be waiting for him. When Red hopped out of his cab to use the restroom, the dog had come over, sat down in front of him, looked him straight in the eyes, and barked twice. At 3:00 AM, there were no other vehicles in the rest area. That, too, was strange on an Interstate, no other trucks with drivers sleeping or cars that she could have jumped out of. Red had patted her on the head, more interested in why he had stopped than in a dog. As he continued, the dog walked two steps behind him until they were about thirty feet from the concrete building with its doors to Men’s and Ladies’ rooms blocked open. Mercy raced ahead, went into the Men’s room, came back out, sat down by the door and waited for Red. Again, as he approached, she looked him in the eyes and barked twice as if to say it was safe. She continued sitting there until he came out, barked once, rose to her feet and followed Red back to his van. Taking advantage of the stop to check the padlock, the mud flaps and the tires, Red was ready to mount the cab when the dog began barking franticly. “I’m not taking you with me, dog!” Red told her. The yellow, longhaired who-knows-what-dog seemed to understand what he said. She stopped barking, ran over between the tractor and trailer, sat down and resumed barking. “What is it, a squirrel or something I need to see?” Two barks. “Okay, I’ll take a look.” Red walked back to discover a large nut had fallen off his coupler to the trailer when he’d come to a stop. The dog had noticed it. Red knew that a potential disaster had been averted. Had his trailer come lose, on the Interstate, he couldn’t have done anything. This dog had saved him, and who knows how many other motorists. Red selected a wrench from behind a seat, replaced the nut and prepared to leave the rest stop. “Thanks, dog!” I’ve really got to go, now.” The dog whined. Red bent down. She was using those big brown eyes of hers to her best advantage. “You got a collar on? Dog tag? Maybe, we can find out who you belong to!” There was no tag, only an inch-wide turquoise nylon collar on which someone had taken time to hand embroidery a word in red, MERCY. “Mercy! Is that your name?” Two barks. “You look like you might be hungry, Mercy! You hungry?” Two more barks. “Let me see if I’ve some hamburgers in the cab. Are World Burgers all right with you?” Mercy sat up before he even opened the door. Red located a bag with three World-Burgers. "They’re kind of cold, Mercy. You don’t mind, do you?” Mercy dropped down and whined, again. “What? You want me to put them into the microwave for thirty seconds before you get one?” “Woof! Woof!” “Okay Mercy. One hot World-Burger coming right up. But, I get two of them. Understand?” Immediately, Mercy’s right paw shot forward. “Woof! Woof!” She agreed. Red never planned getting a dog. A few long-haulers keep animals for company because it’s illegal to transport human passengers. Section 392.60 of the Federal Motor Carrier Safety Regulations clearly reads: Unauthorized persons not to be transported. Dogs, cats, even parrots or boa constrictors are not forbidden. For Red Haring, the childhood memory of a car running over his dog had never been healed. He’d sworn never to become attached to another animal. “You must belong to a trucker, Mercy. Okay! Hop in! You can ride with me a little ways. We’ll get on the CB and find out where your owner is.” Red tried to find Mercy’s owner. Three different truckers remembered a driver that used to travel with a yellow dog. Had a turquoise collar. He’d died on the highway, they’d heard. The year before! No mention of what became of his dog. The word would get passed along by CB radio for several days. Meanwhile, Red agreed he’d take good care of the animal. Within a week, Mercy would be inspecting Red’s truck and supervising his road-hire employees. Red was glad that Mercy had persuaded him to break his never-get-attached-to-another-animal vow. On his long hauls, Mercy was a must. The small 5,500-pound load he’d taken on in Baker City, Red had unloaded alone in Boise. It had been mostly boxes, some small end tables, lamps, two bed frames, no mattresses or couches requiring two movers. The man he’d hired in Baker City to help unload the truck was a good worker. Mercy had approved him. Wearing the clean BIG shirt Red provided, he’d looked presentable. Red used him to load the small move to Boise, before returning the worker to the truck stop where they’d met. Red had offered him $15.00 an hour cash for five hours work. It had only taken 4 hours but Red had paid him $75.00 anyway. The worker signed a receipt for Red’s contract labor (independent contractor) that would be used for calculating expenses and taxes, collecting a phone number from the laborer so he could call ahead next haul to Baker City. Good, careful, workers are a moving van driver’s dream. Red now had two Boise households loaded in the fifty-three foot long by eight and a half foot wide trailer ready for his transport to the Seattle area. The Larry and Moe team he’d hired at Boise BIG, the national affiliate, had insisted on taking rest breaks every forty-five minutes. He’d had to tell the Moe to wait until his break to smoke. At the second house, the lethargic loaders had taken a walk. Red had a good idea what they had been smoking. Now, before they headed back to Washington State, Red and Mercy needed something to eat. Idaho night was approaching as Red Haring located a safe place to park his consignment. He swung easily from the cab to the nearly full parking lot of the Chicken Out Restaurant and Lounge. Mercy yawned in the passenger seat sensing that chicken and dumplings were on their way. Dogs are not supposed to eat chicken bones, but neither she nor Red seemed to know that. Except when here in Idaho, Mercy preferred World Burgers. Sometimes, she sat cocking her head, holding her nose just so, barking twice to alert her master that a Burger World was nearby. After a quick check of the trailer padlock, Red straightened his Big company tie before going in to claim the best chicken and dumplings in the Northwest United States. All the tables and booths were occupied. He could see several hungry natives waiting. Red spotted an empty stool at the counter. It would do fine. Faster anyway. The flawlessly toothy waitress greeted him with a jam-packed smile. “It’s been a while, Red. Are you staying over?” “If I’d known you’d invite me, I’d have planned better!” “I’ll forgive you this time. My new boyfriend wouldn’t understand anyway.” “Ah, he’s territorial! I can’t really blame him, Ruby.” “When did you get in?” “This morning, why?” “Curious. You write my song yet?” “Not yet. But, I will.” “You owe me one, Red.” “Do you know what I would like to do with you, Ruby?” “Yeah, take delivery of chicken and dumplings and drive off into the night.” Red Haring flashed her some teeth of his own. Ruby slammed down a cup of black coffee before she disappeared into the kitchen to pick up an order. The guy on Red’s right in a suit shook