| Will You Add? |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Customer Service > The Best Kind of Advertising |
|
Will You Add? - The Best Kind of Advertising
How to Earn Customer Referrals sound like Peggy Lee. I also learned that he was on a fixed income and didn't have much money, but, as he looked around at the systems valued at several hundred dollars, he made it plain that he was willing to pay whatever was necessary, but his means were limited.The best sales person is a happy customer; it sounds trite, but a happy customer is much more believable than your best sales pitch. If only you had more of them.Now let’s be clear about a few things. Just because a customer says that they are happy does not mean that they will buy from you next time. The sad truth is that satisfied customers change providers all the time. Maybe it will be because of price or a lack of attention by the sales rep or so How Not to Treat Your Customers I was on commission, so the higher-end merchandise meant a bigger commission for me. I began by asking him what he was trying to do. It was simple. He had a huge record collection (you remember records, right?), and he just wanted to sit and listen to Bing Crosby, The Andrews Sisters, Perry Como, Dean Martin, Frank Sinatra...artists like that. This led to one of my next questions. Were any of the records 78's? Yep, he had a bunch of those. Well, in that time and place, the standard reply was that it was very hard to find anything that would play a 78 rpm record. Most people were looking for high-end sound reproduction also, so that cut out the few units that would play 78's. In talking to him a little more, I learned that he didn't care that much about sound quality, he just wanted something that would make Dean Martin sound like Dean Martin or Peggy Lee sound like Peggy Lee. I also learned that he was on a fixed income and didn't have much money, but, as he looked around at the systems valued at several hundred dollars, he made it plain that he was willing to pay whatever was necessary, but his means were limited. The Point of Commercials is to Get You To Do Something? /p>In business the point of an advertisement or a commercial on the radio or TV is to teach you to do something; either to get you to buy a product or make a decision. If you make a decision then we all know that psychologically in human nature is to reinforce that decision. Therefore the media and commercials can be a very valuable tool for getting someone to make a decision or convincing you of something.This is why most political figures who win ele I began by asking him what he was trying to do. It was simple. He had a huge record collection (you remember records, right?), and he just wanted to sit and listen to Bing Crosby, The Andrews Sisters, Perry Como, Dean Martin, Frank Sinatra...artists like that. This led to one of my next questions. Were any of the records 78's? Yep, he had a bunch of those. Well, in that time and place, the standard reply was that it was very hard to find anything that would play a 78 rpm record. Most people were looking for high-end sound reproduction also, so that cut out the few units that would play 78's. In talking to him a little more, I learned that he didn't care that much about sound quality, he just wanted something that would make Dean Martin sound like Dean Martin or Peggy Lee sound like Peggy Lee. I also learned that he was on a fixed income and didn't have much money, but, as he looked around at the systems valued at several hundred dollars, he made it plain that he was willing to pay whatever was necessary, but his means were limited. Become A Professional Speaker This led to one of my next questions. Were any of the records 78's? Yep, he had a bunch of those. Well, in that time and place, the standard reply was that it was very hard to find anything that would play a 78 rpm record. Most people were looking for high-end sound reproduction also, so that cut out the few units that would play 78's. In talking to him a little more, I learned that he didn't care that much about sound quality, he just wanted something that would make Dean Martin sound like Dean Martin or Peggy Lee sound like Peggy Lee. I also learned that he was on a fixed income and didn't have much money, but, as he looked around at the systems valued at several hundred dollars, he made it plain that he was willing to pay whatever was necessary, but his means were limited. Plastic Corrugated and Lean Manufacturing In talking to him a little more, I learned that he didn't care that much about sound quality, he just wanted something that would make Dean Martin sound like Dean Martin or Peggy Lee sound like Peggy Lee. I also learned that he was on a fixed income and didn't have much money, but, as he looked around at the systems valued at several hundred dollars, he made it plain that he was willing to pay whatever was necessary, but his means were limited. Change your Career With our Ten Step Career Change Plan! Well, after talking to him, I assured him that I had exactly what he was looking for, and walked over to a unit that was almost hidden behind a big entertainment center. The price was about $89.00 if I remember. It played 33's, 45's, and 78's, had good sound quality, had an AM/FM radio, playe cassette tapes (I'm showing my age here) and it was light. He had also mentioned that he would have to get it in his car as he lived several miles away, and would have to get it in the house as well when he got home. This seemed to hit the spot with him. In fact, he became very excited. He had not been able to listen to his favorites for a couple of years apparently. It felt good to have helped him out even if I didn't get much of a commission on the sale, but I soon forgot about the event. A few days later, however, I came in to work, and one of the clerks called to me and said, "There's a guy over there who has been waiting for you all morning. He was here when the store opened, and said he would wait, even though you weren't coming in for a couple of hours."
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:Company Brochures That Build Your Business - A Working Example How An Answering Service Is Affected By The Internet And Technology
|