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  • Will You Add? - Writing - Good Copy Illuminates and Delivers (the Truth)

    Go Guerrilla
    Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a p
    es? We don't know.

    Sheer aesthetic fireworks, on the other hand, without any truth, i

    Why a Will is Not Enough to Save Anna Nicole Smith's Baby Daughter?
    With much discomfort I have been forced to watch the Anna Nicole Smith probate proceedings and much more information than I wanted to know about Anna Nicole’s life events. Her reported death is everywhere: on TV, in print, magazines, online and everywhere else you can imagin
    Good copy has two important functions.

    1) It brings up "the world" alive. And once our attention is engaged,

    2) It also delivers the unvarnished truth.

    Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don't know.

    Sheer aesthetic fireworks, on the other hand, without any truth, is

    How To Start A Second SEPERATE Credit File!
    Your personal credit file is separated from those with the same or similar names by several factors, including a driver’s license number, birth date, or spouse’s name. Although these are three important identifying marks, the number one identifying mark on your credit report
    r attention is engaged,

    2) It also delivers the unvarnished truth.

    Delivering the truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don't know.

    Sheer aesthetic fireworks, on the other hand, without any truth, i

    Outsourcing Projects in Today's Global Economy
    One of the hot political topics facing the United States political establishment today is the tendency of businesses to practice the philosophy of outsourcing projects. Many people have an opinion that nothing should be outsourced, but the ability that companies have to outs
    e truth without aesthetics, without illumination, would be like that proverbial tree falling down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don't know.

    Sheer aesthetic fireworks, on the other hand, without any truth, i

    Cutting Out Managed Care Middleman Reduces Cuts Health Plan Costs
    Cutting out the managed care middleman and contracting directly with medical providers may seem like a drastic solution for reducing health plan costs. Yet for employers who've been whipsawed by relentless cost increases, it may be the only solution that actually works. Th
    g down in the forest and nobody noticing it. Does a tree really fall if there are no witnesses? We don't know.

    Sheer aesthetic fireworks, on the other hand, without any truth, i

    A Tutorial on Web Directories
    Trying to become one of the top rated websites on the internet search engines is not an easy task to say the least. With the number of websites currently in operation creeping towards one trillion, there are those that believe that the old strategies for gaining a top rank m
    es? We don't know.

    Sheer aesthetic fireworks, on the other hand, without any truth, is disservice to the world. It is betrayal of our short existence here on this earth. It's deception and the lowliest of the black-arts.

    There should have been an Eleventh Commandment: "Thou Shalt Not Mesmerize For the Sake of Self-Aggrandizement." Eventually all good writers come to learn appreciate the "Eleventh Commandment."

    Here is an author that I d

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