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  • Will You Add? - CRM - The Human Factor

    Taking Job Loss Seriously
    Anyone reading this article and hassuffered a job loss recently IStaking the job loss seriously. Thestages often are: 1. A sense of relief, sometimeseuphoria if the job has been a badone, and sadness if the loss hasbeen unexpected. 2. Next comes anger, resentmentand more sadness. 3. If the job was a bad one, sadnessoften leads to real depression andmore anger. If the job was a good one, expect the same reactions. 4. Euphoria has gone, along withrelief. If finances are grim, copingwith money becomes desperate.If there is a money cushion
    d monitoring the results produced by your CRM software at the end of the process? If you are, how do you know the quality of the data initially input by front line staff? When - Time, a commodity always in demand, always in short supply. Two thoughts on time: If one of the reasons you made this investment was due to the fact that your employees didn't follow up with your customers, what makes you think they'll now have or take the time to accurately update records in the system? And have y
    Cell Phone Abuse - Tips to Curb Employee Abuse
    Looking for a way to save your enterprise or government organization tens of thousands of dollars a month or more on wireless mobile communication use? First off, it’s going to take some discipline and innovative management for your cellular communication services to become more cost efficient and less prone to abuse. Cell phone and handheld usage can bleed a corporation’s IT communications funding dry without so much as a turn of the head, or at least until it’s too late.They're Everywhere ...It’s more common than not for a large organization to have employees carrying company owned devices such as cel
    Although I am a proponent of CRM software and database management, I have never, nor will I run across a software solution that provides Complete CRM. On a note of credibility, my company, Wright Solutions is partnered with a few CRM software providers whom will not be referenced anywhere in this post, or this series. I want you to understand the depth of my committment to the fundamentals of human CRM.

    Companies in the market for CRM solutions actually are in need of better managing relationships with their customers, and most are looking at CRM applications as the answer. I am not about to suggest that any of the well designed and reliable IT solutions are not a significant piece of the puzzle. I will say that alone, they are not 'the answer'. Three significant misconceptions continue to impede the successful implementation of CRM systems or upgrades. The first myth is that CRM is a software solution, secondly that CRM is a tactic and lastly that satisfied customers are loyal customers. The truth is that CRM is a people driven - not a software solution, CRM is a strategy not a tactic, and satisfied customers are not necessarily loyal.

    Busting the myths - the 5 W's of Customer Relations.

    Myth #1. CRM is a Software Solution. Who - If you spend $25,000 on the installation and implementation of a CRM system, and six months down the road you have no increase in the number of customers regularly repeating business with you, Who is accountable? What - If your employees do not 'buy in' to the new system, failing to input or update customer information correctly, What results will your $25,000 investment produce? Why - Have you purchased and introduced this new software? If your answer is in any way similar to the following statement, you are guaranteeing failure: Our employees never seem to have the time, or just don't consistently follow up with our customers. Where - Are you measuring and monitoring the results produced by your CRM software at the end of the process? If you are, how do you know the quality of the data initially input by front line staff? When - Time, a commodity always in demand, always in short supply. Two thoughts on time: If one of the reasons you made this investment was due to the fact that your employees didn't follow up with your customers, what makes you think they'll now have or take the time to accurately update records in the system? And have yo

    The Power of Networking
    In today’s competitive job market, candidates must have a multi-prong search strategy. It is not enough to simply post a resume online, or answer ads in the newspaper. One tactic that is grossly under utilized is networking. With the proliferation of online communication, today’s job seeker has failed to grasp the importance of the personal connection. We sometimes joke about deals made on the golf course, or sales closed over dinner but believe it or not, even in today’s techno environment, this still holds true. A large percentage of jobs are never publicized. They are filled through an internal network. Sometimes j
    ps with their customers, and most are looking at CRM applications as the answer. I am not about to suggest that any of the well designed and reliable IT solutions are not a significant piece of the puzzle. I will say that alone, they are not 'the answer'. Three significant misconceptions continue to impede the successful implementation of CRM systems or upgrades. The first myth is that CRM is a software solution, secondly that CRM is a tactic and lastly that satisfied customers are loyal customers. The truth is that CRM is a people driven - not a software solution, CRM is a strategy not a tactic, and satisfied customers are not necessarily loyal.

    Busting the myths - the 5 W's of Customer Relations.

    Myth #1. CRM is a Software Solution. Who - If you spend $25,000 on the installation and implementation of a CRM system, and six months down the road you have no increase in the number of customers regularly repeating business with you, Who is accountable? What - If your employees do not 'buy in' to the new system, failing to input or update customer information correctly, What results will your $25,000 investment produce? Why - Have you purchased and introduced this new software? If your answer is in any way similar to the following statement, you are guaranteeing failure: Our employees never seem to have the time, or just don't consistently follow up with our customers. Where - Are you measuring and monitoring the results produced by your CRM software at the end of the process? If you are, how do you know the quality of the data initially input by front line staff? When - Time, a commodity always in demand, always in short supply. Two thoughts on time: If one of the reasons you made this investment was due to the fact that your employees didn't follow up with your customers, what makes you think they'll now have or take the time to accurately update records in the system? And have y

    The Employer's Role in Verifying Employment
    Paperwork. Nobody likes it, but everyone has to do it. Documentation on a new hire can be the most cumbersome, but is an absolute must. Detailed paperwork not only allows the new employee to collect a paycheck and be eligible for fringe benefits, it protects you, the employer.Take for example the required I-9 form. Failure by the employer to properly document all new employees and their legal ability to work can result in major fines and penalties.The LawThe law governing I-9 states that an employer is prohibited from knowingly hiring or knowingly continuing to employ an unauthorized worker.Th
    The truth is that CRM is a people driven - not a software solution, CRM is a strategy not a tactic, and satisfied customers are not necessarily loyal.

