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Will You Add? - How to Keep Customers
Everyone needs some work for proper survival. Some are doing jobs in private or public companies and some people are doing their own business. There are different kings of businesses like poultry business, dairy business, small-scale industry, private shops, restaurants etc. A business needs full knowledge and you can go for such field in which field you have complete knowledge. Without skills you are not able to do a business.In simple, business means profit-making organization. It is concerned with the sale of different goods and services to satisfy the demand of customers. You could start your own business or purchase an existing one. You could also beco
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send informatio
The following is a true story. It illustrates the need for even management to be nice to their customers—for a variety of reasons.The brothers Long started a drug store in Northern California a number of years ago. By the 1970’s they had built a respectable chain in the north and had started expanding to Southern California. For years, when I was in the sunglass business, I sold to this glowing chain. Throughout the 1970s and 1980s they grew and I sold sunglasses to most of their stores. I really appreciated the amount of business I earned from them over the years. Also, over the years, the department heads that I worked with in the early days became store
The question I want answered is; did he ever work with customers on day-to-day basis and if so, was he some kind of saint?
Let's face it; customers can be a real pain in the neck. You move heaven and earth for them, you respond to their every whim, you give them time to pay and they still try to screw your prices down.
Just when you've done all that, they leave you and start buying from one of your competitors.
Wouldn't running a business be a whole lot better if we didn't have customers? Well, as we know only too well, we do need customers and lots of them. We want them to stay with us and we want them to say nice things about us to other people.
We also want them to pay us on time and accept the fact that we might be a bit more expensive than others.
So how do we perform this miracle? It's dead easy really; you only have to consider two factors: be reliable and be likeable. First off, let's consider what we mean by being reliable.
Reliability is about your product or service doing what you say it will do. It comes in two parts, the first part being: doing it right first time and doing it on time. If you can't get this bit right then you're going to have big problems. Customers will accept the occasional mistake, but too many and you've had it, so let's look a bit closer at reliability.
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send information
Reports on the economy frequently lead into a discussion about the level of job creation. Yet few details are ever revealed about what new jobs have been created. One 21st-century job goes unmentioned. One forward step in the effort to improve job creation evolved from the creation of knitting machines.Knitting machines operate under the control of the knitting machine operator. These individuals process yarn or thread and work it into a 3oven or knit fabric. Sometimes the operators of the knitting machines manage to weave the yarn or thread into fine lace or delicate hosiery. On occasion, the operators of the knitting machines set-up and adjust the equipme
Just when you've done all that, they leave you and start buying from one of your competitors.
Wouldn't running a business be a whole lot better if we didn't have customers? Well, as we know only too well, we do need customers and lots of them. We want them to stay with us and we want them to say nice things about us to other people.
We also want them to pay us on time and accept the fact that we might be a bit more expensive than others.
So how do we perform this miracle? It's dead easy really; you only have to consider two factors: be reliable and be likeable. First off, let's consider what we mean by being reliable.
Reliability is about your product or service doing what you say it will do. It comes in two parts, the first part being: doing it right first time and doing it on time. If you can't get this bit right then you're going to have big problems. Customers will accept the occasional mistake, but too many and you've had it, so let's look a bit closer at reliability.
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send informatio
Technology, some people fear it, some resist it, and others embrace it. As a small business owner, it could be the best thing that ever happened to your company. With the technology available today, small businesses are increasingly leveling the playing field between themselves and big companies. With toll free virtual PBX (Private Branch Exchange) telephone systems, small businesses are combining today's technology with traditional customer service to take their business to the next level.Only Fortune 500 companies with thousands of employees and 10- story office buildings can afford and maintain a traditional PBX telephone system. Now, with toll free vir
So how do we perform this miracle? It's dead easy really; you only have to consider two factors: be reliable and be likeable. First off, let's consider what we mean by being reliable.
Reliability is about your product or service doing what you say it will do. It comes in two parts, the first part being: doing it right first time and doing it on time. If you can't get this bit right then you're going to have big problems. Customers will accept the occasional mistake, but too many and you've had it, so let's look a bit closer at reliability.
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send informatio
Is the customer always right? How far should a company go to satisfy their clientele or customer base? Is there a point when satisfying the customer is actually harmful to the enterprise or as the saying goes, is the customer always right? In today’s blog post I’ll share my opinion as to the validity of this statement and where to draw the line…So, who originally coined the phrase “The customer is always right”? There is a century old dispute about who should actually get the credit. The American’s believe it is Marshall Field of Marshall Field’s department stores and the British believe the phrase was coined by Harry Gordon Selfridge the founder of London’
We've come a long way in recent years in terms of product and core service reliability. Nowadays when people buy a product or service they expect it to work. You don't buy a computer, a washing machine or an automobile and worry that it might not work. You know that it will. You also know that if it didn't, it would be replaced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send informatio
"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them." ~Will RogersOle Will had a point there!It amazes me when I see a product that looks limp by comparison to those next to it on the counter. I want substance, and I believe it would be safe to assume others want substance as well. Quality is substantial value.When you create a product with substantial value, high-quality speaks for itself. You don’t have to tell others how great you are, your product does that for you.Give more than you get.ced without quibble. The only thing is, that if you deliver this type of reliability in your business then don't expect any brownie points from your customers, they merely take it for granted. Where you are more likely to slip up in the reliability stakes (and this is the second part) is in what some people still regard as minor issues:
*Failing to phone back when we said we would;
*Failing to deliver when we said we would;
*Failing to send information when we said we would;
*Failing to include something extra when we said we would.
The ironic thing is that some customers often regard these failures as quite normal. However, these people won't stay with you, they don't say nice things about you to other people and they'll complain about your prices.
If you say you'll phone a customer back by 5pm then phone before 4pm not the following day. If you say someone will call between 9am and 12noon, then do everything you can to ensure that someone calls closer to nine than 12. Don't think for a minute that calling at 11.55 impresses the customer because it doesn't. So let's just repeat it so there's no misunderstanding later on: firstly your product or service has got to be reliable, secondly, everything you say to the customer has to be reliable.
However, I believe that more than anything you, your product or service and your people have to be likeable.
Too many organisations forget that their customers are humans and the thing about humans is that they don't always make decisions logically. You may have a reliable product or service, reliable delivery time and competitive prices. But it's not enough.
Customers are driven by their emotions and it helps a heck of a lot if they like you and feel good about your business and your people.
"Our customers do like us," I hear you say, "except maybe the difficult ones, the awkward people, the ones who are never happy, the miserable devils - need I go on? Have you ever heard the saying "you only get the customers you deserve"?
Run your eye down the following list and see how many you can tick off.
*We always have a genuine smile for every customer.
*We are warm and friendly to all customers.
*We listen carefully and make it obvious that we are listening.
*We use the customers name and our name appropr
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