. Identify the media outlets that target your book’s potential readers to focus your advertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your target audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information abThe key to the success of your book marketing strategy is connecting with your book’s target audience. Think back when you were writing your book. Who were you writing to? Who do you think will connect with it? Who do you think will want to read it? The answers to these questions will help you identify your book’s target audience. Any marketing strategy you design will focus on reaching the audience. Make sure you have clearly defined it.

Develop a profile for your book’s potential readers. Determine any common trends in terms of where they live, shopping habits, preferred media outlets, organization participation, and other lifestyle characteristics. Use the information you compile to generate ideas on how to reach them with your book marketing efforts. Don’t limit your thinking. Look for ‘out of the box’ ways to connect to your book’s target audience based on the profiles.

Does all of the target audience shop at bookstores? Probably not! Non-traditional outlets are retail stores, franchise outlets, service centers, fairs, and other places where books typically are not sold, but where potential readers of your book shop. Identify those outlets. Get your book stocked in them for your target audience to purchase.

What organizations do your potential readers participate? Organizations look for ways to give value to their members. That value can be for you to address the organization on a topic specific to the organization and related to the central idea of your book. This would place you and your book directly in touch with these potential readers. If the organization has a newsletter, place an ad for your book in it. Organizations can also purchase large quantities of your book to offer as a bonus to their membership for purchasing other organization services.

Do your research. Determine if there is a particular type media your book’s target audience prefers. There are newspapers and radio programming specific to a particular target audience. Identify the media outlets that target your book’s potential readers to focus your advertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your target audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information abo

rs. Determine any common trends in terms of where they live, shopping habits, preferred media outlets, organization participation, and other lifestyle characteristics. Use the information you compile to generate ideas on how to reach them with your book marketing efforts. Don’t limit your thinking. Look for ‘out of the box’ ways to connect to your book’s target audience based on the profiles.

Does all of the target audience shop at bookstores? Probably not! Non-traditional outlets are retail stores, franchise outlets, service centers, fairs, and other places where books typically are not sold, but where potential readers of your book shop. Identify those outlets. Get your book stocked in them for your target audience to purchase.

What organizations do your potential readers participate? Organizations look for ways to give value to their members. That value can be for you to address the organization on a topic specific to the organization and related to the central idea of your book. This would place you and your book directly in touch with these potential readers. If the organization has a newsletter, place an ad for your book in it. Organizations can also purchase large quantities of your book to offer as a bonus to their membership for purchasing other organization services.

Do your research. Determine if there is a particular type media your book’s target audience prefers. There are newspapers and radio programming specific to a particular target audience. Identify the media outlets that target your book’s potential readers to focus your advertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your target audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information ab

ail stores, franchise outlets, service centers, fairs, and other places where books typically are not sold, but where potential readers of your book shop. Identify those outlets. Get your book stocked in them for your target audience to purchase.

What organizations do your potential readers participate? Organizations look for ways to give value to their members. That value can be for you to address the organization on a topic specific to the organization and related to the central idea of your book. This would place you and your book directly in touch with these potential readers. If the organization has a newsletter, place an ad for your book in it. Organizations can also purchase large quantities of your book to offer as a bonus to their membership for purchasing other organization services.

Do your research. Determine if there is a particular type media your book’s target audience prefers. There are newspapers and radio programming specific to a particular target audience. Identify the media outlets that target your book’s potential readers to focus your advertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your target audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information ab

our book. This would place you and your book directly in touch with these potential readers. If the organization has a newsletter, place an ad for your book in it. Organizations can also purchase large quantities of your book to offer as a bonus to their membership for purchasing other organization services.

Do your research. Determine if there is a particular type media your book’s target audience prefers. There are newspapers and radio programming specific to a particular target audience. Identify the media outlets that target your book’s potential readers to focus your advertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your target audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information ab

. Identify the media outlets that target your book’s potential readers to focus your advertising budget. Also, identify any mailing lists specific to the profile of your book’s target audience. The list would have to be purchased and there will be mailing costs. However, a direct mail campaign could still be cost effective. Especially if the list is a true reflection of your target audience’s profile. You can send a newsletter to the names on the list. The newsletter should tell information about your book including upcoming promotional events, positive feedback you have received from readers, announcements of any awards or special recognition. Don’t forget to mention your web site where they can go to order your book.

As the author, you have a clear understanding for whom you are writing your book. The same is true for you as the marketer of your book. You must have a clear understanding of your book’s target audience as you make your book marketing plans.