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Will You Add? - Dr Phil, Dr Clueless, and Dr Any Day Now
1. Choose the right creative approach.Who are you selling to? What are they buying — really? Choose the angle that will attract customers’ attention, stimulate their interest, and “hook” them on what you offer. Don’t be in a hurry to start writing your ad. There are several components to the creative approach that must be decided before creative work begins.You’ll need to: - Identify the target market. - Define the offer — will you be promoting your overall brand, or a specific product or product line? - Choose a benefit with emotional appeal. What problem are you going to solve? What disaster will you keep at bay? Substantiate the claim. Prove how the company, the service, or the product delivers the benefit promised. Support your brand. Consider how the tone or style of the ad reflects on the public image you’ve created so far. Be consistent. - Before you start writing, jot d
Let me tell you why I originally selected this doctor. I do not do medication - it is the last alternative. It is that simple. This doctor doesn't just prescribe medication. It was a match made in heaven. As a matter of fact several years back he sent me for Reiki when I was having a little period of anxiety. He was young when I found him. His practice was new. I am relatively healthy. I do not need to see him regularly; I was even told that is why I couldn't be slotted in on an emergency basis last week; because I have not seen him in over a year. Boy, it sucks to be healthy
Now when I walked out I started thinking about those three
Customer service and courtesy always go hand in hand. Customer service is not customer service if it is not courteous. Courtesy is usually defined as politeness originating from kindness and exercised habitually. This is what actually encompasses quality customer service. Basing from this you can actually say that the measure of good costumer service is courtesy towards customers.The Importance of Courteous Customer ServiceSo how do you practise courteous customer service? First, determine the needs of your customers. By needs, we refer not only to the needs that they will pay you for but to any need that will provide them convenience while under your care. Just take for example when you are going to a hotel.When you rent a hotel room, you primarily pay for the room, water and electricity or even food. However, the best hotels in the world are not renowned only for their rooms but
Let me ask you this....Did your doctor's office come to mind? Probably not. Why is it that if a restaurant or a retail establishment gives us poor service we walk away, inform management, or fill out customer comment cards? When our doctor's office gives us poor service we go back for more; over and over again?
Over the last couple of months I have listened to several people verbalize some negative things about their doctor and the inefficiencies at the office. They all have the same doctor. I've heard comments like you can't get an appointment, they pawn you off on a physician's assistant or a different doctor, or the staff is just rude and will let you sit and wait and wait and wait and not tell you what is going on. Now the first thing that comes to my mind is 'why the heck do you keep going back for more'. New physicians are graduating medical school every year; new physicians who are perhaps more current with technology and protocols.
Oh coincidentally, the doctor receiving the complaints is mine as well.
So I asked all three of these people what they have done about changing the situation. Have they said anything? Have they talked to the doctor about what they are experiencing? Don't they think it is important that the physician know what is going on? Or were they just going to whine about the waiting, the shuffling, and the poor service, only to be frustrated again next time they pick up the phone or enter the office? I shared my thoughts on how things will not change unless someone says or does something. The response from all three was along the lines of it won't matter; nothing will change, why bother, and I don't go to the doctor that often. Which is amazing; most businesses really do want to hear from their customers. Many actually implement changes when they hear from customers. A doctor's office is a business, isn't it? Sorry to ruin your day if you thought otherwise.
Well last week was my turn. I needed to see the doctor. He was not available. I was referred to his associate who had lots of openings. Of course she did, she's clueless. When I needed shots for my trip to Africa last year I accepted an appointment with her. I figured it wouldn't matter; it was just shots. When I arrived she wanted me to tell her what shots I needed; what protocols I needed. I informed her that she was the doc and that the office staff knew why they were scheduling me. She said she would have to research it and she would get back to me. Hooray! I got to pay a $25 co-pay for someone to tell me they will do research. I digress.