his head and said “Ouch.” Maybe, it was his strong jaw line, or his cleft chin, or both. Women found Red tempting. He was a physical specimen, six three with rock-solid muscle of a kind not developed in a gymnasium. No combination of bench presses, tread mills, or twenty-five rep weight series could have sculptured Red’s lean body as had his twelve years in the moving business. Totally functional. The man on the next stool was observant. He spoke to Red, again. “X-wife?” “An old friend.” “Doesn’t seem very happy,” the salesman observed. “I hope she is. She’s a nice lady. Deserves a heaping mound of happy.” “A happy alamode!” “I wish I could order her one,” Red admitted .” “Me, too. I’ll bet she could make me happy! She looks like she likes your flavor better. Where you from?” “Seattle area. You?” “Chicago. Sell medical equipment.” “You married?” “Not if a woman asks,” the salesman said slyly. My wife thinks I work late. Spend lots of nights in places like this. I can usually find a warm lonely to share a bed with me when I’m away on business.” “If I was married, I’d try to work closer to home. You might want to consider it,” said Red confrontationally. “I think that women have enough problems without getting messed around with by married men. Ruby sure as hell don’t need messed with.” “Well, I think I’ll examine the bar then. Have some new lines I have to try out.” Ruby had overheard the exchange. She was more composed when she returned with a huge plate of chicken & dumplings. “Thank you, Red. I get so tired of guys like that. You look good tonight, Red.” “You always look good, Ruby.” “Are you heading back tonight? “I’ve got to deliver two households tomorrow. One in Seattle. One in Tacoma.” “I don’t get off until two in the morning, anyway. How about next time you’re in town? You’ve got my number.” “I’d like that, Ruby.” Savoring the poultry, Red enjoyed watching Ruby. As he finished his last bite, she returned. “You want some coffee to take along with you?” “That would be great, Ruby. Large, Styrofoam.” “You won’t throw it out the window and kill my birds, will you?” “I don’t believe in throwing things out the window.” “You’d better not, Red,” Ruby warned. She sat down a large steaming stay awake, picked up the twenty, and showed him her teeth. “Oh, here you are, a ‘To-Go’ for Mercy. Drive careful, darlin.” Chicken and dumplings to-go order in hand, Red returned to his truck, opened the driver’s door and tossed the container over to the passenger floor mat where it was well received by his patient pooch who opened the lid herself. Styrofoam cup in one hand, chrome bar in the other, Red swung effortlessly up into his commanding cab. Securing the shoulder restraint, he skillfully maneuvered the truck-trailer rig between the utility pole and cars that only appeared to have boxed him in. Soon, he was headed west on Interstate 84. As if it knew its way home, the 400-horse Cat diesel roared approvingly as it glided past other, less committed vehicles. The tractor had 90 gallons of diesel left in its 170-gallon tank, Red and Mercy had full stomachs. All three were content. Red thought about Ruby and their conversation in the diner. He’d met her on another move. His truck had blown its transmission. It had taken seven days to locate the right parts necessary to complete repairs. The mechanic had said he’d have him back on the road in three. It was on the third night, after the guy told him it would be a few more days, Red had walked to the diner the mechanic said had great chicken and dumplings. Discouraged, low on cash, he’d drank coffee at that same counter. Ruby had come on at 6:00 PM to find him not sure of what he’d do. “Cheer up, Red,” she encouraged. “You don’t mind that I call you Red?” “That’s my name. You can call me anytime.” “Can’t be that bad, Red! What’s hurting you tonight, Darlin?” “It isn’t your smile,” he’d answered. “You got a good smile yourself, Red. You want the special?” “If you’re it!” He volunteered half-hopingly. “Chicken and dumplings, for now, Darlin. I don’t even get off until 2:00 AM.” “The special is what I want, for now.” For the next eight hours, Red had sipped countless coffees while Ruby had served the variety of patrons. While she waited on them, he waited on her. She brought him refills with just enough encouragement. Finally, the payoff. “Here’s some fresh strawberry pie. It’s on me.” “With whip cream, too?” “You’ll see. You might like it.” I really did, Red remembered. Then, as now, it had been a cold, November night. When her shift was over, Ruby had invited him to share her warm waterbed. Red wished he had more time tonight. Tires against the highway, wind, and the pulse of a healthy engine combine to create a unique music that a trucker could feel. Each song exclusive, tailored to the man who holds the big wheel. Red switched off the CB radio to hear it more clearly. His now hungry hand moved as expected, to locate the yellow pad. Inspired by the highway harmony, Red shifted into high gear and right brain. He would make good his pledge to a willing waitress. She’d not be disappointed next time he delivered to Boise. As the words came to him, he composed her promised song. Diner Doll She’s a lady of the light, She’s the lady of the late, She’s a lady all the time, She’s a lady every way, The exit to a Pendleton, Oregon truck stop ahead, Red downshifted to left brain and fourth gear. In 222 miles, 3 hours 54 minutes of hard labor, he had given birth to a new song. He had to spank the baby. 12-string in his hand, he leaped down from his leather throne. No one but Mercy was there to hear the review of ‘Diner Doll’ when Red put the cords to the beat he’d heard on the highway. His yellow pad bore evidence of the many word combinations, phrases that didn’t fit. By the seventh page, he had the final draft. He hardly glanced at the pad as his nimble fingers set up the correct strings to complement his moving voice. “Not too many cowboys lean against a truck to play guitars here at midnight,” the cash attendant commented. “Most cowboys are truckers, but not all truckers are cowboys,” Red replied. Mercy barked twice. By fifteen after midnight, fresh coffee in hand, Red was back on the road. He switched on the CB in hopes that a caravan would be coming up behind him. He was in luck. “Breaker, breaker. This is the Red Haring swimming west on 84—out of Pendleton—a little fish can get lonely out here. Over!” “Swim easy there, big Red. Lot of nets out, tonight. We’ve got a school of eleven, swimming your way. Over!” “Roger… I’ll just tread water until you show up. The Red Herring – over and out!” Caravanning has been the driver’s defense since before there was radar. With higher cab elevation, good eyesight, and constant use of the CB radios, no smoky bear patrolman could set up a speed trap undetected. Freelance Work: The Changing Face of EmploymentThe world sure is changing, and if you look at job employment you will see what I mean. Let's just go back to our grandparent's