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Will You Add? - Under the Radar Tactics for PR Challenged Authors
Public relations for a natural resources is very important especially for those natural resources which help us with our energy. Energy is vitally important to our civilization and we need to pay attention more to it. But what happens when natural gas public relations work too well and everybody switches to natural gas?Well, we found out as everyone switched in the Northeast to natural gas to save money on heating and then natural gas became scarce and there were issues with supply and demand. The demand for natural gas had increased tenfold and the environmentalists did not like the idea of taking natural gas out of the ground because often drilling offshore would cause noise in the ocean and hurt the organic sonars of Whales.Nevertheless, these issues are quite significant because if you stop drilling for natural gas and you have a shortage of suppl
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “S
One of the leading causes of global death is still diabetes. Although it can be managed through consistent treatments or medication and a good diet program, having this chronic illness is burdensome, not to mention that it still claims at least 200,000 deaths annually in America. When you have diabetes, your body does not produce insulin or it does not properly use it.There are two types of diabetes.Type 1 which is usually diagnosed among children and adolescents.
Type 2 diabetes is prevalent among adults, specifically overweight people.Years have passed since the medical profession first learned how to treat diabetes began, and it has constantly improved since then. The main goal of a diabetic should be to control and maintain a good level of blood glucose. The glucose in your blood is the major sugar that your body makes from all t
If you are not a PR professional, then you have two choices to obtain your piece of the PR pie for your book:
• Compete with PR professionals using traditional methods to cultivate media contacts and develop excellent follow up skills, or
• Use technology and under the radar tactics to accomplish both
A Word of Caution
Regardless of which technique you chose to use, you still need to have something of interest to offer the media. Just having written a book may be okay to get some courtesy coverage in your local newspaper, however, unless you are a celebrity or controversial, it will not produce your desired results. You need to spend time upfront determining what you can offer that the media will want to share with their readers, listeners or viewers.
One suggestion is to become an expert on a niche topic that is associated with your book’s theme. For example, if you’ve written a novel about how your main character faced or overcame a particular hardship or illness, you can offer quality information that will help others who are experiencing the same challenges.
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Sh
Does it sound incredible that you can avail loans, in spite of your bad credit that too on easy terms? The simple logic behind lenders charging higher rate of interest is loss of faith in the repayment capability of the borrower. This is because of the repeated missed payments in the past borrowings, which lenders try to compensate by charging higher rate of interest. These days, lenders have changed their perception. To find easy bad credit loans at nominal rates, you need to follow certain tips. Let us discuss all such details about easy bad credit loans.Earlier it was almost impossible to qualify for a loan, if you are suffering from adverse credit. Nowadays, lenders are more empathetic and completely understand the plea of the borrowers. Sometimes forces may be beyond your control. Easy bad credit loans not merely tales you out of the financial crisis, mor
• Use technology and under the radar tactics to accomplish both
A Word of Caution
Regardless of which technique you chose to use, you still need to have something of interest to offer the media. Just having written a book may be okay to get some courtesy coverage in your local newspaper, however, unless you are a celebrity or controversial, it will not produce your desired results. You need to spend time upfront determining what you can offer that the media will want to share with their readers, listeners or viewers.
One suggestion is to become an expert on a niche topic that is associated with your book’s theme. For example, if you’ve written a novel about how your main character faced or overcame a particular hardship or illness, you can offer quality information that will help others who are experiencing the same challenges.
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “S
When search engines give a website a rank they also factor in how popular that website is on the basis of how many other websites like to it. Link popularity is basically how many websites link to your website or a page in your website. This is a very important factor in search engine ranking. Search engines routinely send out their spiders, which are actually small programs, to crawl through the links in indexed websites. These spiders follow all the links they see, even the ones going out of an indexed website. This has created the concept of reciprocal linking. Websites will often have reciprocal links pointing to each other. Such an arrangement is reached through mutual consent and through link exchange services. Over the years search engines have become smart and can now figure out if such linking is being carried out for sheer page rank achievement rather than
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “S
For those new to the business of networking, the whole process can seem quite daunting. You’re being asked to walk into a room filled with strangers and talk to them about your business…which can seem like your worst nightmare if you don’t feel confident talking to people you don’t know.Let’s start by breaking down the types of networking events that you can go to.The Breakfast Ones
There are a huge amount of breakfast networking events that you can go to including BNI, BRE, 4networking, BOB clubs to name but a few. New ones spring up all the time and it’s quite hard to keep track of them. BNI is probably the most formal of the lot with the others being break-off groups that promise to be much more informal.Although the format of each group varies slightly, what usually happens is that you go to a hotel, where everyone meets each other for t
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “S
Are you happy where you are career wise? Do you genuinely enjoy the work you do? Many people express their unhappiness at their current job, but very little spend the time researching why. Do you enjoy what you do but maybe not the environment or people you surround yourself by? Or, do you wake up day in and out dreading the day and work ahead? Once you determine the source of your unhappiness you can create a plan to move forward. If you are currently unemployed, going through a transition, or dissatisfied at your current job, make the decision to be proactive and find a position that suits you better. It is easier and safer staying "as is", but would taking a risk and pushing your comfort zone be worth it in the long run? There are ways to prepare yourself both emotionally and financially to support your leap forward. Again, you need to first uncover the source of
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media
2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/159890/atriclecheck-Under-the-Radar-Tactics-for-PR-Challenged-Authors.html">Under the Radar Tactics for PR Challenged Authors</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/159890/atriclecheck-Under-the-Radar-Tactics-for-PR-Challenged-Authors.html]Under the Radar Tactics for PR Challenged Authors[/url]
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