Will You Add? - Writing and Speaking

Your Best Tool - Your Business Card
Instant communication? Palm Pilots, laptops, cell phones, instant messaging devices - of all the communications tools out there, the single best one is still the business card. With it, you instantly communicate your name, your business, your contact information and, with a little design capability, your personal style.A well designed business card marks you as a professional, so make sure you choose a design that reflects the products you represent. Selling high tech computer equipment or software? A sleek, modern, minimalist design is perfect. Selling Victorian clothing or home d?

he user know if you are an educational institution or a not-for-profit company.

Currency Keep the website fresh and current. It will also reinforce your credibility with the user.

• Make sure your website is always available. Consider changing service provider if you experience frequent down time.

• Keep content up to date. Indicate when pages are written or updated.

• Make sure it’s complete. Eliminate any "under-construction" pages or sections.

• Check frequently for broken links to internal and external pages.

• Check to make sure interactive pages such as feedback forms work.

Objectivity
Maintain objectivity when you write website content. Provide accurate information and keep advertising and market-style writing to a minimum and you’ve succeeded in writing content for the web that is objective.

Give the readers wh

Public Relations for Housing Authority
Food, Clothing and Shelter are amongst mankind’s greatest needs and this is where the Housing Authorities really come in handy in our civilization and yet so often they get a bad reputation and a bad rap in the public domain and media. Generally it is not deserved and you can imagine the issues trying to run such an organization.Keeping everyone happy, well that is just plain impossible, but keeping peace and still getting the job done satisfactorily should be a main goal indeed. A good public relations program can help with this process and it behooves housing authorities to

When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.

Words matter. You have 10 seconds to hook the reader and get them interested in what you have to offer. Users dive straight into the text and often ignore the images, so if a user visits your site and wonders what it’s about, you know you have some work to do. Consider the following web copy guidelines when tackling writing for the web:

• Assess your goal

• Consider your audience

• Authority

• Currency

• Objectivity

Assess your goal
Decide what goal you want to fulfill with your website. Is it a place users can come for information, or are you selling a product? Either way, by identifying your main focus, you’ll stay on track, and reach your target audience. The web copy is the hook to catch the user and keep them interested and engaged.

How can you assess your goal? Consider these tips when taking your first steps: If you’re selling a product: Your goal will be to drive up online sales. Your focus: to create an online space that makes finding and buying your product quick and easy.

If you’re marketing a service: Your goal will be to offer useful information about your service that will build trust and customer loyalty. One great way is to design an online brochure.

You’re providing information: Your goal is to share information with a group of readers i.e.: telling your customers about your site. To meet this goal, you could develop web friendly information on your business. You’ll know you’re successful when customers report that they found the site helpful.

Consider your audience
How do you identify your target audience? Ask yourself some questions, such as “Is the website geared to business professionals?’ ‘Is the information directed to novices or experts?’ If your web content is directed to the right target audience, you’ll write in a voice they identify and relate to.

Determine what information a user will expect to find when they hit your site. Then, generate your website copy and test out the content with target audience members. No one can direct you like your audience, so use the feedback to guide you to the right approach. You can also check out other credible websites and use them as a resource to help get you going in the right direction. A good one to try: http://www.invesp.com

Authority
Take responsibility for the content on your website. This will establish you as an authority and build your credibility with the user.

• Identify the author

• Identify your authority – State any qualifications or professional standing that make you an authority on the product or service you are writing about. Make sure the qualifications can be verified.

• Ensure your contact information is up to date and easy to use. If you post an email address, ensure it is valid and checked often.

• Ensure a disclaimer is added when an author's credentials are not appropriate or good enough to ensure the accuracy of the content.

• Indicate if the website is personal and has no commercial purpose. Let the user know if you are an educational institution or a not-for-profit company.

Currency Keep the website fresh and current. It will also reinforce your credibility with the user.

• Make sure your website is always available. Consider changing service provider if you experience frequent down time.

• Keep content up to date. Indicate when pages are written or updated.

• Make sure it’s complete. Eliminate any "under-construction" pages or sections.

• Check frequently for broken links to internal and external pages.

• Check to make sure interactive pages such as feedback forms work.

Give the readers wh

It's Okay to be Happy at Workplace
Yes, it’s ok to allow yourself the luxury of being enthusiastic, light hearted, inspired, relaxed and happy at workplace. If you don’t do this, you are self-denying your true potential.It’s unfortunate that many people think that a happy demeanor at office would appear ‘Strong’ and ‘out of place’ to other people including coworker, clients and employee. Often they wrongly assumed that if someone is looking happy, he/she must be satisfied with the status quo and, therefore, lacks the necessary motivation to excel in his/her work or to go to the extra mile. And s/he simple can’t compe

ess your goal
Decide what goal you want to fulfill with your website. Is it a place users can come for information, or are you selling a product? Either way, by identifying your main focus, you’ll stay on track, and reach your target audience. The web copy is the hook to catch the user and keep them interested and engaged.