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  • Will You Add? - Market & Promote Your New Book By Working With Your Publisher

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    Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

    There limitations can b

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    Your publisher will initially have a marketing plan for your new book. But ultimately it is your responsibility to market and promote it. Don’t solely rely on the publisher’s efforts. Why not? Because there are many variables that can limit the publisher’s marketing plans. For instance, other new books the publisher is promoting limit the promotion budget for your book. The budget has to be allocated among all the new books on the publisher’s list. Unless you are a new author that already has an established name and public visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

    There limitations can be

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    fforts. Why not? Because there are many variables that can limit the publisher’s marketing plans. For instance, other new books the publisher is promoting limit the promotion budget for your book. The budget has to be allocated among all the new books on the publisher’s list. Unless you are a new author that already has an established name and public visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

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    budget for your book. The budget has to be allocated among all the new books on the publisher’s list. Unless you are a new author that already has an established name and public visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

    There limitations can b

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    visibility, your book will get a smaller allocation. In addition, corporate downsizing has resulted in publishing companies having fewer people in their marketing departments. Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

    There limitations can b

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    Your new book’s publicist will therefore be trying to do the work of multiple people and not be able to give your book the full attention it needs.

    There limitations can be overcome if you proactively work with your publisher to market and promote your new book. There are steps you can take to enhance whatever marketing plans the publisher has for your new book. In addition, you can use your publisher to enhance your own book marketing initiatives.

    First you need to get a clear understanding of the marketing plans the publishing company has for your book. What is the timing? What are the elements of the plan? The media outlets to be used? Get original copies of all marketing collateral pieces. Also, get a schedule of all events such as book signings and other public appearances, and the cities in which the events are planned. Establish a point of contact with

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