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Will You Add? - 7 Bits Of Critical Information You Can't Afford NOT To Know About Your Customers
Are you planning your first business meeting and want to ensure you cover all your bases? Don't run around like a crazed wedding planner. Have a strategy and stick to it.First, set the date and establish the agenda. It's important to prepare the agenda well in advance. You want to ensure everyone has a chance to look it over to get prepared and give you fe
Deal Breakers - This is the most overlooked bit of critical data. If you've lost customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the opportunity to tell you, especially if something went wrong. What you don't know can hurt you!
Now, compile the information, keep it up to date, review it r
Once you get the call for the interview, the next thing that you have to do is prepare for it. Following are a 5 steps for a successful interview: (1) Do your research – It doesn’t matter how much knowledge or experience you have about the position that you are trying to get in a company if you don’t have a clue who the company is or what they d
Ideally, you need a profile for each of your customers. Most customers will gladly give you the information you need especially if there is a small incentive. Offer them a coupon, a special discount, a gift certificate or even movie passes.
What do you need to include in the profile? Other than personal information, data you track can be as detailed or as simple as you can manage. The key point is to use a process or system. Here are some basic categories of things you want to know for sure:
Customer Value - How much do they spend with you in a month or a year?
Top 10 or 20 Percent - Who are the top 10 or 20 percent of your most valuable customers? These are your "gold" customers. Know who they are and treat them accordingly!
Why They Choose You - Why do they keep doing business with you? If you're not sure about what you're doing right, how will you know what to keep doing? Ask them!
Where They Came From - How did they find you? If you know where they came from you can go back for more customers just like them!
Who They Brought With Them - What new business have they brought you? Who have they referred you to? Referrals are like automatic deposits in your bank account. Find out who is making the deposits!
How You Thanked Them – If you don't currently use a simple system to thank your customers, start now! Customers who feel appreciated are easier to retain, and better yet they will reciprocate with referrals.
Deal Breakers - This is the most overlooked bit of critical data. If you've lost customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the opportunity to tell you, especially if something went wrong. What you don't know can hurt you!
Now, compile the information, keep it up to date, review it re
In this day and age, as job competition has increased, interviewing techniques have also gotten tougher. Larger corporations often adopt multi-layered interview techniques from initial screening until the job offer stage.Interview Styles and How to Handle Them ConfidentlyThe need for different interview styles has evolved with the increasing
What do you need to include in the profile? Other than personal information, data you track can be as detailed or as simple as you can manage. The key point is to use a process or system. Here are some basic categories of things you want to know for sure:
Customer Value - How much do they spend with you in a month or a year?
Top 10 or 20 Percent - Who are the top 10 or 20 percent of your most valuable customers? These are your "gold" customers. Know who they are and treat them accordingly!
Why They Choose You - Why do they keep doing business with you? If you're not sure about what you're doing right, how will you know what to keep doing? Ask them!
Where They Came From - How did they find you? If you know where they came from you can go back for more customers just like them!
Who They Brought With Them - What new business have they brought you? Who have they referred you to? Referrals are like automatic deposits in your bank account. Find out who is making the deposits!
How You Thanked Them – If you don't currently use a simple system to thank your customers, start now! Customers who feel appreciated are easier to retain, and better yet they will reciprocate with referrals.
Deal Breakers - This is the most overlooked bit of critical data. If you've lost customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the opportunity to tell you, especially if something went wrong. What you don't know can hurt you!
Now, compile the information, keep it up to date, review it r
Employers often avoid hiring overly aggressive employees as they drive business away. However employers want and hire assertive employees because assertive behavior projects capability and promotes a healthy productive working environment. What are these traits and how can you create a healthy balance?Assertive behavior can be many things. It can be stan
Top 10 or 20 Percent - Who are the top 10 or 20 percent of your most valuable customers? These are your "gold" customers. Know who they are and treat them accordingly!
Why They Choose You - Why do they keep doing business with you? If you're not sure about what you're doing right, how will you know what to keep doing? Ask them!
Where They Came From - How did they find you? If you know where they came from you can go back for more customers just like them!
Who They Brought With Them - What new business have they brought you? Who have they referred you to? Referrals are like automatic deposits in your bank account. Find out who is making the deposits!
How You Thanked Them – If you don't currently use a simple system to thank your customers, start now! Customers who feel appreciated are easier to retain, and better yet they will reciprocate with referrals.
Deal Breakers - This is the most overlooked bit of critical data. If you've lost customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the opportunity to tell you, especially if something went wrong. What you don't know can hurt you!
Now, compile the information, keep it up to date, review it r
As a recruiter in the restaurant industry, I see candidates or job seekers do stupid things in the interview all day long. Obviously, we all have an idiot gene hidden in our bodies waiting to emerge somewhere down the road. If you really want to be an idiot and NOT get that new position or career opportunity you dream of follow these actions.The first st
Who They Brought With Them - What new business have they brought you? Who have they referred you to? Referrals are like automatic deposits in your bank account. Find out who is making the deposits!
How You Thanked Them – If you don't currently use a simple system to thank your customers, start now! Customers who feel appreciated are easier to retain, and better yet they will reciprocate with referrals.
Deal Breakers - This is the most overlooked bit of critical data. If you've lost customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the opportunity to tell you, especially if something went wrong. What you don't know can hurt you!
Now, compile the information, keep it up to date, review it r
Ladies and gentlemen.If you are like most people, you are finding it more difficult to pay your bills as easily today as you did a few years ago. After all, gas prices are much hire. Commuting costs are higher. Food prices are increasing. Health, life and auto insurance costs are increasing. The cost of you morning coffee is higher. Lunch at your desk cost
Deal Breakers - This is the most overlooked bit of critical data. If you've lost customers or just haven't seen them in a while (and it happens to all of us), find out what's going on. Most customers will welcome the opportunity to tell you, especially if something went wrong. What you don't know can hurt you!
Now, compile the information, keep it up to date, review it regularly, and use it to manage your customer relationships. A simple spreadsheet, database may work just fine for a smaller business. The objective is to collect enough information and data that you can use to understand how they are important to your business. It's the same concept retailers and buying clubs use in issuing customer cards. They use the information to track customer value, buying habits, etc.
Too busy to spend your time collecting information about your customers? Think again!
If you're serious about competing in today's business climate, it's time to start strategically managing your customer relationships. After all, your relationships with your customers are your business.
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