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  • Will You Add? - Would You Like FRIES with That? Giving Customers What They Love

    Are You Good, Great Or Awesome?
    Are you good, great or awesome?One of the early lessons I learned about speaking (and business as a whole) was from Lou Heckler.Man, talk about a great last name for a humorist, huh?Anyway, here’s what Lou told me in 2003. I never forgot it:There are three kinds of speakers in the world.First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him, shake his hand and say, “Good speech. Thanks a lot!”Then, there’s a GREAT speaker. After he’s done with his talk, audience members come up t
    hapless cashier in a barred cage, and a second time to collect you
    Why Talking About Quality or Customer Service Makes Your Customers Yawn (find something else to say)
    Let's be clear. The days of saying you deliver either superior quality or superior customer service to secure yourself any competitive advantage are gone.In today’s market, the competition is so ferocious that the customer now expects that you will deliver a quality product and provide decent customer service. These are a given - not things to set you apart.If you don’t deliver these as standard practice, you won’t survive - let alone prosper.As fast as the quality bubble grew, it popped.Quality used to be a subjective c
    It used to be hard to buy books from Foyles, the world-famous bookshop in London's Charing Cross Road. The building was a warren; the layout was haphazard; staff were hard to find. To buy a book, you had to queue twice -- once to pay and get a receipt from some hapless cashier in a barred cage, and a second time to collect your
    The Sound of Business - Part III
    How to Give Good Sonic Personality©We live in an age of metrics. Traditional and new media advertising agencies often substitute metrics for understanding. Mathematical models create the appearance of scientific analysis, when in fact they are often manipulated to support a preselected agenda. We all know data can be massaged to conform to almost any conclusion. Besides, most small owner-managed companies can't afford the expense of these agency-driven number crunching solutions. The real question is, do these metrics actually help us connect to
    s bookshop in London's Charing Cross Road. The building was a warren; the layout was haphazard; staff were hard to find. To buy a book, you had to queue twice -- once to pay and get a receipt from some hapless cashier in a barred cage, and a second time to collect you
    10 Steps to Making That Change Happen
    Hair Salon Management can always be broken down into easy chunks. So if you're salon management team wants the best way of how to run a hair salon, then by following these hair salon owners tips it will ensure that you can shout "more clients in my salon" and have a successfully run salon business.Put into action these steps and you will see results?­ I promise!Step OneThink about the result you want from your change. Get your Salon Management team together and really think it thru. If you're a salon owner then get some s
    n; the layout was haphazard; staff were hard to find. To buy a book, you had to queue twice -- once to pay and get a receipt from some hapless cashier in a barred cage, and a second time to collect you
    Conference Call Etiquette For A Business Meeting
    Here, I will share my experience with you on the decorum required. I learnt what not to do from my first conference call and what to do from the second.My first experience with a conference call was on sales strategy with corporate office. I logged into the conference bridge as per the agreed schedule, but soon realized that most of the other attendees were late. Some people I could not identify were talking, adding to the noise in the background. Some were even eating and drinking maybe tea or coffee, making the environment less than business-like. To top it
    , you had to queue twice -- once to pay and get a receipt from some hapless cashier in a barred cage, and a second time to collect you
    Retractable Banner Stands Is An Exclusive Way Of Endorsement
    Retractable banner stands is an attractive and convenient medium to showcase your products and messages to an audience. It is one of the most popular types of banner stands. Banner stands are basically the medium to advertise your products, to express your ideas and views. Infact, every business needs publicity and so it is also one of the easiest accessible medium to promote your business. There are various types of banner stands available in the market, some are custom banners, scrolling banners, horizontal banner display, double sided banner stands but retractab
    hapless cashier in a barred cage, and a second time to collect your books. No fun at all.

    Nowadays, it's a different store. There are friendly staff, clear signs, lifts, air conditioning, author events, a jazz caf?, a helpful website, the works. It's a pleasure to shop there.

    Somewhere along the line, Foyles rea

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