generation, even though I'm sure if we went back further we would see very different structures of work in the tribal periods of our history. Our grandparents usually found a skill, and then used that one skill to work for their whole career. An example is my grandfather who was a salesman for the same suit company for 44 years. There is nothing wrong with this. His job was secure; he knew there would be a superannuating fund when he retired, and that there would always be food on the table for his family. These days in the 21st century things have changed, and they are still changing rapidly as we speak.Nowadays it isn't strange for a person to have around five completely different career paths in their lifetime. You might think that job security is much lower, but there are new types of jobs emerging everyday with the advent of modern technology. Older people can go back to schools and be educated in totally new areas that are greatly desired in society. One of the greatest changes in recent times is the fact that a lot of people are now working for themselves as freelancers from home. Society is still getting all the necessary work done, but the structures in which individuals pursue their dreams and goals in their areas of interest have changed completely. If you are working at home for your own business, you sure don't have the old hierarchy of bosses watching over your every move, judging your worth, and threatening you with dismissal.People are now self-motivated as they know that if they don't get out there and share their skills and attributes with society, they simply might be forgotten. There is a new way of acquiring work these days that is so very different than the days of perusing the job-ads in the newspaper or going door-to-door asking for work. Surprise, surprise, its on the Internet! There are now on-line marketplaces for both employers to offer work and for potential freelance employees to show their portfolios. There are many, but an excellent example of one of these sites is www.guru.com. On Guru.com once you have registered your portfolio for free, you can then bid for jobs that prospective employers have advertised. On the other hand, if you are an employer, you can go to the category of work you need done (E.g.: Creative Writing) and search through a list of professionals that you can then contact to do the job.These professionals exhibit the amount that they charge per hour, how much they have already earned through the site and a portfolio of examples of their work. They are then Mercy sat up before he even opened the door. Red located a bag with three World-Burgers. "They’re kind of cold, Mercy. You don’t mind, do you?” Mercy dropped down and whined, again. “What? You want me to put them into the microwave for thirty seconds before you get one?” “Woof! Woof!” “Okay Mercy. One hot World-Burger coming right up. But, I get two of them. Understand?” Immediately, Mercy’s right paw shot forward. “Woof! Woof!” She agreed. Red never planned getting a dog. A few long-haulers keep animals for company because it’s illegal to transport human passengers. Section 392.60 of the Federal Motor Carrier Safety Regulations clearly reads: Unauthorized persons not to be transported. Dogs, cats, even parrots or boa constrictors are not forbidden. For Red Haring, the childhood memory of a car running over his dog had never been healed. He’d sworn never to become attached to another animal. “You must belong to a trucker, Mercy. Okay! Hop in! You can ride with me a little ways. We’ll get on the CB and find out where your owner is.” Red tried to find Mercy’s owner. Three different truckers remembered a driver that used to travel with a yellow dog. Had a turquoise collar. He’d died on the highway, they’d heard. The year before! No mention of what became of his dog. The word would get passed along by CB radio for several days. Meanwhile, Red agreed he’d take good care of the animal. Within a week, Mercy would be inspecting Red’s truck and supervising his road-hire employees. Red was glad that Mercy had persuaded him to break his never-get-attached-to-another-animal vow. On his long hauls, Mercy was a must. The small 5,500-pound load he’d taken on in Baker City, Red had unloaded alone in Boise. It had been mostly boxes, some small end tables, lamps, two bed frames, no mattresses or couches requiring two movers. The man he’d hired in Baker City to help unload the truck was a good worker. Mercy had approved him. Wearing the clean BIG shirt Red provided, he’d looked presentable. Red used him to load the small move to Boise, before returning the worker to the truck stop where they’d met. Red had offered him $15.00 an hour cash for five hours work. It had only taken 4 hours but Red had paid him $75.00 anyway. The worker signed a receipt for Red’s contract labor (independent contractor) that would be used for calculating expenses and taxes, collecting a phone number from the laborer so he could call ahead next haul to Baker City. Good, careful, workers are a moving van driver’s dream. Red now had two Boise households loaded in the fifty-three foot long by eight and a half foot wide trailer ready for his transport to the Seattle area. The Larry and Moe team he’d hired at Boise BIG, the national affiliate, had insisted on taking rest breaks every forty-five minutes. He’d had to tell the Moe to wait until his break to smoke. At the second house, the lethargic loaders had taken a walk. Red had a good idea what they had been smoking. Now, before they headed back to Washington State, Red and Mercy needed something to eat. Idaho night was approaching as Red Haring located a safe place to park his consignment. He swung easily from the cab to the nearly full parking lot of the Chicken Out Restaurant and Lounge. Mercy yawned in the passenger seat sensing that chicken and dumplings were on their way. Dogs are not supposed to eat chicken bones, but neither she nor Red seemed to know that. Except when here in Idaho, Mercy preferred World Burgers. Sometimes, she sat cocking her head, holding her nose just so, barking twice to alert her master that a Burger World was nearby. After a quick check of the trailer padlock, Red straightened his Big company tie before going in to claim the best chicken and dumplings in the Northwest United States. All the tables and booths were occupied. He could see several hungry natives waiting. Red spotted an empty stool at the counter. It would do fine. Faster anyway. The flawlessly toothy waitress greeted him with a jam-packed smile. “It’s been a while, Red. Are you staying over?” “If I’d known you’d invite me, I’d have planned better!” “I’ll forgive you this time. My new boyfriend wouldn’t understand anyway.” “Ah, he’s territorial! I can’t really blame him, Ruby.” “When did you get in?” “This morning, why?” “Curious. You write my song yet?” “Not yet. But, I will.” “You owe me one, Red.” “Do you know what I would like to do with you, Ruby?” “Yeah, take delivery of chicken and dumplings and drive off