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  • Will You Add? - How to Earn Extra Income At Fairs, Festivals & Craft Shows : Capturing Your Customer

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    about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

    Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring

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    As you go through various shows and fairs, you will see that the customer base you can capture is wide-ranging. Your biggest challenge is how to get those customers to walk into your booth and purchase your product. If you do it right, you can create a long term customer that buys from you again and again. Read below and learn the one big secret to selling to your customers long after the show is over.....

    Your number one objective to getting customers to your booth is to stand out! While you want to maintain a professional appearance, you still need to be recognized in the crowd. This can be accomplished many different ways. My favorite is to create a theme. My competition uses a pirate theme. They fly pirate flags and have a name starting with the word "Captain". I have never even come close to reaching their ingenuity. I just wish I had thought of it first!

    Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

    Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring

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    m you again and again. Read below and learn the one big secret to selling to your customers long after the show is over.....

    Your number one objective to getting customers to your booth is to stand out! While you want to maintain a professional appearance, you still need to be recognized in the crowd. This can be accomplished many different ways. My favorite is to create a theme. My competition uses a pirate theme. They fly pirate flags and have a name starting with the word "Captain". I have never even come close to reaching their ingenuity. I just wish I had thought of it first!

    Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

    Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring

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    ecognized in the crowd. This can be accomplished many different ways. My favorite is to create a theme. My competition uses a pirate theme. They fly pirate flags and have a name starting with the word "Captain". I have never even come close to reaching their ingenuity. I just wish I had thought of it first!

    Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

    Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring

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    I had thought of it first!

    Of course, one obvious but routinely overlooked strategy is good signage. When potential customers are walking by, they should know quickly what you are selling. A better scenario is that they can read your sign or banner from a distance and be clear about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

    Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring

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    about what your product is. For example if you are selling candles, your banner should simply read "soy candles" or "hand crafted candles", not "Jody's".

    Once you have attracted potential customers, spend some time building rapport. Be friendly and approachable. I never bring a book to read at shows because, in my opinion, it looks as though you are busy or uninterested. People rarely will interrupt you if they feel you are busy. Smile :) and have fun. If you enjoy what you do, your customers will have a pleasant experience. They will feel valuable and will gladly give you their money.

    Make sure your product is the best possible quality and has a good perceived value. Customers that feel your product is cheap won't come back. They will happily pay more for something that has great quality.

    Try to keep your products as fresh as possible. You may want to rotate out inventory so it appears that you always have something new. I buy new tattoos every year so my returning customers have more to choose from.

    Here is the secret that will make you money over and over again. Create a customer list. Ask anyone that visits your booth to leave their address or email address. I prefer email because its free to send out information. Keep in contact with your customer base. Let them know about upcoming shows or new products that you have. Send out Christmas cards and promotional newslett

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