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    Before you can enjoy the benefits of having a life-time relationship with your customers, you first have to get them into your restaurant, store or other business. Good directions can make or break that fragile budding relationship. Here are tips to give great directions!

    Make triple sure you directions are accurate, that is, read through them yourself while looking at a map, have someone else who doesn’t know the area drive them and give you feedback, and be sure to ask real customers if the directions are working. Your customers don’t care how hard you worked or how many times you’ve been through them, if the directions don’t work, they don’t

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    aurant, store or other business. Good directions can make or break that fragile budding relationship. Here are tips to give great directions!

    Make triple sure you directions are accurate, that is, read through them yourself while looking at a map, have someone else who doesn’t know the area drive them and give you feedback, and be sure to ask real customers if the directions are working. Your customers don’t care how hard you worked or how many times you’ve been through them, if the directions don’t work, they don’t

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    Make triple sure you directions are accurate, that is, read through them yourself while looking at a map, have someone else who doesn’t know the area drive them and give you feedback, and be sure to ask real customers if the directions are working. Your customers don’t care how hard you worked or how many times you’ve been through them, if the directions don’t work, they don’t

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    ne else who doesn’t know the area drive them and give you feedback, and be sure to ask real customers if the directions are working. Your customers don’t care how hard you worked or how many times you’ve been through them, if the directions don’t work, they don’t
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    Your customers don’t care how hard you worked or how many times you’ve been through them, if the directions don’t work, they don’t work, period!

    Layout your directions in bullet points and a large font so they are easy to follow while driving a car through a strange city, at night, in heavy traffic, in the rain. Be ready to fax or e-mail directions at a moments notice. (Super tip: For fast and easy e-mailing, put your directions in “signature files” in your e-mail program.)

    Some people like directions with numbers, street names and mileage (proceed 1.5 miles on Harper Road then turn left onto 2nd Street East). Other people do better with

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