into the night.” Red Haring flashed her some teeth of his own. Ruby slammed down a cup of black coffee before she disappeared into the kitchen to pick up an order. The guy on Red’s right in a suit shook his head and said “Ouch.” Maybe, it was his strong jaw line, or his cleft chin, or both. Women found Red tempting. He was a physical specimen, six three with rock-solid muscle of a kind not developed in a gymnasium. No combination of bench presses, tread mills, or twenty-five rep weight series could have sculptured Red’s lean body as had his twelve years in the moving business. Totally functional. The man on the next stool was observant. He spoke to Red, again. “X-wife?” “An old friend.” “Doesn’t seem very happy,” the salesman observed. “I hope she is. She’s a nice lady. Deserves a heaping mound of happy.” “A happy alamode!” “I wish I could order her one,” Red admitted .” “Me, too. I’ll bet she could make me happy! She looks like she likes your flavor better. Where you from?” “Seattle area. You?” “Chicago. Sell medical equipment.” “You married?” “Not if a woman asks,” the salesman said slyly. My wife thinks I work late. Spend lots of nights in places like this. I can usually find a warm lonely to share a bed with me when I’m away on business.” “If I was married, I’d try to work closer to home. You might want to consider it,” said Red confrontationally. “I think that women have enough problems without getting messed around with by married men. Ruby sure as hell don’t need messed with.” “Well, I think I’ll examine the bar then. Have some new lines I have to try out.” Ruby had overheard the exchange. She was more composed when she returned with a huge plate of chicken & dumplings. “Thank you, Red. I get so tired of guys like that. You look good tonight, Red.” “You always look good, Ruby.” “Are you heading back tonight? “I’ve got to deliver two households tomorrow. One in Seattle. One in Tacoma.” “I don’t get off until two in the morning, anyway. How about next time you’re in town? You’ve got my number.” “I’d like that, Ruby.” Savoring the poultry, Red enjoyed watching Ruby. As he finished his last bite, she returned. “You want some coffee to take along with you?” “That would be great, Ruby. Large, Styrofoam.” “You won’t throw it out the window and kill my birds, will you?” “I don’t believe in throwing things out the window.” “You’d better not, Red,” Ruby warned. She sat down a large steaming stay awake, picked up the twenty, and showed him her teeth. “Oh, here you are, a ‘To-Go’ for Mercy. Drive careful, darlin.” Chicken and dumplings to-go order in hand, Red returned to his truck, opened the driver’s door and tossed the container over to the passenger floor mat where it was well received by his patient pooch who opened the lid herself. Styrofoam cup in one hand, chrome bar in the other, Red swung effortlessly up into his commanding cab. Securing the shoulder restraint, he skillfully maneuvered the truck-trailer rig between the utility pole and cars that only appeared to have boxed him in. Soon, he was headed west on Interstate 84. As if it knew its way home, the 400-horse Cat diesel roared approvingly as it glided past other, less committed vehicles. The tractor had 90 gallons of diesel left in its 170-gallon tank, Red and Mercy had full stomachs. All three were content. Red thought about Ruby and their conversation in the diner. He’d met her on another move. His truck had blown its transmission. It had taken seven days to locate the right parts necessary to complete repairs. The mechanic had said he’d have him back on the road in three. It was on the third night, after the guy told him it would be a few more days, Red had walked to the diner the mechanic said had great chicken and dumplings. Discouraged, low on cash, he’d drank coffee at that same counter. Ruby had come on at 6:00 PM to find him not sure of what he’d do. “Cheer up, Red,” she encouraged. “You don’t mind that I call you Red?” “That’s my name. You can call me anytime.” “Can’t be that bad, Red! What’s hurting you tonight, Darlin?” “It isn’t your smile,” he’d answered. “You got a good smile yourself, Red. You want the special?” “If you’re it!” He volunteered half-hopingly. “Chicken and dumplings, for now, Darlin. I don’t even get off until 2:00 AM.” “The special is what I want, for now.” For the next eight hours, Red had sipped countless coffees while Ruby had served the variety of patrons. While she waited on them, he waited on her. She brought him refills with just enough encouragement. Finally, the payoff. “Here’s some fresh strawberry pie. It’s on me.” “With whip cream, too?” “You’ll see. You might like it.” I really did, Red remembered. Then, as now, it had been a cold, November night. When her shift was over, Ruby had invited him to share her warm waterbed. Red wished he had more time tonight. Tires against the highway, wind, and the pulse of a healthy engine combine to create a unique music that a trucker could feel. Each song exclusive, tailored to the man who holds the big wheel. Red switched off the CB radio to hear it more clearly. His now hungry hand moved as expected, to locate the yellow pad. Inspired by the highway harmony, Red shifted into high gear and right brain. He would make good his pledge to a willing waitress. She’d not be disappointed next time he delivered to Boise. As the words came to him, he composed her promised song. Diner Doll She’s a lady of the light, She’s the lady of the late, She’s a lady all the time, She’s a lady every way, The exit to a Pendleton, Oregon truck stop ahead, Red downshifted to left brain and fourth gear. In 222 miles, 3 hours 54 minutes of hard labor, he had given birth to a new song. He had to spank the baby. 12-string in his hand, he leaped down from his leather throne. No one but Mercy was there to hear the review of ‘Diner Doll’ when Red put the cords to the beat he’d heard on the highway. His yellow pad bore evidence of the many word combinations, phrases that didn’t fit. By the seventh page, he had the final draft. He hardly glanced at the pad as his nimble fingers set up the correct strings to complement his moving voice. “Not too many cowboys lean against a truck to play guitars here at midnight,” the cash attendant commented. “Most cowboys are truckers, but not all truckers are cowboys,” Red replied. Mercy barked twice. By fifteen after midnight, fresh coffee in hand, Red was back on the road. He switched on the CB in hopes that a caravan would be coming up behind him. He was in luck. “Breaker, breaker. This is the Red Haring swimming west on 84—out of Pendleton—a little fish can get lonely out here. Over!” “Swim easy there, big Red. Lot of nets out, tonight. We’ve got a school of eleven, swimming your way. Over!” “Roger… I’ll just tread water until you show up. The Red Herring – over and out!” Caravanning has been the driver’s defense since before there was radar. With higher cab elevation, good eyesight, and constant use of the CB radios, no smoky bear patrolman could set up a