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Will You Add? - 10 Ways To Produce Compelling, Irresistible Copy In Your Sales Letter
Finding good referrals has never been an easy task. In fact, it's the reason most people give up on their goals. I'm guilty of giving up myself. There are thousands of ebooks that claim to teach you how to grab hundreds of referrals, if you have read any of these then you already know that, it's just not as easy as they claim it be. The one thing i do know for a fact, without referrals, you
As Fred Gleeck says, “A confused mind takes NO action.” Make sure your prospect knows EXACTLY what they’ll receive when they do business with you. If you must, do a recap to reinforce this information to them.
9) Be Sure That Your Copy Flows Like Water Over Rocks.
The quickest way to lose your prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your copy aloud. If you get to an end of a sentence and you’ve run out of breath…it’s time to shorten and tweak it for clari
You are paying way too much for your Federal student loans, and your sick and tired of never having extra cash on hand for the things you'd like to be doing, and feeling a bit disillusioned about what life after graduation would be like. Your not alone! Millions of College Graduates are having the same feelings, facing the same fears, and wondering what in the world happened. It wasn't supp
You must know who your audience is and target them like a laser. Know what their problems are… and deliver a clear, concise solution to that segment of the population. Don’t have your solution suitable for accountants and mortgage bankers!
2) Make Sure Your Copy Fulfills What Your Headline Promises!
“Fool me once… shame on you. Fool me once… shame on me!” Prospects will NOT give you a second chance if your offer doesn’t live up to your headline’s promise.
3) Your Language Must Be Understood By Your Audience!
If you must, use some jargon that is suitable for your targeted audience. But even if you’re writing to rocket scientists…your language MUST be understood by a sixth grader.
4) Make Sure You Copy Is Powerful, Passionate, and Keeps The Interest Of Your Reader!
I paraphrase from the late, great, David Ogilvy: “Tell your audience the truth; but do it in an interesting way.” Never bore your reader. If they snooze…you lose!
5) Will Your Reader Believe What You’re Telling Them About Your Product Or Service?
Speak to your prospect in a one-on-one conversational tone. Have plenty of proof and testimonials. Think of EVERY possible objection they have and overcome them.
6) Have You Done Everything You Can To Persuade Your Reader Up To The Call To Action?
Brainstorm with your marketing team…read and re-read your copy. Deliver as many benefits as you can to your prospects, so they know what's in it for them...and that they have no choice but to take action now!
7) Be Specific With Your Reasoning In Your Copy.
I’ll say it again. Specificity sells. What’s more believable? I earned $20,000 last year? Or, I made $19,243.48? If you have a solution to your prospect’s problem…show him or her WHY your product or service will do it and give specific examples.
Our new weight loss program will help you lose up to 20 pounds in 7 weeks because…
8) Have You Made Your Sales Offer As Concise As Possible?
As Fred Gleeck says, “A confused mind takes NO action.” Make sure your prospect knows EXACTLY what they’ll receive when they do business with you. If you must, do a recap to reinforce this information to them.
9) Be Sure That Your Copy Flows Like Water Over Rocks.
The quickest way to lose your prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your copy aloud. If you get to an end of a sentence and you’ve run out of breath…it’s time to shorten and tweak it for clarit
Affiliate programs have long been very popular for online businesses. But with all of the many programs out there, it can be difficult to narrow your focus and find the right program for your website.One new affiliate program is gaining in numbers every day and that is selling audio book downloads through niche websites. Audiobook downloads are a great way to monetize your website
3) Your Language Must Be Understood By Your Audience!
If you must, use some jargon that is suitable for your targeted audience. But even if you’re writing to rocket scientists…your language MUST be understood by a sixth grader.
4) Make Sure You Copy Is Powerful, Passionate, and Keeps The Interest Of Your Reader!
I paraphrase from the late, great, David Ogilvy: “Tell your audience the truth; but do it in an interesting way.” Never bore your reader. If they snooze…you lose!
5) Will Your Reader Believe What You’re Telling Them About Your Product Or Service?
Speak to your prospect in a one-on-one conversational tone. Have plenty of proof and testimonials. Think of EVERY possible objection they have and overcome them.
6) Have You Done Everything You Can To Persuade Your Reader Up To The Call To Action?
Brainstorm with your marketing team…read and re-read your copy. Deliver as many benefits as you can to your prospects, so they know what's in it for them...and that they have no choice but to take action now!
7) Be Specific With Your Reasoning In Your Copy.
