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Will You Add? - How Book Design and Book Marketing Will Keep Your Book Alive
The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other intriguing item. This marketing approach is excellent because you can give the product away, charging the recipients only a nominal fee for postage and handling. If you price your shipping fees correctly, you can make thousands of dollars a month. So how do you let people know about the gifts you have waiting for them? The best way is by placing classified ads in national magazines, an enormously successful method. Small classified advertisements in such national publications as Popular Mechanix, and The National Enquirer produce excellent returns on such items, National publications such as these sell millions of copies each week or month. Even a tiny return from this kind of large readership m
As we'll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press (http://www.coldtreepress.com) might be a good choice. Other companies offer a varied level of marketing packages. Personally, I'd rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.
But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).
4.
Here’s the simple four-step best real estate investing program you can start today! You could choose a more complicated path, but why would you do that?Step one in your best real estate investing program is to find a group of local investors to join, and start attending their meetings right away. Usually this group will be called REIA (Real Estate Investors Association), but it may be called something different in your area. The best real estate investing program puts you in touch with other local people who do the kind of investing you want to do. Start networking for the purpose of finding a possible mentor.Step two in the best real estate investing program is beginning and nurturing a mentor relationship with one of the investors you meet at the investor’s group. Build a relationship with someone you think you could work well with, and ask them to help you. Emphasize that, in return, you&rsq
Then, if these same authors decide to self-publish, they'll quickly get lost in the morass of print on demand publishers and the time and money sink hole of self-publishing. In fact, most authors would rather die than think about book marketing, or spend money on book design.
Facing your book marketing competition
In 2005, around 172,000 books were published with an ISBN number, according to Bowker, which compiles publishing statistics. An ISBN number will get you into Books in Print, and allows your book to be distributed to bookstores and online sites like Amazon and Barnes & Noble. According to some sources, nearly one quarter of these books were printed by Print on Demand (POD) companies.
I'd estimate that number to be much higher, as many small publishers are having their books printed by Lightning Source, which also provides printing for many of the larger POD companies.
Additionally, Lulu Press, who publishes over 1500 books per week, says that only about 5% of their books get an ISBN number. That's another 80,000 or so books circulating in the market each year, although most of Lulu's books are only sold through Lulu Press on their web site.
The definition of "Best Seller" has changed
It only takes 300 book sales to get on Lulu's all-time top 100 bestsellers list. 300 books! For some people, that can be attained simply by selling books to their extended family. While AuthorHouse, iUniverse, Xlibris, and other big players in the POD market might print more books with ISBN numbers, their sales records aren't much better.
Some sources estimate that the average book sells no more than 150 copies, and other sources put that number at below fifty copies. In many cases, authors end up losing money on their books, which is why Lulu Press is so popular. At Lulu, you can upload your book interior and cover (you do all the design work), and have a book on your doorstep within days - all for the "cost of printing" (which is highly inflated, by the way).
The services and prices of POD companies vary widely, which is why we're in the final stages of creating a comprehensive guide on self-publishing. It can be a confusing morass of information and data, with many unsubstantiated claims. The truth shall be revealed.
Will you be one of the winners, or part of the majority?
Will your book be dead before it hits the streets? If you have any intention of selling more than 50 books, then you'll have to invest time - and money - into the production and marketing of your book. Here are the basic steps you'll have to consider:
1. Write a great book that's got an audience.
One of the biggest mistakes people make is to assume that people will read their book just because it's "good." People will read a book if it is either applicable to their lives (non-fiction), or if it really is a damned good book (fiction). Even then, you'll have to market your book. "How to sell a book" or "How to market a book" are two of the top questions we get, and search engine analysis shows that these are frequent search terms. If you haven't written your book with an audience in mind, then you're down to three legs on your four-legged marketing stool.
