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Will You Add? - Push Into the White Space
You’ve ever wondered why coca-cola is selling more than Pepsi? Even though in test Pepsi have shown to be picked most by it’s taste?You guessed it, branding.If you’re running an online business
Action Steps
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The next time your structure or system says `no', `cannot', or `we don't do it that way
Being able to replace a compressor and fix a furnace is only part of what you do. The public expects at least that you are a competent professional. You may also have a few helpers and have established a nice
When your system says ‘no’, ‘cannot’ or ‘won’t do it’, that’s a clue to open up for new possibilities and new approaches that add new value.
Change ‘cannot’ into ‘How can we?’ Transform ‘no’ into ‘Let’s find a yes.’ Convert ‘won’t do it’ into ‘How should we make this happen?’
It took days to communicate by mail, so fax machines crossed the divide. But fax machines were bound to a physical location. Now e-mail bridges the gap.
Mothers can’t work and be close to their children? Day care in the workplace solved the problem.
Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
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You don't need to be American or Asian or European to make this work. You just need to be awake, alert and keen to make improvements.
Action Steps
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The next time your structure or system says `no', `cannot', or `we don't do it that way'
If you have impressed the reader with your CV and application, you may be invited to do a telephone interview with the company you are applying to for your next Accountancy Job. Companies may decide this is t
It took days to communicate by mail, so fax machines crossed the divide. But fax machines were bound to a physical location. Now e-mail bridges the gap.
Mothers can’t work and be close to their children? Day care in the workplace solved the problem.
Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
--------------------------------------------------------------------------------
You don't need to be American or Asian or European to make this work. You just need to be awake, alert and keen to make improvements.
Action Steps
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The next time your structure or system says `no', `cannot', or `we don't do it that way
Our calendars are full, and our to-do lists are long. We live in a world that seems to bring more information, expectations and options to us each day and all of these things tend to accelerate the pace of o
Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.
The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, Apple, Wal-Mart, Amazon, Amway, Dell...
Key Learning Point
--------------------------------------------------------------------------------
You don't need to be American or Asian or European to make this work. You just need to be awake, alert and keen to make improvements.
Action Steps
--------------------------------------------------------------------------------
The next time your structure or system says `no', `cannot', or `we don't do it that way
Your vision is clear, you’ve identified your product; now BRAND it! What’s the purpose?Your BRAND identifies your product as belonging to you. When I write an article for the Internet, I brand it with
Key Learning Point
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You don't need to be American or Asian or European to make this work. You just need to be awake, alert and keen to make improvements.
Action Steps
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The next time your structure or system says `no', `cannot', or `we don't do it that way
Relationship EquityThis is a term used frequently in industrial sales. It means exactly the same thing that we refer to when we discuss customer loyalty in the hospitality industry. Believe it or not t
Action Steps
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The next time your structure or system says `no', `cannot', or `we don't do it that way', take another look. Think outside the box. Push into the white spaces that surround you. Don't be content just doing it right - find a way to do it better!
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