speed trap undetected. Increase Your Response Rate By Using This Simple Technique a safe place to park his consignment. He swung easily from the cab to the nearly full parking lot of the Chicken Out Restaurant and Lounge. Mercy yawned in the passenger seat sensing that chicken and dumplings were on their way. Dogs are not supposed to eat chicken bones, but neither she nor Red seemed to know that. Except when here in Idaho, Mercy preferred World Burgers. Sometimes, she sat cocking her head, holding her nose just so, barking twice to alert her master that a Burger World was nearby.Picture this, you have just sent out your mail and viola the first order arrives! You are so happy you hug the cat and give the dog a kiss, the rest of the household is of course not interested in your success, but the dog however franticly wags it's tail sharing your every emotion.In our real world the cat and dog will remain but if your letter is not structured so that readers can clearly understand what you are trying to say, only the dog will be happy. And we still have no idea why.Firstly, there are no hard and fast rules to writing. Some believe this to be true others not, however if you want to be successful you have to write with passion. If you are not truly exited about the product or service you are selling, this will convey in all your writing.Get to know your product or service before even attempting to write a email or sales letter, this holds true for affiliate programs as well. Make sure that you believe in the product, whether it is your own or you have resell or other rights to it, only then will you be able to write something appealing that will compel your reader to bu*y into your product.Remember, people bu*y with emotion not logic.Great, you've finished your letter, following the rules, you are over the moon and beside yourself with joy at what you have just achieved. Point is, what have you achieved?If your readers have no a idea what it is that you are trying to tell them you will lose them within the first sentence. Now this is not good, since you've wasted their time, and your's, and they wont be reading anything coming from you in the near future. Net result, bye bye sales.The common mistake we make, including myself, is assuming that the reader will understand what you are trying to say. The main reason for writing information in this way is because you know a lot about the subject matter you are writing about, you also know and understand the background, so for you it is easy to grasp your message. This however does not always hold true for your reader.Now, I am not saying your reader is stupid and you have to spoon feed him, you need to convey your message simply and clearly. Put yourself in his shoes to make sure he will understand.Simply put, any story has structure, a beginning, a middle, and a end, and your message should clearly reflect this. Firstly, make some notes about the beginning, middle and end on a piece of paper or in your word processor, then test to see if it makes sense, change a few things if necessary and only then start writing. In this way you will have a clear idea of what you are trying to say After a quick check of the trailer padlock, Red straightened his Big company tie before going in to claim the best chicken and dumplings in the Northwest United States. All the tables and booths were occupied. He could see several hungry natives waiting. Red spotted an empty stool at the counter. It would do fine. Faster anyway. The flawlessly toothy waitress greeted him with a jam-packed smile. “It’s been a while, Red. Are you staying over?” “If I’d known you’d invite me, I’d have planned better!” “I’ll forgive you this time. My new boyfriend wouldn’t understand anyway.” “Ah, he’s territorial! I can’t really blame him, Ruby.” “When did you get in?” “This morning, why?” “Curious. You write my song yet?” “Not yet. But, I will.” “You owe me one, Red.” “Do you know what I would like to do with you, Ruby?” “Yeah, take delivery of chicken and dumplings and drive off into the night.” Red Haring flashed her some teeth of his own. Ruby slammed down a cup of black coffee before she disappeared into the kitchen to pick up an order. The guy on Red’s right in a suit shook his head and said “Ouch.” Maybe, it was his strong jaw line, or his cleft chin, or both. Women found Red tempting. He was a physical specimen, six three with rock-solid muscle of a kind not developed in a gymnasium. No combination of bench presses, tread mills, or twenty-five rep weight series could have sculptured Red’s lean body as had his twelve years in the moving business. Totally functional. The man on the next stool was observant. He spoke to Red, again. “X-wife?” “An old friend.” “Doesn’t seem very happy,” the salesman observed. “I hope she is. She’s a nice lady. Deserves a heaping mound of happy.” “A happy alamode!” “I wish I could order her one,” Red admitted .” “Me, too. I’ll bet she could make me happy! She looks like she likes your flavor better. Where you from?” “Seattle area. You?” “Chicago. Sell medical equipment.” “You married?” “Not if a woman asks,” the salesman said slyly. My wife thinks I work late. Spend lots of nights in places like this. I can usually find a warm lonely to share a bed with me when I’m away on business.” “If I was married, I’d try to work closer to home. You might want to consider it,” said Red confrontationally. “I think that women have enough problems without getting messed around with by married men. Ruby sure as hell don’t need messed with.” “Well, I think I’ll examine the bar then. Have some new lines I have to try out.” Ruby had overheard the exchange. She was more composed when she returned with a huge plate of chicken & dumplings. “Thank you, Red. I get so tired of guys like that. You look good tonight, Red.” “You always look good, Ruby.” “Are you heading back tonight? “I’ve got to deliver two households tomorrow. One in Seattle. One in Tacoma.” “I don’t get off until two in the morning, anyway. How about next time you’re in town? You’ve got my number.” “I’d like that, Ruby.” Savoring the poultry, Red enjoyed watching Ruby. As he finished his last bite, she returned. “You want some coffee to take along with you?” “That would be great, Ruby. Large, Styrofoam.” “You won’t throw it out the window and kill my birds, will you?” “I don’t believe in throwing things out the window.” “You’d better not, Red,” Ruby warned. She sat down a large steaming stay awake, picked up the twenty, and showed him her teeth. “Oh, here you are, a ‘To-Go’ for Mercy. Drive careful, darlin.” Chicken and dumplings to-go order in hand, Red returned to his truck, opened the driver’s door and tossed the container over to the passenger floor mat where it was well received by his patient pooch who opened the lid herself. Styrofoam cup in one hand, chrome bar in the other, Red swung effortlessly up into his commanding cab. Securing the shoulder restraint, he skillfully maneuvered the truck-trailer rig between the utility