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Will You Add? - Stimulate Customer Curiosity
Committees have been the bane of management almost from the beginning of time. Like a number of other things in our world, you can’t live with ‘em, and you c
Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, deliv
1. Taking everything on yourselfThe business owner and/or their spouse try to do it all themselves (even though they don't really understand what they
A great example of this is the direct mail package put out by Boardroom Publications. They offer exciting news and benefits, with the page number where you can find out the details. Of course, to get to that page, you have to first order the book from them. They get lots of orders from people who want to look up the information they were teased with in the ad.
Get customers itching to know more by engaging them in these ways:
- Make an outrageous statement that causes them to wonder about who you are and why you think that way.
- Ask a provocative question that gets them thinking.
- Pose a puzzle or a riddle.
- Tantalize them with a chance to get something free, learn something new, or get something more.
Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, delive
If you're a small business owner, you may not want to invest thousands of dollars in billboard advertising. That doesn't mean, however, that you can't take a
Get customers itching to know more by engaging them in these ways:
- Make an outrageous statement that causes them to wonder about who you are and why you think that way.
- Ask a provocative question that gets them thinking.
- Pose a puzzle or a riddle.
- Tantalize them with a chance to get something free, learn something new, or get something more.
Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, deliv
What do you do when your boss calls you into her office, closes the door, and says, "...we're not happy with your performance on this job, so we're terminatin
Get customers itching to know more by engaging them in these ways:
- Make an outrageous statement that causes them to wonder about who you are and why you think that way.
- Ask a provocative question that gets them thinking.
- Pose a puzzle or a riddle.
- Tantalize them with a chance to get something free, learn something new, or get something more.
Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, deliv
I have something to say that’s driving me batty. It’s regarding graduates who fuss about not getting a job they like or not getting a job at all for that matt
Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, deliv
Approach to ChangeHow is your change initiative going? Are managers and employees singing from the same hymn sheet or are you seeing c
Leave them wanting more, but with a call to action. Tell them how they can satisfy their curiosity by reading your book, visiting your Web site, coming to your workshop, or whatever it is you want them to do. Then, deliver what you promised.
According to the old saying, curiosity killed the cat--but it can build your success.
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