So when the receptionist offered me an appointment with Dr. Clueless, I declined. I was given an appointment with Dr. I-Could-Care-Less-How-Long-You-Wait-For-Me. I arrived and waited forty minutes watching everyone else being called through the Doorway to Better Health. I finally asked if I was forgotten. I was informed that he was running late and that it would be another hour. I informed them that it would not be another hour and perhaps I should bill them for wasting my time. Dead, uncomfortable silence. Hey, like I said, you gotta have a little fun. They offered me Dr. Clueless. I chuckled and told them my two ten month old puppies could do a better job diagnosing my problem. They told me they would note my file that I am not to ever see her. Those words came out of the receptionist's mouth so fast, as if this was not the first time this has happened. I walked out. That evening I also faxed them an invoice for an immediate refund of my co-pay; with a "threat" of a collection agency. Just having my sadistic fun.
Let me tell you why I originally selected this doctor. I do not do medication - it is the last alternative. It is that simple. This doctor doesn't just prescribe medication. It was a match made in heaven. As a matter of fact several years back he sent me for Reiki when I was having a little period of anxiety. He was young when I found him. His practice was new. I am relatively healthy. I do not need to see him regularly; I was even told that is why I couldn't be slotted in on an emergency basis last week; because I have not seen him in over a year. Boy, it sucks to be healthy
Now when I walked out I started thinking about those three
Many women in business find that in order to meet their business' financial needs, they turn to searching out a loan source. Business loans for women are widely available through the Small Business Administration and a variety of other sources such as banks, credit unions and other financial institutions. Loans, however, are not the only source for financing. In some instances, business grants for women are available.Business grants for women are a wonderful option for some women in business. Grants are an excellent source of funding because grants are not repaid. The funding is provided through government resources that have been budgeted for specific needs in our national community. Anyone is open to apply, so business grants for women are available to anyone regardless of gender, race, religion, or background.The downside of grants is that business grants for women are not widely available. Rather,
Oh coincidentally, the doctor receiving the complaints is mine as well.
So I asked all three of these people what they have done about changing the situation. Have they said anything? Have they talked to the doctor about what they are experiencing? Don't they think it is important that the physician know what is going on? Or were they just going to whine about the waiting, the shuffling, and the poor service, only to be frustrated again next time they pick up the phone or enter the office? I shared my thoughts on how things will not change unless someone says or does something. The response from all three was along the lines of it won't matter; nothing will change, why bother, and I don't go to the doctor that often. Which is amazing; most businesses really do want to hear from their customers. Many actually implement changes when they hear from customers. A doctor's office is a business, isn't it? Sorry to ruin your day if you thought otherwise.
Well last week was my turn. I needed to see the doctor. He was not available. I was referred to his associate who had lots of openings. Of course she did, she's clueless. When I needed shots for my trip to Africa last year I accepted an appointment with her. I figured it wouldn't matter; it was just shots. When I arrived she wanted me to tell her what shots I needed; what protocols I needed. I informed her that she was the doc and that the office staff knew why they were scheduling me. She said she would have to research it and she would get back to me. Hooray! I got to pay a $25 co-pay for someone to tell me they will do research. I digress.
So when the receptionist offered me an appointment with Dr. Clueless, I declined. I was given an appointment with Dr. I-Could-Care-Less-How-Long-You-Wait-For-Me. I arrived and waited forty minutes watching everyone else being called through the Doorway to Better Health. I finally asked if I was forgotten. I was informed that he was running late and that it would be another hour. I informed them that it would not be another hour and perhaps I should bill them for wasting my time. Dead, uncomfortable silence. Hey, like I said, you gotta have a little fun. They offered me Dr. Clueless. I chuckled and told them my two ten month old puppies could do a better job diagnosing my problem. They told me they would note my file that I am not to ever see her. Those words came out of the receptionist's mouth so fast, as if this was not the first time this has happened. I walked out. That evening I also faxed them an invoice for an immediate refund of my co-pay; with a "threat" of a collection agency. Just having my sadistic fun.
