Which is the stronger ad?

Though obvious, we often use ambiguous measurements such as, "a lot better" instead of powerful alternatives that use hard numbers, "33% better".

If you can't express "improvement" with numbers, you are opening yourself up to two big problems:

• Playing for the Wrong Team

  The first, and worst, is the possibility of worsening the problem. When I redesigned the website for a company I work for, the primary goal was to increase the number of leads we receive each day. If we had made the change without a measure for daily lea

  Passing The Police Test Just Became Easier
  You've taken the police officer selection test or law enforcement entrance exam, but just can't seem to get a high enough passing score. You know you would be a good police officer if you could overcome that first hurdle. Well, your not alone. Thousands of police officer applicants fail the entrance exam every year, but that’s now a thing of the past. Introducing PoliceQuiz.com.PoliceQuiz offers police test preparation for thousands of cities and towns throug
  The words "change" and "improve," are easy to misuse. Since change is essential to improve, it can be a common mistake to assume that change equals improvement. However, just because something changed, doesn't necessary mean it improved. This shadowed truth can transform the best ideas for a positive step forward, into a devastating step back.

  But fear not! You can avoid the danger of change by adding these tools to your project development arsenal.

  So Much to Do… So Little Time

  Before you do anything, it is essential to ask yourself one simple question, "What should I do?"

  Make sure to allow enough time to answer this question. Allow enough time to prioritize outstanding issues when making your decision. To arrive at an educated answer, you need to ask a series of additional questions: "Is there something more important to do?" "Is someone else already working on it?" "Am I the best person to make the change?" and most importantly "Where are the opportunities for improvement?"

  Take the time to explore your current environment. Inspiration can fool us into believing our most recent idea is the most important. By taking a step back to view the big picture, you can be more confident that you're making effective use of your time.

  Know Your Destination

  How many times have you made an important trip, such as a vacation, without a final destination? Unless you are someone who enjoys adventure and the mysteries of the unknown; rarely, if ever.

  Then why would you make a change without knowing what you want the change to be? Taking a little time in the beginning of your efforts to set goals and milestones will save you much more time later by eliminating rework and unnecessary waste. It will also ensure you're even headed in the right direction all together.

  Tell Somebody!

  After you have decided what you need to do and how to do it, the most important thing to remember to communicate! Schedule a meeting, dial an extension, or at the very least send an email. Whatever you do, make sure to share your ideas with the right people. Not only does this keep everyone on the same page, but also opens the door to further discussion and brainstorming that can take your idea places you never imagined.

  Define "Improvement" with Numbers

  Ever seen an advertisement that makes claims similar to this one, "Our new formula is 33% better than the leading competitor's." Now imagine if the advertisement said, "Our new formula is a lot better than the leading competitor's."

  Which is the stronger ad?

  Though obvious, we often use ambiguous measurements such as, "a lot better" instead of powerful alternatives that use hard numbers, "33% better".

  If you can't express "improvement" with numbers, you are opening yourself up to two big problems:

  • Playing for the Wrong Team

    The first, and worst, is the possibility of worsening the problem. When I redesigned the website for a company I work for, the primary goal was to increase the number of leads we receive each day. If we had made the change without a measure for daily lead

    Raising Money The Yummy Way: Fundraising Cookies
    Many not-for-profits provide valuable programs within the communities that they serve. Often these services are provided to individuals and families who may not be able to afford these needed services. Therefore, in order for the not-for-profit to raise the needed financial resources they have to engage in an aggressive fundraising program.Some of these fundraising efforts can include asking for outright donations, the writing of grants and conducting special eve
    h time to answer this question. Allow enough time to prioritize outstanding issues when making your decision. To arrive at an educated answer, you need to ask a series of additional questions: "Is there something more important to do?" "Is someone else already working on it?" "Am I the best person to make the change?" and most importantly "Where are the opportunities for improvement?"

    Take the time to explore your current environment. Inspiration can fool us into believing our most recent idea is the most important. By taking a step back to view the big picture, you can be more confident that you're making effective use of your time.

    Know Your Destination

    How many times have you made an important trip, such as a vacation, without a final destination? Unless you are someone who enjoys adventure and the mysteries of the unknown; rarely, if ever.

    Then why would you make a change without knowing what you want the change to be? Taking a little time in the beginning of your efforts to set goals and milestones will save you much more time later by eliminating rework and unnecessary waste. It will also ensure you're even headed in the right direction all together.

    Tell Somebody!

    After you have decided what you need to do and how to do it, the most important thing to remember to communicate! Schedule a meeting, dial an extension, or at the very least send an email. Whatever you do, make sure to share your ideas with the right people. Not only does this keep everyone on the same page, but also opens the door to further discussion and brainstorming that can take your idea places you never imagined.

    Define "Improvement" with Numbers

    Ever seen an advertisement that makes claims similar to this one, "Our new formula is 33% better than the leading competitor's." Now imagine if the advertisement said, "Our new formula is a lot better than the leading competitor's."

    Which is the stronger ad?

    Though obvious, we often use ambiguous measurements such as, "a lot better" instead of powerful alternatives that use hard numbers, "33% better".

    If you can't express "improvement" with numbers, you are opening yourself up to two big problems:

    • Playing for the Wrong Team

      The first, and worst, is the possibility of worsening the problem. When I redesigned the website for a company I work for, the primary goal was to increase the number of leads we receive each day. If we had made the change without a measure for daily lea

      Background Checks: Are Reference Checks A Formality?
      Are background checks a formality?In other words, once you've made it to the reference check stage, are you virtually guaranteed to get the job?No.As a recruiter, I've seen jobs lost at the reference check stage when the references don't speak as highly of the job searcher as the hiring manager would have liked.The reference check stage tends to be one that job searchers often don't take very seriously and I'm always amazed when this h
      your time.

