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  • Will You Add? - Why Is This Information Hidden?

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    I had been traveling and “seminaring” this past week and whenever I finish, I like to write about what most of the seminar participants have been asking about.This past week, I spent a fair amount of time in the “b
    ion on all your products, packages and points of contact. List your mailing and e-mail address, telephone and fax numbers on every page of your website. Put stickers with the same information on the back, bottom or side of all your products. Be sure the signature file in your e-mail program is accurate, detailed and up to date. Make it easy fo
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    Sue forwarded me a strange e-mail she received from a catalog retailer in the United Kingdom.

    The message says: ‘We can confirm your order details;

    Estimated delivery date: 16.10.2001
    Order reference number: BA01
    Total order value: 68.37

    Unfortunately, Item 107-694 is currently unavailable. We have a substitute which is a similar item but all cream in colour. If you would like the substitute item sent please contact us by telephone or by e-mail.

    Best Regards, Online Customer Care

    What in the world is ‘Item 107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the product.

    The company asks Sue to contact them either by telephone or by e-mail, but no telephone number is provided.

    Such simple information. So obvious to the company. Why is it hidden from the customer?

    Key Learning Point
    --------------------------------------------------------------------------------
    Don't expect customers to know or remember everything about your products and organization. Customers appreciate convenient references and reminders. Make it easy for customers to contact, query, try and buy.

    Action Steps
    --------------------------------------------------------------------------------
    Put complete access information on all your products, packages and points of contact. List your mailing and e-mail address, telephone and fax numbers on every page of your website. Put stickers with the same information on the back, bottom or side of all your products. Be sure the signature file in your e-mail program is accurate, detailed and up to date. Make it easy for

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    tute which is a similar item but all cream in colour. If you would like the substitute item sent please contact us by telephone or by e-mail.

    Best Regards, Online Customer Care

    What in the world is ‘Item 107-694’? How strange that the company tells her the item code and available colors, but does not mention a name or description of the product.

    The company asks Sue to contact them either by telephone or by e-mail, but no telephone number is provided.

    Such simple information. So obvious to the company. Why is it hidden from the customer?

    Key Learning Point
    --------------------------------------------------------------------------------
    Don't expect customers to know or remember everything about your products and organization. Customers appreciate convenient references and reminders. Make it easy for customers to contact, query, try and buy.

    Action Steps
    --------------------------------------------------------------------------------
    Put complete access information on all your products, packages and points of contact. List your mailing and e-mail address, telephone and fax numbers on every page of your website. Put stickers with the same information on the back, bottom or side of all your products. Be sure the signature file in your e-mail program is accurate, detailed and up to date. Make it easy fo

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    n of the product.

    The company asks Sue to contact them either by telephone or by e-mail, but no telephone number is provided.

    Such simple information. So obvious to the company. Why is it hidden from the customer?

    Key Learning Point
    --------------------------------------------------------------------------------
    Don't expect customers to know or remember everything about your products and organization. Customers appreciate convenient references and reminders. Make it easy for customers to contact, query, try and buy.

    Action Steps
    --------------------------------------------------------------------------------
    Put complete access information on all your products, packages and points of contact. List your mailing and e-mail address, telephone and fax numbers on every page of your website. Put stickers with the same information on the back, bottom or side of all your products. Be sure the signature file in your e-mail program is accurate, detailed and up to date. Make it easy fo

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    n't expect customers to know or remember everything about your products and organization. Customers appreciate convenient references and reminders. Make it easy for customers to contact, query, try and buy.

    Action Steps
    --------------------------------------------------------------------------------
    Put complete access information on all your products, packages and points of contact. List your mailing and e-mail address, telephone and fax numbers on every page of your website. Put stickers with the same information on the back, bottom or side of all your products. Be sure the signature file in your e-mail program is accurate, detailed and up to date. Make it easy fo

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    ion on all your products, packages and points of contact. List your mailing and e-mail address, telephone and fax numbers on every page of your website. Put stickers with the same information on the back, bottom or side of all your products. Be sure the signature file in your e-mail program is accurate, detailed and up to date. Make it easy for customers to find you, know you and love you.

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