I’ll say it again. Specificity sells. What’s more believable? I earned $20,000 last year? Or, I made $19,243.48? If you have a solution to your prospect’s problem…show him or her WHY your product or service will do it and give specific examples.
Our new weight loss program will help you lose up to 20 pounds in 7 weeks because…
8) Have You Made Your Sales Offer As Concise As Possible?
As Fred Gleeck says, “A confused mind takes NO action.” Make sure your prospect knows EXACTLY what they’ll receive when they do business with you. If you must, do a recap to reinforce this information to them.
9) Be Sure That Your Copy Flows Like Water Over Rocks.
The quickest way to lose your prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your copy aloud. If you get to an end of a sentence and you’ve run out of breath…it’s time to shorten and tweak it for clari
ARM is the abbreviation for an adjustable rate mortgage. This type of home mortgage starts at a rate that may be lower than a fixed rate loan. After a certain time, that could be 6 months to 10 years, the loan is reset. The adjusted rate is an index, such as the Monthly Treasury Average (MTA), plus an additional amount called a margin. The rate will re-adjust according to your mortgage term
5) Will Your Reader Believe What You’re Telling Them About Your Product Or Service?
Speak to your prospect in a one-on-one conversational tone. Have plenty of proof and testimonials. Think of EVERY possible objection they have and overcome them.
6) Have You Done Everything You Can To Persuade Your Reader Up To The Call To Action?
Brainstorm with your marketing team…read and re-read your copy. Deliver as many benefits as you can to your prospects, so they know what's in it for them...and that they have no choice but to take action now!
7) Be Specific With Your Reasoning In Your Copy.
I’ll say it again. Specificity sells. What’s more believable? I earned $20,000 last year? Or, I made $19,243.48? If you have a solution to your prospect’s problem…show him or her WHY your product or service will do it and give specific examples.
Our new weight loss program will help you lose up to 20 pounds in 7 weeks because…
8) Have You Made Your Sales Offer As Concise As Possible?
As Fred Gleeck says, “A confused mind takes NO action.” Make sure your prospect knows EXACTLY what they’ll receive when they do business with you. If you must, do a recap to reinforce this information to them.
9) Be Sure That Your Copy Flows Like Water Over Rocks.
The quickest way to lose your prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your copy aloud. If you get to an end of a sentence and you’ve run out of breath…it’s time to shorten and tweak it for clari
Let's face it, some words have magical powers. Just as "Open Sesame" magically opens the door to a new world, so too can other words and phrases have similar effects on your customers and clients. This month we look at the power of words to create trust, allegiance and commitment in our customers and clients. Opening the Doors to Success Sometimes it’s the pleas
7) Be Specific With Your Reasoning In Your Copy.
I’ll say it again. Specificity sells. What’s more believable? I earned $20,000 last year? Or, I made $19,243.48? If you have a solution to your prospect’s problem…show him or her WHY your product or service will do it and give specific examples.
Our new weight loss program will help you lose up to 20 pounds in 7 weeks because…
8) Have You Made Your Sales Offer As Concise As Possible?
As Fred Gleeck says, “A confused mind takes NO action.” Make sure your prospect knows EXACTLY what they’ll receive when they do business with you. If you must, do a recap to reinforce this information to them.
9) Be Sure That Your Copy Flows Like Water Over Rocks.
The quickest way to lose your prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your copy aloud. If you get to an end of a sentence and you’ve run out of breath…it’s time to shorten and tweak it for clari
In almost all our business dealings, negotiating is a key process. In clich?d terms, its the art of making sure that you get the best deal in the best manner possible. Whether you are buying or selling a house, in the real estate business, negotiations are inevitable.When you've finally found the right buyer or the right house you want to purchase, its time to get all your hidden tac
As Fred Gleeck says, “A confused mind takes NO action.” Make sure your prospect knows EXACTLY what they’ll receive when they do business with you. If you must, do a recap to reinforce this information to them.
9) Be Sure That Your Copy Flows Like Water Over Rocks.
The quickest way to lose your prospect is to have disjointed, clunky, hard-to-read-and-understand copy. Read your copy aloud. If you get to an end of a sentence and you’ve run out of breath…it’s time to shorten and tweak it for clarity.
10) Use A Strong Voice In Your Copy.
Don’t make your copy “sound generic” as if your prospect has read this somewhere else before.
A way to battle that is to have a "strong voice" through out it. If the copy is from you, then your reader should have a strong idea of who you are and what you represent after reading it.
Folks that have read my book say to me, “God, this is so you…I can hear your voice while reading it.” Get to the point where your copy jumps off the page and into the hearts and minds of your readers.
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