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Will You Add? - 5 Things Sellers Wish Their Realtor Would Have Told Them
Lauren Freedman compared two sets of surveys and found some "surprising variances" and striking differences between what e-tailers and their best customers want. Given the huge run up in holiday sales, it is remarkable that buyers' and sellers' expectations are so out of synch. Lauren, my old friend and colleague, is the premiere e-tailing consultant on the planet. She surveyed 2472 online shoppers of which 2000 bought an average of $488 in merchandise ( 2-10 items) during the last six months; clearly the heavy user segment. She compared her results from customers with data from the 5th annual merchant study that she conducted in Q4 of 2005 and wrote it all up in the January edition of Internet Retailer.Free shipping still reigns as customers' favorite incentive, though far fewer merchants can figure out how to make this strong incentive pay-off without eating into margins. The same holds true for product discounts. They motivate customers while eroding profits. Striking the right balance is a continuing challenge for merchants.Most merchants think that shoppers have a herd instinct and that they can be given cues to catalyse collective action. Many display "What's New", "Top Sellers" and "Gift Suggestions" in the hope of provoking monkey-see monkey-do behavior.
• Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?
• Does the agent have an office mentor to work with during this deal?
• Does the agent h
The E-Book as an advertising tool is now the trend in popularizing your product online. A lot of businessmen have engaged into this type of advertisement as E-book’s capacity to market and advertise a product is really immense in nature. The use of the E-book as a tool in advertising had an adverse effect in generating more profit in the business. You may want to read on some of the tips on how you can better enhance your skills in e-book creation.a. Choose a topic that you have extensive knowledge of and make a research about it to polish what you know. When writing an e-book, the contents that will be placed on it will count the most. It is best that you write down the best pieces of information rather than putting sub-standard, seemingly irrelevant data. After all, your purpose in writing an e-book is to inform rather than mislead.b. Create a highly impacting subject line of the e-book. Prospective clients will basically look at your work on its front page. So, to ensure that you are able to catch your client’s attention at first glance of your work, give them a catchy title.c. Write the content. When writing the content of your e-book, it is always a good practice that you, from time to time, reference with what you have researched. In which cas
Everyone has to start somewhere. The super star agents of today were, at some point, brand spanking new. Often, however, sellers never ask nor are told the experience level of the associate who shows up at their door with contracts, for-sale signs and a nervous smile. Honesty and full disclosure from the Realtor® are essential when looking out for the best interests of the seller. Disclosing to the seller at the onset that this is the agents first, or one of their first, transactions does not have to result in a, “no thank you, we are looking for someone with more experience”, from the seller. A future top producer should be able to alleviate the fears a seller might have in allowing a greenhorn to handle this important transaction. Sellers that are made aware that their agent is new would have the opportunity to ask several important questions that could offset their concerns including but not limited to the following:
• Does the agent work as a full time sales associate?
• How long has the agents company been in business in the area?
• What is the company’s success rate in selling the company’s listings?
• Does the agent’s company have a written marketing plan that has proven results? Does the office phone ring with buyers searching for homes similar to the seller’s home?
• Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?
• Does the agent have an office mentor to work with during this deal?
• Does the agent ha
Are you a someone who works for himself and wants to take a loan for debt consolidation, home improvements, car loan, caravan loan, house deposit, business purposes, Christmas cash, funeral, holiday, boat loan, motorbike loan, cosmetic surgery or a wedding? If the answer is yes then self employed loan is what you need to look out for.What are self employed loans?Self-employed loans are those loans that are taken by the self-employed people from the different lending institutions.Who is a self employed person?A self employed person could be an individual who operates a business or profession as a sole proprietor, a partner in a partnership, an independent contractor or a consultant. How are the self-employed loans different from other loans? Since the loan is given out to individuals who have a variable income, lending institutions find it difficult to evaluate their loan application. The loan rate depends on the fact whether you have certified accounts. In case of employed people their salary certificate becomes an easy source of information to gauge their income.The income tax returns could also be looked at but the difficulty arises because they are mostly understated. In case of self employed loans the business should not be less than two y
• Does the agent work as a full time sales associate?
• How long has the agents company been in business in the area?
• What is the company’s success rate in selling the company’s listings?
• Does the agent’s company have a written marketing plan that has proven results? Does the office phone ring with buyers searching for homes similar to the seller’s home?
• Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?
• Does the agent have an office mentor to work with during this deal?