2. Spend some money on book cover design and book editing.
The second leg of book marketing is the interior and exterior design of the book. People do judge a book by its cover, so if you're not spending some money on getting an outstanding cover, you're losing sales. Then, people will open the book and read the intro or first few pages. Is it well-written? Easy to read? Is the interior book design clean, consistent, and well-implemented. I've seen many POD books in which the margins were too small, the fonts poorly chosen, and the images fuzzy. Who's going to buy a book like that?
There are many great book cover designers. Then for editing, contact Charity at http://www.mightypenediting.com for your editing needs. Don't scrimp on the editing because you WILL make mistakes (trust me on this - there are probably a few in this article).
3. Choose a good quality publisher.
Lulu Press is great if you just want to print a few books for your friends, or create a low-cost galley to send to editors, agents, or distributors. You'll often be asked to send a "galley" of your book, which is simply a printed copy of your book with a blank cover. Lulu Press is great for creating galleys at minimal cost.
As we'll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press (http://www.coldtreepress.com) might be a good choice. Other companies offer a varied level of marketing packages. Personally, I'd rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.
But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).
4.
Debt consolidation is when someone is deeply in debt and in order to get out of it they consolidate them all and then take a loan with which to pay them all off. It is economically sensible to pay off high interest rate debts with a lower interest rate loan. This frees you from the stress of owing money to creditors that you cannot pay back to them.Check on the internet for companies that help people get out of debt. There is a company that will negotiate with your creditors to drop their late payment interest that was imposed on your debts, for a fee. It is worth paying this fee as they will be able to persuade your creditors to take a smaller amount than what you owe them if they received the money right away if not, then they could get the full amount owing to them but wait for a long time to get the money. It is sometimes more profitable to get less straight away than wait a long time for more.If the total amount of your debts has
Additionally, Lulu Press, who publishes over 1500 books per week, says that only about 5% of their books get an ISBN number. That's another 80,000 or so books circulating in the market each year, although most of Lulu's books are only sold through Lulu Press on their web site.
The definition of "Best Seller" has changed
It only takes 300 book sales to get on Lulu's all-time top 100 bestsellers list. 300 books! For some people, that can be attained simply by selling books to their extended family. While AuthorHouse, iUniverse, Xlibris, and other big players in the POD market might print more books with ISBN numbers, their sales records aren't much better.
Some sources estimate that the average book sells no more than 150 copies, and other sources put that number at below fifty copies. In many cases, authors end up losing money on their books, which is why Lulu Press is so popular. At Lulu, you can upload your book interior and cover (you do all the design work), and have a book on your doorstep within days - all for the "cost of printing" (which is highly inflated, by the way).
The services and prices of POD companies vary widely, which is why we're in the final stages of creating a comprehensive guide on self-publishing. It can be a confusing morass of information and data, with many unsubstantiated claims. The truth shall be revealed.
Will you be one of the winners, or part of the majority?
Will your book be dead before it hits the streets? If you have any intention of selling more than 50 books, then you'll have to invest time - and money - into the production and marketing of your book. Here are the basic steps you'll have to consider:
1. Write a great book that's got an audience.
One of the biggest mistakes people make is to assume that people will read their book just because it's "good." People will read a book if it is either applicable to their lives (non-fiction), or if it really is a damned good book (fiction). Even then, you'll have to market your book. "How to sell a book" or "How to market a book" are two of the top questions we get, and search engine analysis shows that these are frequent search terms. If you haven't written your book with an audience in mind, then you're down to three legs on your four-legged marketing stool.
2. Spend some money on book cover design and book editing.
The second leg of book marketing is the interior and exterior design of the book. People do judge a book by its cover, so if you're not spending some money on getting an outstanding cover, you're losing sales. Then, people will open the book and read the intro or first few pages. Is it well-written? Easy to read? Is the interior book design clean, consistent, and well-implemented. I've seen many POD books in which the margins were too small, the fonts poorly chosen, and the images fuzzy. Who's going to buy a book like that?
