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Will You Add? - How to Keep Customers For Life
In today's competitive job market, a first class resume is an essential tool for winning an interview. The way in which you present your skills, achievements and experience on paper will profoundly affect the way in which a hiring company considers your application.An expertly crafted resume not only captures the attention of its reader through careful attention to layout and formatting; it also targets the specific needs of the potential employer by matching and highlighting your abilities and background to the key requirements of the position.So what exa
Having now convinced you that you need a Customer Retention Plan, what exactly should it include?
1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you
2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope
3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers
4. Implement the good ideas and measure the results so you know what is working and what is not
A good retention plan can be just as effective
Trade show swag usually includes a few pads of Post-Its, maybe a coffee mug and a hundred pens. When you choose novelty plastic pens for your promotions, you can stand out in the sea of pens and pencils. If you choose properly, the trade show attendees will be using your pen long after they’ve culled the plain stick pens and used up the computer-shaped sticky notes.Carabiner Pens Moms and involved dads will tell you that looking for a pen to write down directions or phone numbers on the road or at the park can be a hassle - because finding a pen in the diaper bag or
But how can you make sure that your customers stay customers for life? What strategies can you put into practice to keep bringing them back for more? A planned customer retention programme is something every established small business should have in place. That sounds great, but what is a retention plan and what should it include?
Do the Groundwork
Before starting a retention programme, you need to understand where your business stands now as regards its retention track record. Ask yourself these 3 questions:
1. Do you know how many customers you have lost in the last 12 months?
2. If you do know how many, do you know why they stopped dealing with you?
3. Have you ever quantified the impact these losses have had on your bottom line?
Before you can put an effective retention plan in place, you have to answer these questions. They are the key to understanding and implementing an effective retention strategy. Let’s look at each of them in turn.
How Many Have You Lost?
It’s essential you know how many people stop doing business with you at any one time. Keep a database of all your frequent customers; how often they buy; what they buy and in what quantity. Every month review the information and see if you can spot any worrying trends. Has the average order value been declining over the last 3 months? Has one customer’s regular order dried up altogether? If someone orders a large range of items each month but suddenly stops purchasing one particular range, why?
If you can’t track the customers you are loosing, how can you keep them or tempt them back?
Why Have They Turned Their Back On You?
Armed with the information on who’s deserting you, the fight back can start in earnest! There are sometimes very good reasons why business can dry up – the owner could have died, moved away, or closed down. Not a lot you can do about that! But what about more worrying reasons? Your product quality has gone down hill; the customer feels he is no longer getting value for money; your general service levels have declined. These are areas you have to know about, so you can get the business back on track.
If you see a slippage in business and you can identify who is contributing to it, then pick up the phone and get talking! Find out what the problem is. If you can bring them back into the fold, then great but if it’s genuinely too late, then at least you have gathered some important knowledge about where the business is going wrong.
What Has It Cost You?
You may be thinking that the odd customer here and there is not going to have a major impact on your lifestyle. Think again! Remember, it’s not just one sale, it’s a lifetime of sales that you are loosing. Supposing a customer spends $1,000 per month with you. He walks away into the sunset and you never see him again. Imagine that he could have been doing business with you for the next 20 years – that’s $240,000!
Interested now? Well you should be! Working out the financial impact of loosing just one customer can really bring home the impact on the business. This should galvanise you into action and get you working on a retention plan.
Your Retention Plan
Having now convinced you that you need a Customer Retention Plan, what exactly should it include?
1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you
2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope
3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers
4. Implement the good ideas and measure the results so you know what is working and what is not
A good retention plan can be just as effective a
Let’s face it, most of us consider professional success and personal success the same.In other words we become our careers. We also bring our personal and family behaviors to work causing many of the same conflicts we have at home.The number one skill that will improve both our professional and personal life is good communication. What we have to say is not important unless we are able to be heard.Following are tips to help build good communication skills:Listen with an open mind. Concentrate on what the person is saying and the body language used.
3. Have you ever quantified the impact these losses have had on your bottom line?
Before you can put an effective retention plan in place, you have to answer these questions. They are the key to understanding and implementing an effective retention strategy. Let’s look at each of them in turn.
How Many Have You Lost?
It’s essential you know how many people stop doing business with you at any one time. Keep a database of all your frequent customers; how often they buy; what they buy and in what quantity. Every month review the information and see if you can spot any worrying trends. Has the average order value been declining over the last 3 months? Has one customer’s regular order dried up altogether? If someone orders a large range of items each month but suddenly stops purchasing one particular range, why?
If you can’t track the customers you are loosing, how can you keep them or tempt them back?
Why Have They Turned Their Back On You?
Armed with the information on who’s deserting you, the fight back can start in earnest! There are sometimes very good reasons why business can dry up – the owner could have died, moved away, or closed down. Not a lot you can do about that! But what about more worrying reasons? Your product quality has gone down hill; the customer feels he is no longer getting value for money; your general service levels have declined. These are areas you have to know about, so you can get the business back on track.
