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  • Will You Add? - Six Drivers of Customer Loyalty

    Where To Call For Free Advertising And Free Business Advice
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    s. It occurs to me that no matter what industry you’re in, you’re actually in the C.A.R. business. Everything you and your people do with, for and to the customer serves to create one of two types of relationships: awesome or awful. In other words, in every action and inaction you’re either Creating Awesome Relati
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    Many well-known companies have famously fashioned mission, values and vision statements that claim they begin and end with their customers. Oh, but were it so in reality! Be this as it may, these carefully crafted proclamations are nevertheless informative and valuable because they serve to remind companies of their high calling and to help them measure how far away from their standards they’ve strayed.

    In reviewing many of these iconic declarations I’ve discovered that six aspects of how an organization should view and treat its customers are usually mentioned. I believe that when all six of these drivers are consistently and thoughtfully implemented throughout a company, the financial bottom line increases because the operational bottom line of building caring and satisfying relationships with customers is effectively and creatively addressed.

    The best way to increase profitability is to increase customer loyalty to your organization because loyal customers spend more and cost less than new customers. Of course, when you do acquire new customers these drivers will serve to develop the quality of relationship with them that will keep them loyal to you.

    I have done a lot of coaching and consulting in the automotive industry over the years. It occurs to me that no matter what industry you’re in, you’re actually in the C.A.R. business. Everything you and your people do with, for and to the customer serves to create one of two types of relationships: awesome or awful. In other words, in every action and inaction you’re either Creating Awesome Relatio

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    high calling and to help them measure how far away from their standards they’ve strayed.

    In reviewing many of these iconic declarations I’ve discovered that six aspects of how an organization should view and treat its customers are usually mentioned. I believe that when all six of these drivers are consistently and thoughtfully implemented throughout a company, the financial bottom line increases because the operational bottom line of building caring and satisfying relationships with customers is effectively and creatively addressed.

    The best way to increase profitability is to increase customer loyalty to your organization because loyal customers spend more and cost less than new customers. Of course, when you do acquire new customers these drivers will serve to develop the quality of relationship with them that will keep them loyal to you.

    I have done a lot of coaching and consulting in the automotive industry over the years. It occurs to me that no matter what industry you’re in, you’re actually in the C.A.R. business. Everything you and your people do with, for and to the customer serves to create one of two types of relationships: awesome or awful. In other words, in every action and inaction you’re either Creating Awesome Relati

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    and thoughtfully implemented throughout a company, the financial bottom line increases because the operational bottom line of building caring and satisfying relationships with customers is effectively and creatively addressed.

    The best way to increase profitability is to increase customer loyalty to your organization because loyal customers spend more and cost less than new customers. Of course, when you do acquire new customers these drivers will serve to develop the quality of relationship with them that will keep them loyal to you.

    I have done a lot of coaching and consulting in the automotive industry over the years. It occurs to me that no matter what industry you’re in, you’re actually in the C.A.R. business. Everything you and your people do with, for and to the customer serves to create one of two types of relationships: awesome or awful. In other words, in every action and inaction you’re either Creating Awesome Relati

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    ation because loyal customers spend more and cost less than new customers. Of course, when you do acquire new customers these drivers will serve to develop the quality of relationship with them that will keep them loyal to you.

    I have done a lot of coaching and consulting in the automotive industry over the years. It occurs to me that no matter what industry you’re in, you’re actually in the C.A.R. business. Everything you and your people do with, for and to the customer serves to create one of two types of relationships: awesome or awful. In other words, in every action and inaction you’re either Creating Awesome Relati

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    s. It occurs to me that no matter what industry you’re in, you’re actually in the C.A.R. business. Everything you and your people do with, for and to the customer serves to create one of two types of relationships: awesome or awful. In other words, in every action and inaction you’re either Creating Awesome Relationships or Creating Awful Relationships. The “A” is the variable and is within your control to create and change.

    Over the years, for a variety of reasons, some justified but most unjustified, the car business has gotten a bad reputation. Keeping in mind that YOU are in the C.A.R. business, too, no matter what you do, what kind of relationships are you creating with your customers: awesome, awful or somewhere in the mundane and mediocre middle? One way or the other you are earning a reputation by what you do and don’t do for your customers. Your reputation is what your community as well as your customers think of when they think of you and your organization. When they think of you are they inspired to return to you? With every interaction you’re giving your customers one of two things: a reason to come back or a reason to go elsewhere.

    Here are the six drivers of customer loyalty:

    1. Trust

    • Customers want to be treated fairly and honestly without reservation or hesitation

    • They desire friendly service in a stress-free environment

    • Customers crave a pressure-free purchase experience; the central focus of conversation should be their interests, not the interests of the company or its personnel

    • Customers like

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