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Will You Add? - Customers Are People Too
The Importance Of Temperature Control For Your Business Stock ars. My father and I were out one Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair professional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his lDoes your company rely on controlling temperature to maintain its stock? Of course, most businesses are affected by the performance of heating, ventilation or air conditioning (HVAC) systems – one just has to think about working in a hot office during the summer weeks, and the effects on staff production. But, when stock is directly affected by temperature, such systems take on a wholly different importance.Monitoring becomes paramount; it can also be a mandatory requirement when it comes to handling chilled, frozen or hot foods. But, when there are a great number of different systems on the market (ranging from basic handheld models to complex set-ups), and the How Crappy Ads Kill Your Business Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are. Some folks say that all news is good news and therefore you would assume that these same folks think that all advertising even crappy advertising is better than no advertising. Well those are both mistakes when it comes to building brands, communicating with customers or driving targeted sales to your company. Crappy advertising hurts your business and it can even kill many years of hard fought brand name.So how can crappy advertising kill your business? Well, it can confuse your customer and therefore hurt future sales that would have eventually come your way. Crappy advertising that is cluttered is also confusing and complicates the choices of consumers. It --Dale Carnegie For as long as I can remember, right up until when he retired a few years ago, my father ran his own appliance repair business. He was extremely good at it too. He had people calling him from all over the province to come repair their appliances. I remember one day a number of years ago, we were on our way to a place called Carbonear to look at a fellows Laundromat equipment, I asked Dad if he was familiar with this new kind of equipment. “How hard can it be?” he asked, “The dryer still does the same thing, except now instead of a mechanical timer, it has a computer. If anything happens today, at least I’ll have a chance to learn something new.” I’ll always remember what a great optimist he seemed to be, but also how determined he was to follow through to the end. We were in that place for the better part of the day taking things apart, checking wires, checking circuits and changing parts. Through all of this, he never once said that he couldn’t do the job. Dad seemed to have a thorough understanding of what was needed and he was following a logical and organized plan in his mind. Not only that, as we had this guys computerized propane dryer apart all over the floor, Dad was also reassuring his customer that he would be up for business in a very short time. Even though the place was full of parts laid out everywhere, this guy and my dad were joking and carrying on, like it was just a social call. Disagreements? Well, yes they had a few, but Dad never argued with him, he listened and reassured and encouraged. I learned an extremely valuable lession in customer service that day. Let’s move forward 10 years. My father and I were out one Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair professional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his l Should I Quit My Day Job? y a number of years ago, we were on our way to a place called Carbonear to look at a fellows Laundromat equipment, I asked Dad if he was familiar with this new kind of equipment. “How hard can it be?” he asked, “The dryer still does the same thing, except now instead of a mechanical timer, it has a computer. If anything happens today, at least I’ll have a chance to learn something new.”This is a question that many new investors ask themselves I have asked myself this many times also. This of course must be answered individually, however below are some things to consider prior to taking that much desired step as an investor.My first year I used my job earnings to put money back in building my business. Prudent investors do not open a business without a cash flow coming in regularly, or 3-6 months reserves. Disclaimer: Steve Cook did, but most of us may not be the next Steve Cook of investing, shucks anyway! For the rest of us, this article may be of help.How do we know what a prudent reserve is? We have not run this type of business befo I’ll always remember what a great optimist he seemed to be, but also how determined he was to follow through to the end. We were in that place for the better part of the day taking things apart, checking wires, checking circuits and changing parts. Through all of this, he never once said that he couldn’t do the job. Dad seemed to have a thorough understanding of what was needed and he was following a logical and organized plan in his mind. Not only that, as we had this guys computerized propane dryer apart all over the floor, Dad was also reassuring his customer that he would be up for business in a very short time. Even though the place was full of parts laid out everywhere, this guy and my dad were joking and carrying on, like it was just a social call. Disagreements? Well, yes they had a few, but Dad never argued with him, he listened and reassured and encouraged. I learned an extremely valuable lession in customer service that day. Let’s move forward 10 years. My father and I were out one Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair professional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his l Do Your Adverts Get You More Sales? also how determined he was to follow through to the end. We were in that place for the better part of the day taking things apart, checking wires, checking circuits and changing parts. Through all of this, he never once said that he couldn’t do the job. Dad seemed to have a thorough understanding of what was needed and he was following a logical and organized plan in his mind. Not only that, as we had this guys computerized propane dryer apart all over the floor, Dad was also reassuring his customer that he would be up for business in a very short time. Even though the place was full of parts laid out everywhere, this guy and my dad were joking and carrying on, like it was just a social call. Disagreements? Well, yes they had a few, but Dad never argued with him, he listened and reassured and encouraged. I learned an extremely valuable lession in customer service that day.Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you’re spending $10,000 a month on advertising $5,000 is going straight down the tubes. That wastes $60,000 of your hard earned cash every year. Money you could spend on better, more focused marketing.Imagine if you could work out which half works and spend only on that half. The good news is you can. All will become clear in a little while.In the meantime let me explain how advertising works.Broadly there are two types of advertising. One is Branding and Positioning (BAP) a Let’s move forward 10 years. My father and I were out one Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair professional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his l Performance Consulting - What You Should Expect from Your Business Consultant the floor, Dad was also reassuring his customer that he would be up for business in a very short time. Even though the place was full of parts laid out everywhere, this guy and my dad were joking and carrying on, like it was just a social call. Disagreements? Well, yes they had a few, but Dad never argued with him, he listened and reassured and encouraged. I learned an extremely valuable lession in customer service that day.As a small business owner, you are paying big bucks for a skilled consultant to help resolve a pressing issue. What should you expect from your business consultant? This article will list why most business owners or managers hire a consultant. This article will also describe four key areas of knowledge a highly skilled consultant should possess in order to provide performance consulting.The reason most businesses hire a consultant is generally because they need someone who has the technical skills, the knowledge and the experience needed to perform a required function. Most business owners or managers are juggling a lot of balls in the air during day to day oper Let’s move forward 10 years. My father and I were out one Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair professional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his l Move it or Lose it! ars. My father and I were out one Saturday last spring searching for parts for my stove. We looked in a few places around town, and then decided to check out the local appliance repair guy. This must have been a different experience for Dad because now, instead of being the appliance repair professional, he was the customer. And there was the Appliance guy, a weeks growth on his face, leaning back on the counter, half smoked cigarette hanging from his lips, the air blue from smoke, wearing a greasy and torn shirt that hadn’t seen a washer in a few weeks, giving us the look. You know the look…. That one that says, I’ve got 20 minutes till closing, I don’t want to be here on a Saturday, and least of all, I don’t want to speak with anyone, so leave me alone and go away.People today are spending longer hours at work, in front of their computers, just to meet their pressing deadlines and KPIs. As a result, there are more incidents of debilitating back pain, neck ache, headaches, RSI and burnout that are reducing productivity and increasing stress leave.More than half of computer users each year develop neck or shoulder symptoms and just over one-third develop an impairment or the loss of some function [2] One survey found that backache was the most common complaint, followed by sore eyes and headaches.[1]In Australia, back problems are the leading specific musculoskeletal cause of health system expenditure, with an estima Dad, in his usual cheerful way, “We’re searching for a gasket and a hinge for an XYZ range.” Appliance guy, in a low-pitched rumble, “What size?” Dad, “If you could please find the range in your book, it’ll have the size and specifications that we need.” Appliance guy, “What kind of range?” Dad, “XYZ kind.” Appliance guy, “No, you’re wrong, they aren’t made by them, they’re made by ABC.” Dad, startled by the guy’s brusqueness, “I’m pretty sure that this is the right kind.” Appliance guy, obviously in an argumentative mood, “and I’m telling you that you’re wrong, It’s made by the ABC Company.” The conversation continued like this for a few more minutes. The appliance guy was becoming more and more belligerent by the second, and I could see that Dad was about ready to explode, and he wasn’t backing down. That little vein in his temple was showing, and he had that look that I remember so well. The look that I got when out of carelessness I put a hole in the door, or when I broke something, the look that said, “you’re in for it now!”. Anyway, I nudged him and said, ”Let’s get out of here, it’s not that important.” I could see that this was going nowhere, and he was about ready to settle in and take this guy apart piece by piece. This story could go on, but the point I’m making is quite simple, if you are in a privileged position of customer service, there are some simple rules that will carry you far: 1. Resist the urge to argue with your
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