    Busting the myths - the 5 W's of Customer Relations.

    Myth #1. CRM is a Software Solution. Who - If you spend $25,000 on the installation and implementation of a CRM system, and six months down the road you have no increase in the number of customers regularly repeating business with you, Who is accountable? What - If your employees do not 'buy in' to the new system, failing to input or update customer information correctly, What results will your $25,000 investment produce? Why - Have you purchased and introduced this new software? If your answer is in any way similar to the following statement, you are guaranteeing failure: Our employees never seem to have the time, or just don't consistently follow up with our customers. Where - Are you measuring and monitoring the results produced by your CRM software at the end of the process? If you are, how do you know the quality of the data initially input by front line staff? When - Time, a commodity always in demand, always in short supply. Two thoughts on time: If one of the reasons you made this investment was due to the fact that your employees didn't follow up with your customers, what makes you think they'll now have or take the time to accurately update records in the system? And have y

    How To Tell What You Do From Where Your Name Is
    Throughout our working life, others can tell what you do from where your name is displayed. Your name is not only for others to recognize you, but it marks out the kind of job that you do. See where you are on the career ladder.On a school/college book: You are learning the skills you need to start your new career.Nowhere except a pile of forms: Guess you are still looking for your role in life.On your shirt: You are one of the army of people that keeps our service, travel and hospitality and entertainment industry working so smoothly.On your desk: You keep our paperwo
    is accountable? What - If your employees do not 'buy in' to the new system, failing to input or update customer information correctly, What results will your $25,000 investment produce? Why - Have you purchased and introduced this new software? If your answer is in any way similar to the following statement, you are guaranteeing failure: Our employees never seem to have the time, or just don't consistently follow up with our customers. Where - Are you measuring and monitoring the results produced by your CRM software at the end of the process? If you are, how do you know the quality of the data initially input by front line staff? When - Time, a commodity always in demand, always in short supply. Two thoughts on time: If one of the reasons you made this investment was due to the fact that your employees didn't follow up with your customers, what makes you think they'll now have or take the time to accurately update records in the system? And have y
    Write Headlines That Get Read
    The Headline is the most important part of the ad. 80% of people will only read the headline. Therefore the headline has to do a selling job, to get people to read the rest of the ad. 20% of the people will read the rest of the ad because of the headline. The headline needs to show a benefit to the reader. We need to appeal to the readers needs. The readers needs are pleasure, convenience, health, money... Write your headline as if you are talking to your friend. Unless you tell the reader immediately and upfront what you have for them, they will be gone. If your ad isn't read, you have zero chance of selling the prospect.
    d monitoring the results produced by your CRM software at the end of the process? If you are, how do you know the quality of the data initially input by front line staff? When - Time, a commodity always in demand, always in short supply. Two thoughts on time: If one of the reasons you made this investment was due to the fact that your employees didn't follow up with your customers, what makes you think they'll now have or take the time to accurately update records in the system? And have you made provisions for one or more people to have the extra time needed to monitor and review the output of the system for errors, duplications or unique circumstances?

    Having put all that out on the table, I'm sure (well, actually I'm hoping) that I've left you with more questions. "If this great new IT solution is not the whole answer, what is?", "I've already made the investment, how do I ensure its success?", "We've trained and offered incentives to our employees, they claim to be following proceedures, but still our numbers haven't gone up. What do we do now?" ... The possibilities here are limitless!

    From my perspective, I say GOOD! It means I've succeeded in reaching my goal for today. To provide food for thought, to provide incentive for you to question and examine what you are doing today and what results you are getting is a tremendous step towards a solution. Success never comes by way of quick fixes or trendy technology. You will arrive at success only once you have honestly assessed the gap and determined where you are today. If you also have a clear view of where you want to go tomorrow, we can begin to size up that gap and decide how to bridge it.

    How to do that begins with the discussion of the next myth: CRM is a tactic. My next post will bust that myth in brief as we've done here with the first.

    Over the course of this series we will be taking an honest look at where many businesses are today - The real deal, I don't care too much for 'political correctness' or 'beating around the bush'. Some may not like my approach, but those that follow me through, those that suffer the unease of examining and questioning your 'comfort zone' will find themselves ahead of the game and significantly improving their success.

    Until next time, I implore you to change your viewpoint, get down on the ground, climb a ladder, anything to look at your business, your employees, your customers and your processes from a differe

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