Let me tell you why I originally selected this doctor. I do not do medication - it is the last alternative. It is that simple. This doctor doesn't just prescribe medication. It was a match made in heaven. As a matter of fact several years back he sent me for Reiki when I was having a little period of anxiety. He was young when I found him. His practice was new. I am relatively healthy. I do not need to see him regularly; I was even told that is why I couldn't be slotted in on an emergency basis last week; because I have not seen him in over a year. Boy, it sucks to be healthy
Now when I walked out I started thinking about those three
“Hello! Welcome to Kroger!” I hear someone shout as I walk across the parking lot. Slightly taken aback, I look around to see where the voice came from. A few cars away, I see Steve smiling at me as he catches a stray cart.While most people his age dread the thought of work, Steve seems to always make the most of it. Every time I go to buy groceries, he is there working hard. Yet no matter what he is doing, he is never too busy to stop and greet a customer. He always makes time to thank people for shopping at Kroger and wish them a great day.It is as though Steve has taken it upon himself to become the goodwill ambassador of his store. In fact, to many who shop there, he is the store. He had made himself more well-known to the customers than the manager. His impact on customers creates more customer loyalty than the perks of a discount key tag or even a million dollar advertising budget.
Well last week was my turn. I needed to see the doctor. He was not available. I was referred to his associate who had lots of openings. Of course she did, she's clueless. When I needed shots for my trip to Africa last year I accepted an appointment with her. I figured it wouldn't matter; it was just shots. When I arrived she wanted me to tell her what shots I needed; what protocols I needed. I informed her that she was the doc and that the office staff knew why they were scheduling me. She said she would have to research it and she would get back to me. Hooray! I got to pay a $25 co-pay for someone to tell me they will do research. I digress.
So when the receptionist offered me an appointment with Dr. Clueless, I declined. I was given an appointment with Dr. I-Could-Care-Less-How-Long-You-Wait-For-Me. I arrived and waited forty minutes watching everyone else being called through the Doorway to Better Health. I finally asked if I was forgotten. I was informed that he was running late and that it would be another hour. I informed them that it would not be another hour and perhaps I should bill them for wasting my time. Dead, uncomfortable silence. Hey, like I said, you gotta have a little fun. They offered me Dr. Clueless. I chuckled and told them my two ten month old puppies could do a better job diagnosing my problem. They told me they would note my file that I am not to ever see her. Those words came out of the receptionist's mouth so fast, as if this was not the first time this has happened. I walked out. That evening I also faxed them an invoice for an immediate refund of my co-pay; with a "threat" of a collection agency. Just having my sadistic fun.
Let me tell you why I originally selected this doctor. I do not do medication - it is the last alternative. It is that simple. This doctor doesn't just prescribe medication. It was a match made in heaven. As a matter of fact several years back he sent me for Reiki when I was having a little period of anxiety. He was young when I found him. His practice was new. I am relatively healthy. I do not need to see him regularly; I was even told that is why I couldn't be slotted in on an emergency basis last week; because I have not seen him in over a year. Boy, it sucks to be healthy
Now when I walked out I started thinking about those three
Search engine optimization is an advertising tool that helps online business to get success by adopting certain unique strategies. The e-business world is rapidly changing with some latest and new advance techniques that is making the businesses boom. A business can adopt any means that helps it to get popularity. India outsourcing SEO services is one such way that makes businesses in the proper running. Outsourcing SEO services and other businesses has become a trend and many business owners follow it to get more return from their investment. India is an ideal and preferred destination for the purpose of outsourcing work. It has become a leading centre for outsourcing services among the outsourcing destinations globally. This is due to the availability of massive expertise with innovative ideas and cost effective software solution that has helped businesses grow rapidly.India outsourcing SEO services can fet
So when the receptionist offered me an appointment with Dr. Clueless, I declined. I was given an appointment with Dr. I-Could-Care-Less-How-Long-You-Wait-For-Me. I arrived and waited forty minutes watching everyone else being called through the Doorway to Better Health. I finally asked if I was forgotten. I was informed that he was running late and that it would be another hour. I informed them that it would not be another hour and perhaps I should bill them for wasting my time. Dead, uncomfortable silence. Hey, like I said, you gotta have a little fun. They offered me Dr. Clueless. I chuckled and told them my two ten month old puppies could do a better job diagnosing my problem. They told me they would note my file that I am not to ever see her. Those words came out of the receptionist's mouth so fast, as if this was not the first time this has happened. I walked out. That evening I also faxed them an invoice for an immediate refund of my co-pay; with a "threat" of a collection agency. Just having my sadistic fun.