      Know Your Destination

      How many times have you made an important trip, such as a vacation, without a final destination? Unless you are someone who enjoys adventure and the mysteries of the unknown; rarely, if ever.

      Then why would you make a change without knowing what you want the change to be? Taking a little time in the beginning of your efforts to set goals and milestones will save you much more time later by eliminating rework and unnecessary waste. It will also ensure you're even headed in the right direction all together.

      Tell Somebody!

      After you have decided what you need to do and how to do it, the most important thing to remember to communicate! Schedule a meeting, dial an extension, or at the very least send an email. Whatever you do, make sure to share your ideas with the right people. Not only does this keep everyone on the same page, but also opens the door to further discussion and brainstorming that can take your idea places you never imagined.

      Define "Improvement" with Numbers

      Ever seen an advertisement that makes claims similar to this one, "Our new formula is 33% better than the leading competitor's." Now imagine if the advertisement said, "Our new formula is a lot better than the leading competitor's."

      Which is the stronger ad?

      Though obvious, we often use ambiguous measurements such as, "a lot better" instead of powerful alternatives that use hard numbers, "33% better".

      If you can't express "improvement" with numbers, you are opening yourself up to two big problems:

      • Playing for the Wrong Team

        The first, and worst, is the possibility of worsening the problem. When I redesigned the website for a company I work for, the primary goal was to increase the number of leads we receive each day. If we had made the change without a measure for daily lea

        Tips for Job Interviews
        Many people are extremely anxious before a job interview. However, if you prepare your answers and technique in advance, they can be a lot less stressful. Here are some tips to make interviews a more pleasant experience.Any job interview is a 2 way process, with both parties assessing the other to see if there is a good match. However, although you will be given the opportunity to ask questions towards the end of the interview, the employer should do most of the
        ed to do and how to do it, the most important thing to remember to communicate! Schedule a meeting, dial an extension, or at the very least send an email. Whatever you do, make sure to share your ideas with the right people. Not only does this keep everyone on the same page, but also opens the door to further discussion and brainstorming that can take your idea places you never imagined.

        Define "Improvement" with Numbers

        Ever seen an advertisement that makes claims similar to this one, "Our new formula is 33% better than the leading competitor's." Now imagine if the advertisement said, "Our new formula is a lot better than the leading competitor's."

        Which is the stronger ad?

        Though obvious, we often use ambiguous measurements such as, "a lot better" instead of powerful alternatives that use hard numbers, "33% better".

        If you can't express "improvement" with numbers, you are opening yourself up to two big problems:

        • Playing for the Wrong Team

          The first, and worst, is the possibility of worsening the problem. When I redesigned the website for a company I work for, the primary goal was to increase the number of leads we receive each day. If we had made the change without a measure for daily lea

          A Startling Fact About How To Stop Communication Disasters... With One Question
          Too often, we are only half listening to what people are saying. This is because we believe we know what the other person is going to say or because our mind is on something else.Sometimes we think we understood, but don't clarify to find out if in fact we did heard it right. Some other things that cause mis-communication are:Ineffective listening Noise Meaning in words Language Gatekeeping better than the leading competitor's."

          Which is the stronger ad?

          Though obvious, we often use ambiguous measurements such as, "a lot better" instead of powerful alternatives that use hard numbers, "33% better".

          If you can't express "improvement" with numbers, you are opening yourself up to two big problems:

          • Playing for the Wrong Team

            The first, and worst, is the possibility of worsening the problem. When I redesigned the website for a company I work for, the primary goal was to increase the number of leads we receive each day. If we had made the change without a measure for daily lead production, how would we know if the change was for better or worse?

          • Robbing Yourself

            Just like the formula that is "a lot better", your accomplishment, if not measured in numbers, can rob you of the all the recognition your achievement deserves. Does your new car go fast, or does it go from 0 to 60 in 4.6 seconds?

          Everyday we should strive to, not simply change, but IMPROVE what we do. Just remember that change, no matter how well intended, can be dangerous. Just because you're moving, doesn't mean your moving forward.

          HTTP = HTML link (for blogs, profiles,phorums):
          <a href="http://www.atriclecheck.com/article/13910/atriclecheck-Change-vs-Improvement--Movement-Does-Not-Denote-Progress.html">Change vs. Improvement - Movement Does Not Denote Progress</a>
          
          BB link (for phorums):
          [url=http://www.atriclecheck.com/article/13910/atriclecheck-Change-vs-Improvement--Movement-Does-Not-Denote-Progress.html]Change vs. Improvement - Movement Does Not Denote Progress[/url]

          Related Articles:

          The 3 Most Effective Methods to Determine Your Company's Value

          Proceeds from the sale of your business represent your return on years of hard work and may also provide a significant portion of your retirement income. Knowing how your business will be valued and knowing how to calculate a rough valuation is your first step in preparing for your future.

          Build Brand Identity - Brand Identity Guru

          6 Easy Steps To Increase Sales and Build Your Brand Identity

          Resumes OR CV : Get That Job

          Your resume is your sales document. It tells the world of your achievements, capabilities and roles you have enjoyed. It should standalone and represents you well. To impress your potential employers there are a few guidelines that will help you create an amazing resume.

          Bookmark it: