Will You Add? - Business

Compliance and Regulation: Impacting on the Global Business Community
Following the fallout from major corporate crashes such as Enron and Worldcom, stricter compliance legislation has been introduced around the world to ensure that business managers and principals are more accountable for their actions.The latest compliance standards focus on greater accountability and control in key business processes – most importantly document flows and data management.There are two central aspects to enforcing complianc

y afterwards I received an update from this newsletter telling me that it would no longer be available as a web page, but would now be an rss feed only. And telling me if I wanted to carry on reading I should download some software to do so.

Whoa, backtrack there.

Your subscribers can only read your newsletter if they download some extra software and learn how to use it?

I emailed the owner to point out that I thought it was a bad idea. You want your subscribers to stick with you, make it easy for them, the reply I got w

What Image Does A Good Brand Name Have On Customers?
Almost everything these days is available in a branded version. There are cola brands, electronics brands, clothing brands, car brands – in fact schools and educational institutions are branding themselves and so are people. You will find that independent consultants in any field need to make a brand name out of themselves to succeed. An interesting example is a famous dog behavior psychologist who works for celebrities and is known only by his first na

Which is more important the technology or the customer?

The one thing about the online world you can be sure of is change. It seems like every day there is a new technology being added which will make the internet more accessible. As online marketers, we strive to keep up with all these trends and incorporate them into our marketing arsenals.

Going back to when the internet started, it was a bit of a nerdy place to be, with lots of people communicating in text only. Some savvy individuals saw how this growing community could be exploited and used to advertise their wares, and with all the hyperlinking joining them to other sites they could be easily found.

Then the world wide web evolved from the basic internet adding pictures and multimedia and eventually adding videos too, and it became even more useful to marketing. Added in with email which made it possible to reach a large audience at low cost the web became irresistable to businesses.

Each step forward brings with it even more opportunities for us online entrepreneurs to get our messages seen.

But as it marches on into new technologies are we all missing the point somewhat?

We all need our ads to be seen, but often we seem to be spending more time wrestling with new technology than actually working. Everyone is jumping on the blogging bandwagon at the moment and offering xml and rss feeds to get their messages out.

Flash video, along with audio, and video streams is also being used extensively, and often unneccessarily to market products.

But even more alarming is the reliance some people are placing on this new technology, to the point of abandoning traditional email and websites.

Let me relate this recent story which actually happened.

I received a newsletter which I read regularly, and like many others the owner was having problems with getting his email newsletter through spam filters. Like many newsletter publishers he had decided to publish his newsletter as a webpage. He started sending out regular emails when the newsletter was available, and including the link to read it. All ok so far.

It was shortly afterwards I received an update from this newsletter telling me that it would no longer be available as a web page, but would now be an rss feed only. And telling me if I wanted to carry on reading I should download some software to do so.

Whoa, backtrack there.

Your subscribers can only read your newsletter if they download some extra software and learn how to use it?

I emailed the owner to point out that I thought it was a bad idea. You want your subscribers to stick with you, make it easy for them, the reply I got wa

The #1 Way To Kill A Phone Interview
Typically the topic of verbal crutches is something that people are coached on when they are improving their group presentation skills. Verbal crutches are those little “connector” words that all of us use from time to time. These are the ums, ahs, and even in the case of one candidate I interviewed—fabulous, that we unconsciously toss in while we’re thinking about the next sentence.Let me tell you—this will KILL and I mean—RUIN your chances fo

e exploited and used to advertise their wares, and with all the hyperlinking joining them to other sites they could be easily found.

Each step forward brings with it even more opportunities for us online entrepreneurs to get our messages seen.

But as it marches on into new technologies are we all missing the point somewhat?

Flash video, along with audio, and video streams is also being used extensively, and often unneccessarily to market products.

But even more alarming is the reliance some people are placing on this new technology, to the point of abandoning traditional email and websites.

Let me relate this recent story which actually happened.

Whoa, backtrack there.

Your subscribers can only read your newsletter if they download some extra software and learn how to use it?

I emailed the owner to point out that I thought it was a bad idea. You want your subscribers to stick with you, make it easy for them, the reply I got w

Job Interview Basics: Personal Questions
Of all the questions you'll be asked, personal and family ones appear to be the most "statistical." For this reason, most jobseekers answer them in a "static" way, with "name, rank, and serial number." They're also often emotionally charged, since interviewers ask about personal perils, family feuds, and status symbols. Therefore, rehearsing your lines is particularly important, since what you say is as important as what you convey.While most of

es seen.

But as it marches on into new technologies are we all missing the point somewhat?

Flash video, along with audio, and video streams is also being used extensively, and often unneccessarily to market products.

But even more alarming is the reliance some people are placing on this new technology, to the point of abandoning traditional email and websites.

Let me relate this recent story which actually happened.

Whoa, backtrack there.

Your subscribers can only read your newsletter if they download some extra software and learn how to use it?

I emailed the owner to point out that I thought it was a bad idea. You want your subscribers to stick with you, make it easy for them, the reply I got w

Insider's Tips for Posting to Job Boards
After I prepare a resume for someone, the first thing they do is rush out and post it onto the job boards. This is certainly a good idea. However, many of them stop at this step and then wonder why they aren’t getting calls. There are subtleties to job board posting and knowing these will improve your effectiveness rate.Did you know that the larger job boards have an effectiveness rate of less than 3% in getting people jobs? That’s not very go

acing on this new technology, to the point of abandoning traditional email and websites.

Let me relate this recent story which actually happened.

Whoa, backtrack there.

Your subscribers can only read your newsletter if they download some extra software and learn how to use it?

I emailed the owner to point out that I thought it was a bad idea. You want your subscribers to stick with you, make it easy for them, the reply I got w

Executive Recruiter Tip: They Don't Work For YOU!
Changing jobs at the senior level?We’d all like someone out there doing the hard work for us. And we’d like to believe that recruiters are there for us . . . on the lookout for job opportunities for us . . . opening doors for us . . . giving us the inside track to high-paying employment opportunities.NOT!Executive recruiters do not work for you. They are retained by a company to find someone to fill a slot. They are paid by the c

Whoa, backtrack there.

Your subscribers can only read your newsletter if they download some extra software and learn how to use it?

I emailed the owner to point out that I thought it was a bad idea. You want your subscribers to stick with you, make it easy for them, the reply I got was that I should join the 21st century, if I wanted to read his newsletter he would tell me how I should do it.

No I don't want to read it that bad thanks anyway.

So before you go running headlong into the latest technological marvels of the internet, think about what your customers need. Do they have the latest greatest browser to view your latest greatest multimedia masterpiece? Will they need to download some extra software just to view your newsletter?

Subscribers are humans too you know, and as humans they are fickle creatures. They will stick with you while the goings good and easy but make them work to stay with your newsletter and you're history as there are plenty more good newsletters they can get free.

Flashy animations, and new technology can be impressive, but put your customers first, and use the technology only if it helps them.

Doug Titchmarsh

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BB link (for phorums):
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If you've researched your market, thought over the pros and cons of a home-based business, and decided to go ahead, it's time to put together a business plan.

While it is possible to give a long-winded definition of redundancy, the simple fact is: redundancy is a type of dismissal.

If you’re a mom who is not happy with your situation, there are alternatives for you to explore. Not all of them are going to suit your needs but you might find a couple that you should investigate further.

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Will You Add? - Are You Putting Technology Before Your Customers?

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