Let me tell you why I originally selected this doctor. I do not do medication - it is the last alternative. It is that simple. This doctor doesn't just prescribe medication. It was a match made in heaven. As a matter of fact several years back he sent me for Reiki when I was having a little period of anxiety. He was young when I found him. His practice was new. I am relatively healthy. I do not need to see him regularly; I was even told that is why I couldn't be slotted in on an emergency basis last week; because I have not seen him in over a year. Boy, it sucks to be healthy
Now when I walked out I started thinking about those three
One of the most important tips for your fundraising events is to track and keep record of your fundraisers details. If this is your first fundraising event it will most likely be a trial and error process until you find out what works for you and your event. But if you have a fundraiser or two completed, below are some tips to help you track your success and use your completed fundraisers to help with your future fundraising events!For your own records be sure to write down all the information pertaining to the fundraising event so you will have all the information at your disposal to compare and prepare for the next one. Also take notes and recognize your strengths and what can be improved upon for your next event. This information is very valuable to your future fundraisers.Get the opinions of your sponsors, merchants, volunteers and supporters during and after your fundraising events. Take notes of
Let me tell you why I originally selected this doctor. I do not do medication - it is the last alternative. It is that simple. This doctor doesn't just prescribe medication. It was a match made in heaven. As a matter of fact several years back he sent me for Reiki when I was having a little period of anxiety. He was young when I found him. His practice was new. I am relatively healthy. I do not need to see him regularly; I was even told that is why I couldn't be slotted in on an emergency basis last week; because I have not seen him in over a year. Boy, it sucks to be healthy
Now when I walked out I started thinking about those three other patients. I made a decision right then and there. I was going to let the doctor know that I walked out of his office and most likely for the last time. I thought about the feedback I receive at the end of most presentations or workshops that I give. That feedback makes be better. (It also makes me feel good too!) I decided the doctor needed a confidential evaluation of his office. I thought about the number of times an audience member or a reader of my newsletter challenged something I said or did. It got me thinking. Perhaps it gets me to change something. But most importantly, I usually know I struck a nerve - which is what I enjoy doing. When I strike a nerve I know I am getting people to think, stand up for themselves, or begin to make some great change in their life. I decided it was time to strike a nerve with the doc and this was on behalf of all people here in the United States who have experienced "managed care!"
So I wrote Dr. Phil a letter, yes his first name is Phil. I reminded him why I originally came to him. I also shared my frustration with his office. I let him know that people in the community are not saying nice things about him. I told him I understand that might feel that he is at the mercy of the insurance agencies, HMO's, and malpractice issues. I told him I understand his predicament. I also reminded him of the people who were there when he started his practice. I apologized for not being sick enough to visit him on a regular basis and told him I would probably not see him again; but am available to talk to him about my letter if he so chooses.
Will my letter make a difference? I don't know. I have nothing to lose. I can't get in to see him anyway, even if I make an appointment. But maybe, just maybe he might stop for a moment and do some thinking. Maybe, just maybe, I am the first to let him know what is going on; and why he is losing a patient. Maybe he has been losing many patients and not knowing it? Maybe he wants to know? Somebody has to be first.
But here is your take-away...There are businesses that you choose for reasons that are important to you. Likewise, people are choosing you and your business for particular reasons as well. Do you know what they are? Is it worth revisiting your core values and beliefs every so often, as an employee, employer, business owner or staff member? Have you ever played customer for one day at your business? Where do you need to speak up? Don't think it will make a difference? Will it make a difference to you?
Remember to have some fun today!
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