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  • Will You Add? - 'Gold' Standard Customer Service is Still Key to Growing Your Business

    Profiles of the Powerful: Advertising Exec Steve Grasse
    After ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn't get the whole picture."Pass
    o deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experience was; I had to learn to market my comp

    Your Identity Speaks Loudly...What Are You Saying?
    Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building a corporate identity that bolsters your business objectives is a subtle, yet important par
    The advent of the internet has changed the mortgage industry but a good customer service proposition is the key to achieving your business aims and ignoring this will set your business up to fail.

    I used to be a mortgage broker and used to spend my time developing my business via word of mouth. Then the internet came along and like everyone else, I felt that if I didn't jump on the information super highway then i would miss out on making my fortune. Now you probably know what is coming next! Time went on and I had the greatest, most whizz bang website in the world. All bright primary colours and mission statements, etc. I was so impressed with this site that I didn't realise that it wasn't getting many hits. There were no leads. No enquiries. Pretty poor if the truth is told and I felt so deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experience was; I had to learn to market my compa

    Dusting For Health
    One of the biggest complaints building owners have with their cleaning services is poor dusting. Inadequate dusting can be one of the factors leading to poor indoor air quality. The Environmental Protection Agency (EPA) lists poor indoor air quality as the fourth largest environmental threat to our country. The American Lung Association also points out that heating, cooling and ventilation systems a
    p>I used to be a mortgage broker and used to spend my time developing my business via word of mouth. Then the internet came along and like everyone else, I felt that if I didn't jump on the information super highway then i would miss out on making my fortune. Now you probably know what is coming next! Time went on and I had the greatest, most whizz bang website in the world. All bright primary colours and mission statements, etc. I was so impressed with this site that I didn't realise that it wasn't getting many hits. There were no leads. No enquiries. Pretty poor if the truth is told and I felt so deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experience was; I had to learn to market my comp

    Secret Classified Ad Formula Sucks in Prospects Like a Tornado! -- Part 2
    Next, assuming everything is copasetic (an old jazz term) prospects will want to know what hoops they have to jump through to get their prize.People are lazy. The less they have to do the better. Asking for a SASE(Self Addressed Stamped Envelope) in the Internet age will surely lose you a ton of prospects.The next question is the cost. What will I have to pay for this fabulous benefit?
    super highway then i would miss out on making my fortune. Now you probably know what is coming next! Time went on and I had the greatest, most whizz bang website in the world. All bright primary colours and mission statements, etc. I was so impressed with this site that I didn't realise that it wasn't getting many hits. There were no leads. No enquiries. Pretty poor if the truth is told and I felt so deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experience was; I had to learn to market my comp

    Electrical Safety in the Workplace: What are you Obligated to do?
    The maze of regulations and rules surrounding businesses can be blinding at the best of times, but the last thing you want to do is break a rule that is easy to put in place. Whether you’re a new business owner, or manager of an established business with new equipment, electrical safety in the workplace is one requirement that can be easily fulfilled.While the law does not require electrical
    rs and mission statements, etc. I was so impressed with this site that I didn't realise that it wasn't getting many hits. There were no leads. No enquiries. Pretty poor if the truth is told and I felt so deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experience was; I had to learn to market my comp

    Job Trap; Relationships with Co-workers
    Most of us interact with our co-workers on a daily basis, its what helps us get through the day. Most employers go to great lengths to promote the "team", some thousands of dollars on retreats and seminars and the like. Basically, to them a group of cooperative, resourceful employees all working together is as valued as good advertising. And no wonder, without it their business would fare well. Pict
    o deflated. Now, I realise that search engine optomisation is a whole new ball game and in my opinion, an art in itself.

    The best thing about this experience was; I had to learn to market my company all over again. Word of mouth was still going to play a big part in my future success but not as much as one other, very important area. I like to call it.....Gold Standard Customer Service. This is my term for giving my customers the best possible, most rewarding customer experience of their lives and it really is very simple. we all know what it is and how to do it but putting it into practice is a different thing all together.

    Whenever a client of mine completed their mortgage application with us, understandably, they would then go home and fret about what they had to do next. What other forms do I have to fill out? What documents will I need? What about a Solicitor? etc,etc. So, we made it nice and simple for them. We would follow up their visit to our offices with a letter to them

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