There are many great book cover designers. Then for editing, contact Charity at http://www.mightypenediting.com for your editing needs. Don't scrimp on the editing because you WILL make mistakes (trust me on this - there are probably a few in this article).
3. Choose a good quality publisher.
Lulu Press is great if you just want to print a few books for your friends, or create a low-cost galley to send to editors, agents, or distributors. You'll often be asked to send a "galley" of your book, which is simply a printed copy of your book with a blank cover. Lulu Press is great for creating galleys at minimal cost.
As we'll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press (http://www.coldtreepress.com) might be a good choice. Other companies offer a varied level of marketing packages. Personally, I'd rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.
But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).
4.
We all work very hard on coming up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that’s for another article) but we rarely think about a personal benefit statement. Specifically, I am referring to what most people call their “elevator speech.” The elevator speech as it is called refers to that 5-7 second opportunity you have to introduce yourself when someone asks, “So Bob, what do you do?” Answer with, I sell widgets for XYZ Company,” and more than likely your conversation is either over or about to head in a different direction.Instead of responding with “I’m a financial planner,” (dull, boring) how about “I help people create and manage wealth!” Wow! Which of these do you think creates the most interest? Which one do you think might result in you getting a follow up question, which will allow you to go into more detail? Which one will cause the person you are speaking with to raise and eyebrow rathe
The services and prices of POD companies vary widely, which is why we're in the final stages of creating a comprehensive guide on self-publishing. It can be a confusing morass of information and data, with many unsubstantiated claims. The truth shall be revealed.
Will you be one of the winners, or part of the majority?
Will your book be dead before it hits the streets? If you have any intention of selling more than 50 books, then you'll have to invest time - and money - into the production and marketing of your book. Here are the basic steps you'll have to consider:
1. Write a great book that's got an audience.
One of the biggest mistakes people make is to assume that people will read their book just because it's "good." People will read a book if it is either applicable to their lives (non-fiction), or if it really is a damned good book (fiction). Even then, you'll have to market your book. "How to sell a book" or "How to market a book" are two of the top questions we get, and search engine analysis shows that these are frequent search terms. If you haven't written your book with an audience in mind, then you're down to three legs on your four-legged marketing stool.
2. Spend some money on book cover design and book editing.
The second leg of book marketing is the interior and exterior design of the book. People do judge a book by its cover, so if you're not spending some money on getting an outstanding cover, you're losing sales. Then, people will open the book and read the intro or first few pages. Is it well-written? Easy to read? Is the interior book design clean, consistent, and well-implemented. I've seen many POD books in which the margins were too small, the fonts poorly chosen, and the images fuzzy. Who's going to buy a book like that?
There are many great book cover designers. Then for editing, contact Charity at http://www.mightypenediting.com for your editing needs. Don't scrimp on the editing because you WILL make mistakes (trust me on this - there are probably a few in this article).
3. Choose a good quality publisher.
Lulu Press is great if you just want to print a few books for your friends, or create a low-cost galley to send to editors, agents, or distributors. You'll often be asked to send a "galley" of your book, which is simply a printed copy of your book with a blank cover. Lulu Press is great for creating galleys at minimal cost.
As we'll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press (http://www.coldtreepress.com) might be a good choice. Other companies offer a varied level of marketing packages. Personally, I'd rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.
But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).
4.
