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Will You Add? - How to Build Repeat Business, Testimonials and Referrals
Layoffs and fewer job opportunities have made the Washington job scene a buyer’s market; there is a glut of good candidates. Relax, with all of the layoffs, if you are out there looking, you’re probably one of them. As always, though, landing a good job means going through the dreaded job interview. Some of them are friendly. Others are meat grinders. In any case, here are ten tips for wowing ‘em and making them want to call you for a return visit. Research, rese
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone init
Stop and think before you delete! If you don’t, you risk killing your brand and ultimately your business. In today’s marketplace, ignoring the e-mail inbox could shorten your business lifespan by killing your brand image.Think about it: Would you intentionally ignore your clients and send messages saying you don’t care about them or their business? That is exactly what you do when you ignore e-mail or respond slowly or inaccurately.Brand image is built from the in
Your clients will verbally and silently let you know how you are performing. Do they routinely give you repeat business, testimonials, and referrals to others?
The only way to accomplish the above is to initially work for a win-win solution, then continually deliver on extraordinary service, follow-up promptly on promises, listen carefully and make certain everyone is satisfied. This is relationship selling at its best.
The real estate agent stories below exemplify how service will work for you dependent upon how you work with your client. You will read why one agent will never be called again, the second needs to move on to another career and the third has all the business she wants.
How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude and a willingness to work hard on the client’s behalf. Here are their stories:
A rental agent was recommended to me for getting the word out about a condo. The recommended agent came with a “partner” on a Friday afternoon to meet with me. By Monday morning the recommended agent was gone. She never once mentioned her upcoming leave. We felt it was less than honest and would never seek her help in the future after she returns.
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone initi
A manufacturing company with 120 staff historically bought their company vehicles from the local dealer who offered excellent service, choice and most importantly a large discount. The quantity of cars required at this stage was six and two vans, which they purchased from ex-demonstration stock.The company was experiencing a surge in production and as a result they had to manage cash flow tightly as expenditure on meeting the production deadlines was going out long befo
The real estate agent stories below exemplify how service will work for you dependent upon how you work with your client. You will read why one agent will never be called again, the second needs to move on to another career and the third has all the business she wants.
How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude and a willingness to work hard on the client’s behalf. Here are their stories:
A rental agent was recommended to me for getting the word out about a condo. The recommended agent came with a “partner” on a Friday afternoon to meet with me. By Monday morning the recommended agent was gone. She never once mentioned her upcoming leave. We felt it was less than honest and would never seek her help in the future after she returns.
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone init
LEADING CHANGEThe momentum of change continues to build. If you or the organization you work with is not prepared for ongoing change then you risk the possibility of being overwhelmed and left for dead by the Superhighway of life! This dramatic metaphor is reported constantly by the predictors of business and economic trends. With technology and Globalization of trade driving these trends, we must learn to adapt, gracefully, to this change or be playing the very d
How can the outcomes be so different for the three agents in the same industry? It is all dependent upon attitude and a willingness to work hard on the client’s behalf. Here are their stories:
A rental agent was recommended to me for getting the word out about a condo. The recommended agent came with a “partner” on a Friday afternoon to meet with me. By Monday morning the recommended agent was gone. She never once mentioned her upcoming leave. We felt it was less than honest and would never seek her help in the future after she returns.
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone init
Many multi-million dollar deals begin with the exchange of business cards. Effective business cards make a huge difference in your daily interaction with prospects, customers or clients. But not all business cards are created equal. A business card answers the questions of who you are and what your business do. Business cards can be created online through a variety of templates for you to choose from. This not only makes the process a lot easier, but also actually saves you t
A rental agent was recommended to me for getting the word out about a condo. The recommended agent came with a “partner” on a Friday afternoon to meet with me. By Monday morning the recommended agent was gone. She never once mentioned her upcoming leave. We felt it was less than honest and would never seek her help in the future after she returns.
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone init
In this day and age, the society is filled with advanced technologies. Many aspects of convenience are available to satisfy the different needs of the people. One good example is the online printing services. People should not miss this remarkable opportunity to print their documents and marketing materials with ease.Basically, the online printing services proffer business individuals to produce their printing jobs with just a few clicks. Online printing is done on the w
The partner, or second agent, was dedicated to our account. Not only did this agent not follow up on promised advertising on our behalf, he does not communicate. Unless I called a minimum of 2 times, he would not return a call let alone initiate a call to provide status updates. Realizing he did not have our interests in mind, we terminated the agreement.
The third agent represents the model of how this service should be. She immediately took over on our behalf, and offered to host an Open House for our rental. The reason for selling soon disappeared. This agent did not give up. She then put us on her distribution list to sales comparables for our area. Once I a while she will write to ask what’s new and send holiday greetings. When we are ready to sell, she will be the one invited in to help us.
Ask yourself – am I doing everything possible to accommodate my clients in a friendly and reasonable manner to encourage repeat business and referrals? Am I building a team event each day to improve employee and client loyalty?
To further ensure repeat business, referrals and testimonials, check in frequently with your clients. Thank everyone involved with the purchasing decision. Thank each employee involved in each sale. Encourage employees to offer suggestions for improvement. Implement a bonus program for exceeding goals. Offer relevant training for each level. Build employee loyalty.
Ask your clients how service may be improved. Stay
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