pole and cars that only appeared to have boxed him in. Soon, he was headed west on Interstate 84. As if it knew its way home, the 400-horse Cat diesel roared approvingly as it glided past other, less committed vehicles. The tractor had 90 gallons of diesel left in its 170-gallon tank, Red and Mercy had full stomachs. All three were content. Red thought about Ruby and their conversation in the diner. He’d met her on another move. His truck had blown its transmission. It had taken seven days to locate the right parts necessary to complete repairs. The mechanic had said he’d have him back on the road in three. It was on the third night, after the guy told him it would be a few more days, Red had walked to the diner the mechanic said had great chicken and dumplings. Discouraged, low on cash, he’d drank coffee at that same counter. Ruby had come on at 6:00 PM to find him not sure of what he’d do. “Cheer up, Red,” she encouraged. “You don’t mind that I call you Red?” “That’s my name. You can call me anytime.” “Can’t be that bad, Red! What’s hurting you tonight, Darlin?” “It isn’t your smile,” he’d answered. “You got a good smile yourself, Red. You want the special?” “If you’re it!” He volunteered half-hopingly. “Chicken and dumplings, for now, Darlin. I don’t even get off until 2:00 AM.” “The special is what I want, for now.” For the next eight hours, Red had sipped countless coffees while Ruby had served the variety of patrons. While she waited on them, he waited on her. She brought him refills with just enough encouragement. Finally, the payoff. “Here’s some fresh strawberry pie. It’s on me.” “With whip cream, too?” “You’ll see. You might like it.” I really did, Red remembered. Then, as now, it had been a cold, November night. When her shift was over, Ruby had invited him to share her warm waterbed. Red wished he had more time tonight. Tires against the highway, wind, and the pulse of a healthy engine combine to create a unique music that a trucker could feel. Each song exclusive, tailored to the man who holds the big wheel. Red switched off the CB radio to hear it more clearly. His now hungry hand moved as expected, to locate the yellow pad. Inspired by the highway harmony, Red shifted into high gear and right brain. He would make good his pledge to a willing waitress. She’d not be disappointed next time he delivered to Boise. As the words came to him, he composed her promised song. Diner Doll She’s a lady of the light, She’s the lady of the late, She’s a lady all the time, She’s a lady every way, The exit to a Pendleton, Oregon truck stop ahead, Red downshifted to left brain and fourth gear. In 222 miles, 3 hours 54 minutes of hard labor, he had given birth to a new song. He had to spank the baby. 12-string in his hand, he leaped down from his leather throne. No one but Mercy was there to hear the review of ‘Diner Doll’ when Red put the cords to the beat he’d heard on the highway. His yellow pad bore evidence of the many word combinations, phrases that didn’t fit. By the seventh page, he had the final draft. He hardly glanced at the pad as his nimble fingers set up the correct strings to complement his moving voice. “Not too many cowboys lean against a truck to play guitars here at midnight,” the cash attendant commented. “Most cowboys are truckers, but not all truckers are cowboys,” Red replied. Mercy barked twice. By fifteen after midnight, fresh coffee in hand, Red was back on the road. He switched on the CB in hopes that a caravan would be coming up behind him. He was in luck. “Breaker, breaker. This is the Red Haring swimming west on 84—out of Pendleton—a little fish can get lonely out here. Over!” “Swim easy there, big Red. Lot of nets out, tonight. We’ve got a school of eleven, swimming your way. Over!” “Roger… I’ll just tread water until you show up. The Red Herring – over and out!” Caravanning has been the driver’s defense since before there was radar. With higher cab elevation, good eyesight, and constant use of the CB radios, no smoky bear patrolman could set up a speed trap undetected. Google vs. Yahoo -- How To Rank High On Each One te of chicken & dumplings.Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to.Yahoo, on the other hand, looks at on-page factors more, such as keyword density, keywords in headings, etc. That is where the problem comes in.Of course, they both look at everyting, but keep these two very important points in mind when you are trying to optimize your site.When you search both Google and Yahoo for a keyword phrase, you will usually find a BIG difference in the Search Engine Results Pages or "Serps" as it is usually called. Serps just means the list of websites that show up when you do a search on any of the search engines.Back to Yahoo and Google. Here's why the results are different and in a nutshell what you have to do to rank high on each one of them.Links from other websites are the most important thing to Google. The higher the ranking of the actual page your link is on the better. Remember it is NOT the ranking of the Home page of the site you are getting the link from, but the ranking of the page your link is actually on that counts.The text in the link to your site is VERY important. It needs to have the keyword phrases you want to rank high for included.Then the next most important thing to Google is the keywords in your Title tag and then the content on your page. If your content is over-optimized (too many uses of keyword phrases or too many keywords in your headings, etc.), that will hurt your ranking with Google instead of help you.Of course, there are 101 other factors that count with both Yahoo and Google, but get the basics right and you will be well on your way to high rankings.As for Yahoo, the content that is on the page is the most important. To rank high with Yahoo you need to use a lot of keyword phrases on the page, have a lot of keywords in the headings, have a high keyword density, etc.Basically, Yahoo likes all of the things Google used to count as being important before Google decided that too many people knew this and were making the most highly optimized websites show up at the top instead of the most relevant sites.Now you can see why the sites that show up high on Yahoo don't show up high on Google and vice versa.Bottom line: You could say that Google likes off-page factors (i.e. links) and Yahoo likes on-page factors. That's an over simplification, but it is a good rule of thumb.If you understand this one thing, you can get your rankings higher than most of your competitiors. Of “Thank you, Red. I get so tired of guys like that. You look good tonight, Red.” “You always look good, Ruby.” “Are you heading back tonight? “I’ve got to deliver two households tomorrow. One in Seattle. One in Tacoma.” “I don’t get off until two in the morning, anyway. How about next time you’re in town? You’ve got my number.” “I’d like that, Ruby.” Savoring the poultry, Red enjoyed watching Ruby. As he finished his last bite, she returned. “You want some