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  • Will You Add? - CPA, What Are Your Clients Saying About You?

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    Do they think you add value? Do they say you care enough about their business? Do they see you as part of their team? If the answer is maybe, or you don’t know the answer, it’s time to make some changes.

    Last June the Association of Accounting Marketing held a panel discussion with CEOs to see just what they liked and didn’t like about their CPA firm. The results aren’t surprising but they do serve as a very big reminder that building clo

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    ee you as part of their team? If the answer is maybe, or you don’t know the answer, it’s time to make some changes.

    Last June the Association of Accounting Marketing held a panel discussion with CEOs to see just what they liked and didn’t like about their CPA firm. The results aren’t surprising but they do serve as a very big reminder that building cl

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    Last June the Association of Accounting Marketing held a panel discussion with CEOs to see just what they liked and didn’t like about their CPA firm. The results aren’t surprising but they do serve as a very big reminder that building cl

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    . The results aren’t surprising but they do serve as a very big reminder that building close relationships with clients is the key to success.

    Here are a few of their comments. (to read more visit Golden Practices, penned by professional services marketing guru, Michele Golden):

      Be Proactive-Tell me before it’s too late
      Make my life easier- Share resources that improve my entire business
      Tell us all you can do- Be a ‘

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