If you see a slippage in business and you can identify who is contributing to it, then pick up the phone and get talking! Find out what the problem is. If you can bring them back into the fold, then great but if it’s genuinely too late, then at least you have gathered some important knowledge about where the business is going wrong.
What Has It Cost You?
You may be thinking that the odd customer here and there is not going to have a major impact on your lifestyle. Think again! Remember, it’s not just one sale, it’s a lifetime of sales that you are loosing. Supposing a customer spends $1,000 per month with you. He walks away into the sunset and you never see him again. Imagine that he could have been doing business with you for the next 20 years – that’s $240,000!
Interested now? Well you should be! Working out the financial impact of loosing just one customer can really bring home the impact on the business. This should galvanise you into action and get you working on a retention plan.
Your Retention Plan
Having now convinced you that you need a Customer Retention Plan, what exactly should it include?
1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you
2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope
3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers
4. Implement the good ideas and measure the results so you know what is working and what is not
A good retention plan can be just as effective
The main principle behind the existence of facilities management is that businesses rely on a whole network of essential support services. From receptionists to the security staff, the business relies on a whole network of essential support services. Since facility management is multi-disciplinary, the jobs vary from project managers to cleaners. And since most of the services are not core to the business, many companies outsource such jobs. There are many companies which provide expert facilities. These mainly include building maintenance, cleaning facilities, catering, adminis
If you can’t track the customers you are loosing, how can you keep them or tempt them back?
Why Have They Turned Their Back On You?
Armed with the information on who’s deserting you, the fight back can start in earnest! There are sometimes very good reasons why business can dry up – the owner could have died, moved away, or closed down. Not a lot you can do about that! But what about more worrying reasons? Your product quality has gone down hill; the customer feels he is no longer getting value for money; your general service levels have declined. These are areas you have to know about, so you can get the business back on track.
If you see a slippage in business and you can identify who is contributing to it, then pick up the phone and get talking! Find out what the problem is. If you can bring them back into the fold, then great but if it’s genuinely too late, then at least you have gathered some important knowledge about where the business is going wrong.
What Has It Cost You?
You may be thinking that the odd customer here and there is not going to have a major impact on your lifestyle. Think again! Remember, it’s not just one sale, it’s a lifetime of sales that you are loosing. Supposing a customer spends $1,000 per month with you. He walks away into the sunset and you never see him again. Imagine that he could have been doing business with you for the next 20 years – that’s $240,000!
Interested now? Well you should be! Working out the financial impact of loosing just one customer can really bring home the impact on the business. This should galvanise you into action and get you working on a retention plan.
Your Retention Plan
Having now convinced you that you need a Customer Retention Plan, what exactly should it include?
1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you
2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope
3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers
4. Implement the good ideas and measure the results so you know what is working and what is not
A good retention plan can be just as effective
Dubai is a modern city with all the amenities of years. For years, it has been an attraction point for many people around the world and especially those from sub-continent. Just about every other person in Sub-Continent wants to attain first-class jobs in Dubai and get settled here. At present, Dubai is home to an assorted and stimulating blend of vibrant and young professionals from all around the globe that are paying their part in the development and intensification of this dream city. They all enjoy the unrivalled quality of life that Emirate offer to them in return of their
What Has It Cost You?
You may be thinking that the odd customer here and there is not going to have a major impact on your lifestyle. Think again! Remember, it’s not just one sale, it’s a lifetime of sales that you are loosing. Supposing a customer spends $1,000 per month with you. He walks away into the sunset and you never see him again. Imagine that he could have been doing business with you for the next 20 years – that’s $240,000!
Interested now? Well you should be! Working out the financial impact of loosing just one customer can really bring home the impact on the business. This should galvanise you into action and get you working on a retention plan.
Your Retention Plan
Having now convinced you that you need a Customer Retention Plan, what exactly should it include?
1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you
2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope
3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers
4. Implement the good ideas and measure the results so you know what is working and what is not
A good retention plan can be just as effective
It is hard to be a stay at home mom. You deal with a lot of pressures that most people would not understand. Aside from the cooking, cleaning and kids, you also have the feeling of inadequacy, if you are anything like me. I Love being able to stay at home with the children and I no longer mind the household chores, but I still feel like I am not holding my own. Im sure it's the independent me that strives to do it all. I want to do all that and still make my own money.How can you manage to do all of this? Simple! I am a stay at home mom with two, let me stress th
Having now convinced you that you need a Customer Retention Plan, what exactly should it include?
1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you
2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope
3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers
4. Implement the good ideas and measure the results so you know what is working and what is not
A good retention plan can be just as effective as a good marketing plan; they achieve the same results – a contribution to profit. So, sit down and have a think about the steps you can put in place to keep your customers.
I saw a sign in shop one day, it said, “It’s not how many come in, it’s how many come back that’s important.” Doesn’t that say it all!
© Robert Warlow Small Business Success
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