coffee to take along with you?” “That would be great, Ruby. Large, Styrofoam.” “You won’t throw it out the window and kill my birds, will you?” “I don’t believe in throwing things out the window.” “You’d better not, Red,” Ruby warned. She sat down a large steaming stay awake, picked up the twenty, and showed him her teeth. “Oh, here you are, a ‘To-Go’ for Mercy. Drive careful, darlin.” Chicken and dumplings to-go order in hand, Red returned to his truck, opened the driver’s door and tossed the container over to the passenger floor mat where it was well received by his patient pooch who opened the lid herself. Styrofoam cup in one hand, chrome bar in the other, Red swung effortlessly up into his commanding cab. Securing the shoulder restraint, he skillfully maneuvered the truck-trailer rig between the utility pole and cars that only appeared to have boxed him in. Soon, he was headed west on Interstate 84. As if it knew its way home, the 400-horse Cat diesel roared approvingly as it glided past other, less committed vehicles. The tractor had 90 gallons of diesel left in its 170-gallon tank, Red and Mercy had full stomachs. All three were content. Red thought about Ruby and their conversation in the diner. He’d met her on another move. His truck had blown its transmission. It had taken seven days to locate the right parts necessary to complete repairs. The mechanic had said he’d have him back on the road in three. It was on the third night, after the guy told him it would be a few more days, Red had walked to the diner the mechanic said had great chicken and dumplings. Discouraged, low on cash, he’d drank coffee at that same counter. Ruby had come on at 6:00 PM to find him not sure of what he’d do. “Cheer up, Red,” she encouraged. “You don’t mind that I call you Red?” “That’s my name. You can call me anytime.” “Can’t be that bad, Red! What’s hurting you tonight, Darlin?” “It isn’t your smile,” he’d answered. “You got a good smile yourself, Red. You want the special?” “If you’re it!” He volunteered half-hopingly. “Chicken and dumplings, for now, Darlin. I don’t even get off until 2:00 AM.” “The special is what I want, for now.” For the next eight hours, Red had sipped countless coffees while Ruby had served the variety of patrons. While she waited on them, he waited on her. She brought him refills with just enough encouragement. Finally, the payoff. “Here’s some fresh strawberry pie. It’s on me.” “With whip cream, too?” “You’ll see. You might like it.” I really did, Red remembered. Then, as now, it had been a cold, November night. When her shift was over, Ruby had invited him to share her warm waterbed. Red wished he had more time tonight. Tires against the highway, wind, and the pulse of a healthy engine combine to create a unique music that a trucker could feel. Each song exclusive, tailored to the man who holds the big wheel. Red switched off the CB radio to hear it more clearly. His now hungry hand moved as expected, to locate the yellow pad. Inspired by the highway harmony, Red shifted into high gear and right brain. He would make good his pledge to a willing waitress. She’d not be disappointed next time he delivered to Boise. As the words came to him, he composed her promised song. Diner Doll She’s a lady of the light, She’s the lady of the late, She’s a lady all the time, She’s a lady every way, The exit to a Pendleton, Oregon truck stop ahead, Red downshifted to left brain and fourth gear. In 222 miles, 3 hours 54 minutes of hard labor, he had given birth to a new song. He had to spank the baby. 12-string in his hand, he leaped down from his leather throne. No one but Mercy was there to hear the review of ‘Diner Doll’ when Red put the cords to the beat he’d heard on the highway. His yellow pad bore evidence of the many word combinations, phrases that didn’t fit. By the seventh page, he had the final draft. He hardly glanced at the pad as his nimble fingers set up the correct strings to complement his moving voice. “Not too many cowboys lean against a truck to play guitars here at midnight,” the cash attendant commented. “Most cowboys are truckers, but not all truckers are cowboys,” Red replied. Mercy barked twice. By fifteen after midnight, fresh coffee in hand, Red was back on the road. He switched on the CB in hopes that a caravan would be coming up behind him. He was in luck. “Breaker, breaker. This is the Red Haring swimming west on 84—out of Pendleton—a little fish can get lonely out here. Over!” “Swim easy there, big Red. Lot of nets out, tonight. We’ve got a school of eleven, swimming your way. Over!” “Roger… I’ll just tread water until you show up. The Red Herring – over and out!” Caravanning has been the driver’s defense since before there was radar. With higher cab elevation, good eyesight, and constant use of the CB radios, no smoky bear patrolman could set up a speed trap undetected. 5 Steps To Choose the Best Cincinnati Realtor her shift was over, Ruby had invited him to share her warm waterbed. Red wished he had more time tonight.Excluding some professional real estate agents buying a house is a lifetime decision for most people. Whenever a person is decided about purchasing a house he is ready to invest a hefty amount of his lifetime savings for acquiring the house. In various cases where the buyer has planned to take assistance from financial services for housing loan this also means that the purchaser has invested even his future income.So a very prudential decision regarding house buying is essential. Hence proper guidance from a knowledgeable person is crucial. Only genuine realtors can provide proper assistance while purchasing house. Choosing a realtor who would highly influence the decision of which house and in how much to buy is very significant. Certain guidelines rule the decision of finding authentic realtors.Going through the local brands of realtors whose performance has been proved by their previous deals gives the credibility estimate of any realtor. Previous customers who have dealt with the specific realtor would provide best knowledge about the real estate agent. Comparing the commission charged by different realtors for any specific area also provides an impression about the average fees of realtors in that locale. Any realtor who charges much higher than the average commission of that particular vicinity may probably be avoided to save unnecessary liability of extra cash.Ability of the realtor to assist in providing guidance about home loan facilities should also be considered. A realtor plays the role of supporter for the time being. The realtor must definitely attend catering towards different types of common problems related to purchasing a house that arise in the due course. Realtor should be well versed with entire legal formalities related to ownership transfer of the property in that region. Even ensuring the authenticity of the ownership of pervious owner of the house also lies on the heads of the realtor. It must be ensured that the realtor had enough sources