Will You Add? - Business

What Is A Slop Indicator? And How Does It Work
SLOPE INDICATOR A slope indicator is an instrument used for measuring angles of slope (or tilt), elevation or inclination of an object with respect to gravity. Also known as a tilt meter, tilt indicator, slope meter, slope gauge, gradient meter, gradiometer, level gauge, level meter, pitch & roll indicator.KINDS OF SLOPE INDICATOR Slope indicators are available in both manual and digital forms.MANUAL SLOPE INDICATOR There a

rom a customer already saddened by the theft of his computer.

What a perfect time to show compassion and flexibility, provide a refund or at least credit towards another product or service. What an ideal moment to restore loyalty to the company. What a terrible time to count on the Legal Department for world-class customer service.

Hertz Rent-a-Car in San Francisco
I wanted to make a three-day car reservation for a visit to San Francisco.I called Hertz Rent-a-Car, where I am a member of the ‘Hertz Number One Club’ for frequent travelers. I planned to use an award coupon for one free-day rental from American Airlines and additional award coupons for two more free days from United Airlines.The telephone reservations officer provided impeccable service. She greeted me pleasantly, acknowledged me as a member of the H

am amazed at the effort companies put into building service brands on the outside, yet how fragmented they can be on the inside.

When fragmentation on the inside is experienced by customers on the outside, real trouble is brewing for the brand.

My student, KP, bought a new notebook computer at his nearby Mega-Mall. He was already brand-loyal – this was his fourth computer in a row from the same company.

The notebook came with automatic one-year coverage. KP paid $1,300 extra for an extended three-year warranty.

Unfortunately, someone smashed the window of his car and stole the new computer within a few months of purchase.

The next day, KP saw the same computer advertised in the newspaper and called the telephone number listed. The company does not sell direct to consumers, but promised to refer his request to an official ‘reseller’.

The reseller never called. KP contacted the company again. This time the reseller did call, but was completely unaware of the advertisement in the newspaper. KP explained exactly what he wanted and stressed his urgent need for a new machine. Two days later, the reseller sent him a quote for a completely different and more expensive computer.

KP was now desperate to reconnect and incredibly frustrated by the poor service. He bought a new computer of a different brand…from a different reseller.

What a shame! The computer company lost a lifetime loyal customer due to a weak link in the sales and service chain. I wonder how many other urgent sales leads are lost in this chasm of poor reseller service?

KP then called the company, asking for a refund of his extended three-year service warranty. The computer had been stolen before the warranty started, so the computer company had no financial exposure, no liability, no risk.

The company did not call back for two weeks. KP called again and was told his request had been referred to the Legal Department. Another week passed before the Legal Department replied, ‘No refund.’

KP asked to speak to the Legal Department Manager, and was refused. The company sent another notice stating, ‘The policy is non-cancellable. No refund.’

What a crying shame! This company took in $1,300 for an extended warranty they will never fulfil from a customer already saddened by the theft of his computer.

Customer Service is a Way of Life - Not a Promotional Campaign
Defining Customer ServiceCustomer service is understanding and exceeding the needs of the customer.A customer, or client, is someone who purchases a commodity or service.Service is the work performed by one for a fee that serves or benefits others.Loyalty is being faithful and unswerving in allegiance.Value is the usefulness, importance, or general worth of something.Have you ever entered a restaurant, a

e window of his car and stole the new computer within a few months of purchase.

KP was now desperate to reconnect and incredibly frustrated by the poor service. He bought a new computer of a different brand…from a different reseller.

KP asked to speak to the Legal Department Manager, and was refused. The company sent another notice stating, ‘The policy is non-cancellable. No refund.’

What a crying shame! This company took in $1,300 for an extended warranty they will never fulfil from a customer already saddened by the theft of his computer.

United We Brand
Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands.This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond of brotherhood’ which unites brands in distant markets. Brands from the same countries which may be owned by different co

er sent him a quote for a completely different and more expensive computer.

KP was now desperate to reconnect and incredibly frustrated by the poor service. He bought a new computer of a different brand…from a different reseller.

KP asked to speak to the Legal Department Manager, and was refused. The company sent another notice stating, ‘The policy is non-cancellable. No refund.’

What a crying shame! This company took in $1,300 for an extended warranty they will never fulfil from a customer already saddened by the theft of his computer.

Advertising And Optimizing Your Timing - An Often Overlooked Attribute
Do you find yourself changing ad copy, tracking conversions and trying to make tiny tweaks all the time? Not that this is a bad thing, but do you know at which point in the decision process your potential customers are presented with your ads? If you don't, read on. Because this has a major impact on your RoI (Return on Investment).To understand the behaviour of a customer we have to define the thinking process and let's call it the purchase timeline. There a

len before the warranty started, so the computer company had no financial exposure, no liability, no risk.

KP asked to speak to the Legal Department Manager, and was refused. The company sent another notice stating, ‘The policy is non-cancellable. No refund.’

What a crying shame! This company took in $1,300 for an extended warranty they will never fulfil from a customer already saddened by the theft of his computer.

Would You Like Fries With That... Having An Advertising System That Sells!
Take a look behind every great business in the world and you will find systems in place that make the business so much more profitable.I’m sure you can think of a few…"would you like fries with that"!Having an advertising system is no different!You see once you have an advertising system in place you will know how many give customers or take a few will buy from you when you place your tested and proven ads.Imagine placing ad knowing that

rom a customer already saddened by the theft of his computer.

Key Learning Point
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Your service reputation is built, or destroyed, in every moment of customer contact. If your marketing, delivery or service partners are weak, your reputation is at risk. If one department is out of touch, your service image takes the hit. Can you afford to partner with people who do not protect your reputation? Can you allow one department to sabotage your commitment to quality and customer care?

Action Steps
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Make a visual map of every business partner you rely upon. Then map each department that makes contact with your customers. Now rank them all from best to worst in quality, flexibility, competence and customer care. Take a hard look at the bottom 25%. These are the weakest links that are likely to offend your customers and colleagues, and do damage to your future.

Don't let it happen. Make the decision now: either bring them up with firm support, or throw the bums right out.

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Business is the only game in life where YOU can set the rules. Learn how to set new rules and take your success to a new level!

When you ask the right question, you create an answer that begets a success strategy. Here are the keys to the kingdom.

Often in the corporate business world it is difficult to assess and follow the tiles and roles of different people in your organization. If you are to prosper and take the jobs , incomes and perks of these positions it is best to be able to identify the roles and personalities of the the different people in management . These cues are of often even changing and never really defined.

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Will You Add? - Are You Pulling in the Same Direction?

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