• Does the agent h
It is not easy to stay abreast of all that is possible using interactive marketing. Indeed there is a delicate balance between using a ‘state-of-the-art’ or ‘cutting-edge’ technology and actually having the customer embrace it. Even if they do adopt the idea, there are no guarantees that a futuristic initiative will be profitable.Consider some of the pioneers of mobile phone marketing. They were creating wonderful solutions as much as five years ago, but the timing was not right. They were ahead of their time, ahead of the trend wave. Whilst they may have had the industry rags talking and quoting, the customers themselves were not ready to adopt the concept and the ideas became (at that time) economically unviable.However in 2006 the same mobile phone applications and capabilities are all the rage. Some analysts are actually predicting that customers are now waning in their interest in using multimedia mobile applications and the game is over [This is probably not true, as when Thomas Watson, chairman of IBM in 1943 said "I think there is a world market for maybe five computers."]Surfing a wave is a tricky business. It is all about timing. If you are ahead of the wave it may end up crashing down on top of you or wiping you out. If you are behind the wave you
• Does the agent work as a full time sales associate?
• How long has the agents company been in business in the area?
• What is the company’s success rate in selling the company’s listings?
• Does the agent’s company have a written marketing plan that has proven results? Does the office phone ring with buyers searching for homes similar to the seller’s home?
• Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?
• Does the agent have an office mentor to work with during this deal?
• Does the agent h
What makes foreclosures so appealing to many real estate investors is that it’s not one-size-fits-all strategy. You have three basic choices when it comes to foreclosure investing: preforeclosure, at the auction, and after the auction. Let’s take a look at what’s involved in preforeclosure investing.Preforeclosure refers to the period when the homeowner is in default and the lender has begun the foreclosure process. Most homeowners in this situation are facing a financial crisis of some sort: divorce, death, job loss, high medical bills, or some other circumstance that has made them unable to make their mortgage payments. Increasingly, we are seeing people facing foreclosure because they bought their home with a “teaser” mortgage that started out with low payments. When the introductory period was over and the payments adjusted to the market rate, the homeowners couldn’t manage the higher amount.These people are in distress and are usually confused and frightened. Lenders typically don’t bother explaining borrowers’ rights and options; they just want to collect their money. You have the opportunity to help homeowners avoid foreclosure, salvage their credit rating, and get on with their lives—and you can make money by doing it.Build your busi
• Does the agent work as a full time sales associate?
• How long has the agents company been in business in the area?
• What is the company’s success rate in selling the company’s listings?
• Does the agent’s company have a written marketing plan that has proven results? Does the office phone ring with buyers searching for homes similar to the seller’s home?
• Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?
• Does the agent have an office mentor to work with during this deal?
• Does the agent h
Let us imagine a city where the only living accommodation is a standard apartment. Every unit is identical, and there is no difference in their values.Suppose that the current value of the apartments in January, 2007, is $500,000 and that the value fluctuates with market conditions in the normal way.You can enter a contract to buy or sell an apartment whenever you wish, but the City Fathers have decreed that contracts can only have an completion date on the 3rd Friday in March, June, September, or December each year.If it is currently January '07, you can enter into a contract for completion in March-07, June-07, Sept-07, Dec-07, March-08 etc.Any citizen of the city can take either the buy or sell side of the contract. Assume there is a very liquid market for the apartments, so citizens can choose to buy or sell contracts whenever they wish (prior to the contract expiry date).Now, let us assume that the contracts themselves can be bought and sold in a market place, with the contractual obligations being instantly transferred to the new "owner".It is not hard to see that if I hold a contract to purchase an apartment at $450,000 in March-07, and the current market value in Jan-07 is $500,000, I should be able to sell this contract to anothe
• Is the agent’s Broker or manager readily available for the seller to speak to directly if needed?
• Does the agent have an office mentor to work with during this deal?
• Does the agent have specific training or have life experience- an educational background in marketing, contract law, negotiation skills and similar business skills that will benefit the seller?
A new agent, freshly licensed, can prove to be a great choice for sellers. Their enthusiasm level is extremely high. At this stage in their careers they are constantly consulting with their manger or trainer, receiving pointers and help that ultimately benefit the seller. Tell the seller. The seller has the right to know and will appreciate your forthcoming. It can be a win-win situation if it starts off right.
2. I work part-time as a Realtor® .
This should be a mandatory disclosure that every licensed real estate agent must provide a seller. How many sellers would entrust the handling of their possibly single largest financial transaction in to the hands of an agent who is only working part-time at real estate and full time at another job? Could you imagine a physician, attorney, dentist or accountant working part-time in their profession? Would you feel confident and assured in their services? Realtor® s hold themselves as the professionals of home sales. Sellers are willing to pay substantial commissions for successful closing
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