to make sure that the person selling the property had bona fide authority to sell it. Even after the deal is finalized the responsibility of the realtor does not end. He must be there till the end ensuring that every legal procedures and entire paper work formalities are absolutely adhered. The property transfer papers are of vital significance and the realtor must check the execution of all lawful policies that relate to transfer of property.The realtor must be able to present the buyer with enough options to choose the property that best matches with his criteria’s and preferences. A realtor must be considerate during the meetings for discussions before the final Tires against the highway, wind, and the pulse of a healthy engine combine to create a unique music that a trucker could feel. Each song exclusive, tailored to the man who holds the big wheel. Red switched off the CB radio to hear it more clearly. His now hungry hand moved as expected, to locate the yellow pad. Inspired by the highway harmony, Red shifted into high gear and right brain. He would make good his pledge to a willing waitress. She’d not be disappointed next time he delivered to Boise. As the words came to him, he composed her promised song. Diner Doll She’s a lady of the light, She’s the lady of the late, She’s a lady all the time, She’s a lady every way, The exit to a Pendleton, Oregon truck stop ahead, Red downshifted to left brain and fourth gear. In 222 miles, 3 hours 54 minutes of hard labor, he had given birth to a new song. He had to spank the baby. 12-string in his hand, he leaped down from his leather throne. No one but Mercy was there to hear the review of ‘Diner Doll’ when Red put the cords to the beat he’d heard on the highway. His yellow pad bore evidence of the many word combinations, phrases that didn’t fit. By the seventh page, he had the final draft. He hardly glanced at the pad as his nimble fingers set up the correct strings to complement his moving voice. “Not too many cowboys lean against a truck to play guitars here at midnight,” the cash attendant commented. “Most cowboys are truckers, but not all truckers are cowboys,” Red replied. Mercy barked twice. By fifteen after midnight, fresh coffee in hand, Red was back on the road. He switched on the CB in hopes that a caravan would be coming up behind him. He was in luck. “Breaker, breaker. This is the Red Haring swimming west on 84—out of Pendleton—a little fish can get lonely out here. Over!” “Swim easy there, big Red. Lot of nets out, tonight. We’ve got a school of eleven, swimming your way. Over!” “Roger… I’ll just tread water until you show up. The Red Herring – over and out!” Caravanning has been the driver’s defense since before there was radar. With higher cab elevation, good eyesight, and constant use of the CB radios, no smoky bear patrolman could set up a speed trap undetected. Red cruised along at the speed limit until eleven assorted trucks caught up to him. He settled in and switched off the CB. It might take only moments for Red to begin to discern the loyal harmony. It didn’t happen right away. He’d have nearly three hundred miles to make another musical baby. He thought about the medical salesman he’d talked to at the Chicken Out diner. On the road, at these hours, there aren’t usually many people, other than truckers, who share the camaraderie. Red’s mind slipped into his trucker’s world. Thoughts, conversations with other drivers, problems and pet peeves common to those who move American goods via the nation’s highways: We pay thousands of dollars in road use taxes, spend millions of dollars for gas and diesel, and endure the scorn of most motorists who wish we’d stay off the road. When we quit rolling, he mused, this country stops. Supermarket shelves soon empty, as do all of the other stores. Those motorists, who curse us on the highways, can’t even buy gas for their cars. News crews are quick to cover the trucks that leave the roadways, spill loads, or catch on fire. Why don’t they ever report that the trucker involved had averted a disaster by choosing self-destruction rather than to crush the car that was responsible? Newspapers always put out a headline like: 3 Dead in Car when hit by truck head on. What they don’t say until way down in the story, if at all, is that the so called truck was really a Ford F150 pickup driven by a teenager who was high on drugs. The people read the truck headline, but not the story. Press people aren’t on hand to film the rescues when, hundreds of times each year, a real trucker sees an accident in progress on the opposite side of the turnpike, pulls over, dodges cars, drags the mother and children from a flaming car, and then leaves the scene to continue his time sensitive delivery. At least, the firefighters and police are finally getting some of the respect, appreciation they deserve. Someone should present our stories in a different forum. Red was snapped out of his hypnotic trucker’s world by a flash of bright headlights in his mirrors. Lights blinked bright, then dimmed. An automobile driver had signaled that he was about to pass the truck on this beautiful stretch of wide open road. Flashing his trailer lights, as the signal to come ahead, Red watched in his door mirror as a burgundy Cadillac pulled alongside before moving on by. The driver was wearing a gray suit, white shirt, and a broad striped tie with its knot loosened half way down his chest. Truckers see a lot more than most people think. Another salesman, change of clothes on the hangers in his rear seat, probably had to make an early appointment in some town up ahead. He was using the wee hours for his commute. If the caravan had overtaken him, the Caddy might have ‘hitchhiked’, settled in between a couple of us feeling safe. Salesmen aren’t limited by the no more than ten hours following eight consecutive hours off duty Rule— or only logging fifteen hours in any twenty-four hour period— like we truckers are. Red felt his brain shift. The Cat Diesel started throbbing music again. So did Red. The seven-line chorus came first: Truck Drivers and Salesmen [Chorus] Truck drivers and salesmen are men of the road; Verse 1: [Chorus] Verse 2: Verse 3: [Chorus] In his own altered state, Red Haring had become part of a caravan, traveled past The Dalles, through Portland, turned onto Interstate 5, missed two of his favorite truck stops, and was approaching Centralia, Washington before he realized that his lyrics were complete. I’ll try it out at Trolley’s. The watch on his wrist said it was just after four in the morning. Making the left brain shift, Red recognized he’d had a great time. Even better than sex, he told himself. Lasted longer, too. I wonder if the ‘Lady McBest’ Realtor is back; if she liked the roses I sent her? The poem I knocked out for her wasn’t much. I know I’ll have to do better. [Much of Chapter IV was cut to meet posting guidelines. Read complete Chapter in published "FSBO." ]
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