Will You Add? - Writing and Speaking

Business Management - Be Aware Of Fear And-Greed
This is probably such a day as many others. Business as usual. Nothing wrong, no alerts, you loose some, you win some. You go with the flow and let your profits grow.... Do not think that this jargon is for investment manag

s (if they're very good) could become book pieces...and as time passes, and you graduate to bigger and better assignments, book pieces tend to be ONLY your best print and your best televi

Why You Should Trade FOREX Over Other Investments
Everyone has heard of stocks and shares, probably even the futures market, but trading the FOREX (Foreign Currency Exchange, or FX) market is a relatively new phenomenon. Until recently, FOREX was the domain of the banking

What's a book piece? You don't know? Wait, don't you spend every waking minute of your life thinking about book pieces?

Creative do. Because their careers DEPEND on them.

A book piece is simply a 'keeper.' It is a print piece or a radio spot or a television commercial (or better yet a television campaign) that is so good, and so well-received and so loved that it makes it into the book. Or into the portfolio.

When you first start out in advertising, practically EVERYTHING you produce will be a book piece because unlike your portfolio that got you the job, this will be REAL pieces. And REAL pieces will always be more important than 'spec' pieces.

So early on, point of purchase and coupons and even collateral materials (if they're very good) could become book pieces...and as time passes, and you graduate to bigger and better assignments, book pieces tend to be ONLY your best print and your best televis

The Two Biggest Mistakes Made Advertising
After 5 years in online business I've seen a few things that would make your hair stand on end, your toenails curl, and your stomach sink.I've heard just about every business idea and crackpot scheme and met the full

ok piece is simply a 'keeper.' It is a print piece or a radio spot or a television commercial (or better yet a television campaign) that is so good, and so well-received and so loved that it makes it into the book. Or into the portfolio.

How To Use Valentine's Day As a Marketing Tool
Valentine's Day is coming up and it’s not just for sweethearts and lovers. It’s the perfect time to let those who have supported you over the years know that you appreciate them. It’s the perfect time to rekindle a busine

it makes it into the book. Or into the portfolio.

Sales Training for Mobile Car Wash Companies
If you own a mobile car wash company perhaps you have consider putting together a team of salespeople and going through the community and knocking on doors of businesses and corporations were you would like to have your mob

got you the job, this will be REAL pieces. And REAL pieces will always be more important than 'spec' pieces.

What's The Purpose Of Health Insurance Companies
A health insurance policy is a must-have for everyone. It is a kind of promise given by a financial institution. The promise is of financial compensation against any unforeseen medical expenses. This policy is very benefici

s (if they're very good) could become book pieces...and as time passes, and you graduate to bigger and better assignments, book pieces tend to be ONLY your best print and your best television.

One of the hardest things for creatives to realize as they go about their careers is that EVERY assignment has the ability to yield a BOOK PIECE! As crazy as it sounds, sometimes even the worst assignments in the worst advertising categories turn into book pieces.

It is equally important for younger creatives to realize that book pieces become more and more infrequent as time goes on...as it becomes harder and harder to beat the book pieces already on the inside.

It's all supply and demand, of course.

But as a general rule, most copywriters and art directors find comfort in producing one or just two book pieces in a year. One or two truly worthwhile pieces of advertising will tend to keep them in employable ord

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Regardless of our role, rank or seniority; no matter what our job, we can all benefit from being more influential. After all we are all trying to influence others all day long. And one key to achieving that greater influence is credibility.

Virtually every market in the country has a specific opportunity for wealth creation waiting for whoever is intelligent enough and aggressive enough to go after it. It is simple to identify, easy to understand and surprisingly painless to bring to fruition. Don't just blow it off when you hear it how simple it is.

If you’ve started your search for a publisher and gotten bombarded with “Your work is great, but we’re not interested at this time,” don’t despair. There is hope and by looking closer at some of the things I suggest here, you will eventually reach your goal. Be patient, though, it takes time to go the traditional route.

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Will You Add? - What's A Book Piece?

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