Millions of Americans suffer because of bad credit these days, and almost all of these people turn to the Internet for help. In the past 5 years hundreds of ‘internet-based’ credit repair services have sprung up, preying on consumers in need of real help. Most of these companies have built less than desirable reputations by over-promising and under-delivering; all the while taking millions of dollars from those in need.For this week’s article I am going to compare ‘internet based’ credit repair services to repairing your credit yourself using a system like Loan Saver PRO: The One Hour Credit Repair System. Hopefully I will open your eyes to the fact that you can do everything they can do, for far less money, and achieve even better results in far less time.Cost ComparisonCredit Repair Service – Almost every credit repair company found on the internet charges a set-up fee of at least $60 and an ongoing monthly fee of at least $49. T
2. Spend some money on book cover design and book editing.
The second leg of book marketing is the interior and exterior design of the book. People do judge a book by its cover, so if you're not spending some money on getting an outstanding cover, you're losing sales. Then, people will open the book and read the intro or first few pages. Is it well-written? Easy to read? Is the interior book design clean, consistent, and well-implemented. I've seen many POD books in which the margins were too small, the fonts poorly chosen, and the images fuzzy. Who's going to buy a book like that?
There are many great book cover designers. Then for editing, contact Charity at http://www.mightypenediting.com for your editing needs. Don't scrimp on the editing because you WILL make mistakes (trust me on this - there are probably a few in this article).
3. Choose a good quality publisher.
Lulu Press is great if you just want to print a few books for your friends, or create a low-cost galley to send to editors, agents, or distributors. You'll often be asked to send a "galley" of your book, which is simply a printed copy of your book with a blank cover. Lulu Press is great for creating galleys at minimal cost.
As we'll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press (http://www.coldtreepress.com) might be a good choice. Other companies offer a varied level of marketing packages. Personally, I'd rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.
But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).
4.
What is the current interest rate? A good question and one you should be able to answer easily. You see, there are certain things you should not ignore, no matter how boring they are to you. One such thing is the state of economic affairs of the country where you live and work.For your information, the Bank of England increased the interest rate to 5.25% today. My concern however is not for today’s interest rate, but for that of the future. Why worry about the future? Following Miyamoto Musashi’s advice, you need to see distant things as if they were close and take a distant view of close things.I read the other day about the UK’s tax burden growing to about 42% of GDP (Gross Domestic Product) over the next 50 years. In other words, you and I will be paying a lot of tax, which in turn means goods, and services will continue to be expensive.The findings of this report produced by the treasury should not be a surprise. After all, the
As we'll show you in our upcoming comprehensive guide to self-publishing, which POD company you choose depends on your intentions and desires. If you want to have your book professionally edited and the cover professionally designed by your publisher (instead of outsourcing to some unknown person), then companies like Cold Tree Press (http://www.coldtreepress.com) might be a good choice. Other companies offer a varied level of marketing packages. Personally, I'd rather stay away from having these publishers market my book, and instead go to a good book marketing expert or media specialist.
But, there are a few small publishers (like Cold Tree Press or Arbor Books) who have excellent book marketing packages, ranging from several hundred to several thousand dollars (you get what you pay for!).
4. Take a "no holds barred" approach to book marketing.
If your book is your life, or is a major part of your business marketing plan, then spend some money on publicity and book marketing. Too many people, especially business people, write a book, put a page up on their web site (and on Amazon), and hope that they'll get some sales. Your book is like a 250 page business card, and it should be used accordingly.
If your book is your life story or a novel, you still need to spend some money on marketing, although your approach will be different. Definitely check out a media relations specialist (Marika Flatt at http://www.prbythebook.com) or Book Marketing Specialist (Penny Sansevieri at http://www.amarketingexpert.com).
5. Use the Internet to market your book.
The old ways of marketing books, such as book tours, are dead and gone. Sure, you can still do them, but if you really want to sell books, you'll have to go online - and not quietly.
Use techniques such as blogs (blogging), Podcasting, and Videocasting (something like online infomercials). Be sure to check out the advanced book marketing teleseminar series at http://www.writeandpublishyourbook.com. You should also learn how to do a Virtual Book tour (a class Penny Sansevieri will be teaching through Write and Publish Your Book).
So, write a great book, find a good book cover designer and book editor, work with a quality publisher, market the heck out of your book, and use the Internet to market your book with podcasts, blogging (an author blog), videocasts, and virtual book tours.
Good luck. Good writing. Good selling.
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