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Will You Add? - Which is Better: Repeat Business or Adding New Customers? - Part 2 of 2
Adding value to your site, service, or product is one of the most over looked and under rated strategies for improving your internet business.The internet and modern technology makes it possible for anyone to offer that little something extra that nobody else does, and usually at no additional cost.Why: First, let’s look at why this is a good business practice.It’s a good thing to do because you will make more money!What: Now let’s look at what value adding is!Value adding is giving surprise high quality and useful gifts. It’s giving something that your competitors aren’t offering. It’s promising the world and delivering the universe. It’s taking care of your clients and always provi
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees
If there is one guiding motto in life, it is simplicity. This principle should reign supreme in all areas of life, from language, ideas to business and strategies. Yet, the irony remains that most people are attracted to complexity, thinking that simple efforts run the risk of being ridiculed as being obvious, simplistic or unoriginal. Contrary to what some may think, simplicity is hard to achieve. In fact, Karl von Clausewitz, the famous military historian, once said, “Everything is very simple in war, but the simplest thing is difficult.”In business, the most successful ideas are usually stunningly simple. In fact, simplicity is at the heart of many success stories in business. Management consultants
The answer depends on your business goals. If you want fast-paced quantum growth, you should concentrate energy on adding new customers. But if your goals are more incremental - if you envision continual year over year growth in the 10 to 20 percent range - booking repeat customer revenue is far easier than adding new customers.
(Of course, don't lose sight of new customer acquisition; doing so entirely would doom the future of your business.)
While it is not easy to double your existing customers spending year after year, it is easy enough to 1) keep them happy and loyal, and 2) develop additional products and services for them, which they will buy if they are happy and loyal.
How can you build loyalty and garner repeat business? With two customer words: service and communication.
- Enhance the customer's service experience
- Customer service is all about fixing customer problems. What kinds of problems?
- Fixing things which are broken, or that don't work as expected.
- Facilitating deliveries, exchanges and returns.
- Resolving billing and payment issues.
- Fulfilling the exceptional need or the odd request.
- Providing technical advice and user guidance.
This last is very important because many products are so complicated they can't really work without solid service.
And that doesn't go just for technical products. It applies to self-assembled furniture - the kind you can't seem to put together based on cryptic instructions. Or home repair - consider those valuable retired plumbers in orange aprons at Home Depot. Or what about your weekend hotel stay, transformed by that special concierge into something you remember the rest of your life.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees f
There are a number of things you can do today to create a successful business. The key to success is founded in adopting a positive attitude and investing your time and effort to take consistent daily actions. Here are some great ways to get started.1. Take action. Successful business owners are people in action. They don’t sit around waiting for things to happen. Instead, they make things happen. Adopting a mindset of taking action is key to maintaining and sustaining the momentum you need to be a business success. Sometimes we don’t feel like doing anything. But, an idle business can mean financial disaster. You should always keep a list of simple things you can do to either market your business, improv
While it is not easy to double your existing customers spending year after year, it is easy enough to 1) keep them happy and loyal, and 2) develop additional products and services for them, which they will buy if they are happy and loyal.
How can you build loyalty and garner repeat business? With two customer words: service and communication.
- Enhance the customer's service experience
- Customer service is all about fixing customer problems. What kinds of problems?
- Fixing things which are broken, or that don't work as expected.
- Facilitating deliveries, exchanges and returns.
- Resolving billing and payment issues.
- Fulfilling the exceptional need or the odd request.
- Providing technical advice and user guidance.
This last is very important because many products are so complicated they can't really work without solid service.
And that doesn't go just for technical products. It applies to self-assembled furniture - the kind you can't seem to put together based on cryptic instructions. Or home repair - consider those valuable retired plumbers in orange aprons at Home Depot. Or what about your weekend hotel stay, transformed by that special concierge into something you remember the rest of your life.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED’s) as the display technology. They offer bright displays that can be eye catching in right environment.LED displays are a vital part of how companies today are keeping in touch with their customers and employees. Whether you are advertising your latest special to an audience of drive-by commuters, or informing plant personnel about production goals – an LED display is the most effective way to communicate your message.LED signs offer brilliant, animate movement attracting potential customers to your message, while giving you the flexibility to
This last is very important because many products are so complicated they can't really work without solid service.
And that doesn't go just for technical products. It applies to self-assembled furniture - the kind you can't seem to put together based on cryptic instructions. Or home repair - consider those valuable retired plumbers in orange aprons at Home Depot. Or what about your weekend hotel stay, transformed by that special concierge into something you remember the rest of your life.
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees
In the mid 1990s a few individuals and companies, seeing the potential of the relatively unknown Internet, took advantage of this new medium and got a head start on everyone else. Similarly, today a few innovative companies have enthusiastically embraced web and video conferencing and are reporting great benefits from this under-used application.Who is making use of web and video conferencing, and how are they using it? Here is a look at some of the enterprises and institutions that are being transformed by the intelligent use of this up-and-coming technology.Ever conscious of rising costs, schools and universities are using web/video conferencing to conduct administrative meetings with staff and also for
In each case customer service is a critical part of the product. And in every case, it's the part that makes customers feel great about doing business with you.
Customer Service = Repeat Business
McDonalds believes that once you successfully address a customer's complaint, that customer is several times more likely to come back and buy more Big Macs. McDonalds store managers search for problems; they long for problems; they pray for problems.
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees
Software solutions used in call centers have helped in increasing customer satisfaction and reduce the workload of agents and call center managers. The commonly used software in call centers helps in storing and classifying each and every transaction affected by its agents and customers. This information is then used to define standards relating to different call center activities and devise plans to achieve those standards.The software is designed, based on statistical concepts and theories. It enables call center managers to streamline the process of employee performance appraisal and understand the various factors that can affect the performance of an agent.The software works in conjunction with other in
Train your people to listen closely for problems and look for things that are out of whack. Establish customer service protocols to insure those issues are dealt with quickly and completely.
Plus, your company gets a bonus for good listening: creatively solved complaints are often the genesis of new products and services. Build a system which rewards both customers and employees for those new business ideas.
Too many companies see customer service as an expense. In reality it is the most cost-effective customer retention program you could possibly have. So hire reps who want to help people and train them to spot opportunities. Use technology to make it easier to find solutions. Lavish money on it. Gather knowledge and wisdom in databases and make it available to everyone in the service chain.
Customer Communications
Continual communication is another key to building the kind of customer loyalty that translates into repeat, and increasing, business.
Here are seven ways to stay in touch with your customers.
- Find out how customers are really using your products and services. Call them casually or conduct formal surveys. Visit and observe them in action. Track their online behavior. Look for ways to enhance the value they get from you.
- Put yourself in front of your customers. User groups, conventions, conferences, road shows, tours, online forums, and even interactive webcasts, are viable ways to create a two-way free flowing dialogue. Give customers a deeper understanding of how you help them, and find out what's on their minds so you can serve them even better. For high-end, big-spending customers, schedule an annual review or strategy meeting to set the agenda and lock them in.
- Publish a valuable newsletter. Most newsletters are filled with self-serving drivel about the company. Who cares who got promoted, or that you just had a wonderful company picnic? Fill your newsletter with stimulating ideas, case studies and practical tips that add value to your customers and help them do better business. Important to your newsletter's success is frequency and consistency, so publish often - monthly or even twice a month, and keep it on schedule.
- Ask your customers the magic question: "What would you like to buy from us, if only we'd offer it to you?" Do this yourself or outsource it. Either way, these answers are like customer retention gold.
- Keep your product and service offer fresh. Keep upgrading and adding on, and announce to you
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